2015 global travel budgets
Globally, travel spending is up for 2015.
Trip
Barometer
The world’s largest accommodation and traveller survey*
GLOBAL TRAVEL ECONOMY
ASIA & AUSTRALASIA EDITION MARch 2015
Spend Less Don’t Know Spend Same Spend More
To see the full TripBarometer report and data, go to:
tripadvisor.co.uk/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks 27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015. *Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected January–February 2015.
Investment
priorities
3.24 / 5.00
Optimism about
proitability
3.94 / 5.00
Room rates
3.52 / 5.00
Pessimistic Neutral Optimistic
9%
21%
70%
Highest increase
1. Online reputation management
2. Small scale renovations
3. Marketing/Advertising
Lowest increase
9. Room distribution
10. Large scale renovations
11. Staf hiring
HOTELIER CONFIDENCE INDEX INDICATORS
ASIA AND AUSTRALASIA
Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
Average number of international trips
We started with 3 key measurements on a 5-point scale:
APAC travellers:
+15%
in 2015
Global travellers:
+15%
in 2015
Decreasing Increasing Staying the same
50%
5% 2%
43%
Why some APAC travellers
will spend more:
41%
feel they deserve it
37%
are going to a
dream destination
37%
have been saving
up for it
Don’t Know
23%
10%
26%
41%
Why some APAC travellers
will spend less:
28%
haven’t saved
enough money
26%
are visiting less
expensive countries
26%
are choosing cheaper
transportation
1. INDONESIA
3. MEXICO
5. BRAZIL LATIN AMERICA
ASIA & AUSTRALASIA
EUROPE, MIDDLE EAST & AFRICA 7. UNITED STATES
9. TURKEY
16. ARGENTINA
23. MOROCCO 11. PORTUGAL
18. SPAIN
25. SWITZERLAND
GLOBAL AVERAGE
20. GERMANY 2. INDIA
4. SOUTH AFRICA
6. CARIBBEAN
8. GREECE
15. NEW ZEALAND
22. RUSSIA 10. THAILAND
17. IRELAND
24. ITALY 12. AUSTRALIA
19. CANADA
26. JAPAN 13. AUSTRIA 14. CHINA
21. UNITED KINGDOM
3.92 / 5.00
3.53 / 5.00
MARKET RANKINGS
27. FRANCE 3.01 / 5.00
3.51 / 5.00
