PEMBELIAN MELALUI ONLINE SHOPPING
(Studi Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Online)
Oleh : DANIA ELRIKE
NIM : 212007030
KERTAS KERJA
Diajukan kepada Fakultas Ekonimika dan Bisnis Guna Memenuhi Sebagian dari Persyaratan-persyaratan
untuk Mencapai Gelar Sarjana Ekonomi
FAKULTAS : EKONOMIKA DAN BISNIS
PROGRAM STUDI : MANAJEMEN
FAKULTAS EKONOMIKA DAN BISNIS
UNIVERSITAS KRISTEN SATYA WACANA
PEMBELIAN MELALUI ONLINE SHOPPING
(Studi Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Online)
Oleh:
DANIA ELRIKE
NIM : 212007030
KERTAS KERJA
Diajukan kepada Fakultas Ekonomika dan Bisnis
Guna Memenuhi Sebagian dari
Persyaratan-persyaratan untuk Mencapai
Gelar Sarjana Ekonomi
FAKULTAS
: EKONOMIKA DAN BISNIS
PROGRAM STUDI
:MANAJEMEN
Disetujui oleh:
Prof. Christantius Dwiatmadja, SE, ME, PhD
Pembimbing
FAKULTAS EKONOMIKA DAN BISNIS
UNIVERSITAS KRISTEN SATYA WACANA
FAKULTAS EKONOM IKA DAN BISNIS UNIVERSITAS KRISTEN SATYA W ACANA Jalan Diponegoro 52 -60
:(0298) 321212, 311881 Telex 322364 uksw sa ia Salatiga 50711 - Indonesia Fax. (0298) -3 21433
PERNYATAAN KEASLIAN KARYA TULIS JURNAL Yang bertanda tangan dibawah ini :
Nama : Dania Elrike NIM : 212007030
Program Studi : Manajemen Pemasaran Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga.
Menyatakan dengan sesungguhnya bahwa kertas kerja,
Judul : Pembelian Melalui Online Shopping
(Studi Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Online)
Pembimbing : Prof. Christantius Dwiatmadja , SE, ME, PhD
Tanggal di uji : 6 Juni 2012
adalah benar-benar hasil karya saya.
Didalam jurnal ini tidak terdapat keseluruhan atau sebagian tulisan atau gagasan orang lain yang
saya ambil dengan cara menyalin atau meniru dalam bentuk rangakaian kalimat atau simbol yang
saya aku seolah-olah sebagai tulisan saya sendiri tanpa memberikan pengakuan pada penulis aslinya.
Apabila kemudian terbukti bahwa saya ternyata melakukan tindakan menyalin atau meniru tulisan
orang lain seolah-olah hasil pemikiran saya sendiri, saya bersedia menerima sanksi sesuai peraturan
yang berlaku di Fakultas Ekonomika dan bisnis Universitas Kristen Satya Wacana Salatiga, termasuk
pencabutan gelar kesarjanaan yang telah saya peroleh.
Salatiga,22 Mei 2012
Yang memberi pernyataan,
“Pembelian Melalui Online Shopping”
(Studi Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Online)
Dania Elrike
Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga
The phenomenon of e-commerce business offering a competitive advantage, namely to remove the concept of space and time are more familiar with online shopping. Online shopping is the process by which consumers purchase goods or services directly from sellers in real time without the intermediary services, via the internet. Given the advantages of online shopping, every consumer has the purchasing decisions for what they will buy and as a measure of consumers always has a different perception.
This study aims to determine whether the variables Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk have positive and significant impact on online purchase decisions. This research is a quantitative research, the population in this study is all students of Universitas Kristen Satya Wacana who have purchases online. Techniques used in sampling is purposive sampling technique, in which sampling is representative of the population or have a specific character in accordance with research problems. The total sample is 80 respondents, in accordance with Joseph F. Hair where the number of samples used in this study ranged from 20 times that of the independent variables.
Analytical techniques used in this study, is statistical data analysis techniques, namely, the analysis of multiple linear regression equation, the coefficient of determination (R2) and the assumption of classical (multikolonieritas, heteroscedasticity, and normality). Based on the results obtained and the influence of significant correlation between the variable Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk of making online purchases. It can be said to be significant because the significance value of 0.00 <0.05 alpha. Perceived Usefulness can be described as based on the principles of benefit to the respondent which consists of the dimensions of the usefulness and effectiveness, while a top priority for consumers in deciding to buy online is a perceived risk that is considered by respondents in an online shop and transaction. On Perceived Ease of Use and Perceived Trust, a variable that is less influential or not to be considered as the main reference for resposden in online purchase decisions. In subsequent studies can be added perceived enjoyment is the perception of consumers who feel comfortable in the deal and a barometer of consumers in making purchasing decisions.
