Teks penuh
• Consumer motivation and personality • Consumer Perception
• Persuading Consumers
• Culture’s influence on Consumer Behavior • Subcultures and Consumer Behavior
• Cross-cultural consumer behavior
• Consumer decision making and diffusion of innovations • From print and broadcast advertising to social and mobile
media
• Perhatikan format makalah terlampir
• Gunakan jurnal minimal 5 (nasional dan internasional)
dan tahun minimal 2010.
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