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154 Geby Bayuningtyas, 2016

STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

BUKU

Ardianto, Elvinaro. (2011). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Remaja Rosdakarya

Arikunto, S. (2006). Prosedur Penilitian Suatu Pendekatan Praktik Edisi Enam. Jakartra: PT. Rineka Cipta

Bungin, Burhan. (2007). Pendidikan Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial lainnya. Jakarta: Kencana

Cutlip, Scott M., Center, Alen H., dan Broom, Glen M. (2009). Effective Public Relations. Jakarta: Kencana

Duncan, Tom. (2005). Principles of Advertising and IMC 2nd edition. New York: Tata McGraw-Hill

Effendy, Onong Uchjana. (1998). Hubungan Masyarakat: Suatu Studi Komunikologis. Bandung: PT. Remaja Rosdakarya

Fill, Chris. (2009). Marketing Communications: Interactivity, Communities, and Content 5th Edition. Harlow: Pearson Education Limited

Harris, Thomas L dan Wallen, Patricia T. (2006). The Marketer’s Guide to Public

Relations in The 21st Century. Mason: South-Western Educational Pub

Harris, Thomas L. (1991). The Marketer’s Guide to Public Relations. New York: John Willey and Son. Inc.

Harris, Thomas L. (1998). Value Added PR – The Secret Weapon of Integrated Marketing. Library Congress Cataloging – in Publicating Data.

Haywood, Roger. (1991). All About Public Relations: How to Build Business Success on Good Communications. New York: McGraw Hill Book Co Ltd

Henry, Rene. A. (2000). Marketing Public Relations. Lowa: Iowa State University Press

Jefkins, Frank. (1997). Advertising 3rd Edition. Jakarta: Erlangga

Jensen, L. Rivers-Jay W dan Peterson, Theodore. (2003). Media Massa dan Masyarakat Modern. Jakarta: Prenada Media Group

Kaelan. (2005). Metode Penelitian Kualitatif Bidang Filsafat. Yogyakarta: Paradigma

Kitchen, P.J dan Papasolomou, I. (1999). Marketing Public Relations in P.J Kitchen ed. Marketing Communications: Principles and practice. London: Thomson

Kitchen, Philip J. (1997). PR Principles and Practice. United Kingdom: Int

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STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Kotler, P. and Scheff, J. (1997). Standing Room Only: Strategies for marketing the performing arts. Boston, MA: Harvard Business School Press.

Kotler, Philip and Keller, Kevin Lane. (2009). Manajemen Pemasaran edisi 13 Jilid Dua. Jakarta: Erlangga

Moleong, Lexy J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: LKiS Yogyakarta

Pickton, David. and Broderick, Amanda. (2005). Integrated Marketing Communications 2nd Edition. London: Pearson Education Limited

Priandono, Tito Edy. (2015). Modern Public Relations. Bandung: Ilmu Komunikasi Universitas Pendidikan Indonesia.

Rakhmat, Jalaludin. (2012). Metode Penelitian Komunikasi. Bandung: PT. Remaja Rosdakarya

Reiss, J. (2010). Think outside the box office: The ultimate guide to film distribution and marketing for the digital era. New York: Hybrid Cinema Publishing.

Rossiter, John R dan Percy, Larry. (1998). Advertising Communication and Promotion Management 2nd edition. Singapura: McGraw-Hill

Ruslan, Rosady. (2008). Kiat dan Strategi Kampanye Public Relations. Jakarta: PT. Raja Grafindo Persada

Ruslan, Rosady. (2014). Manajemen Public Relations dan Media Komunikasi: Konsepsi dan Aplikasi. Jakarta: Rajawali Pers.

Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif dan RND. Bandung: Alfabeta Relations: Strategi dan Taktik (Jilid Dua). Tangerang: Karisma.

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STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu JURNAL

D’Astous, Alain dan Pieree Bitz. (1995). Consumer Evaluations of Sponsorship

Programmes. European Journal of Marketing, Vol 29 (12) 6-22

Kotler, Philip and William Mindak. (1978). Marketing and Public Relations.

Journal of Marketing, Vol. 42(4) 13-20

Mukherjee-Das, Mou. (2013). Innovation in Public Relation Strategies in Film Promotion- A Study. Global Journal of Management and Business Studies. Volume 3 (6) 619-624

Perman, Trisna Adi dan Puspitasari, Lilis. Strategi Pemasaranpublic Relations Md Entertainment Pada Pemasaran Film Habibie & Ainun. Jurnal Kajian Komunikasi, Volume 3(1) 33–40

Wells, Baron dan Spinks Nelda. Communicating with The Community. Career Development International. Vol 4 (2) 108-116

Wells, Baron dan Spinks Nelda. (1999). Media Relations: powerful tools for achieving service quality. Managing Service Quality Journal, Vol 9(4) 246-256

TESIS

Cheng, Timothy, "Public Relations and Promotion in Film: How It’s Done and Why It’s Important" (2014). Syracuse University Honors Program Capstone Projects. Paper 782

INTERNET

http://showbiz.liputan6.com/read/2363488/kata-alex-abbad-mengapa-film-indonesia-sepi-penonton

http://www.antaranews.com/berita/488056/dilema- film- indonesia-di-bioskop

http://www.suara.com/entertainment/2015/09/18/231500/ini-sebabnya-film-indonesia-kurang-diminati

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