PRODUK
Chapter 9
Concept Development & Selection Process
•
Product concept selection
is a decision process, in
Challenges
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How to choose the best concept of abstraction?
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How to embrace all inputs (likings and concerns)
from the whole team in the decision process?
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How to make use of good attributes of otherwise
weak concept designs?
Concept Selection Approaches
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External decision
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By use of an external group of customers, clients, etc.
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Product champion & intuition
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By an influential member of the development team
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Multi-voting
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Asking each member to pick a number of concepts and pick the one with
most votes.
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Pros and cons
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The team list the strengths and weakness of each concept.
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Prototype and test
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Build and test prototype for each concept and select based on the test data.
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Decision metrics
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The team rates each concept against selection criteria with varying
Two stages of concept selection
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Concept screening
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To quickly narrow the number of concepts and to
improve the concepts
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The Pugh concept selection method
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Concept scoring
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weighs the relative importance of the selection
criteria
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focus on more refined comparisons with respect to
Concept Selection Process
Prepare the Matrix
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Criteria
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Reference Concept
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Weightings
Rate Concepts
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Scale (– 0 +) or (1–5)
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Compare to
Reference Concept or
Values
Rank Concepts
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Sum Weighted Scores
Combine and
Improve
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Remove Bad Features
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Combine Good
Qualities
Select the Best
Concept
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May Be More than
One
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Beware of Average
Concepts
Reflect on the
Process
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Continuous
Concept Selection Example
Mission Statement
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Product description:
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Reusable syringe with precision dosage control
for outpatient use.
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Primary market
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Elderly
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Major features:
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Accuracy of dose metering
Need analysis
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Ease of handling
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Ease of use
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Readability of dose settings
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Accuracy of dose metering
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Durability
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Ease of manufacture
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Portability
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Batas daerah tangkai 1/11 rongga
penempatan pendorong 1/11 dari
posisi alat penyedot
Konsep B:
Rubber Brake
•
Putar alat penyedot 90° untuk
mengatur dosis atau menyimpan
penyedot
Konsep C: Roda Bergigi Searah
(
Ratchet
)
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Putar alat penyedot 90° dan dorong
ke belakang untuk mengatur dosis.
Balikkan untuk memasang
penghubung
Konsep D:
Plunge Stop
(Penyedot
Henti)
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Putar klep ke depan untuk mengatur
pengatur dosis, tarik alat
penyedot dan dorong untuk
menyuntikkan
Konsep F: Pengungkit/Tuas
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Mengatur dosis dengan mendorong
tuas ke depan dan menyuntikkan
dengan mendorong tuas ke belakang
Konsep G:
Drill Screw
(Sekrup
Pemutar)
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Mengatur dosis dengan memutar
tombol pengatur dosis,
Screening stage
Scoring stage
1.
REFINE Pugh’s Matrix
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Criteria – dekomposisi kriteria
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contoh: kemudahan penggunaan kemudahan penyuntikan, kemudahan
untuk dibersihkan, kemudahan untuk diisi
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ADD Weightings
2.
Rate Concepts
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REFINE Scale
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1 – sangat buruk dibandingkan referensi
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2 – buruk dibandingkan referensi
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3 – sama seperti referensi
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4 – lebih baik dari referensi
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5 – sangat lebih baik dari referensi
Scoring stage
3.
Rank Concepts
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Sum Weighted Scores
Dimana:
rij = nilai konsep j untuk kriteria wi = bobot untuk kriteria I n = jumlah kriteria
sj = total nilai untuk konsep j