S MPP 1204423 Bibliography

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Mutiara Camelia Dewi, 2016

PENGARUH MEAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN DI THE CENTRUM RESTORAN BANDUNG

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA Buku

Assauri, Sofjan. (2012). Manajemen Pemasaran. Jakarta : PT Raja Grapindo Astuti, Rini Dwi. (2012). Ilmu Perilaku Konsumen. Malang : UB Press Buchari, Alma. (2007). Manajemen Pemasaran dan Pemasaran Jasa. PT Alfabeta

Cook A. Roy, Laura J. Yale dan Joseph J. Marqua. (2010). Tourism The Business of Travel 4th Edition. London : Prentice Hall

Davis, Bernard, et al. Food and Beverage Management 4th Edition.(2008). Burlington : Elsevier

Durrieu, Francois. (2014). The Impact of Meal Experience and Packaging on Wine Choice. Academy of Wine Business Research

Hall. Michael. C. et al. (2003). Food Tourism Arrounf The World Development, Management and Markets. Oxford UK : Elselvier

Hasan, Ali. (2014). Marketing Dan Kasus-Kasus Pilihan. Yogyakarta : CAPS Karim, AB Shahrim. (2006). Culinary Tourism As A Destination Attraction : An

Empicical Examination Of the Destinations Food Image And Information Sources.

Klynhans, Heidi Cecilia. (2003). Leisure Tourists StatisfactionRegarding Their Meal Experience at Lesedi Cultural Village. Master in Consumer

Science. University of Pretoria

Kotler dan Kevin Keller. (2016). Marketing Management 15th Edition. United States of America : Pearson Education

Kotler dan Amstrong. (2014). Principle Marketing. Jakarta : Erlangga

Kotler, Bowen dan Maken. (2014). Marketing for Hospitality and Tourism 6th Edition. London : Person Education Limited

Lanier, Clinton D. Jr. (2008). Experiential Marketing : Exploring The

Dimensions, Characteristic and Logics of Firm-Driven Experience. University of Nebraska. Proquest.USA

Lupiyoadi. (2013). Manajemen Pemasaran Jasa : Salemba Empat

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Morrison, A. M. (2010). Hospitality and Travel Marketing4th ed. Delmar Cebgage Learning

Nirwana, (2012). Prinsip-prinsip Pemasaran Jasa. Malang : Diomamedia Pendit, S. Nyoman. (2003). Ilmu Pariwisata. Jakarta : Pradnya Paramita Rianse, Usman dan Abdi. (2012). Metodoligi Penelitian Sosial dan Ekonomi.

Bandung : Alfabeta

Same, Siiri. (2013). Understanding Experience Marketing : Conceptual Insight and Differences from Experiential Marketing. Estonia : Tallinn University of Tchnology

Same, Siiri dan Jorman Larimo. (2012). Marketing Theory : Experience

Marketing And Experiential Marketing. Estonia : Tallinn University of Tchnology

Schiffman dan Kanuk. (2012). Consumer Behaviour. Italy : Pearson Education Sihite, Ricard. (2000). Tourism Industry. Surabaya : SIC

Silalahi, Ulber. (2009). Metode Penelitian Sosial. Bandung : Refika Aditama Smilansky, Shaz. (2009). Experiential Marketing : A Partical Guide to Interactive

Brand Experiences. Kogan Page. London and Philadelpia

Soekresno. (2000). Management Food and Beverage, service hote. Jakarta : PT. Gamedia Pustaka

Somantri, Ating dan Sambas Ali Muhidin. (2006). Aplikasi statistika dalam Penelitian. pustaka ceria : Bandung

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta

Suharsimi, Arikunto. (2010).Prosedur Penelitian Suatu Pendekatan (Suatu Pendekatan Prkatik). Jakarta : Rineka Cipta

Swastha, Basu. (2008). Manajemen Pemasaran Modern. Yogyakarta : Liberty Tjiptono, Fandy. (2012). Stategi Pemasaran. Yogyakarta : Abdi Offiset

Umar, Husein. (2009). Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta : Rajagrafindo Persada

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Walker, Jhon R. (2009). Inntroduction To Hospitality. Upper Saddle River, New Jersey : Pearson Education Inc

Yoeti, A. Oka. (2006). Pengantar Ilmu Pariwisata. Jakarta : TB Surya Angkasa

Jurnal

Daniel dan Matheus. (2014). Eating-out and Experiential Consumption : A Typology of Experience Provides. Emerald Group Publishing Limited. Vol.116

Gustafsson, I.B. and Ostorm, Asa, Johansson, Jesper, dan Mossberg, Lena.

(2006). The Five Aspect Meal Model. Journal of Foodservice. 17, 84-93

Hanefors, Monica dan Mossberg Lena. (2003). Searching for The Extraordinary meal experience. Journal of of Business and Management.

Vol.9.249-270

Hemmington, Nigel. (2007). From Service to Experience : Understanding and Defining The Hospitality Business. The Service Industries Journal. No. 27 (6)

Kailani, Camelia dan NArcisa Ciobotar. (2015). Experiential Marketing : An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviour. International Conference on Marketing and

Business Development Journal. Vol I (1)

Mhlanga, Osward. (2015). Electronic Meal Experience : A Gap Analysis of Online Cape Town Restaurant Comment. African Journal of Hospitality, Tourism and Leisure. Vol.4(1)

Schmitt, Bernard. (2010). Experience Marketing : Concepts, Frameworks and Consumer Insight. Foundations and Trends in Marketing. Vol.5 (2)

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