Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
Why some global travelers
will spend more:
42%
feel they deserve it
41%
are going to a
dream destination
39%
have been saving
up for it
Why some global travelers
will spend less:
31%
haven’t saved
enough money
27%
are visiting less
expensive countries
23%
didn’t get a pay raise
2015 global travel budgets
Average number of international trips
Globally, travel spending is up for 2015.
Trip
Barometer
The world’s largest accommodation and traveler survey*
GLOBAL TRAVEL ECONOMY
GlobAl TrAvelerS:
+15%
in 2015
GLOBAL EDITION
MARCH 2015
Spend less
Don’t Know
Spend Same
Spend More
To see the full TripBarometer report and data, go to:
tripadvisor.com/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks 27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected January–February 2015.
1. INDoNeSIA
3. MeXICo
5. brAZIl
7. UNITeD STATeS
9. TUrKeY
16. ArGeNTINA
23. MoroCCo
11. PorTUGAl
18. SPAIN
25. SWITZerlAND
GLOBAL AVERAGE
20. GerMANY
2. INDIA
4. SoUTH AFrICA
6. CArIbbeAN
8. GreeCe
15. NeW ZeAlAND
22. rUSSIA
10. THAIlAND
17. IrelAND
24. ITAlY
12. AUSTrAlIA
19. CANADA
26. JAPAN
13. AUSTrIA
14. CHINA
21. UNITeD KINGDoM
3.92 / 5.00
3.64 / 5.00
MArKeT rANKINGS
27. FrANCe
3.01 / 5.00
3.51 / 5.00
Investment
priorities
3.14 / 5.00
optimism about
proitability
3.99 / 5.00
Room rates
3.54 / 5.00
Pessimistic
Neutral
Optimistic
7%
19%
73%
Highest increase
1. online reputation management
2. Small scale renovations
3. Marketing/advertising
Lowest increase
9. back ofice
10. room distribution
11. Staf hiring
HoTelIer CoNFIDeNCe INDeX INDICATorS
WorlDWIDe
And indexed them to compare key
tourism markets:
We started with 3 key measurements on a 5-point scale:
23%
10%
26%
41%
50%
4%
4%
42%
Don’t Know
Decreasing
Increasing
