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Pengaruh Relationship Marketing Terhadap Loyalitas Authorized D ealer Holcim
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
DAFTAR PUSTAKA
Sumber Buku :
Barnes, James G. 2001. Secrets of Customer Relationship Management.Penerbit Andi
lalalla: Yogyakarta
Baran, Roger J, Galka, Robert J dan Strunk, Danel P. Principles of Customer lalalla
lalalla Relationship Management. United states of america : South Western, 2009
Griffin, Jill. 2003. Costumer Loyalty, Menumbuhkan dan Mempertahankan
lalalla Kesetiaan Pelanggan. Erlangga: Jakarta
Kotler, Philip & Kevin Lane Keller, (2009). Marketing Management 13th Edition.
lalalla New Jersey: Pearson Prentice Hall
Lovelock, Christopher dan Jochen Wirtz. 2011, service marketing people technology,
lalalla strategy 7th Edition, New Jersey Pearson
Sugiyono.(2001). Metodologi Penelitian Bisnis. Bandung: Alfabeta
Sugiyono (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:
lalalla Alfabeta.
Suharsimi, Arikunto. (2010). Prosedur Penelitian suatu Pendekatan Praktis. Jakarta :
lalalla Rinekap Cipta
131
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Pengaruh Relationship Marketing Terhadap Loyalitas Authorized D ealer Holcim
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu Vanessa Gaffar. 2007. CRM dan MPR Hotel. Alfabet: Bandung
Sumber Jurnal :
Asmara, Fauzan. (2009) Paradigma Relationship Marketing : Sebuah Tinjauan lalalla
lalalla Konsep Dan Praktek Dalam Bidang Pemasaran
Zulkifili. (2007) Relationship Marketing Terhadap Customer Retention Dan lalalla
lalalla Customer Loyality Pada Nasabah Bank Mega, Tbk. Malang
T. Ismail,Shaker dan Y.Alsadi, Basem (2010). Relationship Marketing and lalalla
lalalla Organizational performance Indicators
Taleghani et.al (2011)The Role of Relationship Marketing in Customer Orientic
lalalla Banking Industry With Focus on loyalty (Case Study : Banking Industry of
lalalla Iran)
Sumber Internet :
http://www.BPS.go.id (diakses 13 Mei 2014)
http://www.Holcim.co.id(diakses 13 Mei 2014)
http://www.membangunbersama.com(diakses 13 Mei 2014)
