Hommy's Boarding House : A Business Plan.

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Maranatha Christian University

ABSTRACT

Bisnis yang dibahas dalam proyek akhir ini adalah bisnis tempat kos yang unik yang berlokasi di kota Bandung. Bisnis ini diberi nama Hommy’s

Boarding House yang memberikan keunggulan dalam fasilitas, yang membuat penghuni merasa tinggal seperti di rumah sendiri.

Fasilitas–fasilitas yang ditawarkan Hommy’s Boarding House berbeda dengan tempat kos lain. Yang pertama adalah fasilitas ruangan home theatre dan ruangan karaoke sebagai fasilitas hiburan untuk para penghuni. Kedua, Hommy’s Boarding House menyediakan makan pagi dan makan malam. Dengan begitu para penghuni tidak perlu kuatir untuk mencari makanan sebelum dan sesudah beraktifitas. Ketiga, adanya common room menjadikan tempat kos ini berkonsep homey karena letaknya yang berada di tengah dan dikelilingi kamar-kamar di mana para penghuni dapat berinteraksi satu dengan yang lain dan dapat menciptakan suatu suasana kekeluargaan dimana mereka merasa seperti berada di rumah sendiri.

Hommy’s Boarding House berlokasi di Jalan Sarimanah Raya I Blok IX no 32, Bandung. Lokasi ini berada di pinggir jalan raya. Selain itu, lokasi

Hommy’s Boarding House ini dekat dengan beberapa perguruan tinggi, diantaranya Universitas Kristen Maranatha, Politeknik Negeri Bandung, dan Politeknik Pos Indonesia.

Dalam mempromosikan bisnis ini, Hommy’s Boarding House menggunakan beberapa cara promosi diantaranya adalah dengan menggunakan Internet, seperti melalui jejaring sosial baik Facebook, Twitter,dan Myspace. Selain itu Hommy’s Boarding House akan mempromosikan diri dengan membagikan flyer ke beberapa perguruan tinggi seperti Universitas Kristen Maranatha, Politeknik Negeri Bandung, dan Politeknik Pos Indonesia.

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EXECUTIVE SUMMARY

Hommy’s Boarding House, is the first boarding house in Bandung which

offers a homey concept, that is, the tenants who live there can feel like they

are at home. The Hommy’s Boarding House has a common room where the

tenants can interact with each other. Hommy’s Boarding House also has

facilities for entertainment, which are a karaoke room and a home theatre

room where tenants can relax, and can be relieved from boredom. Besides

that, the tenants who live in Hommy’s Boarding House will get breakfast and

dinner; thus, tenants who are really busy do not need to worry about their

meals every day.

Hommy’s Boarding House will be located on Jalan Sarimanah Block XI no

32, Bandung. The location of Hommy’s Boarding House will be by the main

road, and is easily accessible with public transportation passing by. Thus, the

place is easy to find.

Based on the size of the market, Hommy’s Boarding House needs

388,984,000 IDR as its capital. Hommy’s Boarding House can get as much

profit as 7,740,000 IDR every month. The rent of Hommy’s Boarding

HouseCan increase about 10 percent every year. I believe that this business

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LIST OF TABLES

TABLE 5.1 INITIAL INVESTMENT………….……….23

TABLE 5.2.1 CASH INFLOW PER MONTH.….………25

TABLE 5.2.2 CASH INFLOW PER YEAR.….………26

TABLE 5.3.1 CASH OUTFLOW.………...………27

TABLE 5.3.2 CASH FLOW………..……28

TABLE 5.4 PAYBACK PERIOD………..28

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LIST OF FIGURES

FIGURE 3.1 THE PROCEDURE OF RENTING A ROOM…….……….14

FIGURE 3.2 THE LOCATION……….…...………..15

FIGURE 3.3 THE LAYOUT………...……...16

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CHAPTER I

INTRODUCTION

I.I Background of Business

Nowadays, there are many people who move from their hometown for

studying or working. This move is called “migration” as stated by BPS (par. 1). According to BPS Indonesia, “residents with less growth rate will move toward areas with higher growth rates” (par. 2). This is why many people migrate from small cities to bigger cities. There are factors for their

migrations. BPS Indonesia states that there are pull factors from a region that makes people from other cities move there (par. 4). These factors pull people from small cities to bigger cities. They want to make their lives better. The first factor is the existence of activities in large cities, places of

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Maranatha Christian University big cities like Jakarta and Bandung that can give opportunities for people to get a better education.

The big cities which are usually chosen are Jakarta and Bandung. Besides being modern cities, they also have many famous, superior, and high quality universities that attract the migrants to continue their study there.

Bandung in particular has become an education city, as stated by Siswadi Edi, that Bandung today is an important city of education that attracts many graduates of secondary schools to continue to universities there (par. 1). Bandung has many famous universities, such as Institut Teknologi Bandung, Universitas Kristen Maranatha, Politeknik Negeri Bandung (hereafter,

Polban), Politeknik Pos Indonesia (hereafter, PPI), Universitas Padjadjaran, and Universitas Katolik Parahyangan.

Universitas Kristen Maranatha or Maranatha Christian University

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Maranatha Christian University live in. They choose a boarding house in a strategic location to make it easy for them to go to campus in a short time. They also choose a boarding house which offers complete facilities. This is an opportunity; therefore, to open a boarding house for those who need a place to live during their study at Maranatha Christian University.

I decided to open a boarding house which is specialized for female students who often feel homesick. According to Catherine Clark Kroeger, the author of The IVP Women's Bible, “Women tend to be more isolated, lonely

and homesick “ (489). This is the reason I specialize in a boarding house for

female students, because they tend to be homesick more often than men. Although nowadays in many areas in Bandung there are many boarding houses and they offer diverse facilities, this boarding house is different from the others. I am interested in building a boarding house which offers facilities to make the tenants feel at home. The name of the boarding house is

Hommy’s Boarding House (henceforth, HBH), and the boarding house is

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Maranatha Christian University admissions adviser for teenagers in foster care to a Program Officer at a consortium of twelve colleges in the Midwest of U.S, states that “At any given point in time, most college students are stressed about something, it's just

part of going to school” (par.1). Usually college students feel stressed when

they face assignments, examinations, or boredom. HBH’s karaoke room and home theatre room are the place for them to make them keep their stress in check and relax when they get too many tasks.

Besides karaoke room and home theatre room, there are eight shared bathrooms (with hot and cold water), an Internet access, a shared kitchen, a garden, and a laundry and cleaning service. HBH also places complete furniture in the bedrooms. There are a desk, a cupboard, a mattress (180cmsx200cms), a pillow, and a bolster in each bedroom.

HBH will be located in Sarimanah Street Bandung. I choose this location because it is near MCU, Polban, and PPI. The location is strategic. It is near the schools, and it is passed by public transportations.

1.2 Unique Selling Preposition

A business has unique selling preposition when it offers different products from other businesses. Michael Gray, as a profit advisor, states that “USP is to differentiate your business in the eyes of your current and potential

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Maranatha Christian University center surrounded by the bedrooms, thus if the tenants go out from their rooms, they can interact with each other. There is also a garden at the back, and a home theatre room and karaoke room as a place of entertainment for the tenants.

1.3 SWOT

SWOT is strength, weaknesses, opportunity, and threats. Tim Berry, explains that “Strengths capture the positive aspects internal to your business

that add value or offer you a competitive advantage” (par. 6). The strength of

HBH is the tenants can feel at home because of the facilities. The tenants can interact with each other in the common room because the common room will be in the center of all the bedrooms. The tenants will get breakfast and dinner, and also the tenants can enjoy the home theatre room and karaoke room which are offered as the entertainment rooms. All the facilities will be monitored by the owner, and she will make the situation in the boarding house homey for the tenants. The owner will also make interaction with the tenants so they can become closer with each other.

Besides the strengths, HBH also has weaknesses.Tim Berry states that

“the weaknesses are factors that are within your control that detract from your

ability to obtain or maintain a competitive edge” (par. 7). The weaknesses of

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Maranatha Christian University However, there is still an opportunity that can make HBH successful. Tim

Berry states that “the opportunity is the external attractive factors that

represent the reason for your business to exist and prosper” (par. 10). The

opportunity that HBH has is the location which is near MCU, Polban, and PPI. The number of students at these institutions increase every year so they need a comfortable place to live in during their study. Usually female students who come from different cities which are far from Bandung tend to get homesick. HBH can help them feel at home in the city.

I am confident that HBH is different and has a good opportunity because I have done a survey at the boarding houses around MCU, such as Micasa,

Cherry’s Home, and Tulip. From my survey, I found that the boarding houses

prioritize the facilities in the bedrooms, but they do not make a common room available for all tenants to gather. Although they offer many facilities such as a gym and a swimming pool, still they do not have a room where the tenants can interact with each other.

However, I must be careful with the threat for HBH. A threat, according to Tim Berry, “includes factors beyond your control that could place your

marketing strategy, or the business itself, at risk” (par. 23). The threat for

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