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T1 Abstract Institutional Repository | Satya Wacana Christian University: Perancangan Media Informasi “Ayo Bawa Bekal Makan Sehat” Berbentuk Motion Graphic 2 Dimensi: Studi Kasus SD Al Azhar 22 Salatiga

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Perancangan Media Informasi “ Ayo Bawa Bekal Makan

Sehat” Berbentuk Motion Graphic 2 Dimensi

(Studi Kasus SD Al Azhar 22 Salatiga)

¹Yoga Prasetya, ² Anthony Y.M Tumimomor, S.Kom, M.Cs

Fakultas Teknologi Informasi Universitas Kristen Satya Wacana

Email : ¹yoogaa035@gmail.com 2)ant.tumimomor@gmail.com

Abstract

Children’s daily activities are mostly done at school. To support them in doing their activities, parents need to feed them with healthy food and one way to do this is by preparing their lunchbox. Thus, this study was conducted to find out whether parents have already known the importance of asking their children to bring lunchbox with them to the school and the good composition of their children’s lunchbox. The target audience of this study is the parents of the students. This study used a mixed method and linear strategy. A pre-questionnaire was distributed to the parents to find out how much they had known about the importance of asking their children to bring lunchbox to the school and the good composition of a lunchbox. They were then asked to watch an information media designed by the researcher in the form of infographic video with motion graphic technique which tells about the importance of eating healthy lunchbox and the nutrition contained in it. The results of the study show that the information media was considered to be effective by the target audience because they are able to know the nutrition that was needed by their children. Besides that, the delivery of the information through the video was considered appropriate for its message can be conveyed to the target audience well.

Keywords : Mixed Method, Linear Strategy, Motion Graphics, Healthy Eating Lunchbox, Nutrition.

Abstrak

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Kata kunci: Mix Method, Strategi Linear, Motion Grafis, Bekal Makan Sehat, Gizi.

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Mahasiswa Fakultas Teknologi Informasi Jurusan Desain Komunikasi Visual, Universitas Kristen Satya Wacana Salatiga.

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