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Gelar Maulana Fahlevi, 2012

Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Di Golden Flower Hotel Bandung

Universitas Pendidikan Indonesia | repository.upi.edu DAFTAR PUSTAKA

Abhi, Shinu. 2009. IMC Chapter 12_Notes. Academic Research Library.

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Bly, Robert W. 1998. Business to Business Direct Marketing: Proven Direct

Response Methods to Generate More Leads and Sales, Second Edition.

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Darian, Jean C., Louis A. Tucci, and Alan R. Wiman (2001), Perceived

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Gelar Maulana Fahlevi, 2012

Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Di Golden Flower Hotel Bandung

Universitas Pendidikan Indonesia | repository.upi.edu

Douglas Amik (2006). An empirical look professional selling from a student

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Edition (Series in marketing). New York: McGraw-Hill Companies Inc.

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Kotler, Philip & Keller, Kevin. 2012. Marketing Management. 14th Edition.

Penerbit Pearson Prentice Hall. New Jersey.

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Gelar Maulana Fahlevi, 2012

Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Di Golden Flower Hotel Bandung

Universitas Pendidikan Indonesia | repository.upi.edu

Ludi, Koekemoer (2005) Making Communication. Juta and Company Ltd

Manning (2008) Selling Today: Building Quality Partnership. Pearson Education

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Morrison, Alastair M., 2010. Hospitality and Travel Marketing. 3rd edition.

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Morimoto, Mariko, Chang, Susan. 2010. Consumers' Attitudes Toward

Unsolicited Commercial Email And Postal Direct Mail Marketing

Methods: Intrusiveness, Perceived Loss Of Control, And Irritation.

Journal of Interactive Advertising, Vol 7 No 1. pp. 1‐11.

Naik, Prasad A., Nanda Piersma. 2002. Understanding the role of marketing

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Gelar Maulana Fahlevi, 2012

Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Di Golden Flower Hotel Bandung

Universitas Pendidikan Indonesia | repository.upi.edu

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Arsip Sales and Marketing Department Golden Flower Hotel Bandung.

Website :

The International Association Meetings Market ICCA, 2008

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