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PAPER
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FACULTY OF LANGUAGES
AND LETTERS
DIAN N USWANTORO
UN IVERSITY
SEMARANG
2006
l ' \ ( ; l , l ( ) 1 " r\ P l ' l l ( ) \ ' , \ L
l ' l r i s l)al)cr h a s lr c c r r i r p l l r o r c t l
[nglish Languages, l;acrrltY ol'
August .3, 2004
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ACKNOWLEDGEMENT
bappiest rnornent, I wish a paper to Allah SWT who has blessed me dr.rring the
ancl papcr'
I arn sure my paper. I rvould also like to express my gratitude to rny Acaclcmic
Sri Mulatsih, for her patient guidance in the writing of my paper.
her help it would be difficult for me to finish my paper.
, I would like to express my sincere thanks to the people who have given
advise, and help to write my paper and they are as follows:
Dean of Faculty of l,anguages and Letters of Dian Nuswantoro University,
gave pennission to me to conduct this study.
Ardini suryo Andriani, S.S. the Paper Coordinator of Diplorna III study
of English language, Faculty of Languages and Letters of Dian
toro University who gave permission to me to conduct this study.
my lecturers of Dian Nuswantoro University, who have taught, motivated and
guidance during the writing of this paper.
librarians of Dian Nuswantoro University and PT. Temu Kencono
ati - Semarang for the permission to use some valuable references.
Wibi as a branch manager, the all staff of PT. Temu Kencono Gunungpati
-for this help to conduct the field study at the company.
gnrents, rny brothers, and my sisters who have supported rne, I will not
rnt you.
firture husband'' fandi" you are my drearn, my inspiratiort, who cares fbr rle
support.
friends Dewi, Diana, kiki, ani, nur, septi, tunggal, thank for being rny best
friends whom cBrlrrot mention one bv one.
Semarang, August 8th 2006
/ \ t l s ' t ' t t A ( " t '
T h i s p a p e r is s n l i t l e d 'l v 4 a r k c t i r r g M i x a l l ) ' l ' , ' l ' c n r r r K c r r c o n o ( l r r r r u r r l t p : r l i
g " I t . is t h e r e s r t l t o l ' l i t : l r l s l u r J . v l l t a l . r v r t , s r ) r l r t r J r : r : l . c r J l i r r ' l . l r r r : r : r v t : t ) k s ( M r r r c l r 1 4 , A p r i l 6 , 2 0 0 5 ) i n l l r c M i r r k c t i r r g l l c s c r a r c l r l ) r J p n r l r n c ' n l r r l ' l ) ' l ' , ' l ' c : r n u ! ( c r r c , o n < r
i - - Sctna.rtltlq ' t ' h i s s t r . t r . l . v i s rtirrrr:r.l [ r . t r . L . : s r : r ' i l r r . : l l r r . : r r u r r l l : t i r r g rrrix tlrll is rrsr.:r.l i n
K e n c o n o C u r r u n g p a t i * Scrrtilrilng.
To collect tlre clata interv'ierv, rrtrservation and library urethocls were used. The method lvils c()ll(Juctcd to ttct inlilrrrratiorr ahorrl rnnrkt-:lirrrr. nrix irr tlrcr corrrpnnv,
tiolt lttetlrod is airtrcd at urtderstanding tlrrr quality ol'rnarketing rnir: that is PT. 'femu Kcncono Gurruttgpati . Scmarang. 'fhc lihrary rcscarch mcthod was
to get some irrlirrnral.iorr al:rorrl. Ma.r:keting Mix.
Drom the data analysis. it is concluclecl tlrat Marketilrg Ir4ix that is usccl b1,p'l'. Kencono Cunungpati Scrnarang inctrrdes: pricc, product, prornotiou and tion channel,
PT.'Tenrtt Kenccltto Gurrurlgpati - Senlarang proclrrce tangitrle prucluct ancl
half'-In deterrrrining tlre pricre, l)'l' 'l'ernu Ketrcono regalcls sorrre ial cost, transportation, thc cmployee's salaq/, and ta.x.
prorrotion ac:tivitics tlrat at'c conductcd by l)'l' t, selling prornotion, trrochure and product sanrple. - Tcmu l(encono uscs trvo distritrution-channels, they
or direct distributiorr
clrarrnel
and long disrributiorr
channel.
conrponents the.y' are:
'l'crntr
Kcncrlrrr) Arc:
M MARKETING MIX AT PT. TEMU KENCONO GIJNIJNGPATI.
SEMARANG ...
14
3.1 History of PT. Temu Kencon+,
Gunungpati-$emsran
g ... .
.. -.. t4
3. 2 Orgarrieational
Structure
3.3 Jab Deseription
L7
3.4 Matkpting Systern
in PT. Ternu Kencono Gunungpati-semarang
... Z0
3.5 Marketing
Mix in PT. TernuKencono
Gunungpati-semarang----..
zl
IV CONCLTJ.S]ON
AND SIJGGESTION
... ... 30
4^ t C+nclusirrn
4,2 SuggEstion
. . 3 0
LIST OF FIGITRE
Figure
t. organizational
Struefure
ofPT. TemuKenesno
16
Figure
2" Distribution
Channel
af PT. TemuKenccno
... 2g
