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a n t a n g m e n y e r a h , m u n g k i n a d a L a h k a t a y a n g t e p a t u n t u k m e n g g a m b a r k a n s o s o k m u n g i L n a n c a n t i k p e m i L i k P i s a n g I j o J u s t m i n e . Y a , R i e z k a R a h m a t i a n a , p e r e m -p u a n b e r u m u r 2 6 t a h u n i t u k i n i t e L a h m e n j e L m a m e n -j a d i w i r a u s a h a w a t i m u d a y a n g s u k s e s d e n g a n b i s n i s m a k a n a n c e p a t s a j i n y a . P e r t e m u a n n y a d e n g a n m a -k a n a n k h a s M a k a s s a r i n i t e r n y a t a b u k a n L a h a w a L d a r i u s a h a n y a . B e r b a g a i m a c a m b i s n i s d a n i n v e s t a s i p e r n a h d i c o b a s e m e n j a k d u d u k d i b a n g k u k u L i a h . M u L a i d a r i

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( M L M ] y a n g m e n g h a b i s k a n b i a y a r a t u s a n j u t a h i n g g a b e r j u a L a n t a h u s u m e d a n g . R i e z k a b e r b a g i k i s a h s u k -s e -s m e n g e m b a n g k a n b i s n i s P i s a n g I j o J u s t m i n e k e p a d a w a r t a w a n

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m e m b e l i b a h a n - b a h a n p e m -b u a t p i s a n g i j o , R i e z k a p u n t i d a k b e r h a r a p m u l u k u n t u k m e r a u p ' k e u n t u n g a n t i n g g i . " S u d a h u n t u n g k a l a u a d a s a t u m a n g k o k p i s a n g i j o y a n g l a k u d a l a m s e h a r i , " t u t u r n y a .

A k h i r n y a , u n t u k m e n a r i k p e l a n g g a n , d i k e m b a n g k a n l a h p i s a n g i j o b e r b a g a i r a s a . M u l a i d a r i r a s a o r i g i n a l , v a n i l a , c o k e -l a t , s t r o b e r i , h i n g g a d u r i a n

d e m i k e s u k s e s a n u s a -h a n y a . S i s t e m p r o m o s i j u g a d i p e r b a i k i d e n g a n m e n g i k u t i b e r b a g a i b a z a r d i K o t a B a n -d u n g . l a j u g a t a k b e r -h e n t i b e r b e n a h d i r i d a l a m p e n g e l o l a a n u s a -h a . S e l a m a e n a m t a -h u n , d i p e l a j a r i s i s t e m k e m i t r a a n y a n g d i -b a n t u s e j u m l a h m e n t o r . K i n i d a r i s i s t e m k e m i -t r a a n t e r s e b u t , P i s a n g I j o J u s t m i n e m e m i l i k i 2 5 0 c a b a n g

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d i s e l u r u h I n d o n e s i a .

T i d a k b e r h e n t i d i s i t u , P i -s a n g I j o J u s t m i n e j u g a m e -r a m b a h k e u s a h a r e s t o r a n . H i n g g a k i n i , s u d a h a d a d e l a -p a n r e s t o r a n y a n g b e r d i r i d i B a n d u n g , B u k i t t i n g g i , d a n P a l e m b a n g . V a r i a s i m e n u d i r e s t o r a n s e p e r t i a y a m b a k a r , s n a c k , d a n a n e k a j u s m e n j a d i d a y a t a r i k l e b i h b a g i p e l a n g -g a n y a n g i n g i n b e r s a n t a p m a k a n a n s e l a i n p i s a n g i j o .

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a t u h b a n g u n d a n k e r u g i a n b e s a r p u n p e r n a h i a a l a m i s e -l a m a m e m b a n g u n k e r a j a a n b i s n i s k e c i l -n y a . R i e z k a m e -n g a k u s e m p a t t e r t i p u r a t u s a n j u t a r u p i a h k e t i k a m e n c o b a i n v e s t a s i d a -l a m u s a h a M L M . " S a y a s e m -p a t d i k e j a r - k e j a r

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d a n p o l i s i . K a r e n a u a n g y a n g s a y a g u n a k a n u n t u k i n v e s t a s i s a y a d a p a t k a n d a r i h a s i l m e n g g a d a i k a n b a r a n g . J a d i , m a u t i d a k m a u s a y a h a r u s m e n g e m -b a l i k a n n y a , " u j a r n y a .

N a m u n , R i e z k a t i -d a k p a t a h s e m a n g a t , i a t e t a p b e r s i k u k u h t i d a k m a u b e k e r j a s e b a g a i p e g a w a i , m e s k i p u n k e -d u a o r a n g t u a n y a a d a -l a h k a r y a w a n b a n k t e r k e m u k a d i I n d o n e -s i a . " K a l a u j a d i p e -g a w a i s u l i t r a s a n y a m e n g a p l i k a s i k a n i d e k r e a t i f k i t a d a l a m p e k e r j a a n . M a k a , s a y a t e t a p f o k u s u n t u k t e t a p m e n j a d i p e n g u s a h a , " u n g k a p a l u m n u s F a k u l t a s K o m u n i -k a s i U n i v e r s i t a s P a d j a d j a r a n , B a n d u n g , J a w a B a r a t , i n i .

B e r m o d a l R p 1 5 0 r i b u d a r i h a s i l m e n j u a l k a m e r a k e s a -y a n g a n n -y a , u a n g t e r s e b u t d i -g u n a k a n s e b a g a i m o d a l u s a h a b i s n i s b e r i k u t , y a i t u m e n j u a l p u l s a e l e k t r o n i k y a n g a k h i r -n y a k a n d a s j u g a . K e m u d i a n ,

R i e z k a b a n t i n g s e t i r d a n m u -l a i m e n g g e l u t i u s a h a d i b i -d a n g k u l i n e r . S a a t i t u , d i a m e r i n t i s s e b u a h k a f e d i B a n -d u n g . N a m u n , l a g i - l a g i u s a -h a n y a g a g a l . E n t a h b e r a p a j e n i s u s a h a y a n g t e l a h i a k e m -b a n g k a n , h i n g g a a k h i r n y a p a d a 2 0 0 8 , b e r k e s e m p a t a n m e n c i c i p i e s p i s a n g i j o d i s a l a h s a t u r e s t o r a n M a k a s s a r d i B a n d u n g . " R a s a n y a u n i k ,

m a k a n a n t r a d i s i o n a l n a m u n m e n g g i g i t k e t i k a m e n y e n t u h l i d a h , " u j a r n y a .

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s a a t i n i t i d a k h a n y a s e k a d a r h i t u n g a n s i s i r p i s a n g . B i l a d i s e t a r a k a n d e n g a n k i l o g r a m , P i s a n g I j o J u s t m i n e m a m p u m e n g h a b i s k a n 5 0 0 k i l o g r a m d a l a m s a t u h a r i . " I t u h a n y a u n t u k w i l a y a h B a n d u n g , b e -l u m u n t u k d a e r a h l a i n , " j e l a s -n y a . K e s u k s e s a n P i s a n g i j o J u s t m i n e t e r n y a t a t i d a k h a n y a d i r a s a k a n R i e z k a s e k e l u a r g a . D i m u l a i d a r i s e o r a n g k a r -y a w a n , k i n i P i s a n g I j o J u s t -m i n e m a m p u m e n c i p t a k a n l a p a n g a n k e r j a b a r u b a g i m a s y a r a k a t b e r b a g a i d a e r a h . H a l i n i d i b u k t i k a n d a r i j u m l a h k a r y a w a n P i s a n g I j o J u s t m i n e y a n g m e n c a p a i 3 0 0 o r a n g . .

M e s k i p u n u s a h a n y a s u d a h m e n u a i k e s u k s e s a n , R i e z k a m e n e g a s k a n , d i a t e t a p m e n o -m o r s a t u k a n k u a l i t a s p i s a n g i j o n y a . K u a l i t a s y a n g d i m a k -s u d a d a l a h t e t a p m e n j a m i n p e n y e d i a a n b a h a n b a k u , p r o -m o s i ,

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y a n g s e s u a i s t a n d a r o p e r a s i o n a l p r o s e d u r ( S O P ) . " D e n g a n m o d a l R p 1 5 j u t a , p a r a m i t r a s u d a h b i s a m e n d a p a t k a n s a t u u n i t

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d a n p e r l e n g k a p a n n y a y a n g o t o m a t i s h a k m i l i k n y a s u d a h m e n j a d i m i l i k m i t r a , p a k e t p r o m o s i , j a m i n a n k u a l i t a s p r o d u k , j a m i n a n

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