Advanced International
Programme
.
2009
Tra
in in
g
'zz4(Sida
254
Strategic
Business Management
Programme
-
SBM
2009
Invitation
TIE Swedsb ilenabona Deueopm.nr aooper3rotr Agen.r (S.rrt11
lers, 3s partol [s biatera] deveo!ment.ssstrre Aovaiceo iteirb to.a Tra n iC Piosrammes ol nraleg c nr0ortaicc to the
jo.
r: an.economrc deveopment n the padcpart! .runlres The iteirjan.na
Tra n ng Frcgrammes are spe.'arty des gJ ed lor p.rsois !!aii€d
ti
r"+doi.qipolevels rnd ho dme a poston n hohe orEaftralon wth mandat. to run
processes.r change Ths meurodoogy 1s trased cn rhe ass!trrption
ln31yolr country wsheslo cary orl.haiges aia rs
d
n310 MsLowa resour.es to a.heve tlrese chaoge3
iIre.ngtermperrp.r
!erm programmes slrallconlrbute to
'ns
utona 5trengtheiie and.apaciy developmeit n the parl c Oadts Lounrnes
The trarnnC i5 iocused on 3Wport t.Indvdua or rean ptans rol chanse. The pan shalbe wellestabtshed nthe !artcDants orCansa
lon and s a basc pad oi the procramnre coicepl
h th6 brochurc you wi ind nlormaron on ltre specin. obEctves lor ths particu a. pro8ramme its coitenl and structure, and howanc
when to apply. You wlla so 1nd an appletion tom
/;
fu^K
Sda
The Context ot the
Strategic
Business
Management Programme
Ourworld
israpidly changins
and business leaders are at thecuuing
edge
ol
thistranslorrnation.
New
technology
changingconsun.r
p.ef
ere.ces and
globalisation
of
marketsare
creatlng
challenges andoppoftu
rities lbr
busjnessesin
al
par.tsof thc
world.
The
Slratesic
BusinessMan,
agement
Programme
Preparesyou
and your
company
to lace thes€chalenges and
to exploit
theoppor
lunities
of
the changing business enProgramme Objectives
to conv€y concepls
arcl
meLhodsto increase efficiency,
growth
andprontabilty of
your company
to broaden your perspectjves and
strengthen
your conceplual
andpracnca.l management skills
to
wide. you.
own andyour
com-The
SBM
Progranme will
also rakeyou
to theftoniier of moderi
strateglc management and assess
sustai!,
ablc
groslh
Fom
anrLoronri.
.rtr
ironmenral
aDdso.ial
persHrcr\.
Contents
The
thenredurine
iht
fifsrwcel
isstntegic fram.wo.k.
Th.
purtrr"c
isto
.leepe. th.
nn.lerstaDdrng ,r1,!r.
corporate growth patrcrn, io
jdcnr;f,v thecritical
factorsbehind
successand failure,
to analysrcomperrtjve
ness
of
products,seni.es
a
clpro-ducdon
flows, todeterminc ihc
posinon
in
complex value chains, ro assess market
4oamics
andto
identii,
the key resources
of
thc
compaDy.'fhe
second week's theme isstrar-gic
planning.
11 dealswith
forrrular-rng the vrsion,
niision
andobjc.-rives,
identilying
keymarlets, prod
ucls and seryices,
derermining
rjierequired
resources, and assessiosth.
lcadership
and governanceIbr sus
tamable
groet} of
thecompanv
The
themefor
therhlrd
lveel< Bmpiementation
and changema.
agematt
Wewiil
discussho\
romale
the straregc bus;nessplan
b.-cofte
area]i+
the dnversfor
ard
resistance ro
chmge,
tbe 6rstcon-i5t0r.rr! ir.drNngi.r.E!.
I c ent.r0r!""5f
erergmg economesan
.r.{crrt..Lnre5
!ra:fr..a j llle.ltc
iternatoi. conpatues,i.
!.n.r:.rr\
c.rr0an.5 At rhree.alee!, e!
rsrrE:in1.lr5tri.tI
In.rerl
r0proa.tp! tc go!enan.e andiiila.r
r.i
: rDr!.r.rprii.. j
!.rpre
T.:,r|t!
erre
ireirr:
-i
:ont3,.:,
ri lr .li
r!r.f
r:jlenlls
d,e.lors dro !ir(LUary.re I i,
r.
C,r:tr.c
A! r..rse.tuedLe ther"".
i:t,0!1ii
l
i:i.,1i;:
riarr;frn.11i.rt. iltie
eadngooslon5ol1l E:? e. I lF,.
i;r.
t
I
Ineir.r
Iir!.f .i
nade elltrjeil O3r|y throughlh. Drolers.rJ 5nr or
I
refr !fn.raron ctiam y membe^ rjevetoprg asJoiseqledl
lhF strareE|
3us ies! llanrgemeft programme has anfcfe-..!!
urr.
r0r.0r lianaA.nreil b.lh n soc al and corporate con.terl
dhere tn. sbared 13ue5i
reat.n to c!stoders, employe€5, uMrets .ompetrorsrid.ther staIel]oder aretscussedandassessed
Wetrustthatthe lra n ng orogfamm. witbe ol interento yuu dnu hereby invite you to nomrate.andrdates
crel
s.fr
to\\'arosne*
martrcts. cust{!nL rs,
produ
s and seniccs.strate-q,c
allialccs, fi.ancins
andowner-sh\, issNr.
and.,f
col,rse rhe risksrnwrlrrd
Programme Structure
Date and Place
Th.
programme
will
be conductedin
two
phases,with
rh€ firsr phase asa three week
training
sesdonin
Swe-den
drd
thc
second phare as ao.e
week
regional
seminar 5-7 monthsafter thc
Swedish session.The training in
Swedenw;I
srartir
Stockholm, Swrdcn,
onMonday,
Seprember 21 and ends
on
Friday,October
9,2009.'I
h€ place and date{b.
t}reregional
seminarwil
b€de-cided betveen
theparticipants
dd
the
Programm.
Directo.s during
theSBIM Website
BelorJthe
startof
theprogrme
aSBM
\4'ebsnewill
b€ openedfor
aI
&siaa
250Application to the Advanced tniemat;l;a Irain ng ftogramme rn
Strategic Business Managemont
-
SBU 2OO9-
Europe & AsiaPhase 1: Stockhoh, Sweden, Seprember
2t
october 9, 2009Phase 2r March/Aprit 20l0lptace to be decided)
APPLICATIoN FoRlt4 (Please
itt
in the form by computer. An elecircnic version ol the applicaton ,orm can oedownloaded Jrom Sida's or AF's website, se address below, printed and sent in hard copy to the Swedrsh Enr
bassy. You car also add separate docoments with the required information typed by computer.
)
(name 0t your organisatiovcompany)
{name o1aoolcant)
Applvins to the advanced loternarionat trainins programme in srratesic Business Managemenr
-
sBM 2oo9 - E!rcpe &tuia
Phase 1: September2l -
October 9, 2009, Stockhotm, Sweden. phase 2: March/Aprit 2010, ptace to be decided.0b rgatorv Please state breflv the
r*son
for apprying io this programme, vour mrm fre d of nrerest with n the programm€ ano now vou no'e tobeneft irom th," rrogramme lconnnu€ on supplem€ntary page rfnec€ssary bui no nDre than.ne oaeel
lWhen necessarrrapDlicab e)
Th€ Nomnaton 5 approved by (fame ot authorsing
aulhomy,_
- ai!ordan.e with local rul€s.
Dale
-
Srgnature oiauthorisins aumomy
i
The eSnedApo.:ro.
shoud be submrierJto the appropriare Swedish Embassy/ Consulatein.l.lrlcty
io the OroeDnrme secretar at)al th€ laten on Aprit 9. 2OO9Oiry I trrere
!
nr apprcpnate Svredrsh [mbassy/Consutrte n tre countryipe:senJlxnllr,..reiara!!lcaionbycorer/mitdirectytoth€programmese.rtsta.
ral by April 9.
2009.r
tlre latesl Lnot by emat).s!rE!t\
Prue
+,1610 5L.a 00 00iax
-;6
li
lila
rlil L!i4o
3r..inrli coi,/ntrnatonr
/tra n nCAltenlon M5
!
ktora Norelrtu!rrnrnre a'.ordnato,
l-
mi
! l.tlrra ror.l@.l.o,rsut conlDate and sg,atu'e oi you organ'saton/company
PERSONAL
HISTORY
EMPLOYMENT
RECORD
-l
f
I'rst
nat"ei,"a"tr*""
uv "hL'h tomaj! addre:ndlf;lr
name llast iamelE ma L (oDlrgiiiorY)r
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lrom
lo@-pubf
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or studY Lni€rest",.t'p.*ffiffi','
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Nane ol oiogramm€ Year
Desc'pffi
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p"'sonar rcsponsibrritiesGa's
olsem.e tom-to
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lever or or8anrsarionMmeot suPewrsor (ii anY)
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COMPANY/ORGANISATION INFORMATION
llVPoRTr{{T
-
Pleas€ describe he company/o€anisation yo!.epresent. biel hlstorical ba.kgrcund, ownership, main aclivity, producvmarket, ann{alturnovel w€bsite, etc. Conlinue on supplemernary pages (ifneeded).tr
Privaietr
PubhcDescr pt on ol
yor
work, mcllrd ng you persona €sponsibilitiesType and level of o€anisation
Name oi sup€rvisor (f an,
Name and address oi emproyer
LANGUAGE
REQUIREIV]ENT
Engish certfrcation ooes not have to be catrred oui il
ait
oithejolosre
:r aDp.abe!
EnSlsh is my mother tnngue orofica
ranglage ol-ih. Llu trrrI
Englrsh a my workrnc anelrge (pease encose statement irom nan3ce.r.n:lu
Ca(ed out hghe'academ. educaton (nri 6 monthslwhereEitiirr
rla5 tlre i€dri
11 rstiuctor {oease €nctose coDt 0i certfcale) B. Previous position'CERTIFICATE
OF
THE ENGLISH LANGI]AGE
Not required ( any oi lhe condiuons ai ihe bottom of page 3 applv
ABILIiY TO UNDFRSTAND
T l
Undectands wthout dfircury whenI
addressed al nornra rareT
tr
Speaks iluenilv and accunielv and is Speaks inteLlcibv but Ls not iluent
Speaks haLtingly,
art
ls olten al a loss ABIL]TY TO SPEAKABILTY
tr
T]
tl
Unde.stands aLmost everyrnLng, tr
addressed 3Lowly dnd czr€mny Requkes lrequenl rep€tnon andlor iranslauon oi words and Phrases
TO WRLTE
Wrte5 witrr ease and accuracy
Wries sowly and
wft
onY a moderateWrtes wth dillr.ully al]d makes fiequ€nl
NG A8]LITY AND COMPREHTNS]ON
Reads iluentlv with Jull cornprchens 0n
Reads slowly, but understands almosl €lenlhrns
Reads wilh diftcuB, and onLYwiih
irequenl recourse to a dcionary
E
T
tr
READ!
n
t]
il
LanguaBe resl admn stered !Y Tiler
-iai.
rrd s gialLrre^rFn,. ^
! T\TErnFlll
-
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tachoma)oi an! otlrer Lnesses'lh'h 'o!d
preseit rs[s to oersonsa. nol rratr drJ-
rle.i.rs
d 5e'ses (ror exampI I
{rat
Lv :r,-.er
.oita.r,tll
l=
J
LC. not hate an! niedrca co atons wh ch pre!€nt me iromcafl
'\e out tra ntng awav lrom
nome
fl
ao
n eoc. heaLth ano enrovns iu! wofknscapadty
I
lnlornalion ro
,ll
rpptr'ant\
dccordinc to the Swed'sh Persondl Data Actllp.,.nl-..,r"Ii3r!!urIprL..roihalebeenac'elteithepeEontNiormat'nttlat/otrrlralegvenrLhsdopicatronsllbe!!'x0!nre
iFros.:ri
.
:'rr:
r"r
'
i,li
rr.ierng the f'r'gramm€ Your pefsoia'at'
w ia 50be avaLable
t'
Sdaior
ntrrnalse
iie
ditr
i'nct
lre u5e';.,:,:...''l;'.:..,...;..,'.."."'.J,.,-""niontl(]i!.L,m[l.ia!I
5r,ed.
. li,'"
L
nliti,rl
Signat!re oi ApPlicanl
.eriltliil ,!:.:ir'til 'itiriirir'rlr:ioL'g'r"'rl'n5'lr!":iip't:'
lt''fe'rtjth4ir'5r.lirki'{rlellqernd'ee'
1s.e.t.f
.,ri
t.
.
oiit
i
r'.1:rl'rke1"otnd
Ine rrrrts d!ring ihe per o'l1r1lh' in'eanrqreis
'
re'rcCbv
l
'
PiriErannne NltnagemerriJale 5
!
ru,!
,.r Afr)..nl
Il a! -f:i.., ,!ur, r.rrlie'i)tlarne1r3
b'1"'
J{rir'':'ll'l:'1-ilpants, the
Prog;amm;M
ageient,
iaculty
andresoure
personnel.As-sorted
hformation
1l also be madcavailable to
help
thepanicipants
prepare
for
thetrahing.
Tbe
SBM
web-sit€
wiil
be amain
tool for
informa-tron, document
sharing
andcommu
nication
before,durins
andafter lhe
Training l\,1e6tods
The SBM
Progranme
hasb.en
de-veloped around
two interlinked
conceptr: (l)sessions
of
interactive and
part{ipatory
learning,
and (2) drcdeveiopmcnt
of
a sbategic busincssplan
ol
the participanCs company.The
weekly themes are presentedthmugb interactive lectues, gfoup
dercises
lor
deep€nnrg andappl),irg
acquired knowledse, and
practical
illustrations by Swedrsh business
You, ar
$e
partrcipanr, aretlie
mosnaluable
sourceof
krowleclge.\{t
arc keer to strmulate r:xchau{esol
views and expe.ieDccs anrongthc
pdiclpants
andMth
Swedish busiYou
workufi
the Strareeiclusj
ness
Plm
srar$iveek
belbre the slartof
dte actualProgramme
Alier
ad'rx$'on
to th€Progrmmc.
vo! r
iUrece've
nstrxctions
lbr
rhework
you Deed to undea:r"kcprior
toaniving
trrSLockholm.
$hit.
!r
Stockholrn.,voulvill
s ork on&.
St.arcgr.Itusires
Plan
throughout
the thf€e weet sro-gether
with
otherparrc\rants
andsupporled by the sl'afT. You
wjlt
alsopr.pare
ancl mal{e presenutioDsdur
ng
the thrceweek. Followirg
.,oursta)
in
Stockhol.n- yoLr$ll
co'rlpLei.the
Slrategi.
Busincss PLantogeih.f
wjth
coleagucs on,vourmanag{Iicnr
Thc
panicipanr
reassenl,lclor
arcgronalseminir
,i
t
mo,Lr]1! aJiertlc
s.ssio.j.
S$edcn.rluinq
j
cla\5rr
a n iecredl..iti!u
iJ:tl!. t!!):r \
thF senLurar
r|c NlD
1rlonf ol rh.
Nf
aritseni.nr
Tcanr
\,1.'It)rn,,1
pr,:tcrabhi
rhcllh,Lirnu,
r
ii,.rur
inf
paflclpanr
l)urDrs
r|.
tjlmrr
thc
rsul$
fnrmrlc
strati.!,r-trLr:irrr
Irar
Nc,*
(rlllr
r.porr..
,r!d dj:
.ls;lrl
In
a.idrro,r.
orit.r
rk,l
thc!r.s. jo;i1lr
d.rr.l.d
up(rj
i,r
drcraror4ranLs
:rrl
rhcI,roq:eirrIc
1)ir..ros !!illhr
Iafr
.1
r1,..1!,rr:,1
Faculiy.
Tle
stall of
theSBM
ProgrammeProgramme Directors,
GctLrrers andInvitecl Exccutives are all
well-knom
academics
and/or
expericncedprai:
ntloners
mthcir field.
The Progfanne Diriclors de
Dr.Gabor
Bruszt, an.xpdenced
sen;ormdagement
consulranrwithin inter
narionil
budless, ancl Ms.AsaJar
skos, senror consukant wirh extcnsive
..xpenenc.
Iiom
enrerpriscd.velop
ment.
The
&ogranmc Coodinaror
is Ms.
Vikrona
Nore[
Target
Region
Cardidares
lfom
thclbllowi'g
counf'es
areinvited
ro applv:Albdia
Ar-menia
Bangladcsh,tlovra &
Herze-golina
alarnbodia,China,
c€org1a,trdia.
Indoncsia, Kosovo, Jaos,Mac
edon,a
\hlavsia. f{oktova,
Ncpal
FhnlppnLcs,
serbia.
sri hnl.a, Thai
lan.l.
furl.\r
llkraDc,
\lernm
and \\'e!1Bant &
alaza.Target
Group
Sr.aregac llus;ress
lllaragemenl
isdt.rgri:cl
1,:,, rop manaqcrs o1mjd
srzi.1
..!1pani.s
Ihc
.ompanies!houl.l
h.rt
ld!
oper.rbe
lbr
somcfcar!.
ha|e
an csrabljshed posnionin
lhe n'arker
;n.l
br
orLrhef ia,v
robecornne
narx)nal.rrgi(lul
or
Lnter-natioralL,usin.sses.\\e
rhirk \ou bcl.,rg
roerrh.r
otth.
ivo
rarn carcsofiesof
partL.i-pan$ it:
You
af.
amenbe. of
the execuiive
tean/rop
nunaqcmenr
ol'yor
company
Youha!.
sonreyears o1
cxpoiencc
in
ananage-nrnr
Pos'rron.inrl
_vouhale
beenor
ml
bc assigncclreslursibiliri
r.,
(,,!rdriilrt
ora.rjvci\ parti.i
pit.
!r
L,,r!
..rnr:ji\
ss!rk
on5tLrtr'!!_
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,r !,
l.-,.:i,j:.j,,q nl
11,.driving
forces, logicand
condi-tions
of
successful businesses.\\bmen
aft
especialy encouragedto
aPPly
The
IfP/Sida
policy
isrlat
a per-sonmav only parricipatc
in
onet'-a'ning programmc
during
tleir
prolassional
carecr
Due
to thenature
of
fie
prc-gramme, larnily
members arenot
ailowed
to accompanyparticiparts
Language Requ rements
-1
he
programDe
will
be conducredin Engljsh and
consequendx ahigh
profciency
ir
the Englishlangrage
i
rcquired.
Candidaresnth
orhermotner
tongueswi
have ro certiE,t.heir
proficienq in
English.
Plearenole that
this js aprogramme
whereyou have ro
paticipate in
discusions
and present
vouf
business.Application Process
Closing date
for
application
isApril
9,2009.
,Applications
submifted aftcr
rheclos-ing
darewjll
Do! be considered.TIic
appUcation should besubmited
on
thea(ached
lbrm. The form
can also bedoMloaded
(see"Conlacl
In{brmation"j.
Pleaseremember
toinclude
a recentphotograph
andall
Lhe
required
information
anddocu-An
EngLish laneuage test shouldbe
done with
anomcial
body
unless theapplican{
canprovide othcr
doc-umentatioD
tosupport
her/his
abil-jtl
Thc
SwedishEmbassv/Consulate
docs
not.arn
our lanquage tests burme\
be al,lc rofecomnend aPtro
piare
lcsr u15i'rL'r(s.Wheu
nc-ssaryr
thc applicarion
shdnd
b.
apprlved
b,vih.
oiticial
Donnnal|nq
auinofll}r
Applicati(r$ ;hould
besubmilled
ro
thr
ncrresr
Surdish
Embass\'/
Colsul^iL'
il
ti)er.
isno
approprjar.
S\rc.lish
Ir,nrL,ass\/(ionsularc.th.
apDli.arrnr shoul.l
l)es!bnifted
di
f..tl)
rothc Irrogrtiornic
S..r.ia.irr
la.ldfess
g,v.!
b.lowl
scr..tei
irppli.an$
rillbc
Lol]]je.
Lr
.
o.
ir
aDd .1s],ed rocon,
ance
letler
will
thcn
bc sentout,
containing
additiona.linformation
regarding
theprogrammc
and thepractical
arrangemenls.NO
fE:
pl€asenake
sure you statc aIully
firnctional
ein
the applicationl
Cost
of Participation
The programme
lee ispaid
[Drby
the Swcdish
International
Dcvelop-mcnt
Agency(S
a) and includes:al1 lectures,
literaturc, do.umenra
tion,
andstudy .ou.s
ccrtain
socialactivities
accommodalion,
l)oard andlode-ing
international
travel costsln
c,rnnection
wrth thc
second phasc ol'$e
trainir:g programme. i
c. theregronar semrnar
Participants
par
Iir:
international
tavel
coslslo
andf.om
Stockholm..lrlanda Airport
(ARN)
all
ravel crpersts
associateciwith
reach;ng
rlie
close\1Irternational
Airpon in
Lheirhorre
counlr\
(fortra!elling
r.JSwedrn
asrelL
as tothe.egi.,nalScmirarl
costs
in
conuection
$iili
obtaining
usa(s)
Personai expenses
Accommodatror and Travels in Sweden
Each
parricipant
will
have a singlcroom
with
bathand,/or
shower andbreakf6t
included.
All
participants
will
be accommodated at the samehotel.
For study visits aswell
asfor
social events
which
arc apart
oJ thetraining
progrmme,
transport
wil
be arransed. A1l
other
rravel iscar,
ried
out atihc
participani!' owr
ex,Visas
Participanb
are responsiblefor
ob-laining
a Schengen visa.The
visashould be val;d
for t]le
wholeperiod
of
theprogrammc
and the passporrshould be
valid
lbr t\ree
months
longer
tha.
theentry
visa.Inqu;ries
should be
directed
to the Swedish[,mbassy/Consulate, attcrnatively
o.,-\er
S.h.isen
.cpresentarion,
assoon as possible aJie.
accephnce
inio
th.
prosramme.
Participanls
!isiiins othr.
coLrntrieson
dreir$a)
tolliom
Sseden
musl ensure that.of.ci
visas arcobta;red
betorel.aving
the;
homecounrv
espe.ially
lbr.ountri.s
not
included in
thc
Schengen agfeemenr.lor
moreinformation,
please see:httpi//stu
migrationsverkeLse/
cnglish.hrni
lnsurance
All
parricipants
arc coveredb/
agroup
insurancewhile
in
Swedenand
on
orgaoised toursdu
ng theprogrammc.
This
insLr.ance includesmcdical
carein
theercnt
of
acute illness.,.
a.cident.
ltedical
anddcn-ral
check
ups are 1]or tr,cluded.Please
noie
ihat
the rnsurance doesnot.over
dclavor
lossoi
luggagenor theft
of
personal belongings.Hzlre oaw',} U 2a)5 E aP Dt the steate1
&siaa
SWEDISI] NIERNAT ONAL
DEVTTOP]\4LNT CDOPLFAT ON ACENCY
Dvsonloi ntematona!TranngPrcBrammes
SL 105 25 St(krodr S{edeo