Effect of Perceived Values on the Brand Preference and Purchase Intentionâ Case in: McDonaldâs Padang.
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CONCLUSION This research determined the effect of brand attitudes and brand loyalty raised by electronic word of mouth to generate purchase intentions in the fast food restaurant
significant influence between the variables of Perceived Brand Quality Brand purchase likelihood for McDonalds, with a value of 0.000 significant at p <0.05, and t values
The Effect Of Brand Image And Price on Purchase Decision At A&W Fast Food Restaurant Karawang Danny Setia Ilmandani1 [email protected] Odang Kusmayadi2
A good brand image of a company will have a positive influence on electronic word of mouth communication so that in the end it will affect the purchase intention of consumers..
Variable Indicator Sources X1.1 Brand preference for Syariah Adopted from Mitchell & Olson 1981 X1 Preference Brand X1.2 Intention to use Syariah brand X1.3 Selection of a
THE ANALYSIS OF THE EFFECT OF BRAND CREDIBILITY ON PURCHASE INTENTION CASE STUDY : MANDARIN ORIENTAL HOTEL JAKARTA Page 70 of 112 Septiana Fajar Maharani online in Wiley
This study was conducted to analyze the effect of the use of Social Media Marketing Activity SMMA on Brand Trust and Purchase Intention in creative sector SMEs mediated by Customer
Brand Trust Capacity in Mediating Social Media Marketing Activities and Purchase Intention: A Case of A Local Brand That Go-Global During Pandemic.. Indonesian Journal of Business and
