Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
Buku:
Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (3), hlm. 347-356.
Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktek. Jakarta: Rineka Cipta
Brown, Eileen. (2010). Working the crowd: media sosial marketing for business. UK
E. Jerome McCarthy and William D. Perreault (2012), Basic Marketing: A Global-Managerial Approach, 14th ed. Homewood, IL: McGraw-Hill/Irwin.
Evans, D. (2008). Social Media Marketing: an hour day. Canada: Wiley Publishing Inc.
Hasan, Ali. (2014). Marketing dan Kasus – Kasus Pilihan. Yogyakarta. CAPS (Center for Academic Publishing Service).
Kotler, Philip. and Armstrong, Gary. (2012). Principles of Marketing, 14thEdition. New Jersey: Peorson Prentice Hall.
McDaniel, Carl dan Roger Gates. (2007). Marketing Research: Seventh Edition. USA: John Wiley & Sons, Inc.
Kotler, P. dan Keller, K.L. (2012). Marketing management 14th. edition. New Jersey: Peorson Peorson Prentice Hall
Sugiyono, Prof. Dr. (2014). Metode penelitian kuantitatif, kualitatif, r & d. Bandung: Alfabeta
Umar, Husein. (2008). Metode penelitian untuk skripsi dan tesisi bisnis. Jakarta: Rajawali Pers.
Jurnal:
Pradiptarini, Charity. (2011). Social Media Marketing: Measuring Its Effectiveness and Identifying of Marketing Communication. UW-L Jounal of Undergraduate Research XIV, hlm 1 – 11.
Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Equity?. International Journal of Economy, Management and Social Sciences, Vol. 4, No. 3, March 2015, pp. 362 – 365.
Bîja, Monica dan Balaş, Raluca. Social Media Marketing to Increase Brand Awareness. Journal of Economic and Business Research, No. 2, 2014, pp. 155 – 164.
Brhun, Manfred., Schoenmueller, Verena dan B.S, Daniella. Are Social Media Replacing Traditional Media in Terms of Brand Equity?. Management Research Review Vol. 35 No. 9, 2012, pp. 770 – 790.
Internet:
Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). Profile Pengguna Internet Indonesia 2014. [Online]. Tersedia di:
http://www.apjii.or.id/read/article/statistik/305/profil-pengguna-internet-indonesia-2014.html. [Diakses 21 Oktober 2015].
Google Trends. [Online]. Tersedia di: http://trends.google.com. [Diakses 21 Oktober 2015]
JAKPAT Mobile Survey. Indonesia Social Media Trend 2016. [Online]. Tersedia di: http://www.slideshare.net/JAKPATAPP/indonesia-social-media-trend-2016-jakpat . [Diakses 20 Maret 2016]
Tweetcup Analyzer. [Online]. Tersedia di: http://tweetcupc.com [Diakses 30 November 2015].
We Are Social Singapore. (2015). Digital, Social & Mobile 2015. [Online]. http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015. [Diakses 21 Oktober 2015].
Zam (2013). Modal Rp 4 Juta, Kini Omset Batagor Hanimun Rp 300 Juta per Bulan. [Online]. Tersedia di:
