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· . D e s .Produk dan Kota Ramah
Lingkungan Jadi Tren
001<. 'PR'
POpy
Rufaidah.
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B A N D U N G , ( P R ) .
-P r o d u k d a n k o t a r a m a h l i n g k n n g a n a k a n m e n j a d i t r e n d i t e -n g a h m a s y a r a k a t k e d e p a n . H a l i t u k a r e n a t e l a h t e r j a d i p e r -u b a h a n d i d a l a m k e h i d u p a n y a n g d i a k i b a t k a n p e m a n a s a n g l o b a l .
D e m i k i a n V i c e P r e s i d e n t ! M A J a b a r , P o p y R u f a i d a h m e n g -a n t -a r k e g i a t a n " B a n d u n g M a r -k e t i n g C o n f e r e n c e 2 0 1 0 " d i H o -t e l H o m a n n , K a m i s( 9 / 1 2 ) . K o n -f e r e n s i d i s e l e n g g a r a k a n k e r j a s a m a p e m e r i n t a h K o t a B a n -d u n g d i d u k u n g f o r u m p e m a -s a r a n K o t a B a n d u n g , I M A J a b a r , d a n F E U n p a d .
P o p y m e m a p a r k a n p e m a n a s -a n g l o b a l t e l a h m e n y e b a b k a n b a n y a k p e r u b a h a n , d i a n t a r a n y a p e n i n g k a t a n s u h u u d a r a d a n a n o m a l i c u a c a . S a I a h s a t u c o n -t o h y a n g p a l i n g -t e r a s a t i d a k d i -a l -a m i m u s i m k e m a r a u s e l a m a s e t a h u n .
D a r i p e n i n g k a t a n s u h u u d a r a d a n i k l i m y a n g t i d a k m e n e n t u i t u , t e l a h m e n d o r o n g m a -s y a r a k a t m e n g g u n a k a n p a k a i a n y a n g m e m i l i k i f u n g s i g a n d a .
P a k a i a n i t u t i d a k h a n y a t i d a k t e m b u s a i r h u j a n , t e t a p i j u g a t e t a p n y a m a n s a a t d i g u n a k a n p a d a u d a r a p a n a s . B a h k a n , t e r -j a d i p e n i n g k a t a n p r o d u k s i d a n k o n s u m s i p r o d u k
eco-fesyen
b e r l a b e leco-friendly
d e n g a n n t a n a n f a a t k a n l i m b a h y a n g aL e b i h l a n j u t i a m e n g a t a k a n , p e n y e s u a i a n t e r h a d a p p e r u -b a h a n p o l a k o n s u m s i i t u t e l a h l e b i h d u l u d i p e r s i a p k a n p r o -d u s e n p r o d u k d a r i E r o p a , A m e r i k a , J e p a n g , d a n K o r e a . P r o d u s e n d i s a n a t e l a h m e m e -l o p o r i p e m b u a t a n p e r a l a t a n b e r l a b e l " h e m a t e n e r g i " m u l a i d a r i m e s i n c u c i , k u l k a s , p e -n g e r i -n g p a k a i a n , m e s i n p e -n y e d o t d e b u , d a -n p r o d u k l a i n -n y a .
" S a a t i n i k e n d a r a a n o t o m o t i f y a n g m e n g g u n a k a n e n e r g i l i s t r i k m e n j a d i p i l i h a n p o p u l e r b a g i k o n s u m e n y a n g s a d a r l i n g -k u n g a n . P e m e r i n t a h P r a n c i s , b a h k a n m e m b a n g u n t e m p a t u n -t u k m e n g i s i e n e r g i b a g i k e n -d a r a a n o t o m o t i f l i s t r i k k a r e n a m a s y a r a k a t n y a b e r g e s e r m e n g -g u n a k a n k e n d a r a a n r a m a h l i n g -k u n g a n , " -k a t a n y a .
" P a d a m a s a y a n g a k a n d a t a n g k o t a y a n g r a m a h l i n g k u n g a n m e n j a d i k e h a r u s a n . O l e h k a r e -n a i t u , k o -n d i s i l i -n g k u -n g a -n h a r u s m e n j a d i p e r h a t i a n d a I a m p e m -b u a t a n k e b i j a k a n d a n a k a n m e n j a d i
value added
s u a t u k o -t a . " k a -t a n y a . ( A - 1 8 8 )***
