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The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop

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Submission date: 09-Jan-2023 10:46AM (UTC+0700) Submission ID: 1990001315

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Abstrak: Tujuan dari penelitian ini adalah untuk melihat bagaimana word of mouth, e-word of mouth, dan e-servqual mempengaruhi minat beli terhadap jasa ojek online (GOJEK)

Menurut penelitian terdahulu yang telah dilakukan oleh Nuseir (2019) yang memiliki judul penelitian Intention The Impact Of Electronic Word Of Mouth (E-WOM) On The

The results of the study on the analysis of the effect of e-service quality on customer satisfaction and repurchase decisions on Shopee E-Commerce that have been analyzed,

This shows that e-word of mouth can strengthen and can also weaken consumer repurchase intentions at online shops, in this study e-word of mouth reduces the effect of

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