Maranatha Christian University
ABSTRACT
Membuat sebuah usaha baru adalah hal yang mudah jika usaha yang
akan dibuat mempunyai keunikan sendiri dan berbeda dari bisnis yang sudah
ada. Apabila bisnis ini telah berjalan dan berhasil maka akan ada banyak
keuntungan yang didapat. Saya berencana untuk membuat bisnis makanan
karena makanan merupakan kebutuhan primer yang selalu dicari orang.
Berdasarkan pertimbangan ini, saya akan membuka sebuah kafe yang ciri
khas menu makanannya adalah sosis karena selain mudah penyajiannya,
sosis bisa dimakan dengan nasi, kentang dan juga roti. Selain itu sosis juga
mudah untuk dibungkus apabila konsumen mau membawanya pulang dan
kebanyakan orang menyukainya.
Kafe ini bernama The Roman karena orang yang pertama menemukan
sosis adalah orang-orang Roma. The Roman berlokasi di Jalan Cihapit no
31. Tempat ini merupakan tempat yang cukup strategis karena terdapat pusat
bisnis seperti sekolah, kantor, bank, tempat olahraga, hotel dan juga pusat
belanja dimana memungkinkan orang yang datang ke pusat bisnis tersebut
untuk makan di The Roman. Hal yang membuat kafe ini berbeda adalah
terdapatnya sosis vegetarian yang bahan bakunya bukan dari daging
melainkan dari tahu dan jamur. Sosis ini ditujukan untuk orang-orang yang
ingin hidup lebih sehat dengan cara tidak mengonsumsi daging. Selain itu
The Roman menyediakan sosis berisi daging ayam dan sapi. Saus yang
disajikan pun bermacam-macam seperti barbeque, jamur, asam manis dan
juga lada hitam. Sosis The Roman tidak memakai vetcin dan tidak memakai
bahan pengawet. Tenaga kerja yang dibutuhkan dalam menjalankan bisnis
ini adalah 1 manajer yang juga adalah pemilik, 1 koki, 1 asisten koki, 3 orang
pelayan, 1 kasir, dan 1 orang cleaning service.
Maranatha Christian University
EXECUTIVE SUMMARY
Creating a new business is easy if the business has the uniqueness and is
different from other businesses. I am going to open a food business because
food is one of the basic needs of people and people always eat and drink.
Based on that reason, I would like to open a café with unique menus. I
choose the concept of café because people who come to a café can do other
activities such as reading, browsing and chatting, and spending their time
longer than in a restaurant. The main food of my café is sausages because
sausages are easy to serve and they can be served with rice, potatoes and
bread. Besides, the consumers can cook the raw sausages by themselves
when the customers decide to bring them home, and it means that sausages
are easy to prepare.
This café is called The Roman because the first people who found
sausages are Romans. The Roman will provide unique menus such as
vegetarian sausages and chicken and beef sausages which are served with
many kinds of selective sauces. The Roman will be located on Cihapit 31.
This is a strategic place because there are business centers, such as
schools, offices, banks, sport centers, hotels, and factory outlets, around
there. These business centers around The Roman can make good
opportunity for The Roman’s sales because people can try new concept of
the food. People from other cities are my potential customers because they
like to find unique food of Bandung City and they can find it at The Roman.
This business has a good chance because there are a few competitors
which have the same concepts, and those competitors’ locations are far from
The Roman’s location. This business needs a small capital, 37,530,000 IDR
as the initial investment and gives profit around 6,434,000 IDR per month.
This profit will make the return of initial investment in less than 1 year. The
NPV’s result shows that NPV is positive, which means that this business is
feasible and profitable.
Maranatha Christian University
TABLE OF CONTENTS
TITLE PAGE……….i
DECLARATION OF ORIGINALITY………..ii
FRONT COVER OF THE BUSINESS PLAN……….iii
APPROVAL PAGE ………...iv
TABLE OF CONTENTS……….v
ABSTRACT……….vi
EXECUTIVES SUMMARY………..vii
CHAPTER I. THE BACKGROUND……….1
CHAPTER II. MARKETING ASPECT………..………...5
CHAPTER III. OPERATION ASPECT..………12
CHAPTER IV. HUMAN RESOURCES ASPECT..………..18
CHAPTER V. FINANCIAL ASPECT..………...23
BIBLIOGRAPHY
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CHAPTER I
THE BACKGROUND
I. Background
I would like to do food business because food is one of the basic needs of people and people always eat and drink. Everyday people need food for their breakfast, lunch, and dinner. However, some people need food not only for their meal times, but also for their snack times. Some of them do not want to eat too much, but only a little portion. People also like to socialize with their friends or their colleagues while enjoying food. Based on these reasons, I would like to open a small café in Bandung. I choose to open a café because a café has a unique concept which is the place where people can spend their time and do other activities beside eating, such as, reading, chatting, and browsing. I choose Bandung because this city is one of the big cities in Indonesia which provides many kinds of food. Bandung is also the center of the factory outlet business; therefore, people from other cities like to visit Bandung.
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tea, mineral water, and soft drinks. I choose sausages because there are few competitors in Bandung which provide sausages as their main menu. Sausages are crashed meat wrapped by a kind of skin from animal intestines. People who eat sausages will get a lot of proteins to do their activities all day. If people do not have much time to have breakfast, lunch, or dinner, people can eat sausages because they are easy to eat and easy to prepare. People can also eat sausages during snack time, and they can cook them at home.
My small café is called The Roman. The Roman is taken from the name of The Roman Empire in the 10th century. It was the first time when people made sausages. There was no refrigerator at that time; therefore, in order to preserve the meat, the Romans crashed the meat and wrap the meats with animal intestines.
The Roman will be located on Cihapit Street 31. I choose that location because I have a place there, and there is no sausages café in that area. There will be a lot of potential consumers because it is near schools, banks, factory outlets, hotels, sport center, offices, and mini markets. The Roman will open every day from 11 a.m. to 11 p.m. It is the normal time for people to have lunch and dinner, or for people who want to hang out with their friends or colleagues.
II. SWOT Analysis
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business’ characteristics to be able to minimize the weaknesses, and to deal with the threats that we face. The Roman also has its characteristics. The following is The Roman’s SWOT analysis.
The strengths of my business are The Roman provides vegetarian sausages, besides the regular meat sausages. This is unusual because people think that sausages always contain meat, while these vegetarian sausages do not. Moreover, I, as the owner, have an experience in food business. The Roman can become famous and big because The Roman makes the first concept of vegetarian sausages café. The Roman will serve different menus with an atmosphere that is different from other cafés. The Roman will also provide different sausages with different menus, tastes, sizes, and colors from what other cafés provide.
The weakness is that The Roman is only a small business because the business starts with small capital and the place is not too big, which is only for 50 consumers. So, if there are more than 50 consumers, the
consumers who do not get a place to sit will go to other restaurants or cafés.
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want to find the uniqueness of Bandung. If they can find a unique food, they like to try it and they can find the unique food at The Roman. The Roman has a few competitors, and the locations of these competitors are very far from Cihapit area. One of the competitors is located in Lembang, which means it takes a long time to reach that place. The other competitor is located on Setiabudhi Street.
The threat is that people can choose other kinds of food, such as sundanese (Ibu Ade Restaurant), chinese (Ten to Ten), european (The Suis, Warung Steak), and fast food (Kentucky Fried Chicken) in Cihapit area because the consumers already have their favorite foods, and they have many kinds of food to be chosen.
III. Visions and Mission
My visions are giving good quality of food and service, giving affordable price, and always increasing the quality of our taste and service. My
mission is to become a famous café with vegetarian sausages in Bandung which has a lot of consumers and makes people be willing to visit the café regularly and become loyal consumers.
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Kotler, Philip, and Gary Amstrong. Principles of Marketing. Tenth edition. New Jersey: Pearson Education, 2004.
Electronic Sources
“Sausage.” Wikipedia.org. 2008. 10 October 2008 <http://en.wikipedia.org/ wiki/Sausage>.
“Net Present Value.” 12 Manage.com. 2009. 12 Manage-The Executive Fast Track. 21 April 2009 <http://www.12manage.com/
methods_npv.html>.
“Payback Period.” Babylon.com. 2009. Babylon Translation Software. 21 April 2009 <http://dictionary.babylon.com/Payback_Period>.
