ABSTRACT
Brenda Melly T Chitra (10114112). 2017. Pengusaha dan Teknologi Informasi.
Karya Ilmiah. Jurusan Teknik Informatika. Fakultas Teknik dan Ilmu Komputer. Universitas Komputer Indonesia.
In the current era of information technology, the Internet has played an important role as a medium of advertising. Misalya ads posted on websites, news portals, blogs, intermercial. The advantage of the internet as an advertising medium is its ability to exchange two-way information with consumers in an updated and real time.
Table Of Contents
CHAPTER I INTRODUCTION...3
1.1. Background...3
1.2. Formulation of the problem...3
1.3. Objectives and benefits...4
CHAPTER 2 Theoretical Foundation...4
CHAPTER 3 Processes and Results...5
3.1. Information Technology...5
3.1.1. Benefits Information technology...6
3.1.2. Utilizing Information Technology...7
3.1.3. Building an Effective System...7
3.2. Internet...8
3.2.1. The Importance Of The Internet In The Business World...9
3.2.2. Building a Website / Website...9
3.2.3. Advertise in Online World...12
3.2.3.1. Advantages of Advertising Through the Internet...13
3.2.4. E-Commerce...14
3.2.4.1. Success in the Company with E-Commerce...15
3.2.5. Internet Marketing...15
3.2.5.1. Internet Marketing For Sources Of Income...16
3.2.5.2 Slide Into Online Marketing...16
3.2.5.3. Ad Type...16
CHAPTER I INTRODUCTION
1.1. Background
Today's human life is already affected by technology, even laypeople have been able to use the technology today, and also this has become affected to the business field, people are very eager to shop via online, so entrepreneurs can make information technology as an opportunity Which is very good to be able to expand our business with the wesbsite, applications, and others.
The influence of information technology today can not be underestimated, because this age that continues to make our way of thinking as a businessman, as well as behavior in the competition in the world of business or organization. Every organization or business that we live began to develop in a darstis because of information technology that has taken a very big influence on the business we run.
Now many business organizations are beginning to develop effective information systems. This effective information system if run well, can provide great benefits for the business organization we are living. An effective information system is designed and created to address and support the various functions that exist in our business.
Information technology without business, the technology can not run optimally that hamper the development of the era as well as business without information technology, the business will die because of very tight competition. Jdi influence of this information technology on the activities and behavior of our organization is very necessary. And of course to support our information system in order to run well and in accordance with what we need.
1.2. Formulation of the problem
Problems to be discussed Among others:
1. The importance of information technology.
2. Build the site and its benefits.
3. Benefits of Marketing on the internet.
5. E-commerce market competition.
6. Less attractive enthusiasts with existing features.
7. The role of technology in business
1.3. Objectives and benefits
Objectives and benefits of the discussed Among others:
1. Utilizing information technology for business.
2. Simplify the user with the existence of e-commerce.
3. Accelerate the process of transactions between users and entrepreneurs (e-commerce).
4. Opening job opportunities with entrepreneurs in the field of information technology (e-commerce).
CHAPTER 2 Theoretical Foundation
Everyone's communication is no longer limited by the State, nationalism or ethnicity but has become One State. (Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 502: 2014).
The Internet makes it easy for everyone to find the information they need, the means of accessing science and technology appropriately, easily and inexpensively, improving the efficiency, effectiveness and productivity of organizational performance, the media for the creative software industry and hardware, the tools for political communication, Manage good organization. . (Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 506-507: 2014).
Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 508: 2014).
Utilizing the right IT will make a business effort speed up the process and focus on core skills and abilities that set it apart from its competitors in the market. Failure to embrace opportunities offered by IT can lead to business failure.
Personal Benefits
• IT helps us work smarter and not harder.
• IT allows us to work away from the office.
• IT keeps us informed even on the way.
Benefits For Business
• IT can get us closer to the consumer.
• IT can help us to lower costs.
• IT can help us to be more efficient.
(Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 504-505 2014).
CHAPTER 3 Processes and Results
3.1. Information Technology
According to ITTA (Information Technology Association of America), Understanding Information Technology as we know is a study, design, implementation, development, support or management of computer-based information systems, especially on computer hardware and software applications. Information technology utilizes electronic computers and computer software to be able to safely modify, store, process, protect, and obtain information.
. Information Technology is done for the management of information which is currently one of the important parts because:
(1) the increasing complexity of management tasks,
(2) the influence of international economy (globalization),
(3) the need for faster response time,
(4) the pressures resulting from business competition.
3.1.1. Benefits Information technology
Benefits of information technology in the development of our day to day life is very much, one example for education, industry, internet, and various businesses. Information technology has a very important role especially for the business world. Businesses that do not take advantage of information tencology will usually become incomplete and threatened with bankruptcy. Many business people are already switching to utilize technology in order to support the sustainability and increase the profit of the entrepreneurs themselves.
The benefits of information technology in building a business we are very big impact. Evidenced by the existence of information technology can change our business grow and progress for us can be achieved easily.
By utilizing information technology for the business we live will have a huge impact for the sustainability of our own efforts. Here are some important benefits of information technology for our business.
1. can expand our business.
2. can improve our operational efficiency and our time.
3. bosses reduce production and operational costs.
4. can provide a competitive advantage.
Utilization of information technology to support the various needs and development of our business will certainly bring something positive. But we need to know information technology can make us become a more meaningful businessman by utilizing it for positive things. The benefits of information technology for the positive will certainly get a lot of support from various circles.
3.1.2. Utilizing Information Technology
Utilization of information technology should be done very wisely and in Indonesia itself is governed by laws and regulations that already apply to the Law on ITE. The development of one information technology products, such as the Internet makes us have to be more vigilant again. The benefits of the Internet is big enough for our business field, but there are also used by people who are not responsible, with beigut us as pengusha must be more hatu-hati again in order not to become one of the koban of people who are not responsible.
Make sure we also use information technology for positive things and never try to abuse the advantages we have about technology to harm or harm others. Use and use wisely for our future and daily life.
3.1.3. Building an Effective System
In order for information available in our information system to be useful for its users, that is business, it needs a system analysis to know the information requirement according to the activities in each level (level) of business. The purpose of information system in business is to provide information for business bsnis Which can be used for decision making or decision making, both routine decisions and strategic decisions.
Some functions / benefits of information tencology functions are:
1. Ensure the availability of quality, the quality of the information generated, and skillfully utilize information systems critically.
2. Identify the needs for information systems support skills.
4. Organizations use information systems to process transactions, reduce costs and generate revenue as one of our products or services.
5. Information Systems for Decision Supporters.
A decision system, the model of the system by which decisions are taken, may be closed or open. A closed decision system considers that the decision is separated from unknown entries from the environment. In this system the decision maker is considered to know all alternative devices and all the consequences or results of each.
6. Information Systems For Operational Control. Operational control is a consolidation process for operational activities to be carried out effectively and efficiently. Operational control uses predetermined procedures and decision rules. Most decisions can be programmed.
7. Information Systems For Business Control. Business control information is required to measure work, decide on control measures, formulate new decision rules for applied operational personnel, and allocate resources.
8. Information Systems For Strategic Planning. The purpose of strategic planning is to develop a strategy whereby a business is run will be able to achieve its goals. Time for strategic planning tends to be long, so that fundamental changes in business can be held.
One example of a successful business enterprise using a management information system is PT Astra Honda Motor. With the management information system, PT Astra has a comprehensive knowledge about the needs of motorcycle users in Indonesia so that the Honda brand is superior.
Thus, information systems are part of a business that can be a competitive advantage. A true and effective information system can provide useful information for management in decision making that can later be used to compete with other competitors.
3.2. Internet
Initially the Internet was originally a computer network established by the US Department of Defense in 1969 through a project called the ARPANET.
The initial mission of the project was initially only for military purposes, but over time it continued to grow and can be enjoyed by all circles.
The creation of the internet has brought significant changes in various aspects of human life.
In addition, the internet has also created a new world that has patterns, patterns as well as characteristics that are different from the real world.
3.2.1. The Importance Of The Internet In The Business World
As we know the internet can be utilized in all areas including in the field of business, so not a few entrepreneurs use the internet to help businesses running business. In fact there is also called an online business where the role of the Internet that became its center.
3.2.2. Building a Website / Website
Website has become part that can not be separated with the development of business today. The existence of the website has been proven to shorten the distance between business and customers. So as to enable a good relationship that provides many advantages in both. Especially one advantage that is very utilized by the business is unlimited jangakauannya, except areas that can not receive Internet network.
The problem is there are many business people who already have ideas to develop business in this realm, but have not found the right path. Especially when faced with the design needs of a website. Well before thinking far about what kind of design, it is important for us to understand the purpose of a website.
Things to consider when building a site:
2. In making a website is not recommended if the website displays the page "Home" in a pop-up or open a new page. This is because the user's interest in the website is determined within seconds including loading time.
3. A website should not be based on flash animation alone. A website that only uses flash can not enter search engines, because there is nothing that can be indexed by search engine robots.
4. Use a navigation system that has been widely used. If we use a navigation system that we make ourselves, it is feared will make users confused.
5. Keep the website built can be displayed on various browsers known by the community. If the website built can only be accessed by Internet Explorer then the users of Mozilla Firefox or Opera will not be able to view or open the website optimally.
6. Do not equate website design with print-ad design. Because the process of making a website like the process of building a house, requires more thought and energy.
7. Make our website more contained with writings, not just with pictures only. Because the website that sells also requires an explanation of the product being sold, not just pictures only.
8. Strive to minimize the use of pop-ups. Sometimes pop-ups make users lazy to access websites that use a lot of pop-ups.
9. If your website uses music, make a button to stop the music. Not all users like the music of our choice, and not all users have excessive bandwidth to play the music files.
10. For navigation it is better to use writing compared to using image. This is because the website prioritizes the content compared to the design.
11. Design a neat website structure, and avoid using drop-downs on the site-map.
12. Enter the facility "search" used to search the contents of our website. So we do not just rely on the facilities of search engines, but we also have an internal search facility.
13. Use appropriate words and words on the target. Do not use figurative words that can be misinterpreted by the user.
Site can be used to:
1. Product Selling Means
If we have a product or service that wants to be marketed on the internet, then we must have a website. Website that its function is as a tool to introduce our products to the internet world. With so many Internet users, we have the opportunity to get a prospective buyer with a number of quite a lot too.
2. Simplify Communication
Through the website, we can communicate easily. Whether it's with our clients, with our friends, with prospective customers and so on. The modern website comes with various communication features that allow us to talk to the website manager.
The existence of a comment box on the website, the form of contact is a small part of the way communication through the website.
3. Introducing Company Profile
The more dikenall profile will be more famous profile. A company or organization would want if the profile is widely known. For that choosing a website as a media publication company profile is one good way.
4. Bringing Potential Consumers
A website can also be used as a means to bring in potential buyers. Many business businesses can attract clients from outside the region or even abroad through the websites they own. As we know, the number of website visitors not only from Indonesia, but from abroad. Even this blog alone often get visits from abroad, as evidenced by the many foreign comments coming into this blog.
5. Being Official Company Publication Facilities
Through the website, our company can make it as a means of official publication. For example our company held a lottery with prizes, then information about these activities can be displayed through the website owned. In fact, almost all companies are required to have a website.
Building branding is also very important for the company. Well the role of building branding can also be done through the website. Many websites are designed specifically and have its own characteristics of a company. For that branding through the website is also necessary.
7. Ease of Information
By having a website, our company will be easy to update the latest information. Such as activity schedule, latest news, and so forth. With the website, consumers and prospective customers can still find out the latest development of our company even though the distance is very far.
In addition, consumers will generally prefer to interact with customer service companies through a website because of its practicality.
8. Ease of Polling
Polling is also a means to determine the circumstances and desires of consumers or potential customers today. Through the website, we can create a poll with ease and practical but can be maximized. On the internet there are many service providers making polling form that we can display on our website. With this ease, of course polling can also be done through our website.
9. Making Professional Impression
A company that has a website, will definitely get more attention from companies that do not yet have a website. Consumers and prospective customers will definitely see first to companies that already have a website. That is why companies should have a website.
10. Looking for a New Partner
Many companies sometimes require partners to work together. By publishing our company through an optimized website, more and more people will know about the existence and existence of our company. From there it may be that our company can find a suitable and profitable business partner.
The development of Internet technology also brings benefits in the business world, especially in terms of business. From year to year the number of internet users in Indonesia is increasing as well with the increasing number of goods and services trading business through the internet media. It could be several years ahead there will be a very high spike in buying and selling transactions on the internet.
For beginners who are just learning to do business in cyberspace, it is very important to learn to understand the process of selling and also the buying process before plunging into the online world. All we need to know is in the internet world is not all good people. Both sellers and buyers can be bad people who can harm others.
One of the important things we need to learn before making a sale on the internet is how to introduce our products to the internet. If no one knows our business on the internet is certainly no one will be buying goods products or services we offer.
3.2.3.1. Advantages of Advertising Through the Internet
Possessing online advertising through internet media rather than offline gives its own advantages as it is dirsakan by entrepreneurs. Every entrepreneur who does business and advertises online type of business has more advantages than those who do not. Online advertising provides more opportunities in terms of time, so we can do other activities that are more important also in support kta business.
Here are other benefits we get by doing online advertising:
1. advance and develop our business with a relatively short time,
2. covers a wide spectrum,
3. unlimited time,
4. save transaction costs,
6. be safe in the confrontation with viral,
7. covering a broader, more international market,
8. business more secure,
9. businessman or businessman who has business in the ad is more satisfied,
10. attract more new customers,
11. help increase the selling power,
12. build customer loyalty,
13. These types of ads tend to be quick response or faster response from manufacturers,
14. more consumer product warning.
3.2.4. E-Commerce
E-Commerce or can also called electronic commerce is a process associated with the purchase, sale, marketing of goods or services by utilizing information technology such as intermet or computer network.
E-Commerce also involves processes associated with electronic transaction processing such as electronic funds transfer, electronic data exchange, inventory data processing system is done with computer systems or computer networks and others.
In commerce information technology we can also categorize as part of business where e-business yng have wider coverage, both in terms of activity or types of activities that dilakukkannya. Here are some jenuis E-Commerce, namely:
1. E-Commerce Business to Business (B2B)
2. E-Commerce Business to Costumer (B2C)
3. E-Commerce C2C
3.2.4.1. Success in the Company with E-Commerce
Era Kity Hawk said, In 1997, the overall volume of sales of business transactions conducted online. Forrester research in the company that e-Commerce will explode $ 327 billion in 2000 with an increase of 233% from 1997, because e-Commerce can affect the progress of trade and both for consumers and the business world. There are several criteria in using e-commerce, namely:
1. Convenience, based on the latest Forrester research survey that shopping on line will be more convenient.
2. Savings, the existing big business world like Dell Computer Corporation and General Electric uses the internet to connect suppliers, manufacturers, dealers and customers online.
3. Choice of selection, the boundary of business is the same as the web limit because it is not limited by physical boundaries.
4. Personalization, The ability of computers in choosing information to capture the web business world in order to personalize our sales punsak and even our products.
The success of the business we live in is largely determined by advertising activities to support the sales effort that determines industry viability, job creation and also the rewarding results of all the money generated. This has been proved by the fact that the world's top entrepreneurs are always accompanied by huge advertising activities.
3.2.5. Internet Marketing
Perhaps during our understanding of internet marketing it is selling via the internet. Actually it is not wrong because if viewed from the understanding, internet marketing it is marketing online via the internet. However, if we've talked marketing, it means not just sales but also including promotion, branding, and foster customer relationships (customer service) is done online.
The Internet is one of the excellent media to provide information to internet users about our business, and also as a medium to sell the products we have.
Forms internet marketing that we can divide into 2 parts, namely as Source of Income, and Way of Promotion. What is done in internet marketing is actually only two of it, but the type of business is very much.
3.2.5.1. Internet Marketing For Sources Of Income
Currently, the Internet has become one of the lifestyle of people in Indonesia, especially for those of us who have gadgets with the latest technologies such as, smartphones, tablets, and laptops.
Running internet marketing to earn money can be done with several types of business, including PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own products, and online auction business.
3.2.5.2 Slide Into Online Marketing
Online promotion is one form of internet marketing. No matter what product or business we are going to promote, the internet is one of the most effective medium for building brand and making our business website known by many people.
There are many ways to promote your business through internet media, such as through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising, and Social Media Marketing.
3.2.5.3. Ad Type
Here are 12 types of online advertising:
1. Direct Advertising
Advertisers and media owners deal directly and sign contracts to show ads or other promotional initiatives.
2. Self-service Advertising
A new ad approach in which ad creatives, ad placements, views and text are self-made by advertisers through self-made process methods in Online. Examples: Blogads and Google AdWords
3. Ad Networks
An ad network that links and mediates between the advertiser and the website owner. Such ad networks typically target campaigns that do not have a specific audience target, but target as many people as possible who see ads for the lowest possible cost. Example: ValueClickMedia and Tribal Fusion.
4. Contextual Advertising
Ads targeted to content. Ads are not displayed randomly, but have been automatically selected by the system according to the content relevant to the ad. Example: Google AdSense and Yahoo Publisher Network.
5. Twitter Advertising
Ads that serve as tweets from advertisers, short keyword-based ads, distributed to users who read content that matches the selected keywords. Example: Magpie and Twittad
6. In-Text Advertising
The in-text advertising system automatically connects certain words within the website with related ad content. Example: Kontera and Vibrant in-Text Ad
The in-text advertising system automatically connects certain words within the website with related ad content.
This ad optimization service evaluates and selects the most paying ads to display in a web page by evaluating all the best ad choices and sizes, and their visual characteristics. Example: PubMatic and YieldBuild
8. Rep. Ad Agencies
An advertising agency that represents certain blogs and websites and mediates our sales for major campaigns by big brands or large advertising agencies. Example: Federated Media and Tribal Fusion
9. Social Advertising
Ads for social media. Unlike traditional ads, this ad format utilizes the dynamics of social influences such as the influence of peer groups, word of mouth, viral marketing and recommendations directly from friends to friends. Example: VideoEgg and Meebo
10. Video Advertising
A form of advertising targeted to video content. Various formats are available, including dynamic ads that can appear before, after, or during the video content display. Example: Voxant and AdSense for Video.
11. RSS Advertising
These ads are displayed in the RSS Feed, which can be customized to the context of the RSS feed content or manually targeted to specific promotional needs. Example: Pheedo and Feedvertising
12. Sponsorship
Forms of financial aid or can be in the form of products / services in exchange for promotion of a brand. Online sponsorship is an alternative strategy that is widely used and considered more effective than banner-shaped online advertising
3.2.6. E-Commerce Site
to attract and keep customers. Most importantly, we must fulfill orders quickly. This requires efficient back-end operations to address the order level.
Attention to other e-commerce efforts closely to learn what works. Use savings from online sales to lower prices.
3.2.6.1. Form of e-commerce in Indonesia
If asked about e commerce business, maybe most of us will only reply that ecommerce business is a business of buying and selling online. But more than that actually ecommerce business can be divided into several different types based on how the services provided by the ecommerce. As well as some big ecommerce company names TokoBagus, Kaskus FJB, until Lazada has a form of ecommerce business different from each other.
In general, ecommerce business in Indonesia can be divided into 5 different forms. And for those of us who are active in the field of ecommerce or may want to know more about this online business field, here are 5 forms of e-commerce business in Indonesia are:
1. Classifieds / list of classified ads
The first form of business is classifieds or a list of classified ads. This form of business is the simplest form of existing e-commerce business. That's because this form of business has a characteristic where e-commerce service providers are not directly involved in the buying and selling process that occurs. In the form of this business, the business enterprise e-commerce is only a medium that brings together the seller and buyer in one place.
The characteristics of a business classifieds or classified ads list is that the web e-commerce service provider is in no way involved or directly facilitate ongoing online sale and purchase transactions. The second feature is in utilizing e-commerce services, anyone who wants to sell goods that are free to do it anytime and anywhere online. Another feature of this form is the e-commerce side benefited from the premium ads installed on the website.
E-commerce service providers in Indonesia that use this form of business are Berniaga, TokoBagus and OLX. In general, this type of e-commerce is more likely to be used by sellers who want to sell used or limited quantities.
What distinguishes between this form of business with the form of classifieds is in addition to offering a place as a promotional media merchandise, the e-commerce also provides payment methods of online transactions made. It is also a key feature of the C2C Marketplace e-commerce business form. Generally, e-commerce will provide Escrow service or third party account.
The function of the Escrow is as a bridge between the seller, the buyer and the e-commerce party. If a purchase agreement has occurred, the buyer must transfer the funds to the escrow. Only after the funds are confirmed into escrow, the seller can send the goods to the buyers. And once the buyer confirm the arrival of the goods, then the escrow will give his money to the seller. In addition to more secure, by using escrow services if a sudden trouble with the goods, funds will be returned to the buyer immediately. On the FJB Kaskus website (forum of buying and selling), escrow services better known by the name of Rekber or joint account.
E-commerce companies that adopt this form of business, among others, Tokopedia and Lamido. The company will benefit from the premium advertising system and also the commission of escrow services. For us the sellers who have goods with a number of quite a lot, can try to be a seller of e-commerce business form this one.
2. Shopping Mall
Forms business e-commerce Shopping Mall, all processes and services more or less the same as the form of C2C Marketplace business that distinguishes between keduannya is the existing seller in the e-commerce. Parties who can enter to become sellers in e-commerce are just big brands that have a name in the local or international market.
To sign in requires a verification process that is not easy. In terms of profit, the ecommerce can attract commissions from sellers who notabenenya big brands. With so earnings can be greater. Until now, in Indonesia this new business form applied by one e-commerce that is Blibli.
Basically this form of business is more focused on the sale of goods or products belonging to e-commerce business business itself. So all profits from the sale of pure products are owned by e-commerce business and are not shared with other parties.
This type of business is one of the most developed forms in Indonesia, but in the development of this business form is also not easy. In addition to the huge capital required, the availability of supply of goods and sales systems should all be handled by e-commerce itself.
Some businesses that implement e-commerce business forms are Lazada, Bhineka, and Berry Benka. But just like Lazada also each has a system like C2C Marketplace that can accept independent sellers who have enough goods and guaranteed ketersediannya.
1. Social Media Shop
The last form of e-commerce business is social media shop. This form can be said to emerge as the social media developments are increasingly uphill. The potential of social media is now used directly by e-commerce companies by building a business based on the social media.
Currently social media that became the main land of this form of business development is still dominated by Facebook, but with the social media trend that has been happening lately has also opened up new competitors such as Instagram and Twitter.
E-commerce in Indonesia that provides this form of business is Onigi. The advantage of this form is in terms of utilization of the number of consumers derived from the social media and also the ease of making it.
With more familiar form of ecommerce business, can be an additional information, especially for those of us who intend to become an online seller. Choosing the right type of ecommerce will help the business we run grow more rapidly and ultimately bring greater benefits of course.
3.3. Social networking
Social networking is originally a social structure in which there is a set of social actors, that is, a particular individual or organization and and a set of relations between the actors.
But the more here the sense of social networking becomes a little shifting. The current social network is associated with virtual communities and networks. Social networking is an interaction that exists within virtual communities and networks, whether it is creating, sharing, or exchanging information and ideas.
3.3.1. Benefits of Social Networking
1. Adaptability
Social networking can improve adaptability. Because we can get to know new friends and strengthen networking to our old friends. By using social networking, one will learn to understand what people are talking about. And we also learn to respond to what is said. Discussion forums are not rare because of social networking. There we will find many points of view from many people, of course your ability beradapatasimu will be more honed.
2. Expansion of Friendship Network
Social networking allows you to make friends with anyone. Not only in Indonesia alone, we can even make friends with people around the world.
It's because social networking makes it easy for you to meet many people without having to meet directly with him. We can learn a lot or communicate with people in other countries.
3. Motivated
Social networking also allows people to share information and work, whether it be text, photos, or videos that we can create and see directly.
Of course, because each other is connected, creating interactions with each other, such as commenting on each other or input on what we others make. That's what makes a person more motivated to make a better work.
Using social networking is also useful for raising awareness. Greetings with friends can stimulate the attention and empathy of fellow friends.
In addition there are many emerging groups and actions that can finally collect its members to act real action and certainly care for others are still awake.
That's Social Networking Definition and Social Networking Benefits, that the notion of social networking now refers to the community or virtual network.
Social networks also have benefits, such as adaptability, expansion of friendship networks, motivation, and increased awareness. It is certainly a good thing for its users. But the benefits of social networking will be felt if people are able to use it too well.
If social networking is misused for negative things, of course there will be no benefit and even make people who use it or others get injured, such as cases of fraud under the guise of social networking.
3.4. Cyber Crime
Cyber crime is a new form of crime that uses the internet as a medium to commit a crime by the emergence of the Internet era. Any criminal activity committed on the internet or through the internet network, commonly referred to as Internet crime.
The types and violations of cyber crime vary greatly as a result of the application of technology. Cyber crime can be tapping and misuse of information or data in electronic or electronically transferred form, electronic data theft, pornography, child abuse as an object against the law, internet fraud, internet gambling, website destruction, besides destruction of the system through viruses, Trojan horses , Signal grounding and others.
3.4.1. Cyber Crime Actors
able to find the gap pasa system which will then Use these weaknesses to be able to enter so that crime actions such as data theft can be successfully done.
3.4.2. Types of Cyber Crime
There are several types of crime on cyber crime that we can classify based on the activities it does as described below which are summarized from various sources.
1. Unauthorized Aces
It is a crime that occurs when a person enters or infiltrate into an unauthorized computer network system, without permission, or without the knowledge of the owner of the computer network system it enters. Examples of these crimes are Probing and port.
2. Illegal Contents
It is a crime committed by entering data or information to the internet about a thing that is untrue, unethical, and can be regarded as unlawful or disturbing public order, for example, the spread of pornography or untrue news.
3. Viral spread intentionally
The spread of the virus is generally done by using an email. Often people whose email system is exposed to a virus do not realize this. The virus is then sent to another place via email.
4. Cyber Espionage, Sabotage, and Extortion
Cyber Espionage is a crime by way of exploiting the internet network to conduct spying on other parties, by entering the target computer network system. Sabotage and Extortion is a type of crime committed by making interference, destruction or destruction of a data, computer program or computer network system connected to the internet.
5. Carding
6. Hacking and Cracker
The term hacker usually refers to someone who has a great interest to learn the computer system in detail and how to improve its capabilities. Cracking activity on the internet has a very wide scope, ranging from piracy of other people's accounts, website hijacking, probing, spreading the virus, to the disabling of the target. The latter act is referred to as DoS (Denial Of Service).
Dos attack is an attack aimed at paralyzing the target (hangs, crashes) so it can not provide services.
7. Cybersquatting and Typosquatting
Cybersquatting is a crime committed by registering the domain name of another company's company and then trying to sell it to the company with a more expensive price. The typosquatting is a crime by creating a plesetan domain that is a domain similar to someone else's domain name.
8. Cyber Terrorism
Cybercrime actions include cyber terrorism if it threatens government or citizens, including cracking into government or military sites.
3.4.3. Examples of Cyber Crime cases that occurred in Indonesia
1. Theft and use of someone else's Internet account. One of the difficulties of an ISP (Internet Service Provider) is the presence of their customer accounts being stolen and used illegally. Unlike the theft that is done physically, account theft is enough to catch the userid and password only. Only information is stolen. Meanwhile the stolen person does not feel the loss of the stolen object. New theft feels the effect if this information is used by unauthorized ones. As a result of this theft, the user is charged the cost of using the acocunt. This case is common in ISPs. But what ever lifted is the use of stolen account by two cafe in Bandung.
3. Denial of Service (DoS) and Distributed DoS (DDos) attack. DoS attack is an attack that aims to paralyze the target (hangs, crashes) so that he can not provide services. This attack does not do theft, tapping, or data forgery. But with the loss of service, the target can not serve so there is a financial loss. Imagine if someone can make a bank ATM becomes non-functional. As a result, bank customers can not conduct transactions and banks (and customers) can suffer financial losses. DoS attack can be addressed to the server (computer) and can also be targeted to the network (spend bandwidth). Tools to do this are widely spread on the Internet. DDoS attack increases to the attack by doing it from berberapa (tens, hundreds, and even thousands of) computers simultaneously. The resulting effect is more powerful than DoS attacks only.
4. Crimes associated with domain names. Domain name (domain name) is used to identify companies and trademarks. But many people are trying to make a profit by registering the domain name of another company's company and then trying to sell it at a more expensive price. This job is similar to ticket brokers. The most commonly used term is cybersquatting. Another problem is using a rival company's domain name to harm other companies. (Case: mustika-ratu.com) Another crime associated with a domain name is to create a plesetan domain, a domain similar to someone else's domain name. (As in the case of klikbca.com) The term used today is typosquatting.
5. IDCERT (Indonesia Computer Emergency Response Team). One way to ease the handling of security issues is to set up a unit to report security cases. This security problem abroad began to be recognized by the emergence of the sendmail worm (circa 1988) that stopped the Internet mail system at that time. Then formed a Computer Emergency Response Team (CERT). Since then in other countries began also established CERT to be a point of contact for people to report security issues. IDCERT is CERT Indonesia.
6. Security device certification. Devices used to cope with security should have a quality rating. Devices used for personal use are of course different from those used for military purposes. But until now there is no institution that handles the problem of evaluation of security devices in Indonesia. In Korea this is handled by Korea Information Security Agency.
3.5. The Role of Technology in Business
1. Operational Function
Will make the organizational structure becomes leaner has been taken over its function by the technology nformasi Due to the nature of its users that spread throughout the organisai function, the unit associated with information technology management will perform its function as a supporting agency where information technology is considered as a firm infrastructure.
2. Monitoring and Controling Function
It means that the existence of information technology will be an integral part of the activity at the managerial level embedded within each manager function, so that the organizational structure of the associated unit must be able to have span of control or peer relationsho that allows effective interaction with managers in the related company .
3. Planning and Decision Function
Raising information technology to a more strategic role Because of its existence as an enabler of the company's business plan and is a generator's knowledge for corporate leaders faced with the reality of taking on a number of important day-to-day decisions. Not infrequently companies who ultimately choose to put the unit of information technology as part of the function of planning funds tau corporate development Because of these strategic functions.
4. Communication Function
In principle, including into the firm infrastructure in the era of modern organization dmana information technology placed its position as a means or media individual companies in communicating, collaborating, cooperative, and interact.
5. Interorganisatonal Function
A unique role Because driven by the spirit of globalization that memkuk company to do collaboration or establish relationships with a number of other companies. The concept of strategic partnership or partnerships based on information technology such as the implementation of supplu chain management or enterprise resource planning make the company make some important breakthrough in designing the organizational structure for information technology. In fact, it is not uncommon to find companies that tend to conduct activities of cultivating or outsourching a number of business processes related to the management of information technology to others for the smoothness of its business.
3.5.1 Impact of Information Technology Development
The emergence of a new business model that we usually call e-business and e-commerce
The number of interests from various companies to expand the scope of bsnisnya in cyberspace. Bring up new jobs, namely the jsa of website creation and hosting services.
The ease of starting a business with the emergence of forums buying and selling and media friendship. Because the promotion becomes cheaper and network marketing more widely even abroad
• Negative impact
Easily transacting on the internet will also facilitate transactions that are prohibited as smuggling of transactions or illegal transactions.
With the technological sophistication of the times, information and communication technology has led to many cases of fraud in online trade heresies.
Chapter 4. Conclusions
The influence and role of information technology has indirectly made the business grow. Due to the existence of an organization's information technology can increase the need for wkaktu efficiency and cost.
