381/UN40.A7.DI/PI/2019
PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA
(Survei pada Sentra Industri Keramik Kebon Jayanti, Bandung)
SKRIPSI
Oleh
Abdul Rosyid Syarifuddin 1404037
FAKULTAS PENDIDIKAN EKONOMI DAN BISNIS UNIVERSITAS PENDIDIKAN INDONESIA
2019
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PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA
(Survei pada Industri Kreatif Keramik Kebon Jayanti, Bandung)
Oleh:
Abdul Rosyid Syarifuddin 1404037
Sebuah skripsi yang diajukan untuk memenuhi salah satu syarat memperoleh gelar Sarjana pada Fakultas Pendidikan Ekonomi dan Bisnis
©Abdul Rosyid Syarifuddin Universitas Pendidikan Indonesia
Agustus 2019
Hak Cipta dilindungi undang-undang.
Skripsi ini tidak boleh diperbanyak seluruhnya atau sebagian, dengan dicetak ulang, difotokopi, atau cara lainnya tanpa ijin dari penulis
PERNYATAAN KEASLIAN ISI SKRIPSI
Dengan ini saya menyatakan bahwa skripsi dengan judul “Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha (Survei pada Industri Kreatif Keramik Kebon Jayanti, Bandung)” beserta seluruh isinya adalah benar-benar karya saya sendiri, dan saya tidak melakukan penjiplakan atau pengutipan dengan cara-cara yang tidak sesuai dengan etika keilmuan yang berlaku dalam masyarakat keilmuan.
Atas pernyataan ini, saya siap menanggung resiko atau sanksi yang dijatuhkan kepada saya apabila kemudian adanya pelanggaran terhadap etika keilmuan dalam karya saya ini, atau ada klaim dari pihak lain terhadap keaslian karya saya ini.
Bandung, Agustus 2019 Yang Membuat Pernyataan
Abdul Rosyid Syarifuddin
ABSTRACT
Abdul Rosyid Syarifuddin (1404037), “The Effect of Entrepreneurial Orientation on Business Performance (Survey at Bandung Kebon Jayanti Ceramics Central Industry)”. The study is conducted under the guidance of Dr. Hj. B Lena Nuryanti S, M.Pd. and Drs. H. Rd. Dian H. Utama, M.Si.
Entrepreneurship is one of the factors that influence the economy of a country. In the world of entrepreneurship mature strategic planning is needed to get high performance in producing competitive and superior business.
Business performance can be improved by implementing entrepreneurial orientation. This study aims to obtain (1) description of innovative; (2) description of proactive; (3) description of risk taking; (4) description of entrepreneurial orientation; (5) description of business performance; (6) influence of innovative on business performance; (7) influence of proactive on business performance; (8) influence of risk taking on business performance; (9) influence of entrepreneurial orientation on business performance. The research method used is the explanatory survey method with a saturated sample of 35 respondents. The data analysis technique used path analysis with the SPSS 24.0 for Windows program. Based on the results of data analysis conducted, it was concluded that entrepreneurial orientation has a positive effect on business performance with high category influence and helps companies gain or maintain market share. The author recommends that the Center for Kebon Jayanti Ceramics Industry in Bandung City pay more attention to entrepreneurial orientation factors which include innovative, proactive, and risk-taking, to be able to improve business performance.
Keyword: entrepreneurial orientation, business performance, Bandung Kebon Jayanti Ceramics Central Industry
ABSTRAK
Abdul Rosyid Syarifuddin (1404037), “Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha (Survei pada Sentra Industri Keramik Kebon Jayanti, Bandung)”. Dibawah bimbingan Dr. Hj. B Lena Nuryanti S, M.Pd. dan Drs. H. Rd. Dian H. Utama, M.Si.
Kewirausahaan merupakan salah satu faktor yang berpengaruh dalam bidang ekonomi suatu Negara. Dalam dunia kewirausahaan diperlukan perencanaan strategi yang matang sehingga mendapatkan kinerja yang tinggi dalam menghasilkan usaha yang kompetitif dan unggul. Kinerja usaha dapat ditingkatkan salah satunya dengan mengimplementasikan orientasi kewirausahaan. Penelitian ini bertujuan untuk memperoleh (1) gambaran inovatif; (2) gambaran proaktif; (3) gambaran pengambilan resiko; (4) gambaran orientasi kewirausahaan; (5) gambaran kinerja usaha; (6) pengaruh inovatif terhadap kinerja usaha; (7) pengaruh proaktif terhadap kinerja usaha;
(8) pengambilan resiko terhadap kinerja usaha; (9) pengaruh orientasi kewirausahaan terhadap kinerja usaha. Metode penelitian yang digunakan adalah metode explanatory survey dengan sampel jenuh yang berjumlah sebanyak 35 responden. Teknik analisis data yang digunakan path analysis dengan alat bantu program SPSS 24.0 for Windows. Berdasarkan hasil analisa data yang dilakukan, diperoleh kesimpulan bahwa orientasi kewirausahaan berpengaruh positif terhadap kinerja usaha dengan pengaruh berkategori tinggi dan membantu perusahaan memperoleh atau mempertahankan pangsa pasar. Penulis merekomendasikan agar Sentra Industri Keramik Kebon Jayanti Kota Bandung dapat lebih memperhatikan faktor orientasi kewirausahaan yaitu meliputi inovatif, proaktif, dan pengambilan resiko, untuk dapat meningkatkan kinerja usaha.
Kata kunci: orientasi kewirausahaan, kinerja usaha, Sentra Industri Keramik Kebon Jayanti
DAFTAR ISI
ABSTRACT ... 2
ABSTRAK ... 3
KATA PENGANTAR ... iii
UCAPAN TERIMAKASIH... iv
DAFTAR ISI ... vii
DAFTAR GAMBAR ... x
DAFTAR TABEL ... xi
DAFTAR LAMPIRAN ... . BAB I PENDAHULUAN ... 1
1.1 Latar Belakang Penelitian ... 1
1.2 Identifikasi Masalah ... 8
1.3 Rumusan Masalah ... 9
1.4 Tujuan Penelitian... 10
1.5 Kegunaan Penelitian ... 10
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS ... 12
2.1 Kajian Pustaka ... 12
2.1.1 Kewirausahaan ... 12
2.1.2 Karakteristik Kewirausahaan ... 21
2.1.3 Orientasi Kewirausahaan ... 23
2.1.4 Kinerja Usaha ... 26
2.1.5 Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha ... 29
2.1.6 Penelitian Terdahulu ... 30
2.2 Kerangka Pemikiran ... 32
2.3 Hipotesis ... 35
BAB III OBJEK DAN METODE PENELITIAN ... 36
3.1 Objek Penelitian ... 36
3.2 Metode Penelitian ... 36
3.2.1 Jenis Penelitian dan Metode yang Digunakan ... 36
3.2.2 Operasionalisasi Variabel... 37
3.2.3 Jenis dan Sumber Data ... 51
3.2.4 Populasi, Sampel dan Teknik Sampel ... 52
3.2.5 Teknik Pengumpulan Data ... 53
3.2.6 Hasil Pengujian Validitas dan Reabilitas ... 54
3.2.7 Teknik Analisis Data ... 61
3.2.8 Rancangan Pengujian Hipotesis ... 69
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ... 72
4.1 Hasil Penelitian ... 72
4.1.1 Profil Perusahaan ... 72
4.1.2 Karakteristik Responden ... 73
4.1.3 Hasil Pengujian Deskriptif ... 77
4.1.4 Hasil Pengujian Verifikatif ... 91
4.2 Pembahasan Hasil Penelitian ... 98
4.2.1 Pembahasan Gambaran Orientasi Kewirausahaan ... 98
4.2.2 Pembahasan Gambaran Inovatif ... 99
4.2.3 Pembahasan Gambaran Proaktif ... 99
4.2.4 Pembahasan Gambaran Pengambilan resiko ... 100
4.2.5 Pembahasan Gambaran Kinerja Usaha ... 101
4.2.6 Pembahasan Pengaruh Inovatif (X1) terhadap Kinerja Usaha ... 102
4.2.7 Pembahasan Pengaruh Proaktif (X2) terhadap Kinerja Usaha .... 102
4.2.8 Pembahasan Pengaruh Pengambilan Resiko (X3) terhadap Kinerja Usaha ... 103
4.2.9 Pembahasan Pengaruh Orientasi Kewirausahaan terhadap Kinerja Usaha ... 103
4.3 Implikasi Penelitian ... 104
4.3.1 Temuan Penelitian Bersifat Teoritis... 104
4.3.2 Temuan Penelitian Bersifat Empiris ... 105
4.3.3 Implikasi Hasil Penelitian Pengaruh Orientasi Kewirausahaan terhadap Kinerja Usaha... 107
BAB V KESIMPULAN DAN REKOMENDASI ... 109
5.1 Kesimpulan... 109
5.2 Rekomendasi ... 111
DAFTAR PUSTAKA ... 114
DAFTAR LAMPIRAN ... 123
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