IDEAS: Journal of Management and Technology Available at: http://e-journal.president.ac.id/presunivojs/index.php/IDEAS
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The purpose of this research is to analyze the effect of electronic word of mouth (E-WOM) and brand image on the purchase decision of Netflix subscriptions in Medan city1.
The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop.pdf.
The results indicate that there is a significant influence of social media marketing (SMM) on repurchase intention, brand awareness, and e-WOM; the impact is higher on
The service quality variable has a positive significant relationship on word of mouth, the visitor satisfaction variable has a positive significant relationship on word of mouth,
1) Word of mouth has a positive and significant effect on brand image. This means that the better the information received from the word of mouth variable
Tabel 4.7 Gambaran Umum Jawaban Responden Variabel Electronic Word of Mouth (E-WOM)
Based on the descriptions above, the focus of this study will be "Influence of the Implementation of Modern Tax Administration Systems, Tax Awareness, and Tax Sanctions
The t-test is used to determine the partial effect of the independent variables (beauty vlogger endorse and brand personality) on the dependent variable (buying interest).
