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"THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ADVERTISING TOWARD BUYING DECISION OF HONDA BEAT MOTORCYCLE” (CASE IN : CV.HAYATI PADANG).

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"THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ADVERTISING TOWARD BUYING DECISION OF HONDA BEAT MOTORCYCLE” (CASE IN : CV.HAYATI PADANG).

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ANALYZING THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF LOW COST GREEN CAR (CASE STUDY OF: ASTRA TOYOTA AGYA AT MANADO) | Lalujan | JURNAL BERKALA ILMIAH EFISIENSI 13713 27377 1 SM

The result of this study shows that brand image, perceived price and perceived quality simultaneous have significant effects on consumer buying decision, brand image partial does