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Muhammad Galih Robbani, 2016

PENGARUH SPORT SPONSORSHIP TERHADAP BRAND AWARENESS FWD SEBAGAI PRODUK ASURANSI JIWA

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu DAFTAR PUSTAKA

Aaker, D. A. 2008. Capitalizing on the value of a brandname. Managing Brand

Equity. New York: Free Press

Arikunto, Suharsimi. (2010). Manajemen Penelitian. Jakarta: Rineka Cipta.

Bashiri, dan Seyed Ameri. 2010. Evaluation of Sport Sponsorship as an Element

Blakey, Paul. 2010. Sport Marketing. Learning Matters: Southernhay East

Durianto, Darmadi, Sugiarto, dan Budiman, Lie Joko. 2010. Brand Equity Ten,

Strategi Memimpin Pasar. Jakarta: PT. Gramedia Pustaka Utama.

DR. Chi, Hsin et.al. (2009) The Impact of Brand Awareness on Consumer

Purchase Intention: The Mediating Effect of Perceived Quality and Brand

Loyalty. Nanhua University, Taiwan.

Fullerton, Sam. 2010. Sport Marketing 2n d ed. New York: McGraw-Hill

Garland, Ron et al. 2008. Measuring Sport Sponsorship Effectiveness: Links To

Existing Behavior. Innovative Marketing 4/1

Gray, D., dan McEvoy, C. 2005. Sport marketing strategies and tactics. Jn B.

Parkhouse (Ed), The management of sport: Its foundation and application.

New York, NY: McGraw-Hill Inc.

Griffin, Ricky W. and Ronald J. Ebert. 2008. Business 8th Edition. New Jersey:

Prentice Hall

Hasan, Ali. (2013). Marketing dan kasus-kasus pilihan. Yogyakarta: CAPS.

Husein Umar. (2008). Metode Riset Bisnis. Jakarta : Gramedia Pustaka Utama

Ivarsson, Cecilia dan Malin Johansson. 2004. Sport sponsorship as a promotiona

tool. Department of Business Administration And Social Sciences: Lulea

University of Technology.

Kaser, K. dan Oelkers, D.B. 2005. Sports and Entertainment Marketing,

Mason/Ohio,Thomson South-Western

Keller, Kevin Lane. 2013. Strategic Brand Management fourth edition. Pearson

Education.

Kotler, Philip dan Gary Armstrong. 2014. Principles of Marketing 15th Edition.

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Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management 14th Edition.

New Jersey: Prentice Hall

Kuo Ting Lao et al. 2009. The Influences of Brand Image and Sport Sponsorship

on Brand Equity: A Mediating Effect of Sport Sponsorship. The Journal of

International Management Studies 4/1 59-66

Latham, Mark. 2007. Proxy Voting Brand Management, Journal of Investment

Management. Vol. 5 No. 1, pg. 79-90.

Leistén, Justin dan Kamran Sairafi. 2009. Enhancing Relationships Strengthening

Customer Relations Through Sport Sponsorship. Master’s thesis within

Business Administration: Jonkoping University

Mannberg, Mattias et al. 2004. Sport Sponsorship : Case Study of Audi.

Department of Business Administration And Social Sciences: Lulea

University of Technology

Mason, Kevin. 2005. The How Corporate Sport Sponsorship Impacts Consumer

Behavior. Journal of American Academy of Business, Cambridge 7/1:

Arkansas Tech University

Percy, Larry. (2008). Strategic integrated marketing communications. Canada:

Elsevier Inc.

Schwarz, Eric C dan Hunter, Jason D. 2008. “Advanced Theory and Practice in Sport Marketing”. Oxford: Elsevier Ltd.

Shank, M.D. 2009. Sports Marketing – A Strategic Perspective, New Jersey,

Prentice Hall

Shimp, T.A. 2010, Advertising,Promotion, & other aspects of Integrated

Marketing Communication, 8th Edition. South-Western: Cengage

learning.

Smith A., Graetz B. dan Westerbeek, H. 2008. Sport Sponsorship, Team Support

And Purchase Intentions. Journal of Sport Marketing Communications.

24/5 387-404

Smith, ACT. 2008. Introduction to Sport Marketing. Elsevier Ltd.

Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: Alfabeta.

Sugiyono. 2008. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:

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Sugiyono, Prof. Dr. (2012). Metode penelitian kuantitatif, kualitatif, r & d.

Bandung: Alfabeta

Tunggal, Amin Widjaja. (2005). Brand Management: Suatu Pengantar. Jakarta:

Harvarindo.

Tjiptono, Fandy. 2008. Strategi Bisnis Pemasaran. Andi. Yogyakarta.

Tripoldi, A. 2001. Sponsorship - A Confirmed Weapon In The Promotional

Armoury. International Journal of Sports Marketing and Sponsorship, 3/1

95-117.

Wim, Lagae. 2005. Sports Sponsorship And Marketing Communications A

European Perspective. Pearson Education : Amsterdam

Y. Zhou.2010.”Marathon sponsorship as an enabler of brand extension”.Journal

of Business and Management Dynamics (JBMD). Cape Peninsula

University of Technology

http://www.fwd.co.id/tentang-kami/fwd-story (diakses tanggal 5 Oktober 2015)

www.topbrand-award.com (Diakses 5 Oktober 2015)

http://swa.co.id/listed-articles/inilah-daftar-asuransi-terbaik-2015 (diakses tanggal

7 oktober 2015)

http://www.beritasatu.com/ekonomi/289801-asuransi-terbaik-2015-versi-majalah-investor.html (diakses tanggal 7 Oktober 2015)

http://kodebankindonesia.com/daftar-asuransi-jiwa-indonesia/ (diakses tanggal 9

Oktober 2015)

http://www.kepridays.com/persaingan-dan-perkembang-perusahaan-asuransi-semakin-pesat/ (diakses tanggal 9 Oktober 2015)

http://www.portalreksadana.com/node/121 (diakses tanggal 11 Oktober 2015)

http://www.aaji.or.id/TentangKami/profil-singkat (diakses tanggal 10 Oktober

2015)

http://www.aaji.or.id/RuangMedia/industri-asuransi-jiwa-berhasil-bukukan-

pertumbuhan-positif-di-tengah-melambatnya-pertumbuhan-ekonomi-nasional (diakses tanggal 10 Oktober 2015)

http://fortuneindo.com/read/blog/pentingnya-membangun-brand-awareness/

(diakses tanggal 14 Oktober 2015)

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