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R a k y a t r e n c a n a( 1 9 / 1 2 ) P i k i r a nb e r h a -r a p , k o n f e -r e n s i i n t e r n a -s i o n a l ( K I B S I I ) a k a n m a m p u m e n y u s u n a c u a n ( r o a d m a p ) k e b u d a y a a n y a n g l e b i h r e a l i s t i s d a l a m m e m e t a k a n s t r a t e g i r e v i -t a l i s a s i k e b u d a y a a n S u n d a . K i -t a t a h u , t a j u k r e n c a n a a d a l a h i n t i p e s a n d a l a m s u a t u m e d i a y a n g d i s a m p a i k a n r e d a k s i m a j a l a h a t a u k o r a n . P e l b a g a i s u d u t p a n d a n g d e n g a n p e n u h p e r h i t u n g -a n t e r u s d i s u -a r -a k -a n . D a l a m t a -j u k r e n c a n a , f a k t a d a n p e n d a p a t d i a d u m a n i s k e u n s e b a g a i s a l a h s a t u c a r a m e n c a r i j a l a n k e l u a r u n t u k k e m a s l a h a t a n b e r s a m a .J e l a s , k e b e r p i h a k a n m e d i a k e p a d a k e b u d a y a a n S u n d a t a m -p a k n y a t a . D i t e n g a h d i n a m i k a i d e o l o g i , p o l i t i k , e k o n o m i , s o s i a l , p e r t a h a n a n , d a n k e a m a n a n n a -s i o n a l -s e d a n g m e m a n a -s , P i k i r -a n R -a k y -a t d e n g a n g a g a h m e m i l i h i s u k e s u n d a a n s e b a g a i p u -s a t b a h a -s a 'n . M a -s i h d i h a r i y a n g s a m a ( 1 9 / 1 2 ) ,d a l a m r u b r i k o p i -n i , A t e p K u r -n i a m e -n e g a s k a -n h a l y a n g s a m a d e n g a n j u d u l G l o b a l -i s a s -i S u n d a , m e l a n j u t k a n b a -h a s a n C h a e d a r A l w a s i l a h
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S e b a g a i m a s y a r a k a t y a n g t i n g g a l d i t a t a r S u n d a , s a y a h e n d a k j a -b u n g t u m a l a p u n g a l i a s h e n d a k s u m b a n g c e r i t a b e r d a s a r k a n t e m u a n d i l a p a n g a n d a n k e p u s -t a k a a n d a r i p e l b a g a i b u k u d a n s e 'u m l a h m e d i a .
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K e a r i f a n S u n d a m e n g a t a k a n u y a h m a h t a r a t l ~ ~ Sk a l u h u r ( l a k u t i d a k p a t u t a n a k k a r e n a t e l a d a n o r a n g t u a y a n g b u r u k ) , A d a p u l a c a i d i h i l i r m a h k u m a -h a t i g i r a n g n a ( s i k a p m a s y a -r a k a t b e r g a n t u n g p a d a p e -m i -m p i n n y a ) .
D e n g a n k a t a l a i n , j i k a m e n g a -t a k a n k a u m m u d a S u n d a m e -n i -n g g a l k a -n k e b u d a y a a -n S u n d a , y a n g p e r t a m a u n t u k m e n g k a j i d i r i s e n d i r i a d a l a h g e n e r a s i t u a . M u n g k i n a d a y a n g s a l a h d a l a m m e l a n g k a h . J i k a p u n s u d a h a d a u s a h a p e w a r i s a n m u n g k i n a d a y a n g m a n d e k d i t e n g a h j a l a n . M u n g k i n p u l a r u p a w a r n a p e w a r i s a n t u t i d a k d i b e r i k a n d e n -g a n c a r a - c a r a y a n -g m e n a r i k d a n e l e g a n . S e b a b , y a n g b i a s a t e r j a -d i , j i k a a d a a n a k m u d a y a n g m e l a k u k a n s e d i k i t s a j a r e v i t a l i s a s i s e c e p a t k i l a t d i c a r a w a d d i -n a h a - -n a h a a t a u d i p e r m a s a -l a h k a n o l e h g e n e r a s i k o n s e r -v a t i f .
J u r a n g d a l a m g e n e r a s i m u d a d a n g e n e r a s i t u a m e m a n g k e r a p j a d i p a n g k a l p e r s o a l a n , M e m -b i n c a n g k a n m u d a t u a m e m a n g k u r a n g e l e g a n . U s i a m u n g k i n m u d a t e t a p i c a r a m e m a n d a n g . k e b u d a y a a n k e r a p p a k a i c a r a -c a r a z a m a n p u r b a . S e b a l i k n y a , m e s k i p u n k u l i t k i a n m e n g e r u t d a n r a m b u t p e n u h d e n g a n u b a n , t e t a p i c a r a m e l i h a t p e r s o a l a n s e l a l u m e n g i k u t i p e r k e m -b a n g a n z a m a n . P o l e m i k h a k h i d u p u n d a k - u s u k b a s a S u n d a , w a y a n g g o l e k m o d e m , k e l a h i r a n
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s a j a k S u n d a , a t a u y a n g t e r a n y a r b a n j i r n y a f i k s i m i n i S u n d a d a -l a m F a c e b o o k d a p a t d i j a d i k a n c e r m i n m e l i h a t h a l t e r s e b u t .
D a l a m t a t a r a n i n i , m e l e s -t a r i k a n d a n m e n u m b u h k e m -b a n g k a n k e s u n d a a n i t u m e s t i h a t i - h a t i , t e l i t i , d a n m e l a r a p k a n s t r a t e g i . T a k e l o k p u l a b u r u b u -r u m e n u d u h k a u m m u d a S u n d a m e n i n g g a l k a n j a t i d i r i S u n d a . T i d a k b i j a k j u g a m e n g a n g g a p u r a n g S u n d a b i l a b e r a d a d i k o t a d a n d i d e s a m e n i n g g a l k a n b a -h a s a d a n b u d a y a S u n d a . D a n y a n g m e s t i s e l a l u d i i n g a t , b a h a -s a , k e -s e n i a n , a t a u k e b u d a y a a n d a l a m a r t i l u a s m e s t i b e r j a l a n b e I j a l i n - b e r k e l i n d a n d e n g a n p e l b a g a i b i d a n g .
E k o n o m i T a k p e r c a y a ? B e b e r a p a m i n g -g u y a n -g l a l u s a y a b e r k n n j u n -g k e w i l a y a h .P a r u n g d a n C i s e e n g , B o g o r . D i s a n a s a y a d i d a m p i n g i A n d i T a u f a n G a r u d a P u t r a . P e m u d a b e r d a r a h M a k a s s a r a l u m -n u s S B M - I T B i -n i a d a l a h p e -n d i r i s e k a l i g u s p e m i m p i n A m a r t h a M i c r o f i n a n c e , l e m b a g a y a n g m e m b a n t u m a s y a r a k a t p r a s e -j a h t e r a , k h u s u s n y a p e r e m p u a n d e s a . W i l a y a h k e r j a y a n g d i -g a r a p a d a l a h K e c a m a t a n C i -s e e n g . D i p e l o s o k d e s a y a n g u m u m n y a b e r p r o f e s i p e t a n i , p e d a g a n g , d a n b u r u h s e r a b u t a n i t u , A m a r t h a M i c r o f i n a n c e m e n g e m b a n g k a n e k o n o m i k e -r a k y a t a n y a n g s a n g a t t e -r j a n g k a u d a n d i s u k a i m a s y a r a k a t . A n g -g o t a A m a r t h a M i c r o f i n a n c e l e -b i h d a r i s e r i -b u o r a n g .
D i b a n k k o n v e n s i o n a l d a n s y a r i a h m a n a p u n s a y a 'b e l u m m e n y a k s i k a n n a s a b a J i : m e n a -b u n g d e n g a n j u r n l a h l i m a r a t u s r u p i a h . A k a n t e t a p i , d i A m a r t h a M i c r o f i n a n c e , i b u i b u y a n g m e -n a b u -n g R p 5 0 0 , R p 1 . 0 0 0 , a t a u R p 2 . 5 0 0 b u k a n l a h b a r a n g l a n g -k a . N a s a b a h d e s a i t u k i n i b i s a m e n g h i n d a r i j e r a t a n r e n t e n i r y a n g s e b e l u m n y a m e l i l i t w a r g a d i p a k u l o n a n B o g o r .
-d u h n a n a o n , B u . D o n g k a p n a k a d i e u o g e s e j a m a n j a n g k e u n
d u d u l u r a n . "
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S o n t a k E f u l , a k t i v i s A m a r t h a M i c r o f i n a n c e , b e r s e l o r o h , " W a h , m o a l n g a l a r t i e u n d id i e u m a h . L e m e s t e u i n g n u k i t u m a h . "
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d i e u m a h , " t i m p a l s e o r a n g w a r -g a d e s a y a n -g m e n j a d i n a s a b a h A m a r t h a M i c r o f i n a n c e .
F e n o m e n a i t u t e n t u m e n g u n -t u n g k a n s e b a g a i m o d a l a w a l p e n g e m b a n g a n b a s a S u n d a . E k o n o m i d a n k e b u d a y a a n b i s a b e r j a l a n b e r i r i n g a n . D i s a d a r i a t a u t i d a k , A n d i T a u f a n , E f u l , d a n k a w a n - k a w a n a d a l a h d u t a b u d a y a S u n d a y a n g n y a t a d a n d i r a s a k a n m a s y a r a k a t d e s a .
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B a h a s a S u n d a j u g a b e r d e n y u t d i k o t a - k o t a . M a h a s i s w a p a s -c a s a r j a n a U I N B a n d u n g
Jurus a n S o Jurus i o l o g i A g a m a , I d i m M u -m a j a d A d i m y a t h i t e r h a r u . D i
t e n g a h h i r u k - p i k u k k e g i a t a n w a r g a J a k a r t a y a n g s a n g a t s i -b u k , d i s a a t -b u s T r a n s j a k a r t a m e l i n t a s i b u s w a y , I d i m m e n d e -n g a r l a g u p o p S u n d a d i p u t a r s o p i r T r a n s j a k a r t a . I d i m p u n m e r a s a s e d a n g b e r a d a d i k a m p u n g n y a , d i B a n y u s a r i , M a l a u s m a , M a j a l e n g k a . P i l i h a n m e m u t a r l a g u S u n d a t e n t u b u k a n k e -b e t u l a n . A d a k e b a n g g a a n d a n k e n i k m a t a n y a n g d i r a s a k a n s u -p i r T r a n s j a k a r t a . D e n g a n m e -m u t a r l a g u S u n d a i d e n t i t a s s e -b a g a i o r a n g S u n d a s e n g a j a d i k e d e p a n k a n d i t e n g a h N e g a r a K e s a t u a n R e p u b l i k I n d o n e s i a y a n g b e r b h i n n e k a t u n g g a l i k a .
B a g i s a y a , h a l i t u b u k a n k a l i p e r t a m a . S u d a h j a d i k e l a z i m a n m e n y a k s i k a n s o p i r d a n k o n d e k -t u r M a y a s a r i b a k -t i a -t a u b i s P P D b e r s e n d a g u r a u m e n g g u n a k a n
. b a s a S u n d a . H a l i t u d a p a t d i l i -h a t d i b e b e r a p a w a r u n g m a k a n S u n d a d i t e r m i n a l K a m p u n g R a r n b u t a n , m i s a l n y a .
B a s a S u n d a b a n y a k d i g u -n a k a -n j u g a o l e h p e r a n t a u y a n g b e r d a g a n g d i w i l a y a h S e r a n g d a n C i l e g o n B a n t e n . S e j u m l a h p e d a g a n g c u a n k i , c i r e n g , a t a u b a s o y a n g b e r a s a l d a r i T a s i k -m a l a y a , .G a r u t , d a n B a n d u n g b a n g g a m e n g g u n a k a n b a s a
S u n d a s e b a g a i b a h a s a p e r g a u l a n
d i a n t a r a p e d a g a n g . S e m a k i n m e n c a i r k e t i k a p e m b e l i m e n g -g u n a k a n b a h a s a y a n -g s a m a .
T e n t u s a j a f e n o m e n a y a n g l e b i h b e r a g a m t e r j a r i n g d i d u n i a m a y a . M a s y a r a k a t u r b a n k o t a m e n g g u n a k a n k e c a n g g i h a n t e k -n o l o g i s e b a g a i s a r a n a k o m u -n i k a s i , e k s p r e s i s e n i , d a n j u a l b e l i d e n g a n m e n g g u n a k a n b a -h a s a S u n d a . B e l u m l a g i k e -k r e a t i f a n m a s y a r a k a t y a n g b e r g i a t d i d u n i a o t o m o t i f . D a l a m i s t i l a h D h i p a G a l u h P u r -b a , -b a s a S u n d a " E k o r M o t o r ."
I t u l a h b e b e r a p a f e n o m e n a y a n g b e r k e m b a n g d i m a s y a r a -k a t . M e n j a d i -k a n b a h a s a S u n d a d e n g a n s t a n d a r d i s a s i s e p e r t i y a n g t e r j a d i 1 9 1 2 o l e h P e m e r i n -t a h K o l o n i a l B e l a n d a d e n g a n m e l a r a p k a n b a s a S u n d a l u l u g u B a n d u n g ( U h l e n b e c k , 1 9 7 1 ;
D j a j a s u d a r m a , 1 9 8 6 ) a d a l a h k e
-m u n d u r a n d a n m e n j a d i k a n b a -h a s a S u n d a m e n g a l a m i d e g r a d a s i . S e b a b s e s u a i d e n g a n k h i -t a h d a n f i t r a h b a s a S u n d a i t u k a y a d a n b e r a g a m d i s e t i a p w i l a y a h . A p a l a g i j i k a m e m p e r t i m b a n g k a n l i n t a s p r o f e s i d a n g e n e r a s i k e k a y a a n i n i m e s t i d i a p r e s i -a s i d e n g -a n c -a r -a - c -a r -a y -a n g b i j -a k .
M u h u n , s e p e r t i r e g e n e r a s i p e -n y a -n y i t e m b a -n g d a -n p o p S u -n d a , f a n a t i s m e b o b o t o h P e r s i b y a n g l a z i m g o g o r o w o k a n d e n g a n
b a s a S u n d a , a t a u p e r j u a n g a n a j e n g a n d a n s a n t r i d i p e s a n t r e n -p e s a n t r e n y a n g m a s i h n g a g u -g u l u n -g k i t a b k u n i n g d e n g a n
b a s a J a w a d a n S u n d a .
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B e r u n t u n g , m a s i h b a n y a k t o k o h d a n l e m b a g a y a n g m e m -p e r h a t i k a n k e a d a a n i n i . M e r e k a s e b i s a m u n g k i n d a p a t m e l a k u -k a n p e r u b a h a n . S e m a n g a t p e r -u b a h a n d a n k e m a j u a n i t u l a h y a n g m a s i h m e n y a l a d i j i w a i n s a n m e d i a m a s s a y a n g l a y a k d i -s e b u t p a h l a w a n b a h a s a S u n d a . M e n y e b u t b e b e r a p a n a m a , d i m a j a l a h M a n g l e a d a O e d j a n g D a r a d j a t o e n , A b d u l l a h M u s t a p -p a , d a n K a r n o K a r t a d i b r a t a , S K M G a l u r a a d a E d d y D . I s k a n d a r d a n R o s y i d E . A h b y , m a -j a l a h C u p u m a n i k a d a M a m a t S a s m i t a d a n A t e p K u r n i a , m a -j a l a h S e n i B u d a y a a d a D h i p a G a l u h P u r b a , m a j a l a h B a l e b a t
a d a H e n d r a M . A s t a r i , t a b l o i d
S u n d a U r a n g a d a M a n g Y a b u , d i B a n d u n g 1 V a d a U s T i a r s a , D i a n H e n d r a y a n a , d a n M u g i -a n -a . P u n b e g i t u d iP i k i r a n R a k -y a t y a n g k e r a p m e n g a n g k a t k e s u n d a a n , a d a B u d h i a n a d a n k a -w a n - k a -w a n . D e m i k i a n p u l a
Tri-b u n J a Tri-b a r y a n g d i a w a k i C e c e p B u r d a n s y a h d a n k a w a n - k a w a n .
D a l a m k e n d a l i a w a k r e d a k s i d a n p e n g u s a h a m e d i a l a h b a -h a s a S u n d a t e r u s d i k e m b a n g -k a n d e n g a n p e l b a g a i c a r a d a n g a y a n y a . M e r e k a s a d a r , b a h a s a S u n d a p u n l a y a km i d a n g d i h a -d a p a n b a l a r e a . D e n g a n d e m i -k i a n , m i t o s b a h a s a S u n d a h a n y a m i l i k p a r a s e p u h j a d i t e r b a n t a h k a n . M i t o s b a h a s a S u n d a h a
-n y a b e r p u t a r d i k a m p u n g b a u l i s u n g m u l a i b i s a t e r e l i m i n a s i . M e d i a m a s s a a y e u n a l a z i m m e -n y i a r k a -n b e r i t a d a n a r t i k e k e s e l u r u h d u n i a v i a s i t u s o n l i n e . .
B e r b e d a d e n g a n k o n g r e s , k o n f e r e n s i , a t a u d i s k u s i b e s a r y a n g l a z i m d i a d a k a n d i a u l a b e s a r a t a u d i h o t e l , k a m p a n y e k e -s u n d a a n d i m e d i a m a s s a m a h
b i s a l a n g s u n g d i r a s a k a n m a s y a r a k a t l u a s . A d a n y a l a h a n k e s u n -d a a n d a l a m p e l b a g a i m e d i a m a s s a s e d i k i t b a n y a k m e w u j u d -k a n h a r a p a n u n t u k m e n d o k u -m e n t a s i k a n k e s u n d a a n . P e r i s t i -w a , h a r a p a n , d a n e k s p r e s i m a -s y a r a k a t S u n d a d a p a t t e r w a d a h i d i m e d i a m a s s a m e l a l u i r u b r i k b e r i t a a t a u k a r y a s a s t r a s e c a r a b e r k e s i n a m b u n g a n .
N a m u n , i t u s a j a t i d a k c u k u p . A g a r t i d a k t e r s e r a k , b e r a g a m d a t a k e s u n d a a n d i p e l b a g a i m e d i a m a s s a d a n f e n o m e n a d i m a -s y a r a k a t -s e p a t u t n y a d i s a t u k a n . T e n t u s a j a s e t e l a h d i p i l i h d a n d i p i l a h d e n g a n p e n u h k e j u j u -r a n , t a n g g u n g j a w a b , d a n k e -t e I i -t i a n . P e n d o k u m e n -t a s i a n d a -t a k e s u n d a a n d a r i m e d i a m a s s a d a n f e n o m e n a d i m a s y a r a k a t m e r u p a k a n s a l a h s a t u u p a y a . d a l a m m e l a w a n p e n y a k i t l u p a b u d a y a . S e b a b , b a n g s a y a n g l u -p a b u d a y a , s a y a b e r k e y a k i n a n , a k a n l i m b u n g d a l a m m e n g -h a d a p i p e r u b a -h a n z a m a n .
C e l a k a n y a , s u n g g u h s e d i k i t o r a n g y a n g m e n y a d a r i , m a u , d a n m a m p u m e l a k u k a n k e r j a b u d a y a d a l a m b e n t u k p e n d o k u m e n t a s i a n . A k a n t e t a p i , t e r p a k -s a -s a y a m e -s t i m e r e p e t i -s i u n g -k a p a n u s a n g : -k a l a u b u -k a n k i t a y a n g m e l a k u k a n l a n t a s s i a p a l a -g i ? C a -g !
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Penulis,
a l u m n u s S a s t r a