S IKOM 1206315 Bibliography

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Saffina Azzahra Firdaus, 2016

ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI KHALAYAK AKTIF

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu DAFTAR PUSTAKA

Buku

Baran, S.J & D.K Davis. (2010). Mass Communication Theory: Foundations, Ferment, and Future, 6th Edition. Boston: Wadsworth.

Barker, C. (2004). The Sage Dictionary of Cultural Studies. London: SAGE Publications Ltd.

Belch, G. E & M.A Belch. (1998). Advertising & Promotion: An Integrated Marketing Communication Perspective, 5th Edition. USA: McGraw-Hill, Inc. Blades, M, dkk. (2014). Advertising to Children: New Directions, New Media.

London: Palgrave Macmillan.

Bloor, M, dkk. (2001). Focus Groups in Social Research. London: SAGE Publications, Ltd.

Blythe, J. (2006). Essentials of Marketing Communications, 3rd Edition. Harlow: Pearson Education Ltd.

Bullo, S. (2014). Evaluation in Advertising Reception; A Socio-Cognitive and Linguistic Perspective. London: Palgrave Macmillan.

Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya, Edisi Kedua. Jakarta: Prenada Media Group. Creswell, J.W. (2014). Research Design: Qualitative, Quantitative, and Mixed

Method Approaches, 4th Edition. California: Sage Publications, Inc.

Danesi, M. (2009). Dictionary of Media and Communications. New York: M.E. Sharpe, Inc.

Davis, J.J. (2012). Penelitian Periklanan: Teori & Praktik. Jakarta: Grafindo. Daymon, C. & I. Holloway. (2011). Qualitative Research Methods in Public

Relations and Marketing Communications, 2nd Edition. New York: Routledge.

Denzin, N.K & Y.S Lincoln. (2009). Handbook of Qualitative Reseach, Edisi Terjemahan. Yogyakarta: Pustaka Pelajar.

Flick, U. (2009). An Introduction to Qualitative Research. London: Sage Publications Ltd.

Griffin, E. (2011). A First Look At Communication Theory, 8th Edition. New York: McGraw-Hill/Irwin.

Hall, S. (1993). Encoding Decoding. Dalam Simon During (Penyunting), The Cultural Studies Reader, (hlm. 507-517). New York: Routledge.

Hanley, P. (2000). Copycat Kids? The Influence of Television Advertising on Children and Teenagers. London: ITC.

Kotler, P & K.L. Keller. (2012). Marketing Management, 14th Edition. Upper Saddle River: Prentice Hall.

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Littlejohn, S.W & K.A Foss (2009). Encyclopedia of Communication Theory. California: SAGE Publications, Inc.Lusted, M.A. (2009). Advertising to Children. Minnesota: ABDO Publishing Company.

McQuail. D. (2010). Mass Communication Theory, 6th Edition. London: SAGE Publications, Ltd.

Moriarty. S, dkk. (2011). Advertising & IMC: Principles and Practices, 9th Edition. Upper Saddle River: Prentice Hall.

Patton, M.Q. (2005). Qualitative Research. Dalam Everitt. B & D. Howell (Penyunting), Encyclopedia of Statistics in Behavioral Science, Volume 3, (hlm. 1633-1636). New Jersey: Wiley.

Rakhmat, J. (2008). Psikologi Komunikasi. Bandung: Rosda Karya.

Ritchie, L & J. Lewis. (2003). Qualitative Research Practice: A Guide for Social

Science Students and Researchers. Lodon: Sage Publications, Ltd.

Ruben, B. D & L.P. Stewart. (2013). Komunikasi dan Perilaku Manusia, Edisi Kelima. Jakarta: Rajawali Pers.

Shimp, T.A. (2007). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition. Mason: Thomson South-Western. Smtih, K, dkk. (2005). Handbook of Visual Communication; Theory, Methods,

and Media. Mahwah: Lawrence Elbraum Associates, Inc.

Sobur, A. (2014). Ensiklopedia Komunikasi (P-Z). Bandung: Simbiosa Rekatama Media.

Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Stratton, P. (1997). Children's Food Marketing and Innovation. Surrey: Chapman & Hall. Professional.

Vivian, J (2008). Teori Komunikasi Massa Edisi 8. Jakarta: Prenada Media Group.

West, R. & L.H. Turner. (2014). Introducing Communication Theory: Analysis and Application, 5th Edition. New York: McGraw-Hill/Irwin.

Jurnal

Boyland, E.J & J.C.G Halford. (2013). Television Advertising and Branding. Effects on Eating Behaviour and Food Preferences in Children. Elsevier: Journal of Apetite, 62, hlm. 236-241.

Buckingham, D. (2007). Selling Childhood? Children and Consumer Culture. Routledge: Journal of Children and Media, 1 (1), hlm. 15-24.

Cox, M.J (2008). Sustainable Communication: A Study of Green Advertising and Audience Reception within the Growing Arena of Corporate Social Responsibility. Case Study: British Petroleum. Earth & Environment, 3, hlm. 32-51.

Ebren, F & Y. Çelik. (2011). Television Advertisements: A Reception Study. Turkish Online Journal of Qualitative Inquiry, 2 (3), hlm. 40-66.

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Jensen, K.B & K.E Rosengren. (1990). Five Traditions in Search of the Audience. SAGE: European Journal of Communications, 5, hlm. 207-238.

Lawlor, M. & A. Prothero. (2003). Children’s Understanding of Television

Advertising Intent. Journal of Marketing Management, 19, 411–431.

Lozano, J & L. Frankenberg. (2009). Theoretical Approaches and Methodological Strategies in Latin American Empirical Research on Television Audiences: 1992–2007. SAGE: Global Media & Communication, 5 (2), hlm. 149–176. McNeal, J.U. (2003). Children’s Visual Memory of Packaging. Emerald Insight:

Journal of Consumer Marketing, 20 (5), hlm. 400-427.

Pine, K.J & A.N. (2002). Dear Santa: The Effects of Television Advertising on Young Children. International Journal of Behavioral Development, 26 (6), hlm. 529–539.

Sumarwan, U, dkk. (2012). Persepsi dan Preferensi Iklan Mempengaruhi Niat Beli Anak Pada Produk Makanan Ringan. IPB: Jurnal Ilmu Keluarga & Konsumen, 5 (2), hlm. 185-192.

Waller, D.S & Lanasier E.V. (2014). Attitudes of Indonesian Mothers Toward Food Advertising Directed to Children. Routledge: Journal of Food Products Marketing, 21, hlm. 397-412.

Warren, R, dkk. (2007). Food and Beveraged Advertising to Children on US Television: Did National Food Advertisers Respond?. Sagepub: J & MQ Quarterly Journal Winter 2007, 84 (4), hlm. 795-810.

Wood, H. (2007). The Mediated Conversational Floor: An Interactive Approach to Audience Reception Analysis. SAGE: Media, Culture, & Society, 29 (1), hlm. 75–103.

Tesis

Rachman, R.A. (2012). Pemaknaan Iklan Layanan Masyarakat Lingkungan Hidup (Analisis Pemaknaan Mahasiswa Kehutanan Terhadap Iklan: “HUTAN: Sumber Kehidupan, Keanekaragaman Hayati”). (Tesis). Universitas Indonesia, Depok.

Wharton, C. (2005). Text and Context: An Analysis of Advertising Reception. (Tesis), Northumbria University, Newcastle.

Sumber dari Website

Home Tester Club: Review Indomie My Noodlez. Diakses dari https://hometesterclub.com/id/id/Products/indomie-my-noodlez/36360?p=0 (diakses pada 3 September 2016, 16:20 WIB)

Indofood. Diakses dari http://www.indofood.com/ (diakses pada 28 Agustus 2016, 12:44 WIB)

Indomie. Diakses dari http://www.indomie.com/ (diakses pada 28 Agustus 2016, 12:48 WIB)

Industri Bisnis Online. Ajak Anak Makan Sayur, Indofood Luncurkan Indomie

My Noodlez. Diakses dari

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http://industri.bisnis.com/read/20151020/100/484090/ajak-anak-makan-130

sayur-indofood-luncurkan-indomie-my-noodlez, (diakses pada 3 September 2016 pukul 15:08 WIB)

Livingstone, S. (1998). Relationships Between Media and Audiences: Prospects for Audience Reception Studies. [Online]. Diakses dari http://www.lse.ac.uk/collections/media@lse/mediaWorkingPapers/ (diakses pada 9 Juni 2016, 23:00 WIB)

Marketeer Online. Diakses dari http://marketeers.com/new/indomie-hadirkan-mie-instan-khusus-anak-anak (diakses pada 8 Mei 2016, 17:30 WIB)

Republika Online. “Indofood Keluarkan Indomie My Noodlez untuk Anak-Anak. Diakses dari http://gayahidup.republika.co.id/berita/gaya- hidup/kuliner/15/10/20/nwigq8359-indofood-keluarkan-indomie-my-noodlez-untuk-anakanak, (diakses pada 3 September 2016, 14:55 WIB)

Review Weekly: Perang Sengit Mie Instan. Diakses dari http://www.majalahreviewweekly.com/read/36/perang-sengit-mi-instan (diakses pada 8 Mei 2016, 17.45 WIB)

Siaran Pers My Noodlez. Diakses dari http://www.indofood.com/press- release/indofood-introduces-a-new-innovation-through-indomie-my-noodlez- the-first-instant-noodle-for-children-made-with-carrot-or-seaweed-added-with-exciting-crunchy-topping, (diakses pada 3 September 2016, 16:10 WIB) Statista. Pengeluaran Biaya Iklan di Indonesia tahun 2015. Diakses dari

http://statista.com/statistics/386393/advertising-expenditures-by-medium-indonesia/ (diakses pada 8 Mei 2016, 18:18 WIB)

SWA Online. Mie Instan My Noodlez Incar Segmen Anak-Anak. Diakses dari http://swa.co.id/swa/trends/marketing/mie-instan-my-noodlez-incar-segmen-anak-anak, (diakses pada 3 September 2016, 16.02 WIB)