IS .. _ Is !BI 24IL ISI IS IS_ 1:3 ITS IS ISI ITS IS IL ITS !ITS lTS ITS IS IS IL_I§_ IS JS _j!; ISS IS _ _jTS_

.. ,

DATA MENTAH SKAtA PERSIEPS~

'TERHADAP KREATIVITAS SIARAN

.All EM SBYI U$ia

JK I F

1

F 2

l

L .. !..

F

I

F

i

§ _F

I

_ l_ F

t

f

7

I

F

a.· s

I

F

I

UF 10

I

11_ UF

1

_t~ Ufl

I Uflll

13. OF ~4

t

UF 15

I

Uf 11$

I

UF 11

I

OF 18

I

111 __ 20 F

I

F

I

21 F

I

2!

F

I , I fl I

23 24 25 F

J

215 F

u

[:V

I" I§_

IS

ITS _ _IT§J§..l§_ IT'> IS

ITS ITSJTS ITS liT$ ITS ItS ITS ITS IS

IS

IS

ITS ITS ISS ITS JT$ J§

p

IS

ss ISS IS

ITS IS

rs

IS

IS

LSTS_I§TS IST$ IS

liSTS )STSjSTS ISTSjS§_lSS ITS_!§$

_~SS...J!

_l§i

I"

11:$

rs ISS IS

IS

IS

IS

IS

11rs ITS IS

ITS ITS liT$ ITS ITS ITS IsS IS

ISS IT$ IS

IS .

IS

IS

ITS ITS

4

T

231 ""

rs

ITS IS

IS

ISTS Is

IT§....ITS ITS ITS IITS

~-ITS_l!.§...Js

IS

ISS I§I.S.l!L...J! J§§.._Ls__jTS_l!§_

s

J

2~

I

P

IS ISS

ss

ISS IS$ IS

I$

ISTSITS 1ST$ IS

liT$ ITS ITS ITS IS

ISS ISS IS

IS

I:S IS

rs

.LJ_2.1

I

_p

[S$ IS

llfS ISTSITS ISTSIS

liT$ ITS ISTSjSTSISS IS

ISS IS

IS

I:S

IS

rs

l__L

28]_P_N"

lS jSS .IS

_{_.[s_-~]~s:_[§}

IS

_j$

ITS ITSJTS_ jTS [§lSlSTS ITS ITS ISS

_{[§§ _ _[§.§_}

IS

I$ jTS lSi

rs

JS I§

Pl$

lS_lSi!_J§__ls__jts_:_l§_--::TICJi[.::_[S'rsTfs.JTS]ST'S!I1$

ll!.fS]$1'[[l~]SS

:J$

····rss

1§.

_.l§...J!T§j§i

TS_jfS:

P

IS

lS-ISS. ISS IS ··Iss IS. IS

ISS

l~fS[sJSISTSISt'SIIT$

IS.fslfs ITS

Tssls

··IsS ISS IS

ltslSi IS

()_j__] I"

LS_

IS

IS _ _IS _ _j§.._l§_ IS

ISS ITS

ITS~TS_ISTSIIJILlS.TSITS

ITS ISS

l~_j§_

IS

J$S_j~TSISi

IS

PIs

l§__~STS[S

.

[s-]fs-[if$ ]T.'3_]§- (Ts-IsfSI[S. JS.l]]TS-l:§.=--:llC.]SS JS$ JT$ J$ _j:STS

rts

Its

~_j_j 1•

ISS

ISS IS- ITS IS

[SS ITS I$

ISTSISTfiiT_S ITS IISTSJTS ITS IS

IS ISS II$ IS:$ IS

ITS lSi

rs

Js

ts

3

P

Is

SS

IS

IS

Js-Tss-Hf

]sfS]J~

[ST$]:S- HT$ Jts-JfS-TstS]TS

IS

IS

IS

ITS ITS

rs IS

ITS

4

I

20

P

IS

IS

rs ITS ITS ITS Is

ITS ITS ITS ISTSIIS

ITS ISS IS

ISS IS

ISS IS

IS

ITS ISS

>TS ITS IS

15_1 _25. I"

IS

rs IS

ts

IS

Is

ITS ITS IS ITS liS

ITS

(Ts

ITS Is

IS

IS

IS

IS

ITs rss

IS

fe

1~ _1., J§_

[S

ISS_ IlL j§__l§ ISS

J[S _

_ITS ITS

~TS_

ITS III§._liS ITS ITS ISS[fL_lL [S

j§ __ l:§

IS

rs

17

C

Is

rsu IS

IS .. Is-Is IS

l'fs

Its

[TS Its I[T$ JS.fs]TS J]:fs]Js lSS IS$ IS

IS

I:S

ss

IBJ

~

IS

is lsi; 1s _ I$S IS

IS

1s

I$

Its

11~

IS

ISTSIIT$ ITs ITs ITs ITs IS

IS

1s

IS

ITs

1ss

TS

28

>S IS

liS ITS ITS

L§_ l_S_jlfS__llS._jS__li§_JST§JI§~j§

__ li§_JS IS

ISS lJ$ .l§.._j§_T_§J§§. >TS ITS ITS

27

>8

ISS ISS ISS IS

IS

IS

IS

ISS

ITS

ITS ISTS /St'SIIStS ISTS Its ISTSTTS IS

IS

IS$ I$S I:S

Js

IS

_n

LLLS!; j$S IS

I$_ IS_ J§_ [§_ IS

ISSITS ITS _iTS_ ITS

IIIILiTS

ITS JSTS]TS jSS__l§__

I§

.l$__1:§ JS§_

I ; 1·

~n

..

f

I~

I:Sl!

5

lr

1:~

I~·· f~-1~-

.:W-Hfn!

l~s l~:sll~~

1~:-1+~-~~~s

I~ ··1~ I~

1:

.1+1rss

28

I

L .1§_

s

Irs Iss

~~ 27 L

Iss

s : § s

Tss

ISS

IS

!6j2_1_

I

l.

ISS iSS ISS ISS_ IS

ISS l§$ ISS ISS (STSISTSJTIL IS

III$1~1SfTS

(S

ITSj~_lfL

IS$1$_§_j:§s(T§

ss

17T.25T-Cls~l~fl·s-TS-

113 ..

-ls

fS~Ts~nrssl'f:3U~lST$Tl's-lli$

Jts.]sfs[rs JS:'FHS .. IS. Is IS

IS .. _ Is

!B

I

24

I

L

IS

I$

IS

IS_ 1:3

ITS IS

IS

I$

ITS IS

IL ITS !ITS lTS ITS IS

IS

IL_I§_ IS JS _j!;

ISS IS _ _jTS_

~_j_21

Ll,.

L$_.1$

llS IS __ IS_j§.._l§ jS llfLllS IS .. JTS_JI8_11IUISJ$ __ L§_jT§_lS_l§__::Ifs]$ .. Fi:f_I§:-Ts ITS ITS

~_j_:_2_s.T_l;_lS:.S_1ss..-JssTs:_]:L]s _:_(§_~I§suj§§_[sts[S]"s

[Ts ]LilT$

.Nt~ts_l§._jt~_]~_:_[§_:_J§

[$

I:S

l!i!

Is

Is

Is

AIJEM

-SBY

Usia

JK _1-I,JF

UF UF

Uf

UF

UF

UF UF

UF

F

F

F

F

F

F

F

f

F

UF

UF

UF

UF

UF

UF UF

UF UIF

~8 29 30

31

32

3~ 34 35 36

37

~8 3'11

40

41

42

43

«

.45 _4~

47

48 491

50

51

52

!3

S4

1

26

p

s

,TS

s ss s

,TS

s

s

_,S

s

s

s

TS

s

TS $

TS

s rs

TS T:S ,TS 1:S

TS TS TS

ss

2

20

p

STS TS

s

TS TS STS

rs

s

lTS TS

s

ss

ss

s s ss s s s

STS

s

TS :S

s

TS TS

s

3

30

p

s

TS

s s

TS

s

TS

s

s ss

s

TS TS T$ TS

ss

TS TS

s

TS STS ITS TS

s

TS TS

s

4

23

p

STS TS

s

TS

s

TS

s

s

s

s s

s

TS

s

TS $

STS S

rs

TS TS TS :S

s

TS TS S I

5

23

p

-rs

TS

ss. s

TS TS

s

TS lTS

ss ss ss ss

TS

ss ss ss ss s

_TS

s

TS :S

STS STS TS

s

8

23

p

ss

STS TS TS

s

TS

rs

TS STS S

s

s

TS

s

TS

ss s

s

s

_TS

STS TS

:s

TS TS TS

ss

7

28

p

ss

STS TS

ss s s rs

TS lTS

ss s

ss

TS T$ TS

ss

TS

s s

TS

s

TS :8

TS TS STS

ss

8

34

p

s

TS

ss

s

ss

TS TS TS lrS

s

ss ss

TS STS

s

ISS TS

s s

TS STS

s

ITS TS TS TS

s

9

24

p

1:8 TS TS

s s

TS TS TS STS ITS

l'S

ss

TS

s

STS

ss

TS

ss s

STS STS TS :SS TS TS STS

~·

10

20

p

7:8 STS TS

ss s

TS

srs

TS STS S

s

ss s s s

I$

s

s-

s

STS T:S TS :S

TS TS TS

s

11

23

p

s

TS

ss ss ss

TS

rs

s

s s

s

TS TS STS

s ss

TS

s s s

STS

s

TS TS TS TS

ss

12

27

p _1'8

TS

·rs

STS TS TS

rs

s

iS STS

TS

ss

TS TS

_TS

ss s s rs

STS STS TS :S

TS TS TS

s

13

21

p

SIS

s

s

TS

s

TS TS TS

s s ss ss

TS

s s

$

s s rs

TS T$ ITS :8

TS TS TS

s

14

20

p

ss

s

ss ss ss s s

_s,~

J.S

ss

s

s s

STS STS ISS STS S

ss

TS STS STS :STS

ss s ss ss

15

25

p

STS TS

s

_TS

TS STS

rs

s

STS

ss

ss ss

TS

ss ss

I$

s s rs

TS STS TS TS TS TS TS TS

i

16

29

L

s

TS

s s s s rs

s

lfS

s

s

ss ss s s ss ss s s

TS TS

s

TS TS TS TS

s

17

25

L

s

STS

s

TS

s

TS

rs

TS lltS

s

s

ss

TS

s

s ss

TS

s

s

TS STS TS :8

TS TS STS

ss

16

23

L

T:S TS

s

s

s

TS

srs

s

lfS Tl3 TS TS

s

T$

ss

$5

ss

s

s s

T$

s

:S

STS TS

s rs

l

19 28 L

s

LTS

ss

ss ss

s

rs

TS

s

s

ss

·rs

TS STS

s ,ss

TS TS

s

s

STS

s

:8TS

s

TS TS

~

20

27

L

1'S STS S

TS TS STS

srs

s.r.:s

[il'S

TS

s

ss ss

s

s

$8

s

ss

s

TS

s

TS :SS TS TS STS TS

21

21

L

-r:s

ITS

s

TS TS TS

rs

TS lfS TS

ss ss ss s s.

$

s s s

TS

s

TS :S

TS TS TS

ss

22

32

L

STS

s

s

TS TS STS TS

s

liS

ss ss

~ ::,

TS

s

TS $

TS

s s

TS STS

s

:S

TS TS TS

ss

23

20

L

STS

s s

TS TS

STS STS TS STS

ss

s

s s s s.

$

s s ss

TS STS

ss

:8

TS STS TS TS

24

28

L

1:s

s

ss

s

TS TS

rs

TS lTS

s

s

ss

TS

s ss ss-

s

s s

TS T$

s

:S

TS TS TS TS

25

27

L

1:8

s

s s s

T$

srs s

lfS

s

s

ss ss s s

ss

ss s s

TS T$

s

STS TS TS TS TS

26

21

L

STS STS S

ss

TS TS

rs

TS

51'S

TS

s

ss s ss ss

$s

s

ss

rs

STS STS TS :S

STS STS STS STSI

27

25

L

T:8 ITS

s

TS

TS TS

rs

TS is TS

s

s s s s

$

s

s

s

TS

s

TS :8

TS

·rs-

TS TS

26

24

_L

·r.s

'TS

ss

s s s

TS

s

lTS

s

s

s s s s

$

s

s

rs

TS STS TS TS TS TS STS TS

I

29

23

L

s

TS

s

s

TS

s rs

s

s s

s

s

i'S L__

~-$

TS

s rs

fb~

J~-

~-

:S

s

TS TS

s

I

ao~

__ 2_L

_L

TL

TS

s

S __ ....

TS TS TS TS iS

s .

s

s

s

s

s .. s

s

s rs

TS TS

TS~

:8 - SJS

T§_~

STS §.TSJ

SEIY I U1ia

1-i-26

~-~ ~

~-DATA MENTAH SKALA LOYALITAS PENDENGAR

JK

~FT':T~T~ru:r:-rrr:=r:·

P

ITS

fisTrs

1-r.s rrs

1s

·rs rs ·rs

p [§I§JSTS(STS(STS(STSISS IS IS ITS pITS ITS ISTS ll'S lS _ _lS _ _l.'!__j_$ _ _1::1_

P

ITS ITS ITS

1-r.s

ISTSISS IS IS ITS P __ [!§_JI§ I§TSJ§TS[SI_Sl_S§ JS§_[S_S ISS UTs ITs-:-]TS

1-r.s

rsrsJs

Is ~s ~Iss:

p ITS ITS

rs

ISTSISTSIS 1$ ITS

PST$ STS STS STS T S S $ 3 CJSS p

llclfs\j

.ys lsTus

1

ss

1

s

1

ss

P _ TS T§l ~ 1'.§_ SIS S_

s__

IL_

~_§

Is ·Iss

_SS3S

P l§TSLSTSISI§JT:§ IT§ ISS IS _f3

p

rtsrs~~$-

Its ls I'

iTS lTS fTS

P S"I§ §TS T!)_STS SIS~SS SS ssss

lls I~Jts Tf~ls..:..:rs:._ts_ J§

rs~

·s

$

TSISTSISTS rs ITS ISS ISS IS

·s

F

10"

rs

iS

AJTEM

UF

I

Uif,UF

I

Ui<T~l

F

I

F[JI _

_L~

FY"

lliF

II

UF-1~ 13 1<1 1a 111

tt

1i

n:er20

21

u

~3

s lie ll7

I

F

l

F

rrrs ·

rrs~ns-· ITSTS""IS ·· rs~rs

rrs

rrs

fiTS ITS ITS ITS IS IS ITS ITS IS IS ITS liT$ ISTSISTSIS$ rs IITUTS ITS

..JL

JS l§.__l§ 1 s_f§_ITs

_li§...III§.. 11

rs lrts rsrsrsrslts Is rs rs ·-rs rsrsrsrs(stsllsrtslstslstsJs Is 3T$ISI§JST$IS _jS .. ISS l§S_l§S !Si!_lSS ITS JT.S liT$ ISTSIS IS$ ]S

[§_j[§_(J§_j$_ I:STSJ§ 1.§___1§_ IS_I.§__JST§I§TSIIS[_S J§TSJJ.§_J§ _ _Ls_ JT$,$TS,TSTS ITS ISS IS lrs-,ts IT$

~TS

ITS

rsr

1ST$ sT$ sT$ T S S S S S S S T S S T S SfS sffs Sts

F

!8Tl9TSO

·s

ItS IS ITS (SS_jSS JSS

LLJ..55l8S

~s

lS ISS

lS

L!UifS

rrs-,s

,,.s-lss·=js ITS~Is..:...ls

Pr-

ITS IITs-lstslsrs

(STSfST$ ST$ TSTSSS SSS

rs-

S TSSfS SitS S'f's T1

f-1~:

jfs

ITS ITS ISI§JSTSITS_ji_S_fS L§_l§ IS __ l§$_(TS_LT§_II§!LSillLJ§JS l§ - l_S _ __L§§ j_l!§

. 1

-rsnustsJrs

;.;$ S_§ S §__ SS

IT_§

J

IT.§_j IS JIS ..li§_ HI 1.§___1§_ [s_:_[§__[f: §I_

C~ULJrr.Ul§lt:SJ.LJs_·lLl!~fls

·

rsrsrr: tsrsrs_ ~s ITS ITS

's

rs

rs

rs

l$

T$15T$IST$1ST$ )$ fSISTSISTS IS

S IST$15 1ST$ ·s ITS 'S f$ ITS JTS ITS

TSITS rrs IS IS IS IS IS ITS rs rs

cs

[!>ITS II§ III§ I§J§l§JS l§§ ~_j_T_ll_ _lT_ll_

l§ISJJ§l l~_lTo§l._lT~ JSS I.S§. (SS .IS_§ I§S JSI IS

>S

~s-LSTS J§_TS ~J§T$_L T§_lS _ _l_S _ _l_!L_liL__J§__[~ [§JST§JTS_

lil

>815$ rs iS ISS

rs

1-1~'1

26 2·

~

!.S.

IS IS$ 1$

ITS ITS ISTSITS 1_{TS ISS ISS ISS ISS ISS rstsT$}

rs

~ ITS ITS ll'S

n:s

rs

l~~~~~§~~~

s

s

ITS ITS l§f§

~;sl~rsll~;li[

Iii

I~

IS

r.s

Irs Irs

ITs ss ss

sa

F _f p

1

2

3

1

3 3 3

2 3 4 4

3

2

2

4 4 3 3 3 5 3 4 4

6 3 3 3

7

3 4 4

6 3 4 4 9 3 4 4

10

3 3 3 11 3 3 3

12 4 3 4

13

3 3 3 1-4 3 4 3

15

3 3 3

16

3 3 3 17 3 3 3

18

3 4 4 111 3 4 3

20

4 4 4

21

4 4 3

22

3 4 4

23

3 3 3 2ofl 3 3 3

25

4 4 3 26 4 4 4 27 3 3 J

28

3 3 J

29

3 3 2 30 4 4 4

SUM

as

103

1 ()1

VARIABEL PERSEPSI TERHAOAP KREAJIVITAS SIAIRAN

F

F

F

F

F

F

UF

UF

UF

UF UF UF UF

UF

UF

F

F

F

F

..

5 6 7 8 9

1•0

n1

12

13

14 15 16 17 18 1!11 :.a<>

21

22

2 2 3

a

2

3 3 3 3 3

3

3 3 3 3 3 3 3

2

3

2

3

a

3 3 4 4 4 2 4 4 4

"

1

..

2 .4 4 3 3 3 3 3 2 3 2 3 3 3 3 3 3

1

3 4

2

3

2

2 3

a

1

3 3 3 3 3 3 3 3 3 2 3 4 1 3

3 4 4 4 3 3

..

3 4 2 3 3 3 3 2 4 4 3 3 3 3 3 4 3 2

..

3 4 2 3 3 4

"

1

3 4 3 3 3 3 4 3 3 3 3 3

3

3

..

4 3 3 1 4 4 3 3 3 3 2

a

3 3

..

3 3 4 3 4 4 3 1 3 4 3 3

..

3 4 ₃ 3 4

..

4 4 4 3 4 3 3

1

3 4 4 3

3 3 3

a

3 4 3 3 3 4 3 4 3 3

1

3 3 3 4

2

1

3

a

2 2 3 2 3 4 2 4 3 2 2

..

4

2

3

3 2 3 4 2 3

..

4 3 3 4 3 3

2

2 4

2

4 3 4 3 3

a

4 3

..

3 4 2 3 3 3 4 3 3 3 3 2

3 2 2

2

2 3 3 3 3 4 2 3

1

2

1

3 4 3 3 3 2 3

a

3 3 3 3

2

3 2 3 3 3 2 3 3 3 3

..

3 3

a

4 2 3 3 3 3

3

3 3 3 1 3 3 3 3

3 3 3

a

3 3 3 3 3 3 3 4 3

"

3 4 4 3 3 3 4 3

a

3 3 3 3 2 4 3 3 3 3 3 3 3 3 3

2 2 2

a

3 2 3

2

3 4

2

3 2 3 2 3 4

2

3

4 3 3

a

3 4 3 3 4 4 4 4 3

"

3 3 3 4 4

3 3 3

a

3 4 3 3 3 3 3 3

"

3 4 3 3 3

3 4 3

a

3 4 3 3 2 4~ 3 3 3 3 3 3 3 3

3 4 3

a

3 3 3 3 3 3 3

3.

3 2 3 3 3 3

3 3 3

a

3 3 __

-~

4 4 4

3

3 4

"

1 3 4 3 3

3 4 3

a

3 3 3 3 2 4

3

3 3 3 3 3 4 3 3 4 3 4 4 4 4

..

4 3 2

3

4 3

2

3 3 3 4 4

3 3 3

a

3 4 3 3 4

T

.. 3

3 4 3 4 3 3 3 3

3 3 2

a

3 3 3

2

2

T

3

3 3 2

2

3 3 3 3

3 3 3 3 3

2

3 2 3 3

3

3

2

2 3 3 3

2

3 3 3 3 3 4 4 4 4 3 2 ~ 4 3 2 3 3 3 3 3 91 86

90

93 1$6 92

100 91

93

95

!aO 100 9a 90 153 97 101 &9 92

F F

F

23

24 25

2

4

2

3

..

3 3 3 3 3 4 3 3 4

2

3 4

2

2

..

2

1

..

2

2

..

3

1

4 3

1 4 2

2 4 2

2 3 2

2 4 1

2 4 3

3 3 2

3 3 4

2 4 2

1 4 1

3 3 3 3 4 3

2 3 3

2 4 3

2 4 3 3 3 4

4

2

3

3 3 3 3 4 3 3 3 3 3 2 3 72

,107

76

F

26

2 3 2 2 3 3 3 2 3 3 2 3 3 2 3 3 3 3 2 3 3 3 3 3 3 3 3 2 2 3 ~L F 27

a

a

2 2

a

a

a

2

4

4 2

a

2

"

"

VARIABEL

PIERSEPSI

TERHADAP KREATIVITAS SIARAN

SB

UF

ur

UIF

UF

UF

UF

UF

UF l)F

F F

F

F

F

F

F

F

F

UF

UF UF

IUF

UF UF UF Uf UF

RS 018 29 30 31 32 3::1 34 35 36 37 38 39 40

41

42 43 44 45 4$ 47 48 49 50

$1

'52

53

54

X

1

2 3 2

1

2 3 .:l 2 2 3 3 3 2 3 2 3 2 3 3 3 3 3 2 3 3 3

n

143

2 4 3 2 3 3 4

3

2 3 2 3 4 4 3 3 4 3 3 2

•

.2 3 2 2 3 3 2 170 3 2 3 2 2 3 2

3

2 2 4 3 2 2

-

2 2 4 2 2 2 3 4 3 3 2 3 3 2 146 4 4 3 2 3 2 3 2 2 2 3 3 3 2

3

2 3 1 3 3 3 3 3 2 2 3 3 2 148 5 3 3

1

2 3 3 2 3 3 4 4 4

4

2 4 4

4

4 2 3 2 3 2 4 4 3

2

175 6 1 4 3 3 2 3

3

3 4 3 3 3 2

3

2 4 3 3 2 l 4 3 2 3 3 3

n

185 7 1 4 3 1 2 2 3 3 3 4 3 4 2 2 2 4 2 3 2 l 2 3 2 3 3 4

n

183 8 2 3

1

2 1 3 3 3 3 3 4 4 2

1

3 4 2 3 2 3 .4 2 3 3 3 3 2 181 9 3 3 3 2 2 3

3

3 4 2 2 4 2

3

1 4 2 4 2

..

.4 3 1 3 3 4

a

178 10 3 4 3 1 2 3 4 3 4 3 3 4 3

3

3 3 3 3 2

•

3 3 2 3 3 3 2 173 11 2 3 1 '1 1 3

il

2 2 3 3 2 2

1

3 4 2 3 2 2 .4 2 3 3 3 3

n

146

12

3 4 3 4 3 3 3 2 3 1 2 4 2

2

2 4 3 3 3

..

.4 3 2 3 3 3

2

173

13

4 3 2 3 2 3

3

3 2 3 4 4 2

3

3 3 3 3 3 3 3 3 2 3 3 3

4l

172

1-ft 1 3 1 1 1 2 2 1 3 4 3 3 3 1 1 4 1 3 1 3 .4 4 4 1 2 1

n

144 15 4 3 2 3 3 4

3

2 4 4 4 4 2 4 4 3 3 3 3 3 4 3 3 3 3 3

a

179

HI

2 3 2

2

2 2

3

2 3 3 3 4 4

3

3 4

"

3 2 l 3 2 3 3 3 3

2

171

17

2

4 2 3 2 3

3

3 3 3 3 4 2

3

3 4 2 3 2 l 4 3 2 3 3 4

n

180

1!1 3 3 2

2

2 3 4 2 3 2 2 2 3

2

4 4

4

3 2 2 3 2 2 4 3 2

a

174

19 2 3 1 1 1 2

3

3 2 3 4 2 2 1 3 4

2

2 2

2

.4 2 4

2

3 3

n

153 20 3 4 2 3 3 4

4

4 4 2 3 4 4

3

3 4 3 4 2 3 2 3 1 3 3 4

a

198 1--21 3 3 2 3 3 3

3

3 3 2 4 4 4

3

3 3 3 3 2 3

2

3 2 3 3 3

n

185

22 4 :? 2 3 3 4

3

2 3

"

4 3 2

3

2 3 2 3 2 l 4 2 2 3 3 3

n

182

23 4 3 2 3 3 4

4

3 4

"

3 3 3

3

3 3 3 3 1 3 4 1 2 3 4 3

a

186

2~ 3 3 1 2 3 3

3

3 3 3 3 4 2

3

4 4 3 3 2 3 3 2 2 3 3 3 3 188

25 3 3 2 2 2 3 4 2 3 3 3 4 4

3

3 4

4

3 2 l 3 2 4 3 3 3

a

192

2EI

4 4 2 '1 3 3

il

3 4 2 3 4 3 4 4

4

3 4 3

..

4 3 2 4 4 4 4 209 27 3

:3

2 3 3 3

3

3 3 2 3 3 3

3

3 3 3 3 2 3 2 3 2 3 3 3

a

188 28 3 3 1

2

2 2

3

2 3 3 3 3

T

3

3 3 3 3 3 3 4 3 3 3 3 4

a

181

29

2

3 2 2 3 2

a

2 2 3 3 3 2

3

2 3 2 3 3 3 3 3 2 2 3 3

2 171

30 3 3 2 2 3 3 ~ 3 3 3 3 3 3 ::) 3 3 3 3 3 3 3 3 2 4 3 4

4

197

·SUM 1!3

g·,

58 66 70 81! 91 76 9C 88 94 10;j 80 'r9 .83 108 110

92

6t 92 98 81 70 !7 !lf.Z

9._

L64

VARIAIBEL

LOYALITAS

PENOENGAR

ss

UF I,JF

I.JF

UF UF

F

F

F f

F UF UF UF

UF

UF

F

F

F

F

F UF UF UF UF UF

F

F

F

F

F

RS

1 2 3 4 ~ 6 7 $ $ 10 11 12 13 14 15 116 17 18 19 20 21 22 23 24 25

26

21 28 29 30 X

1 _~ 3 3 l _~ 3 3 3 3_ 3 3 3 _{- 3} 2 _<-

a

3 3 3 2 3 3 3

a

3 3 3 2 3 2 8G

?. 4

•

4 4 4 4 3 3

2

3 3 3 3 3 3

a

3 2 2 3 2 3 3

.,

4 4 3 2 3 3 94

3 _~ 3 4 l 2 3 3 3 :3 3 4 3 3 3 2

a

3 3 3 3 3 3 3

a

3 3 3 3 3 2 89

~

3

3 3 l 4 4 3 3

2

3 3 3 ·4 4 3

a

3 3 3 I 4 4 4

.,

4 3 3 2 3 2 94

5

3

3 4 4 4 4 4 4 4 3 4 4 -4 2 2

..

4 4 4 4 3 3 3

"

2 4 3

"

4 4 107

6

3

3 3 l 4 3 3 3 4 3 3 3 3 2 4

a

3 3 3 3 4 4 4

.,

3 3 3 3 4 4 96

7

3

3 3 _~' 4 3 3

2

:3 3 4 4 3 3 3

..

3 2 2 2 3 3 3

a

3 3 3 2 3 2

sf

8 4 4 4 4 :3 3 3 3 4 3 4 4 ·4 3 2 3 3 3 4 2 4 4 4

.,

3 3 3 3 3 2 100

9 4 4 3 3 4 3 4 3 4 4 4

..

3 3 4

..

3 4 4 3 4 4 4

.,

4 3 3

"

4 4 110

1\) _{3 3} 3 l 4 3 :) ₃ 4 4 3 3 3 3 4 3 3 4 4 4 3 4 3

"

3 3 3 3 4 4 1 ()1

11

3

3 3 l :3 3 3 4 2 3

"T

3 2 3

..

3 2 3 3 2 3 3

.,

4 3 3 2

2

2

sf"

12 4 4 4 l 4 4 4 4 3 4

..

·4 3 3

..

3 4 3 3 3 4 4

.,

3 3 3

"

3 3 106

u

4 4 4 l :3 4 3 3 3 3 4 4 3 3 3 3 3 3 4 3 3 4

a

4 3 3 3 4 4 1 ()1 14 4 4 2 l 2 3 2

2

2

2 3 3 3 1 2 3 .2 2 2 2 3 2 2

a

3 3 2 2 1 1 71

IS 4 4 3 4 4 4 4 4 4 4 4 4 ·4 2 3 4 .4 3 4 3 4 4 3

"

3 4 4 3 3 4 110 16 3 3 l :3 3 3 3 :3 3 3 3 3 3 3

a

3 3 3 3 3 3 3

a

3 3 3 3 3 3 9 11 4 3 l 2 3 3 3 :3 2 2 3 3 3 2 3 3 2 3 I 3 3 3

.,

4 3 3 2 2 2

s

1$ 3 2 l :3 3 3 3 :3 3 3 3 3 2 3 3 3 3 3 3 3 3 3

a

3 3 3 3 3 3

s

19 3 3 l 2 3 3

2

:3 2 3 3 3 2 4 3 3 2 3 4 2 3 3

a

3 3 3

a

2 3 8$

21)

"

4 4 4 :3 4 4 4 4 3 4 4 ·4 4 3 3 3 3 4 3 3 3 4 4 4 3 3 3 4 4 10i

21

3

2 2 l 2 3 2

2

:3

2 4 2 4 2 1 3 2 2 3 2 4 2 2

a

_~ 3 2 2 2 2

73

22 .~ 4 3 l 2 3 3 3 :3 2 2

-~

3 3 2 3 3 2 3 I 3 3 3

4

..

4 3 2 2 2

8'4

23 4 3 3 l :3 4 4 4 4 4

4--

3 3 2 3 4 3 3 3 4 3 3 3

a

3 3 3

a

4 3

9f

24 4 4 3 4 :3 3 3 3 :3 3 4, 4 4 3 3 3 3 4 ~ 3 3 3 4

4

3 4 4 3 4 4 104

2!;

3

3 4 4 :3 3 3 3 :3 3 4 3

·•

2 3 4 3 4 4 3 3 3 3

.,

3 4 4 3 3 4 100 26

"

4 4 4 :3 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 4 4 4

.,

..

4 4 3 3 3 106

21 3 4 l :3 4 4 4 4 4 3 4 ·4 2 4 3 3 3 4 3 3 3 3

"

3 3 3 3 3 4 1 ()1

25 3 3 l 3 3 3

T

:3 3 3 3 3 3 3 3 3 3 2 3 3 4 3

a

3 3 3 3 3 3 91)

29 3 2 l 3 2 2

2

2

2 3 3 :3 2 3

2

.2 3 2 2 2 2 2

a

3 3 2 2 2 2

72

3() 4 4 l 4 4

"

4 4 4 4 3 ·4 4 3 4

...

3 4 3 4 4 3

a

3 3 3

"

4 3 1()9

VARIABEL PERSEPSI TERHADAP KREATIVJTAS SJARAN

Sl ~ F F F ~ F F F \IF UF UP UF F F p F F F UF U~ u~ UF UF UF UF UF ~F F ~ F F F F UF UP UF UP UF R5

I 3 4

a

s

7 8 8

no

11 14 16 'fl !2 :Q 25 26 27 28 211 30 31 32 33 u 35 .36 at ~ 41 42 44 'IS 4 51 a~

es

54 X

1 ~ 3 2 2 3 3 2 3 ~

a

:a

3 3 :2 2 2 2 3 2 J 2 I 2 3 2 2 2 :~ ~ 3 2 2 3 3 3 3 3 1 ~

~ l ~ 3 2 3 3 3 3 4 _~ 4 4 4 4 3 3 3 3 4 J 2 3 3 4 3 2 3

..

•

~ 3 3 3 4 2 3 3 2 121

~ 2 ~ 3 3 3 3 3 2 3 2

:a

3 2 3 3 3 2 2 2 J 2 2 3 2 3 2 2 :2 ~ 2 2 2 2 3 2 3 3 2 $15,

4. J 3 2 2 3 3 1 3 3

a

3 3 1 3 3 ~· 2 2 4 J 2 3 2 3 2 2 2 :3 ~ 3 2 I 3 3 2 3 3 2 ~

5 l ~ 3 4 ~ 4 3 3 4

a

3 3 3 3 :! 2 3 3 ~ J 1 2 3 3 2 3 3 4

•

2 4 4 4 3 4 4 3 2 119

6 l 3 3 3 3 4 3 2 4

a

3 4 3 3 3 2 3 3

1

4 3 3 2 3 3 3 4 :~ ~ 3 2 3 3 3 3 3 3 1 110

T l 4 3 3 4 3 3 3 ~

a

4 3 3 3 2 2 3 3 4 3 1 2 2 3 3 3 4 _~ 2 2 2 3 3 3 3 4 1 106

a

l ~ 3 3 2 3 3 3 4

a

3 4 3 3 1 2 2 2 l 1 2 1 3 3 3 3

••

~ 1 3 2 3 3 3 3 3 2 101

9 l

•

4 3 4 3 3 4 4 ~ 3 3 4 3 2

-~-

_~- 4

1-:

-'!-

~~

r+

r-L

r+

-~-

~-

r-+

1-'' ~ 3 1 2 4 4 3 3 4 3 120 11) ~ 3 3 3 3 3 3 4 . . ~

a

3 3 3 4 1 ~ 3 4 4

-?-

1 2 3

••

a

3 3 3 3 4 3 3 3 2 116

1'1 l 3 2 1 'l 3 2 2 3 2 2 3 2 3 1 2 2 2

·J-

1 -1 1 3 3 2 2 :2 ~ 1 3 2 3 2 3 3 3 1 154.

12 4

•

3 2 3 4 2 3 4 4 4 3 4 3 2 2 3 3

"

3 4 3 3 3 2 3 4 ~ 2 2 3 3 4 3 3 3 2 116

1~ ~ 3 4 3 3 3 4 3 4

a

3 3 3 :2 2 2 3 2 J 2 3 2 3 3 3 2 4 ~ 3 .3 3 3 3 3 3 3 2 110

1~ l 3 3 2 ~ 2 2 3

a

2 1 3 3 2 1 2 3

1

J 1 1 1 2 2 1 3 ~ l 1 1 1 3 3 1 2 1 1 78

1 l 3 3 2

a

3 3 3

a

2 3 3 ::" 2 3 3 3 J 2 3 3 4 3 2 4 4 2 4 4 3 3 3 3 3 3 3 114

1 3 3 4 3

3

3 4 2

a

3 3 3 3 3 2 3 3 l 2 2 2 2 3 2 3 4

•

3 3 4 3 3 3 3 3 2 110 1 3 3 3 3 J 3 3 3

a

3 3 3 3 3 4 3 3 4 2 3 2 3 3 3 3 4 ~ 3 3 2 3 3 3 3 4 1 111

,

3 ~ 3 4 3 3 3 3

a

3 3 3 3 2 2 3 3 l 2 2 2 3 4 2 3 2

a

2 4 4 3 2 4 3 2 3 110 1 l 3 2 2 2 3 3 2 2 2 2 2 3 I 1 2 2 l 1 1 1 2 3 3 2 _{~ ~} 1 3 2 2 2 2 3 3 1 1$1

4 ~ 4 3 3 3

3

4

a

4 3 4 4 3 _{~- ~-} _.,!. 4 2 3 3 4 4 4 4 4

«

3 3 3 4 3 3 3 4 3 129 2 4 3 3 3

a

3 3 4 3

a

3 3 3 3 3 ~' _~- __ 3

r-;r

:r-

2 3 3 3 3 3 3

..,

«

3 3 3 3 3 3 3 3 1 115

z

3 4 3 4 3 3 3 4 _~

a

3 3 3 3 2 ~ 3 3 4 :1 2 3 3 4 3 2 3 3 2 3 2 2 3 3 3 3 3 1 111

.. z

3 3 3 4 3 3 3 3 _-·~

a

3 _~.

f--4--

_r-:3 2

3

3 3 4 l 2 3 3 4 4 3 4 :3

a

3 3 3 3 3 3 4 3 3 118

24 3 3 3 3

a

3 3 3 4 4 3 4 3 3 2 3 3 4 3 3 1 2 3 3 3 3 3 4 ~ 3 4 3 3 3 3 3 3 3 115

4 3 3 4 3 3 3 3 3

a

3 3 3 3 3 4 3 3

·t-

l 2 2 2 3 4 2 3 4

•

3 3 4 3 3 3 3 3 3 11i

4 4 4 3 4 4 4 4 4 4 3 3 4 4 4 3 3 4 4 2 1 3 3 3 3 4 4 ~ 4 4 3 4 4 4 4 4 4 136

,

3 3 3 3 3 3 4 ~

a

3 4 3 3 3 3 3 3 l 2 3 3 3 3 3 3 ~ 3 3 3 3 3

a

3 3 3 115

l 3 3 3 2 3 3 3 3 2 3 3 3 3 3 3 2 3 3 1 2 2 2 3 2 3 l 3 3 3 3 3 3 3 4 3 106

3 2 3 3 3 3 3 2 3

a

3 2 2 3 3 3 2 2 ') _{2 2} 3 2 3 2 2 i. 3 2 2 3

a

2 3 3 2 ~

4 4 3 3 3 _3__ 4 4 4 _~ 3 3 3 3 L_:!_ 3 _{-~- ~-} _:!___ _L 2 3

a

3 3 3 3 3 3 3 3 3 4 3 4 4 121

VARIABEL LOYALITAS PENDENGAR

SB

l,)f

UF

UF

UF UF F F

F

F F

UF

UF Uf UF

UF F F F

F

F

Uf

UP UF UF

F

F F F RS

1

2 3 4 5 6 1 8

9

10

11

12

1;,

14

15

1tl

17

_18

l!il

20

4!1

22 2J 24

27

2!1

29

J(J X

1

3 3 3 :3 3 3 _-~- 3 3 3 3 3 3 l_ 3 3 3 3 3 2 3 3 3 3 3

2

3 2

8(])

2

4 4

4

4

4

4 3

3

2 3 3 3 l ~ 3 3 3 2 2

.a

2

3 l 4 3

2

3 3

8$

3 3 3

4

:3 2 3 3 3 3 3 4 3 l :3

2

3 3 3 3

.a

3 3 3 :3 3 3

3

2

83

4

3 3 3 :3

4

4 3 3 2 3 3 3

4

4 3 3 3 3 3 1 4 4 4 4 3

2

3 2

81

5 3 3

4

4 4 4 4 4 4 3 4 4 4 2 2 4 4 4 4

..

3 3 3 4 3 4

4

4

101

6 3 3 l 3 4 3 3 3 4 3 3 3 3 2 4 3 3 3 3 3 4 4 4 4 3 3 4 4 9:!

7 3 3 l 4 4 3 3 2 3 3 4 4 3 3 3 4 3 2 2 2 3 3 3

3

3

2

3 2 81

6 4 4

4

4 3 3

3

3 4 3 4 4 4

3

2

3 3 3 4 2 4 4 4 4 3 3 3 2

94

9

4 4 3 :3 4 3 4 3 4 4 4 4 l 4 4 3 4 4 3 4 4 4 4 3 4

4

4

103

1() _{3 3 l :3}

4

_{3 3 ~ 4 4 3 3 3 4 3 3} 4 4 4 3 4 3

•

3 3

4

4

9$

1f 3 3 l :3 3 3 3 4 3 2 3 3 3 3 4 3 2 3 3 2 3 3 4 3 2

a

2

8(])

14!

4 4

4

:3 4 4 4 4 3 3 4 4

4

3 3 4 3 4 3 3 3 4 4

•

3 4 3 3

100

13

4 4

4

:3 3 4 3 3 3 3 3 4 4 3 3 3 3 3 3

..

3 3 4

3

3 3

4

4

94

14

4 4 2 :3 2 3

2

2 2 2 3 3 3 1

2

3 2 2 2 2 3 2 2

3

2 2 1

1

6$

15

4 4 3 4 4 4 4 4 4 4 4 4 4 2 3 4 4 3 4 3 4 4 3 4 4 3 3 4

103

16 3 3 3 3 3 3 3 3 3

3

3 3 3

:3.

3 3 3 3 3 3 3 3 3

3

3 3 3 3

84

17

3 4 3 :3 2 3

3

3 3 2 2 3 3

3

2 3 3 2 3 1 3 3 3

•

3 2

a

2

7$

18

3 3 2 :3 3 3

3

3 3 3 3 3 3

2

3 3 3 3 3 3 3 3 3

3

3 3 3 3 82

19 3 3 l :3 2 3 3 2 3 2 3 3 3 2 4 3 3

2

3

..

2 3 3

3

3 3

a

3 7@

20

4 4

4

-

4 3 4 4 4 4- 3 4 4 4 4 3 3 3 3 4 3 3 3 4 4 3 3

4

4 101

21 3 2 2 :3

2

3

2

2

3 2 4

2

4

2 1 3

2

2

3

2

4 2 2

3

2

2

a

2

ei"

2:1

3 4

3

:3

2

3

3

3 3 2

2

3 3

3

2 3 3 2 3 1 3 3 3 4 3

2

a

2

7!1

23

4 3 3 3 3 4 4 4 4

4

4 3 3 2 3 4 3 3 3

•

3 3 3

3

3 3 4 3

93

24

4 4 3 4 3 3 3 3 3 3 4 4 4 ~ 3 3 3 4 4 3 3 3 4

•

4 3

4

4

91

25

3 3 4 4 3 3

3

3 3 3 4 3 4

2

3 4 3 4

"'

3 3 3 3 4 4 3

a

4

93

26 4

"

4

...

3

4

4 4 4 4 3 3 3

3

3 3 3 3 3 3 4 4 4

•

4 3

a

3 91J

27

3 3 4 3 3 4 4 4 4 ₄ 3 4 4 2 4 3 3 3 4 3 3 3 3

•

3 3

a

4

9$

2!1

3 3

3

:3 3 3

3

3 3 3 3 3

T

3 3 3 3 3 2 3 3 4 3

3

3 3 3 3

84

29

3 3 2 :3 3 2 2

2

2 2 3 3 3 2 3

2

2 3 2 2 2 2 2

3

2

2

2

2

6$

30 _-~ 4

- 4-

:3 4 4 4 L_ . . 4 L_4_ 4 3 4 _.!.._ _.E_ _4_ _4 3 4 _!_ _4 4 3

3

3 4

4

3

103

90

Retiabilitas Persepsi terhadap Kreativitas Siaran ( Putaran.1

)

Case Processing Summary

N

Cases Valid 30

Excluded' 0

Total ₃₀

a.

lJslwi5e delelioo based on aH

variabies in the procedure.

Reliability Statistics

j

Cronbach's J

1

Alphao:ased

1

Cfonbaclf~ Standardized

%

100.0 .0 100.0

Alpha Items Not Items

.873 .887 54

I

Summary ltem statistics

Mean Mi1limum Maximum

I

Range

ltem Means 2.917 1.933 3.600

l

1.867

litem Variances .425 .133 .878l .745

i Inter-Item Corre!afJons

.127

-.806

.ns

1.342

The covanance matrix IS calculated and USed m the analysis.

Std. Deviation 12.651

Malillnwn/

Minimum Valiance N of Items

1.862 .146 54

6.586 .034 54

91

Item-Total Statistics

Scale

l

Corrected

I

Squared

I

Cronbech's

Scale Mean 1f Vanance1f ltem-Total

I

Multi;lle

1

Alpha1fltem

Item Delel6d nem Deleted j Correlation

j

Correlation Deleted

)1<1 154.37 154.102

!

.501 I

. 1

.869

k2 154.1o

I

155.9551

21!61

.j

871

k3 _154.171 .400

i

.870

M

I

lt>Hill

154.213

I

I _.867

151..293 .6Hl j

. I

K5 _{154.67 1} 151.402 .45.2

1

: l

.868

1\6 154.'53

1

1'52.878 .'531

1

.668 k? _154.43

I

155.357 .451

I

_{. J} .870 k8 _154.60

1

151.972

i

.486

i

.I

868

I

~c

154.47 I .604

!

.866

i54.2o

I

149.361

j

I

: l

.870

154.924 .410

I

kll _154.50

I

150.:<5!1

1

.624

i

.1l66

I

k12 154.43 1'56.6681 .178 1

. I

.873

1<.13 _154.371 100.447 -.361

i

: 1

.882

I

k14 154.53 153.430 .488

I

.869

k15 _154.20

1

_15£.1661 30"

I

I

.871 1<16 1!>4-.W

.

~-

I

I

_.009

I

1~,741

I

A:e

i

I

i(17 _{154.53 1 154.740}

I

_{.2til j}

. I

_.871

l<18 1'55.43

j

1'56.U47

1

.137

i

I

.87'5 k19 i54.30

I

1se.2S2 1

.057 I

. I

.874 k20 _154.171 165.592

i

-.374

i

·I

.880

~21 _{154 s?}

I

148461

i

684

i

865

I~

_154.47

l

·~~

.

n•e

I

AJ1

l

I

,S70

-~·

I

: 1

I

155.1.3 152.051 .300 . .869

I I

1sa.91

1

165.964 -.391

i

: I

.881 154.!131 150.4781

.soo

I

.llil7

!k26

154.83 150.489 .817

I

·1

.865

I

k27 154.63 150.6541 .605

i

.867

1:

154.771 148-!!47 4891

·l

.867

156.0791

:352:

.671

154.30 _{. j}

K3U _155.M

I

154.w2

1

.313 i

. i

.871 k3l 155.33 152.713 .318

i

. I

.871

k32 _155.20

I

149.476 .579

i

. I

.866

k33 154.60 151.145 .540

!

I

867

k34 _154.50

l

154.503 .372

!

.870

k"'Y& 15s.oo

I

151241

i

_.

544!

_I

. I

. I

.867

r36

154.531 148.120 1 .877

i

. I

.885

1<37 '154.60 1o7.559 1 -.400

1

: 1

.883

11<38

154.40

l

1s1.214

I

-.103

I

.876

k39 _{154.13 ' 148.2571 .639}

i

·I

.865

I

::;~

154.87

1

1s1.11s

I

.386

!

.869

I

. I

_.865

~~· 154.90

i

147.sm

I

.Boo

I

. I

MZ 154.TI j 151.426

1

.300

i

_j .IJ6Q

K43 153.93 1 159.720 1 .007

i

. i

.874

k44 154.87 j 148.395

I

.'563

i

. j .866

k45

154471 152.8091 ~33

l

I

.868

k46 155.30 159.045 .048

i

·1

.874

r47 154.47

I

15~U54

i

I

.868

.514

i

~

1

~ 154 . .27

I

166.685

-.ass

I

.883

R49 1'54.83

1

160.557 -.057

i

. I

.878

I

k50 155.20 171.476 -.604

I

I

.886

k51 154.63 149.620 .617

i

j .866 k52 154.47 155.292 J _.508

I

1

-l

.870

k53

92

Reliabilitas Persepsi terhadap Kreativitas Siaran ( Putaran.2

)

caw

Proc:esslr.;; Summary

N

1

Cases Valid

~J

Exoluded'

Total

a. Listwjg deletion ba$ed on

au

v.artables in the prooed!lfe.

Reliability Statistics Cronbach's

j

Alpha Based

on

Cronbadt's Standard~oo

%

100.0 .0 100.0

_Alpha J.lems N of J.lelll5

.il36 .ii4U 3il

Summary Item Statistics

Mgan Minimum Maxim 11m Rango

J.le;n Means 2.881 1.933 3.400 1.467

Item

vananees

.417 .133 .878 .745

Inter-Item Correlations .287 -.361

I

.735 1.096

The rovanance mamx IS calculated and used m tile analysis.

Scale StatistiCS

Std. Deviation

13.586

Maximum/

Minimum Variance N of ltom5

1.759 .116 39

93

Scale

Com!cted Squared Cronbach's

Scale Mean

if

Variance

if

Item-Total

Multiple

Alpha

if

Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

k1

100.20 178.234 .400 .934

k3 109.00 178.483 .390

I

.935

,~

109,;l31 175,057

,$26

'

,933

k5 109.50 175.362 .449 .935

k6 _109.37

1

176.792 .538 .934

r,

109.27

I

179.513 .455 .935

k8 _109.43

I

_175.840

1

.491 .934

1<9 109.30 173.183

.600

.933

k10 109.03 179.275 .396 .935

k11 109.33 173.885 .636 .933

k14

109.37

176.792

.538

.934

k15

100.0-3

1

I

180.585

.293

.936

.467

1

I

k16 109.33

I

176.575 .935

1'.21

109AO

I

1;;U79 ,ea1 ,933

k22 109.30 179.045 .443 .935

k23 _109.97

1

175.413 .421 .935

k25 109.77 174.047

524

I

.934

k26 _109.671 174.368 .812 .932

k27 _109.471 174.395 .612 .933

1<28 _{109.60 171.076 .5161 .935}

k29 _109.13

1

_{180.395 .347}

I

.935

k3n 110.43

1

177.840 _.371

I

.935

k31

_110.171 176.351 _.334

i

.936

k32 110.03 172.309

.630

I

.933

k33 _109A~

1

175,21:19 ,525 _' ,934

k34 109.33 176.299 .402 .935

k35 _109.83

I

_175.799

.5031 .934

k36 109.37 1 171.964

.666

.933

k39 _108.97! 172.654 .600 .933

k40 109.70 175.459 .300 _I .936

k41 _109.73

1

170.409

I

.640

j

.933

k42 109.60 175.766

1

.376

I

.936

: I

1<44

109.70

171.597

.587

.933

k45

100.30 177.0-45 .613

. I

.934

k47 109.30

I

176.700 .550

: l

.934

k51 _109A7

I

173.292 J~23 ,933

k52 _109.30

1

_{179.390 .518} .935

k53 _{109.23 175.909}

.4961 .934

94

Reliabilitas Persepsi terhadap Kreativitas Siaran ( Putaran.3

)

case

Processing

summary

N

cases

Valid 30

Excluded' 0

Total 30

a. lislwise deletion based on all variables In the procedure.

j

Cronbaeh'S

l

Alpha Based

1

on Cronbach's standardized

%

100.0

.0 100.0

Aloha Items J N of Items

.936 .940

!

38

Summary Hem Statistics

Mean Minimum Maximum Ranoe

Item Means 2.869 1.933 3.400 1.467

ltam Variance& .422 .133 .878 .745

1nter -Item Conelatlons .292 -.361 .735 1.096

The covariance matrix is calculated and used in the analysis.

f

Mean

j

v~1am

j

SHt

De~

j

Not

~ns

f

109.03 i00.585 - 13.438 - 38

-I

Maxlmumi

!

l

Minimum

1

Variance N of Items

1.759

l

_.1141 38

95

l

Scale

Corrected Squared Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

k1

105.87 174.326 .497 .934

k3 105.67 174.713 .378 .935

k4 _10(t00 1 _17U7.2

.S2S

.

_-~33

k5 _{100.171 171.247 .461 .935}

I~

106.03 l 172.930 .534 .934

105.93

l

175.513 .460 .935

106.10

I

171.955 .490 .934

k9 _{105.97 l 169.413}

.5941 .933

k10 105.70

I

175.390 .391 .935

k11 106.00 j _{170.069 .632} g~~

·=

1<14

100.03 172.930

.534

.934

k16

100.00 172.690

.465

.935

k21 106.07 168.409 .676 .933

.,.,.,

105.97

l

175.275 20 l .935

·~~

Au

_'

k23 100.B3 , 171.344 .429 .935

k25

~:::~I

170.185 .523 .934

k26 170.437 .816 .932

I

_K28 k27 106.13

1

170.533 .610 .933

106.27 l 167.030 .525

.934

k29 105.80

I

176.579 .334

.

.935

k30 _107.10

1

173.955 .369 .935

1<31

100.83

I

172.144 .348 .936

k32

106.70

l

168217

.643

.933

k33 _106.10

l

171.403

1

.524 .934

k34 _{100.00 174.414}

1

_.399

' .935

k35 _100.50 j 172.052 .493

: l

.934

k36 _106.03

l

168.171 .662 .933

k39 _105.63

l

168.861 .595 .933

k40 _106.3?

I

171.482 .403 .935

k41

106.40 l 166.386

.649

~ .933

k42 106.27 J 171.789

l

.379 .936

k44 _106.37

1

_{167.482 .600 .933}

1<45 105.97

1

173.200

.600

. 1

.934

k47 _105.971 172.861

.544

.934

1<.51 106.13 169.430

.622

.933

1'.52 _105.971 175.413 .521 _' .935

k53 _{105.00 172.231 .482 .934}

Reliabilitas Loyalitas

Pen~ngar

( Putaran.1

)

case

Processing SummaTY

N

Cases Valid 30

Excluded' 0

Total 30

a. Ustwise deletion based on an variables in the procedure.

Reiiahiiity Statistics

Cronbach's

Alpha eased

00

cronoacn·s

StanaaroiZea

Alpha Items

.93a

.93S

% 100.0

.0 100.0

N of Items

30

Summary Item Statistics

Mean

l

Minimum Maximum Range

Item Means _3.150

!

_2..633

I

3.567 .933

item Variances _.402

l

_.185

l

.823 .638

I

inter-item Correiatlons _.335

I

_-.451

1

.646 1.296 The

covanance

malliX is calculated and used in Ule analysis.

Scale Statistics

Std. Deviation

11.340

96

Maximum/

I

Minimum

I

Variance

l

N of Items

U54l

.045 30

4.447 .024 30

97

&:ale COrrected Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

11

91.10 123.059 .479 .936

12 _91.10

1

123.4n .'385 .937

13 9127 1Ht34Q ,004 _' ,934

14 91.20 124.166 .406 .937

15 _{91.37 118.447}

1

.605 .935

16 91.17 120.764 .628 .935

17 91.30 117.045

1

.847 .932

iS 91.37

1

117.689

I

.707

1

.934

19 91.27

I

118.271 J

.6681 .934

110 91.50

1

116.603 .768 .933

111 91.13 122.257 .439 .937

112

91.20 121.131 .610

.935

113 91.10

t

123.403 .447

I

.937

114 _9Ul71

122.0~1

1

,:~eo _' J):le

115 _{91.60 1} 122.317 .367

j

.938

116 _91.23

1

122.737 .485 I .936

117 91.50 1 121.224 .716 .934

118 _{91.571 118.668}

1

.628 .935

119

_91.33

I

_117.9541 .669 .934

120 91.73

~~~::

l

.441 .938

·~·

91.3~

1

.358 .938

ILl

122

91.27 118.892 .683 .934

J23

91.30

1

119.045 .690 .934

124 90.93

I

122.892 .488 .936

125 ₉₁₂₇₁ 121.1se .ce7

'

.940

!26 91.27 125.789 .273 .938

127 _91.47

l

121.292 .655 .935

128

I

91.70

I

117.5971 .733 .933

129 _91.47

I

114.326 .788 .932

Reliabilttas Loyatttas Pendengar ( Putaran. 2

)

Case Processing Summary

N

Cases Valid 30

exd11ded" 0

Total 30

a. Ustwise deletion based on all

variables in the prtlClldunt

Reliability Statistics

Cronbach's

I

Alpha Based

Cronbach's

on

I

%

100.0

.a

100.0

Alpha

Standardized

j

l!e.ms

N

of l!ems

.941 .942

i

28

Summary Item Statistics

Mean Minimum Maximum

1

Ranoe

Item Means 3.144 2.633 3.567 .933

:;_~:ntill~ations

i

.4121

.207

l

.823

.616

.367 -.1oo

1

.846 1.042 The c;ovanance matnx: 1S caiC~Jiated and 11S11d m the analys1s.

Scale Statistics

Std. Deviation

11.152

Maximum/ Minimum

1.354

3.9761

-4.317

98

Variance

1

N of Items

.048

I

28

99

Scale

Corrected Squared Cronbach's

Scale Mean

if

Variance

if

Item-Total

Multiple

Alpha

if

Item

Item Deleted

!tem Deleted

Correlation

Correlation

Deleted

J1

84.63

119.008

.466

.940

12

84.63

119.757

.349

.941

13 _e-u~o

114A41

,e52

'

,eJa

i4

84.73

120.202

j

.387

.941

15

84.90

114.300

.611

.938

16

84.70

116.769

.619

.938

17

84.83

113.040

.845

.936

l8

84.90

113.748

.699

.937

19

84.80

113.959

.687

.937

110

85.03

112.447

.777

.936

111

84.67

117.747

.469

.940

112

84.73

117.(}.30

.610

.9-39

113

84.63

119.137

.459

.940

!14

65.40

118.179

.364

.942

115

85.13

n8.189

.367

.941

!16

84.77

118.530

.492

.940

117

85.03

117.137

.714

.938

118

85.10

114.369

.644

l

.938

119

84.87

113.775

.678 .

l

.938

120

85.27

115.168

.460

.941

121

_84.90

118.921

.369

.941

122

84.80

114.855

.680

.938

123

84.83

115.178

j

.674

_j

.938

124

84.47

119.085

.458

: I

.940

127

85.00

117.446

l

.630

.938

128

85.23

113.220

.758

.937

129

85.00

I

110.138

.800

.936

Uji

Nonnalitas

&

Unieritas

Case Processing Summary

Cases

Valid MisW1D Total

N

l

Percent N Percent N

I

Percent

RS Persepsi thd

301

100.0% 0 .0%

301

100.0%

Kreativitas

RS

l.oyalitl!$

Pelldengar 30j 10(1.0% 0 .0% 301 100.0%

Descriptlves

Statistic

l

Std. Error

RS Persepsi thd Mean 109.03

l

2.'!53

Kreativftas _{95% Confidence Lower Bound 104.02}

l

ltll8!vai for Mean

upper

B6utKI

114.051

5% Trimmed Mean

109.33

Mediarl _111.00

1

Variance 180.585

St<t

Deviation _13.438

I

Minimum 78

l

Maximum

1~

I

Range

ln1erquar1ile P.anye 18

Skevmess -.651

I

.427

KurtosiS .386 .833

RS l..oyallta:; Pelldengar Me<in 88c03 2.036

95% Confidence Lower Bound 83.87

Interval fot Mean Upper Bound

92.20

1

5% Trimmed Mean

88.451

Median 89.50

Variance 124.378

Std. Deviation 11.152

Mlnlm\lm 65

1

Maximum 103

i

Range

~"

_~u

l

_J

lnte:~uartlte l'(ange

171

Skewness _-.468

i

.427

Kurtosis

-.620

1

.S33

Tests of Nonnality

Kolmooorov-smimov" ShaDiro-Wilk StatiStic df Slo. StatistiC

I

df

l

Sio.

RS~tlld I

30

1

Kreativitas .195 30 .005 .9391 .085

RS Loyatitas Pendengar .139 30 .14-4 .940

j

30 .089

a

Uiliefufs Significance Camlction

Note :

Mengingatjumlah parlisipan

l<urang

dBri 50 subyei<,

11181<8 tel<nil< yang digunal<an

adalah

Saph/ro

-

Wllk.

Kesimpulan :

RS Persepsi thd Kreativitas Siaran

=

Sig 0.085

p

> 0.05 -7 data berdistribusi nonnal RS loyalitas Pendengar

=

Sig. 0.089

p > 0.05 -7 data berdistrlbusi nonnal

15

12

r>'s

c:

•

::J 0"

•

...

1&.. 6

3

;;

E

0 z -:: 0

~

v

•

...

..

w

..

·2

Histogram

70 eo 90 100 110 120 130 RS Persepsl thd Kreatlvltas

Normal Q.Q Plot of RS Persepsllhd Krelllvttas

0

0

140

0

Mean •109.03 Std. Dev. •13.438 N•30

101

Dotrended Normal Q.Q Plot of RS Persepsi lhd K •eativitas

0 .•

0 0

0

02

0 0 0

;;

0

~ 0.0 ~ ' ~

0

z 0 0

E 0

0 0

~ 0 0

> .. ~

•

0

0

..

..

0

oo

..,.

'

'

'

'

70 eo

"'

100 110 120 1JO 140 70 00 90 100 110 120 1JO "0

...

~

z

'GQ

~

•

a.

"

IU

Histogram

70 80 90 100

RS Loyalitas Pendengar

Normal Q..Q Plot of RS Loyalltao Pendenger

70

"' 90

Obsorvu Value

100

Mean. 88.D3

Sld.Dev.•11.152

N•30

102

o.tr.nded Normal !l..Q Plot of RS Loyal !teo Pende"!!ar

04

0 0

02 0 0

o Oo o

... 0

~ OD>+---,o.--,.o.-"-o-o-o---i

E o

~ _{> -0.2·}

•

0

0

.0.4-.06• 0

0

ro _{"' 90}

Observed Valuo

'

100

103

Means

case Processing Summary

cases

Included Excluded Total

N Percent N Percent N Percent

RS Loyalitas

Pendengar • RS 30 1000% 0 .0% 30 100.0%

Persepsi thd Kreativitas

RS Lcyalitas f'«ldengar

RS Persepsi

I

I

%of %of Total

thd Kreativitas Mean N

f

so

Median

j

Total N Sum Variance Min Max Raoge Sum

78 65.00

~

I

65.00

I

3.3% 2.5% 65 65 0 65

81 79.00 79.00

i

3.3% 3.0%

~1

79 0 79

84 80.00 8o.oo

1

3.3% 3.0% 80 0 80

94 80.00 1

I

8o.oo

I

3.3% 3.0% 80 . 80 0 80

t:

83.00

• f

•

I

83.00

1

3.3% 3.1% 83

l

83

1

0 83

76.50 2 14.85 _76.50

1

6.7% 5.6% 220.500 66j

:J

21 153

101 94.00 1 94.00 3.3% 3.6% 941 0 94

106

I "·"

2 .707 83.50

1

6.7% 6.3%

.soo

63 j 1 167 82 j

64!

110 88.00 4 5.888 88.00

i

13.3% 13.3% 34.tl67 94 12 352

111 76.00 2 .000 76.00 • 6.7% 5.6% .000 76 76 0 152

114 _103.00

1

~

I

103.00 3.3% 3.9% 103 103

~~

103

115 86.67 16.20 95.00 10.0% 9.8% 262.333 66 97 260

116 97.50

2

I

B3G

97.50

I

6.7% 7.4% 12.500 95 100 5 195

117 93.00

~

I

I

93.oo

I

3.3% 3.5% 93 93 0 93

1Hl 93.00 93.00

l

3.3% 3.5% 93 93 0 93

l

119 _101.00

l

1

I

. I

101.00 1 3.3% 3.8% _{101 101}

1

0 101

120 103.00 1

l

.

1

103.00

l

3.3% 3.9% _1031103 0 103

121 94.50 2112.02 . _94.50

I

l

6.7% 7..2% 144.500 _{86 103}

1

11 189

129 _101.00

l

1 101.00 1 3.3% 3.Bo/o ₁₀₁

1

₁₀₁ 0 101

136 98.00 1 98.oo

I

3.3% ·3:·7o/o 1 98 98 ₀

l

₉₈

Total ga,o3 j3o 1U5 e9.5o !1 oo.o% 100.0%

j

124.37e 1>5 j 1031 3e 21>41 ANOVATable

Sum of

SQuares df Mean SQuare F Sig

RS Loyalitas Between {Combined) 2600.300

1~

I

136.858 1.360 .316

Pendengar • RS Groups _{Uneaiity 1534.674 1534.674115.245 .003}

I

Pai68psi L'ld Kraativi!as _{Deviation from Linearity 1065.626 18}

l

_{59.201 .588 .843}

Wllhin Groups 1006.667 ₁₀

l

_100.667

l

i

Total 3606.967 .2Sj

Measures of Association

R R SQuared Eta

I

Eta SQuared

Syarat

p <

0.05

~

ftnler

RS Loyalitas

Pendengar • RS .652 .425 .349 .721

Kesimpulan :

104

Uji Hipotesis

RS P$rsepsi RS L{lyalitaS tf'l(l KteatMtas

Penaenaar

RS Persepsl thd PearB{ln Correlation 1 .652*

Kreativitas _{Sig. (2-tailed)}

.000

N

30

30

RS bGyalitas Pendengar Pear&Gn Correlation

.652. 1

Sig. {2-iaiie<!i

.000

N

30

30

105

Data Tambahan

Statistics

I

I Lama Mendengartan

Mendengarbn Morning Show Janis Jenis Tempat Coloo; Radio Lainselain

Usia Kelamin Peketiaan TlllQOal dalam Sehari COffee Mix

N Valid 30 30 30 30 30

1

30

Missing 0 0 0

I

0 0 0

Mode

23

1"

I

2

1 5 1

Minimum 20 1

I

1 1

I

3

I

1

Maximum 34 2

I

4 5 5 2

a . .Multiple modes exist. The smallest value is shown

Frequency Table

I

Valid 20 21

23

24

25 26 27 28 29 30

32

34 Tofal Usia Jenis Kelamin Frequency

pria 15

Wiillita ₁₅

I

Percent 13.3 10.0 20.0 6.7 13.3

3.3

Hl.O 10.0 3.3 3.3

u

3.3

1c-o.o

Percent 50.0 50.0

Total

3o

1

_~ 100.0

Mendengarlcan Morning Show Lain selain CM

FreQ•.llmcv

Percent

Valid ya

171

56.7

tldak 13 43.3

Total 30 j 100.0

I

Tempat Tinggal

Frequency Percent Valid Orang Tua & Keluarga 24 80.0

Famili (Kerabat)

; l

3.3

K051. 6.7

Rumah Pribadi 2 6.7

lainnya 1 3.3

Total 30 100.0

Jenis Pekeljaan

Frequency Percent

Valid Mahasiswa B 25.7

Katyawan Swasta Hl 63.3

l

Wiraswasta Total 30 3 100.0 10.0

l.ama Manden;arkan Colors Radio dalam Sehati

Fr"-~' '"'''"" Peroent

Valkl 2-4jam 7 .23.3

4 -6jam 9 ~.0

lebih dart 6 jam 14 46.7

Total 30 100.0

Media yang sering digunakan

Frequency Percent

Valid radio di rumah 13 433

radio di mobil 4 13~3

radio di

kanror

2 6.7

perangkat portable 11 36.7

Nomor

Hal

Kepada

YAYASAN WIDYA MANDALA SURABAYA

UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA

FAKULTAS PSIKOLOGI

Jl. :J:noyo 42-44, Telp. 5678478 (hunting) Ext. 161, Fax. 5610818 Surabaya-60265

: 144\ /WM07ff/2006

: Ijin Penelitian

: Yth. Bpk. Didi Adiyaksa

Operational Manager

87.7 Coiors Radio Surabaya

Jl.

Dhaim&husada Indah Utara U-III

Surabaya

\0 November 2006

Dengan horrnat kami bc.rit11hukan bahwa mahasiswa tersebut di bawah

Jn]:

Nama

Fakultas

Nomor pokok

Vicky Diah Nurcahyani

Psikologi

7103001040

adalah mahasiswa kami yang sedang menyusun skripsi dengan judul

"Hubungan Persepsi Terhadap Kreativitas Siaran dengan Loyalitas

Pendengar

Coffee .Mix

Colors Radio Surabaya".

Sehubungan dengan r.al tersebut kami mohon ijin dan bantuan bagi

mahasiswa yang bersangkutan agar dapat melakukan penelitian di

tempat yang Bapak pirrpin.

Atas bantuan dan kerjasama yang baik, kam1 ucapkan terima kasih.

Tembusan:

I.

Yth. Mahasiswa ybs.

, Dekan,

~- ---.

-·~y,'Y'

'tie

~andansari,

M.Si.

· NlK..

7u~1J8.o337

Nom or

Hal

Kepada

YAYASAN WIDYA MANDALA SURABAYA

UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA

F~LTAS

PSIKOLOGI

Jl. Dinoyo 42- 44, Telp. 5673478 (hunting)

Ext.

161, Fax. 5610818 Surabayd-- 60265

: 144'2.

/WM07ff/200G

: Ijin Wawancara

: Yth. Bpk. Didi Adiyaksa

Operational Manager

87.7 Colors Radio Surabaya

Jl. Dharmahusada Indah Utara U-III

Surabaya

10

November 2006

Dengan hormat kami beritahukan bahwa mahasiswa tersebut di bawah

ini :

Nama

Fakultas

Nomorpokok

Vi~k-y

Diah Nurcahyani

Psikologi

7103001040

adalah mahasiswa kaP1i )ang sedang menyusun skripsi dengan judul

"Hubungan

Persep~i

Terhadap Kreativitas Siaran dengan Loyalitas

Pendengar

Coffee Mix

Color Radio Surabaya".

Sehubungan dengan hal Krsebut kami mohon ijin dan bantuan bagi

mahasiswa yang bersangkutan agar dapat melakukan wawancara di

tempat yang Bapak pimpin.

Atas bantuan dan kerjasana yang baik, kami ucapkan terima kasi.h.

Tembusan:

I. Yth. Mahasiswa ybs

pekai1,_ -,

·~. -~~··~' .. /:/>

J.<.:

-- y.

Y_

~ttie_

W.nndansari, M.Si.

Nomor

Hal

Kepada

YAYASAN WIDYA MANDALA SURABAYA

UNIVERSITAS I<ATOLIK WIDYA MANDALA SURABAYA

FAKULTAS PSIKOLOGI

Jl.

Dinoyo 42-44, Telp. t678478 (hunting) Ext. 161. Fax. 5610818 Surabaya-60265

144-.3 /WM07rf/20G6

Ijin Pengambilan Data

Yth. Bpk. Didi Adiyaksa

Operational Manager

87.7 Colors Radio

Surabay~

10

November 2006

Jl.

Dharmahusada Indah Utara U-III

Surabaya

Dengan honnat kami beritahukan bahwa mahasiswa tersebut di bawah

Jnl:

Nama

Fakultas

Nomorpokok

Vicky Diah Nurcahyani

Psikologi

7103001040

adalah mahasiswa kami yang sedang menyusun · skripsi dengan judul

"Hubungan Pcrsepsi Terhadap Kreativitas Siaran dcngan Loyalitas

Pendengar

Coffee Mix

Colors Radio Surabaya".

Sehubungan dcngan ha;

t~rscbut

kami mohon ijin dan bantuan bagi

mahrsiswa yang bersangkutan agar dapat melakukan pengambilan data

di tempat yang Bapak pimpin.

Ata~

bantuan dan kerjasama yang baik, kami ucapkan terima kasih.

Tembusan:

l.

Yth. Mahasiswa ybs.

Dekan,

;:

,,_ - - . \

. • . I. ;~·

..

·.

·-';//)(,

--~lansari,

:\1.Si.

SURAT KETERANGAN

PENELITIAN & PENGAMBILAN DATA Dl PT. RADIO ZODIAC

( COLORS RADIO 87,7} SURABAYA

Nama Mahasiswa

Jenis Kelamin

NPM

Fakultas

Vniversitas

Ala mat

No. 008/CR-SKE/XI/2006

:Vicky Diah Nurcahyani

: Perempuan

: 7103001040

: Psikologi

: Universitas KatoUkWidya Mandala Surabaya

: Jl.

Dinoyo 42--44 Surabaya

Telah diberikan ijin untuk melakukan Penelitian. Wawancara dan Pengambilan Data di

Colors Radio 87,7 Surabaya (PT. Radio Zodiac) guna penyusunan skrlpsi denga1. judul:

"Hubungan Persepsi Terhadap Kreativitas Siaran dengan Loyalitas Pendengar Coffe Mix

Colors Radio Surabaya"

Obyek Data

Pembimbing

: Departemen Program

: Didi Adhiyaksa

Demikian surat keterangan ini dibuat untuk dapat digunakan sebagaimana mestinya.

Surabaya, 22 Nopember 2006

ta&JIW5'i'Ali.

... lbtoiJit ... ....,. ...

IO)r~

... ,.. •.

·----~~--