EFEK MEDIASI
CORPORATE SOCIAL RESPONSIBILITY
TERHADAP
HUBUNGAN
CORPORATE GOVERNANCE
DAN
PERCEIVED MARKET
PERF ORMANCE
Neva Permatasari Sutedjo ([email protected])
Saripati
Tujuan penelitian ini adalah untuk menganalisis kinerja organisasi dari persepsi pelanggan serta efek mediasi corporate social responsibility terhadap hubungan corporate governance dan perceived market performance. Penelitian dilakukan terhadap 130 responden yang terpilih melalui metode judgemental sampling. Data dianalisis dengan Structural Equation Modelling dengan software Lisrel 8.8. Hasil menunjukkan bahwa corporate governance berpengaruh positif terhadap corporate social responsibility dan corporate social responsibility berpengaruh positif terhadap perceived market performance. Efek mediasi corporate social responsibility terhadap hubungan corporate governance dengan perceived market performance juga menunjukkan hubungan yang positif.
Kata kunci : corporate social responsibility, corporate governance, perceived market performance
Abstract
This research aims to analyze the organizational performance from customer perspective. On the other hand, the mediation effect of corporate social responsibility toward corporate governance and perceived market performance were also identified. Data were taken from 130 respondents using judgemental sampling. Data were analyzed using SEM with software Lisrel 8.8. Results show that corporate governance positively influences corporate social responsibility whereas corporate social responsibility positively influences perceived market performance. It is also found that the mediation effect of corporate social responsibility toward the relationship of corporate governance and perceived market performance is positively confirmed.
