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b) Studi Pustaka
6WXGL3XVWDND0HQXUXW0DUWRQRVWXGLSXVWDNDGLODNXNDQ
XQWXN PHPSHUND\D SHQJHWDKXDQ PHQJHQDL EHUEDJDL NRQVHS \DQJ DNDQ GLJXQDNDQ VHEDJDL GDVDU DWDX SHGRPDQ GDODP SURVHV SHQHOLWLDQ 3HQHOLWL
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PHQJXPSXONDQ LQIRUPDVL \DQJ WHUGDSDW GDODP DUWLNHO VXUDW NDEDU EXNX EXNXPDXSXQNDU\DLOPLDKSDGDSHQHOLWLDQVHEHOXPQ\D7XMXDQGDULVWXGL
SXVWDND LQL DGDODK XQWXN PHQFDUL IDNWD GDQ PHQJHWDKXL NRQVHS PHWRGH \DQJGLJXQDNDQ
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3.5 Populasi dan Sempel 3.5.1 Populasi
0HQXUXW6XJLRQRSRSXODVLDGDODKZLOD\DKJHQHUDOLVDVL
\DQJ WHUGLUL GDUL REMHN DWDX VXEMHN \DQJ PHPSXQ\DL NXDOLWDV GDQ NDUDNWHULVWLN\DQJGLWHWDSNDQROHKSHQHOLWLXQWXNGLSHODMDULGDQGLWDULN
NHVLPSXODQQ\D
3RSXODVL\DQJGLJXQDNDQGDODPSHQHOLWLDQLQLDGDODKPDKDVLVZD
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3.5.2. Sampel
0HQXUXW6XJL\RQR6DPSHODGDODKEDJLDQGDULMXPODK GDQNDUDNWHU\DQJGLPLOLNLROHKSRSXODVLWHUVHEXW%LODSRSXODVLEHVDU GDQ SHQHOLWL WLGDN PXQJNLQ PHPSHODMDUL VHPXD \DQJ DGD SDGD
SRSXODVLPDNDSHQHOLWLGDSDWPHQJJXQDNDQVDPSHO\DQJGLDPELOGDUL SRSXODVLLWX
6DPSHO GDODP SHQHOLWLDQ LQL DGDODK PDKDVLVZD OXDU GDHUDK <RJ\DNDUWD \DQJ SHUQDK PHODNXNDQ SHPEHOLDQ WLNHW GL 7UDYHORNDFRP7HNQLN SHQJDPELODQ VDPSHO PHQJJXQDNDQSXUSRVLYH
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GLSLOLK DWDX GLWHWDSNDQ EHUGDVDUNDQ NHVHVXDLDQ GHQJDQ WXMXDQ SHQHOLWLDQ3DGDSHQHOLWLDQLQLSHQXOLVPHQ\HEDUDNDQNXHVLRQHUNHSDGD
UHVSRQGHQ 1DPXQ GDUL NXHVLQRHU \DQJ WHUVHEDU MXPODK
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3.6 Teknik Pengumpulan Data
7HNQLN SHQJXPSXODQ GDWD GDODP SHQHOLWLDQ PHQJJXQDNDQ NXHVLRQHU
0HQXUXW5LGZDQWHNQLNSHQJXPSXODQGDWDDGDODKWHNQLNDWDXFDUD \DQJ GDSDW GLJXQDNDQ ROHK SHQHOLWL XQWXN PHQJXPSXONDQ GDWD 3HQHOLWLDQ LOPLDKLQLPHUXSDNDQSHQHOLWLDQNXDQWLWDWLI.XHVLRQHU\DQJGLJXQDNDQXQWXN
PHPSHUROHK GDWD UHVSRQGHQ PHQJHQDL SHQJDUXK KDUJD NXDOLWDV SHOD\DQDQ NHSHUFD\DDQGDQNHSXWXVDQSHPEHOLDQ
'DODPSHQHOLWLDQNXDQWLWDWLIDQDOLVLVGDWDPHUXSDNDQNHJLDWDQVHWHODK GDWD GDUL VHOXUXK UHVSRQGHQVXPEHU GDWD ODLQ WHUNXPSXO .HJLDWDQ GDODP
DQDOLVLV GDWD DGDODK PHQJHORPSRNNDQ GDQ PHQDEXODVL GDWD EHUGDVDUNDQ YDULDEHO GDQ MHQLV UHVSRQGHQ PHQ\DMLNDQ GDWD WLDS YDULDEHO \DQJ GLWHOLWL PHODNXNDQ SHUKLWXQJDQ XQWXN PHQMDZDE UXPXVDQ PDVDODK GDQ PHODNXNDQ
SHUKLWXQJDQXQWXNPHQJXMLKLSRWHVLV\DQJWHODKGLDMXNDQ 3.6.1 Skala Pengukuran
0HQXUXW 6XJL\RQR XQWXN PHQJNXDQWLWDWLINDQ GDWD \DQJ GLSHUROHK GDUL UHVSRQGHQ \DQJ EHUVLIDW NXDOLWDWLI PDND GLSHUOXNDQ VNDOD OLNHUW 6NDOD OLNHUW GLJXQDNDQ XQWXN PHQJXNXU VLNDS SHQGDSDW GDQ
SHUVHSVLVHVHRUDQJDWDXVHNHORPSRNRUDQJWHQWDQJSHQRPHQDVRVLDO
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Tabel 3.2
Skala Penilaian Untuk Pernyataan Positif
1R .HWHUDQJDQ 6NRU3RVLWLI
6DQJDW6HWXMX
6HWXMX
.XUDQJ6HWXMX
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3.6.2 Uji Validitas
0HQXUXW6XMDUZHQLPHQ\DWDNDQEDKZDXMLYDOLGLWDV GLJXQDNDQ XQWXN PHQJHWDKXL NHOD\DNDQ EXWLUEXWLU GDODP VXDWX GDIWDU SHUWDQ\DDQ GDODP PHQGHILQLVLNDQ VXDWX YDULDEHO 'DIWDU
SHUWDQ\DDQLQLSDGDXPXPQ\DPHQGXNXQJVXDWXNHORPSRNYDULDEHO WHUWHQWX 8ML YDOLGLWDV GLODNXNDQ SDGD VHWLDS EXWLU SHUWDQ\DDQGL XML
YDOLGLWDVQ\D+DVLOUKLWXQJNLWDEDQGLQJNDQGHQJDQUWDEHOGLPDQD GI QGHQJDQVLJ-LNDUWDEHOUKLWXQJPDNDYDOLG
,QVWUXPHQ \DQJ YDOLG EHUDUWL DODW XNXU \DQJ GLJXQDNDQ XQWXN
PHQGDSDWNDQ GDWD PHQJXNXU LWX YDOLG 9DOLG EHUDUWL LQVWUXPHQ WHUVHEXW GDSDW GLJXQDNDQ XQWXN PHQJXNXU DSD \DQJ VHKDUXVQ\D
GLXNXU
3.6.3 Uji Reliabilitas
0HQXUXW 6XMDUZHQ PHQ\DWDNDQ EDKZD 5HOLDELOLWDV NHKDQGDODQ PHUXSDNDQ XNXUDQ VXDWX NHVWDELODQ GDQ NRQVLVWHQVL
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UHVSRQGHQ GDODP PHQMDZDE KDO \DQJ EHUNDLWDQ GHQJDQ SHUWDQ\DDQ PHUXSDNDQ GLPHQVL VXDWX YDULDEHO GDQ GLVXVXVQ GDODP VXDWX EHQWXN NXLVLRQHU 8ML UHOLELOLWDV GDSDW GLODNXNDQ FDUD EHUVDPDVDPD WHUKDGDS
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3.6.4. Uji Regresi Berganda
8ML YDOLGLWDV LQL DNDQ PHQJJXQDNDQ UHJUHVL EHUJDQGD
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GHSHQGHQYDULDEHO<VHFDUDEHUVDPDVDPD'DODPKXEXQJDQGHQJDQ SHQHOLWLDQ LQL YDULDEHO LQGHSHQGHQ DGDODK KDUJD ; NXDOLWDV SHOD\DQDQ ; GDQ NHSHUFD\DDQ NRQVXPHQ ;VHGDQJNDQ YDULDEHO
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; +DUJD
; .XDOLWDV3HOD\DQDQ ; .HSHUFD\DDQ.RQVXPHQ
3.6.5 Uji Asumsi Klasik
8ML DVXPVL NODVLN EHUWXMXDQ XQWXN PHQJHWDKXL NRQGLVL GDWD \DQJ
GLSHUJXQDNDQ GDODP SHQHOLWLDQ +DO WHUVHEXW GLODNXNDQ DJDU GLSHUROHK PRGHO DQDOLVLV \DQJ WHSDW 0RGHO DQDOLVLV UHJUHVL SHQHOLWLDQ LQL
PHQV\DUDWNDQXMLDVXPVLWHUKDGDSGDWD\DQJPHOLSXWL - Uji Multikolonieritas
8ML PXOWLNRORQLHULWDV EHUWXMXDQ XQWXN PHQJXML DSDNDK GDODP
PRGHOUHJUHVLGLWHPXNDQDGDQ\DNRUHODVLDQWDUYDULDEHOEHEDV*KR]DOL +DVLO\DQJGLKDUDSNDQGDODPSHQJXMLDQDGDODKWLGDNWHUMDGLQ\D
NRUHODVLDQWDUYDULDEHOLQGHSHQGHQ$GDEHEHUDSDFDUDXQWXNPHQJXMLDGD
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DWDX WLGDNQ\D PXOWLNRORQLHULWDV GDODP PRGHO UHJUHVL 'DODP SHQJXMLDQ LQL SHQHOLWL PHQJJXQDNDQ DQDOLVD PDWULN NRUHODVL DQWDU YDULDEHO LQGHSHQGHQ GHQJDQ PHOLKDW QLODL 7ROHUDQFH GDQ 9DULDQFH ,QIODWLRQ
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GDODPPRGHOUHJUHVL - Uji Heteroskedastisitas
3HQJXMLDQ KHWHURVNHGDVWLVLWDV GLODNXNDQ GHQJDQ PHQJJXQDNDQ XML *OHMVHU'HQJDQXML*OHMVHUQLODLDEVROXWUHVLGXDOGLUHJUHVLNDQSDGDWLDS
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3.6.6 Uji Normalitas
8MLQRUPDOLWDVLQLEHUWXMXDQXQWXNPHQJHWDKXLGLVWULEXVLGDWDGDODP YDULDEHO \DQJ DNDQ GLJXQDNDQ GDODP SHQHOLWLDQ DGDODK GDWD \DQJ
PHPLOLNL GLVWULEXVL QRUPDO 1RUPDOLWDV GDWD GDSDW GLOLKDW GHQJDQ PHQJJXQDNDQ XML 1RUPDO .ROPRJRURY6PLUQRY 0XKVRQ
DGDODK
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Widya
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D -LNDVLJ!PDNDGDWDEHUGLVWULEXVLQRUPDO E -LNDVLJPDNDGDWDWLGDNEHUGLVWULEXVLQRUPDO
3.6.7 Uji Autokorelasi
8MLDXWRNRUHODVLDGDODKPHOLKDWDSDNDKWHUMDGLNRUHODVLDQWDUDVXDWX SHULRGH W GHQJDQ SHULRGH VHEHOXPQ\D W 6HFDUD VHGHUKDQD EDKZD
DQDOLVLV UHJUHVL DGDODK XQWXN PHOLKDW SHQJDUXK DQWDUD YDULDEHO LQGHSHQGHQWHUKDGDSYDULDEHOGHSHQGHQ
8ML DXWRNRUHODVL KDQ\D GLODNXNDQ SDGD GDWDWLPH VHULHV UXQWXW ZDNWX GDQ WLGDN SHUOX GLODNXNDQ SDGD GDWDFURVV VHFWLRQVHSHUWL SDGD NXHVLRQHU GL PDQD SHQJXNXUDQ VHPXD YDULDEHO GLODNXNDQ VHFDUD
VHUHPSDNSDGDVDDW\DQJEHUVDPDDQ 3.6.8 Koefisien determinasi (R2)
.RHILVLHQ GHWHUPLQDVL 5 GLJXQDNDQ XQWXN PHQJXNXU VHEHUDSD EHVDU NHPDPSXDQ PRGHO GDODP PHQHUDQJNDQ YDULDEHO WHULNDW WHUKDGDS SHQHOLWLDQ LQL -LND 5 VHPDNLQ EHVDU PHQGHNDWL PDND GDSDW
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PHQHUDQJNDQYDULDQYDULDEHOEHEDVWHUKDGDSYDULDEHOWHULNDW
3.6.9 Uji Linearitas
8ML OLQHDULWDV GLSHUJXQDNDQ XQWXN PHOLKDW DSDNDK PRGHO \DQJ GLEDQJXQ PHPSXQ\DL KXEXQJDQ OLQHDU DWDX WLGDN -LND DGD KXEXQJDQ
DQWDUD GXD YDULDEHO \DQJ EHOXP GLNHWDKXL DSDNDK OLQHDU DWDX WLGDN XML
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Widya
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OLQHDULWDVGDSDWGLODNXNDQXQWXNPHPEHULNDQDGMXVWPHQWEDKZDKXEXQJDQ WHUVHEXW EHUVLIDW OLQHDU DWDX WLGDN 8ML OLQHDULWDV GLJXQDNDQ XQWXN PHQJNRQILUPDVL DSDNDK VLIDW OLQHDU DQWDUD OHELK GDUL VDWX YDULDEHO \DQJ
GLLGHQWLILNDVLNDQVHFDUDWHRULVHVXDLDWDXWLGDNGHQJDQKDVLOREVHUYDVL8ML OLQHDULWDV GDSDW PHQJJXQDNDQ XML 'XUELQ:DWVRQ 5DPVH\ DWDX XML
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3.6.9 Uji Hipotesis a. Uji Parsial (uji t)
'DODP SHQHOLWLDQ LQL GLODNXNDQ XMLW \DQJ IXQJVLQ\D DGDODK XQWXN
PHQJHWDKXLSHQJDUXKVHFDUDSDUVLDODQWDUDYDULDEHOLQGHSHQGHQ;; ;GHQJDQ YDULDEHO GHSHQGHQ < 8ML W XQWXN PHOLKDW VHEHUDSD MDXK
SHQJDUXK YDULDEHO SHQMHODV GDSDW PHQHUDQJNDQ YDULDVL YDULDEHO WHULNDW VHFDUD LQGLYLGX 8ML W GLODNXNDQ GHQJDQ PHPEDQGLQJNDQ QLODL SUREDELOLWDV VLJQLILNDQ GHQJDQ WLQJNDWDQ NHSHUFD\DDQ WHUWHQWX \DQJ
GLSLOLK DOSKDĮ 'DODP SHQHOLWLDQ LQL \DQJ GLJXQDNDQ DGDODK VHEHVDU
b. Uji Simultan (Uji F)
8ML ) SDGD GDVDUQ\D PHQXQMXNNDQ DSDNDK VHPXD YDULDEHO EHEDV\DQJGLPDVXNNDQGDODPPRGHOPHPSXQ\DLSHQJDUXKVHFDUD
VLPXOWDQ WHUKDGDS YDULDEHO WHULNDW .ULWHULD XQWXN SHQRODNDQ GDQ SHQHULPDDQKLSRWHVLVDGDODK
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Widya
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1LODL ) KLWXQJ ) WDEHO PDND +LSRWHVLV QRO +R GLWHULPD GDQ KLSRWHVLVDOWHUQDWLI+DGLWRODN
1LODL ) KLWXQJ ! ) WDEHO PDND +LSRWHVLV QRO +R GLWRODN GDQ
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3.7 Analisis Data
$JDU VXDWX GDWD \DQJ GLNXPSXONDQ GDSDW EHUPDQIDDW PDND KDUXV
GLRODK GDQ GLDQDOLVLV WHUOHELK GDKXOX VHKLQJJD GDSDW GLMDGLNDQ GDVDU
SHQJDPELODQ NHSXWXVDQ 7XMXDQ PHWRGH DQDOLVLV GDWD DGDODK XQWXN
PHQJLQWHUSUHWDVLNDQ GDQ PHQDULN NHVLPSXODQ GDUL VHMXPODK GDWD \DQJ
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GDODPSRODPHPLOLKPDQD\DQJSHQWLQJGDQ\DQJDNDQGLSHODMDULGDQ PHPEXDW NHVLPSXODQ VHKLQJJD PXGDK GLSDKDPL ROHK GLUL VHQGLUL PDXSXQRUDQJODLQ
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Widya
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+$6,/'$13(0%$+$6$1
4.1 Hasil
4.1.1 Karakteristik Responden
5HVSRQGHQ SHQHOLWLDQ LQL DGDODK VHEDJLDQ EHVDU PDKDVLVZD <RJ\DNDUWD \DQJEHUDVDOGDULOXDUGDHUDK<RJ\DNDUWD5HVSRQGHQPHUXSDNDQPDKDVLVZD\DQJ
SHUQDK PHODNXNDQ SHPEHOLDQ WLNHW SHVDZDW RQOLQHGL 7UDYHORNDFRP -XPODK UHVSRQGHQ \DQJ GLJXQDNDQ DGDODK VHEDQ\DN RUDQJ GHQJDQ PHWRGHSXUSRVLYH VDPSOLQJ-HQLVPHWRGHSXUSRVLYHVDPSOLQJGLSLOLKNDUHQDVDPSHO\DQJGLWHWDSNDQ
EHUGDVDUNDQ NHVHVXDLDQ WXMXDQ SHQHOLWLDQ \DLWX UHVSRQGHQ \DQJ SHUQDK PHQJJXQDNDQVLVWHPSHPEHOLDQWLNHWSHVDZDWGL7UDYHORND3HQ\HEDUDQNXHVLRQHU
GLODNXNDQGHQJDQFDUDPHQGDWDQJLUHVSRQGHQ.DUDNWHULVWLNUHVSRQGHQ\DLWX Tabel 4.1 Karakteristik Responden.
1R .DUDNWHULVWLN5HVSRQGHQ -XPODK
-HQLV.HODPLQ
D /DNLODNL E 3HUHPSXDQ
8PXU
D 7DKXQ E 7DKXQ F !7DKXQ
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D :LUDVZDVWD
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4.1.2 Hasil Penelitian
%HUGDVDUNDQ KDVLO SHQHOLWLDQ \DQJ GLODNXNDQ WHQWDQJ SHQJDUXK KDUJD
NXDOLWDV SHOD\DQDQ GDQ NHSHUFD\DDQ NRQVXPHQ WHUKDGDS NHSXWXVDQ SHPEHOLDQ WLNHW SHVDZDW PHODOXL VLVWHP UHVHUYDVL RQOLQH GL 7UDYHORNDFRP %HULNXW LQL
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Widya
Wiwaha
Jangan
4.1.2.1 Pernyataan Responden Mengenai Harga
9DULDEHOKDUJDWHUGLULGDULHPSDWLQGLNDWRUDWDXLWHPSHU\DWDDQ 6HWLDS LWHP SHUQ\DWDDQ PHPLOLNL OLPD SLOLKDQ MDZDEDQ PHQJJXQDNDQ VNDOD
OLNHUW%HULNXWLQLGLVDMLNDQSHUQ\DWDDQUHVSRQGHQWHUKDGDSYDULDEHOKDUJD
Tabel 4.2 Pernyataan Responden Mengenai Harga
Harga SS S KS TS STS
Rata-rata +DUJD WLNHW SHVDZDW \DQJ GLWDZDUNDQ
7UDYHORNDFRPWHUMDQJNDX
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YDULDEHOKDUJDVHEHVDU+DOLQLPHQXQMXNDQEDKZDUHVSRQGHQPHUDVDKDUJD WLNHWSHVDZDW\DQJGLWDZDUNDQ7UDYHORNDWHUMDQJNDX
4.1.2.2 Pernyataan Responden Mengenai Kualitas Pelayanan
9DULDEHOKDUJDWHUGLULGDULOLPDLQGLNDWRUDWDXLWHPSHU\DWDDQ 6HWLDS LWHP SHUQ\DWDDQ PHPLOLNL OLPD SLOLKDQ MDZDEDQ PHQJJXQDNDQ VNDOD
STIE
Widya
Wiwaha
Jangan
OLNHUW %HULNXW LQL GLVDMLNDQ SHUQ\DWDDQ UHVSRQGHQ WHUKDGDS YDULDEHO NXDOLWDV SHOD\DQDQ
Tabel 4.3 Pernyataan Responden Mengenai Kualitas Pelayanan
Kualitas Pelayanan SS S KS TS STS
Rata-rata 3HQJLULPDQ(WLNHWNHSHPHVDQGLDQJJDS
FHSDW
$SOLNDVL 7UDYHORNDFRP GDSDW GLDNVHV PHODOXLNRPSXWHUGDQDQGURLG
/D\DQDQ &XVWRPHU 6HUYLFH GL 7UDYHORNDFRPFHSDWWDQJJDS
/D\DQDQ &XVWRPHU 6HUYLFH GL 7UDYHORNDFRPGDSDWPHPEHULNDQVROXVL GHQJDQWHSDWGDQMHODV
3LKDN 7UDYHORNDFRP DNDQ
PHQJLQIRUPDVLNDQ SHUXEDKDQ MDGZDO SHQHUEDQJDQNHSDGDNRQVXPHQQ\D
5DWDUDWD
%HUGDVDUNDQ 7DEHO GLNHWDKXL UDWDUDWD SHUQ\DWDDQ UHVSRQGHQ WHUKDGDS YDULDEHOKDUJDVHEHVDU+DOLQLPHQXQMXNDQEDKZDUHVSRQGHQPHUDVDNXDOLWDV
SHOD\DQDQWLNHWSHVDZDW\DQJGLEHULNDQ7UDYHORNDFXNXSEDLN
4.1.2.3 Pernyataan Responden Mengenai Kepercayaan Konsumen
9DULDEHOKDUJDWHUGLULGDULHQDPLQGLNDWRUDWDXLWHPSHU\DWDDQ 6HWLDSLWHPSHUQ\DWDDQPHPLOLNLOLPDSLOLKDQMDZDEDQPHQJJXQDNDQVNDOD
OLNHUW %HULNXW LQL GLVDMLNDQ SHUQ\DWDDQ UHVSRQGHQ WHUKDGDS YDULDEHO NHSHUFD\DDQNRQVXPHQ
STIE
Widya
Wiwaha
Jangan
Tabel 4.4 Pernyataan Responden Mengenai Kepercayaan Konsumen
Kepercayaan Konsumen SS S KS TS STS
Rata-rata 7UDYHORNDFRP PHUHNRPHQGDVLNDQ
WHPSDW ZLVDWD XQWXN GLNXQMXQJL GLVHOXUXK,QGRQHVLD
,QIRUPDVL \DQJ GLFDQWXPNDQ GDODP VLVWHP UHVHUYDVL RQOLQH VXGDK EHQDU VHSHUWL UXWH \DQJ WHUWHUD GDODPZHEVLWH EHQDUDGDQ\D
,QIRUPDVL \DQJ GLVDMLNDQ GDODP VLVWHP UHVHUYDVLRQOLQHGL7UDYHORNDFRPGDSDW GLDQGDONDQ DWDX GLSHUFD\D VHSHUWL \DQJ GLWDPSLONDQGDODPVLWXVZHEGHQJDQDSD \DQJGLLQIRUPDVLNDQ
'DWDSULEDGLVHSHUWLQDPDGDQQRPRUKS \DQJ GLJXQDNDQ GDODP UHVHUYDVL GDSDW GLMDJDNHUDKDVLDDQQ\D
.HPDPSXDQ VLVWHP UHVHUYDVL RQLQHGL 7UDYHORNDFRPVHODOXEHUMDODQODQFDU
3XDV WHUKDGDS SURVHV SHPEHOLDQ WLNHW RQOLQHGL7UDYHORNDFRP
5DWDUDWD
%HUGDVDUNDQ7DEHOGLNHWDKXLUDWDUDWDSHUQ\DWDDQUHVSRQGHQWHUKDGDS
YDULDEHO KDUJD VHEHVDU +DO LQL PHQXQMXNDQ EDKZD UHVSRQGHQ PHUDVD NHSHUFD\DDQNRQVXPHQXQWXNPHPEHOLWLNHWSHVDZDWRQOLQH\DQJGLWDZDUNDQ
7UDYHORNDFXNXSEDLN
STIE
Widya
Wiwaha
Jangan
4.1.2.4 Pernyataan Responden Mengenai Keputusan Pembelian
9DULDEHO KDUJD WHUGLUL GDUL WLJD LQGLNDWRU DWDX LWHP SHU\DWDDQ 6HWLDSLWHPSHUQ\DWDDQPHPLOLNLOLPDSLOLKDQMDZDEDQPHQJJXQDNDQVNDOD
OLNHUW%HULNXWLQLGLVDMLNDQSHUQ\DWDDQUHVSRQGHQWHUKDGDSYDULDEHONHSXWXVDQ
SHPEHOLDQ
Tabel 4.5 Pernyataan Responden Mengenai Keputusan Pembelian
Keputusan Pembelian SS S KS TS STS
Rata-rata 6D\DPHQ\DGDULSHPEHOLDQWLNHWSHVDZDW
VHFDUD RQOLQH GL 7UDYHORNDFRP PHUXSDNDQ VDODK VDWX NHEXWXKDQ \DQJ WHUSHQXKL
6D\D EHUXVDKD PHQFDUL LQIRUPDVL VHEDQ\DNEDQ\DNQ\D PHQJHQDL SHPEHOLDQ WLNHW SHVDZDW GL 7UDYHORNDFRP PLVDOQ\D EDJDLPDQD FDUD SHPEHOLDQ WLNHW SHVDZDW GL 7UDYHORNDFRP"
0HQXUXW VD\D WLGDN DGD SLOLKDQ 6LWXV SHQMXDODQ WLNHW SHVDZDWRQOLQH WHUEDLN NHFXDOL7UDYHORNDFRP
6D\D PHPXWXVNDQ XQWXN PHPEHOL WLNHW SHVDZDWGL7UDYHORNDFRPGLEDQGLQJNDQ
Wiwaha
Jangan
%HUGDVDUNDQ 7DEHO GLNHWDKXL UDWDUDWD SHUQ\DWDDQ UHVSRQGHQ WHUKDGDS YDULDEHOKDUJDVHEHVDU+DOLQLPHQXQMXNDQEDKZDUHVSRQGHQPHPLOLNLPLQDW \DQJWLQJJLXQWXNPHPEHOLWLNHWSHVDZDWGL7UDYHORND
4.1.3Analisis Data 4.1.3.1 Uji Instrumen
a) Uji Validitas
'DODP SHQHOLWLDQ LQL GLJXQDNDQ LQVWUXPHQ SHQJXNXUDQ \DQJ EHUXSDLWHPLWHP\DQJEHUEHQWXNSHUQ\DWDDQGDODPNXHVLRQHU0HWRGH \DQJVHULQJGLJXQDNDQXQWXNPHPEHULNDQSHQLODLDQWHUKDGDSYDOLGLWDV
NXHVLRQHU DGDODK NRUHODVL SURGXN PRPHQ 0RPHQW 3URGXFW &RUUHODWLRQ 3HDUVRQ &RUUHODWLRQ DQWDUD VNRU VHWLDS EXWLU SHUWDQ\DDQ
GHQJDQVNRUWRWDO&DUDPHQJXMLYDOLGLWDVDGDODKGHQJDQPHQJJXQDNDQ 6366IRUZLQGRZV
%HULNXW LQL GLVDMLNDQ KDVLO XML YDOLGLWDV PDVLQJPDVLQJ YDULDEHO
\DQJ WHUGLUL GDUL KDUJD ; NXDOLWDV SHOD\DQDQ ; NHSHUFD\DDQ NRQVXPHQ;GDQNHSXWXVDQSHPEHOLDQ<
Tabel 4.6 Uji Validitas
9DULDEHO 5
KLWXQJ
5WDEHO 6LJ .HW
+DUJD;
STIE
Widya
Wiwaha
Jangan
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
.XDOLWDV 3HOD\DQDQ;
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
.HSHUFD\DDQ
.RQVXPHQ;
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
;B3 9DOLG
.HSXWXVDQ 3HPEHOLDQ<
<B3 9DOLG
STIE
Widya
Wiwaha
Jangan
<B3 9DOLG
<B3 9DOLG
<B3 9DOLG
6XPEHU'DWD3ULPHU'LRODK-DQXDUL
%HUGDVDUNDQGDWDWDEHOGLDWDVPHQXQMXNNDQEDKZDVHPXDEXWLU
SHUWDQ\DDQ YDULDEHO KDUJD ; NXDOLWDV SHOD\DQDQ ; NHSHUFD\DDQ NRQVXPHQ ; GDQ NHSXWXVDQ SHPEHOLDQ < PHPLOLNL QLODL U KLWXQJ
OHELKEHVDUGDULUWDEHO0DNDGDSDWGLVLPSXONDQLQVWUXPHQ WHUVHEXWYDOLG
b) Uji Reliabilitas
5HOLDELOLWDV LQVWUXPHQ GLSHUOXNDQ XQWXN PHQGDSDWNDQ GDWD VHVXDL GHQJDQ WXMXDQ SHQJXNXUDQ 8QWXN PHQFDSDL KDO WHUVHEXW
GLODNXNDQ XML UHOLDELOLWDV GLODNXNDQ GHQJDQ PHWRGH $OSKD &KURQEDFK¶VGHQJDQPHQJJXQDNDQ6366IRUZLQGRZV
UHOLDELOLWDV VXDWX NRQVWUXN YDULDEHO GLNDWDNDQ EDLN MLND PHPLOLNL QLODL$OSKD &URQEDFK¶V! GDUL %HULNXW LQL GLVDMLNDQ KDVLOXMLUHDELOLWDVPDVLQJPDVLQJYDULDEHO\DQJWHUGLULGDULKDUJD;
NXDOLWDV SHOD\DQDQ ; NHSHUFD\DDQ NRQVXPHQ ; GDQ NHSXWXVDQ SHPEHOLDQ<
STIE
Widya
Wiwaha
Jangan
Tabel 4.7 Uji Reliabilitas
9DULDEHO &URQEDFK$OSKDĮ .HW
+DUJD; 5HOLDEHO
.XDOLWDV
3HOD\DQDQ; 5HOLDEHO
.HSHUFD\DDQ
.RQVXPHQ; 5HOLDEHO
.HSXWXVDQ
3HPEHOLDQ< 5HOLDEHO
6XPEHU'DWD3ULPHU'LRODK-DQXDUL
%HUGDVDUNDQ GDWD WDEHO GLDWDV PHQXQMXNNDQ EDKZD VHPXD
YDULDEHO KDUJD ;NXDOLWDVSHOD\DQDQ ;NHSHUFD\DDQNRQVXPHQ ;GDQNHSXWXVDQSHPEHOLDQ<PHPLOLNLQLODLNRHILVLHQUHOLDELOLWDV
OHELK EHVDU GDUL QLODL NULWLV 0DND GDSDW GLVLPSXONDQ LQVWUXHQ WHUVHEXWUHOLDEHO
4.1.4 Uji Normalitas
8ML QRUPDOLWDV EHUWXMXDQ XQWXN PHQJXML DSDNDK GDODP PRGHO
UHJUHVL YDULDEHO SHQJJDQJJX DWDX UHVLGXDO PHPLOLNL GLVWULEXVL QRUPDO 0RGHOUHJUHVL\DQJEDLNDGDODKGLVWULEXVLQRUPDODWDXPHQGHNDWLQRUPDO
-LNDVLJ!PDNDGDWDEHUGLVWULEXVLQRUPDOGDQ-LNDVLJPDND GDWDWLGDNEHUGLVWULEXVLQRUPDO
STIE
Widya
Wiwaha
Jangan
%HULNXW LQL GLVDMLNDQ KDVLO XML QRUPDOLWDV PDVLQJPDVLQJ YDULDEHO \DQJ WHUGLUL GDUL KDUJD ; NXDOLWDV SHOD\DQDQ ; NHSHUFD\DDQ NRQVXPHQ;GDQNHSXWXVDQSHPEHOLDQ<
Tabel 4.8 Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
8QVWDQGDUGL]HG 5HVLGXDO
1
1RUPDO3DUDPHWHUVD 0HDQ
6WG'HYLDWLRQ
0RVW([WUHPH 'LIIHUHQFHV
$EVROXWH
3RVLWLYH
1HJDWLYH
.ROPRJRURY6PLUQRY=
$V\PS6LJWDLOHG
D7HVWGLVWULEXWLRQLV1RUPDO
6XPEHU'DWD3ULPHU'LRODK-DQXDUL
1LODL$V\PS6LJWDLOHG\DQJPHUXSDNDQSYDOXHXQWXNXML.ROPRJURY
PHQJKDVLONDQQLODLVHEHVDU\DQJOHELKEHVDUGDUL+DOLQLPHQXQMXNDQ EDKZDUHVLGXDOGDULUHJUHVLWHODKPHPHQXKLDVXPVLQRUPDOLWDV
