MEDIA RELATIONS OF PUBLIC RELATIONS DIVISION OF PT MERPATI NUSANTARA AIRLINES (PERSERO)

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MEDIA RELATIONS OF PUBLIC RELATIONS

DIVISION

OF PT MERPATI NUSANTARA AIRLINES (PERSERO)

FINAL PROJECT

Submitted as a Partial Requirement in Obtaining Degree in the English

Diploma Program, Faculty of Letter and Fine Arts, Sebelas Maret University

By:

Monica Christianawati Ameliana

C9308050

ENGLISH DIPLOMA

FACULTY of LETTERS and FINE ARTS

SEBELAS MARET UNIVERSITY of SURAKARTA

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PREFACE

The writer makes a report about media relations of Public Relations

Division of PT. Merpati Nusantara Airlines (Persero) in purpose to fulfill

requirement in obtaining Degree of English Diploma.

The writer did job training in PT. Merpati Nusantara Airlines (Persero).

This job training was done in purpose to get information and data about media

relations in a company, in this case is PT. Mepati Nusantara Airlines and to

directly learn how to be an Public Relations officer.

After doing job training, the writer got supporting data and information

to make this final project report. The information and data gotten are being

analyzed and served in this final project report.

The writer realizes that this final project is still imperfect, but the writer

hopes this final project will be useful for the readers. It is also opened for

criticisms and suggestions.

Surakarta, 24 Agustus 2011

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MOTTO

The only way to get what you want in this world is

through hard work

–

Disney’s Words

You may think I’m a zero,

but everyone you want to

be probably started off like me

–

Glee

You don’t have to feel like a waste of space, you’re

original and cannot be replaced

–

Katy Perry

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DEDICATION

This final project report is dedicated to:

Jesus Christ, My dear Lord

My beloved Parents, Papa and Mama

All my extended family

My best friends

All of my friends

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ACKNOWLEDGEMENT

First of all I want to give thanks to my dear Lord, Jesus Christ for his

blessings to me so that I can go through every single time in my life and finish this project. Thank you Jesus, I’m nothing without You.

I also would like to give thanks to:

1. The Dean of Faculty of Letters and Fine Arts, Sebelas Maret

University, Drs. Riyadi Santosa, M.Ed., Ph.D for his support and

motivation.

2. The Head of English Diploma Program, Yusuf Kurniawan, SS, M.A

for his guidance, support and motivation.

3. My Supervisor, Fitria Akhmerti Primasita, SS, M.A for her

guidance, support, suggestion, advice, correction and motivation.

Thank you very much for helping me finishing this project. You are

the best supervisor ever, Mam!

4. My Academic Supervisor, Dra. Nani Sukarni, M.S for her support

and guidance during my study.

5. President Director of PT. Merpati Nusantara Airlines (Persero), Capt.

Sardjono Djhony Tjitrokusumo for the opportunity of having job

training in PT. Merpati Nusantara Airlines (Persero).

6. Senior Vice President (SVP) Corporate Secretary and Legal, Imam

Turidy for helping me during my job training in PT. Merpati

Nusantara Airlines (Persero).

7. Mrs. Nining, Mr. Kenedy, Mr. Kandi and all of the people in

Corporate Secretary and Legal Division of PT. Merpati Nusantara

Airlines (Persero) for helping me during my job training. Thank you

for being so friendly and humble so I felt comfortable in doing my job

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8. All the lecturers of English Diploma Program and staff, Mrs. Heni,

for sharing their knowledge and helping me during my study.

9. My Beloved Parents, Papa and Mama for their love, support, prayer,

and care in my whole life. I hope this project can make you both

proud of me and I will try to make you proud of me always. I LOVE

YOU BOTH SO MUCH and ALWAYS WILL!!

10. All of my extended family who cannot be mentioned one by one, my

Grandparents, my brother Andreas Reynaldy Amelio Gatama, and

my siblings for their support and prayer in my whole life. Love you

all.

11. All of my friends in Faculty of Letters and Fine Arts and English

Diploma, especially class B year 2008, Mona, Angel, Dinar, Haifa

and others, for their support and kindness. Love you all, guys!

12. My Ginjur Family, Vani, Anya and Chitta, and my KMK Family

for their support, love and the beautiful friendship. You all guys are

ROCK!! \m/

13. My beloved best friends ever, Yoan and Prisca, for the loveliest

friendship ever. I’m sorry for putting you guys at the last one, there is once saying “Save the Best for the Last”, by this means you guys are the best of mine. I purposely put you guys in this number and you may know the reason. Thank you for always being there when I’m happy or sad and for always listening my complaints, my jokes, my words!

Love you so much, gals! Hugs and kisses!

At last but not least, I would like to give thanks to everyone whom cannot

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3. The Responsibilities of PR ……….. 6

4. The Parts of PR ……… 7 B. Job Training Activity and Result ……… 14

C. Public Relations and Existing Media Relations ……….. 15

1. Public Relations of PT. MNA (Persero) ……… 15

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D. Media Relations Plan ………... 17

CHAPTER IV. CONCLUSION ……… 20

A. Conclusion ……….. 20

B. Suggestion ………... 21

BIBLIOGRAPHY ……….. 22

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ABSTRACT

Monica Christianawati Ameliana. 2011. Media Relation in Public Relations Division of PT Merpati Nusantara Airlines (Persero). English Diploma Program, Faculty of Letters and Fine Arts, UNS.

This final project is written based on job training done in PT. Merpati Nusantara Airlines (MNA) (Persero) for a month from February, 21 to March, 25 2011 in Corporate Secretary (Public Relations and Legal and Contract) Division. The objective of this project is to evaluate media relations of Public Relations of PT. MNA and to create media relations plan for Public Relations of PT. MNA.

Based on the observation that the writer did during job traning in PT. MNA, PR Division has already built relations with media, but unfortunately the lack of maintaining those relations causes media to publish bad issues of the company without considering its good news-value.

From the analysis and discussion in this project, the writer suggests a media relations plan to do for PR Division of PT. MNA. This plan contains programs to re-build PR Division relations with media. PR Division has to focus on the media relations, because media is one of connecting link between company and public.

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MEDIA RELATIONS OF PUBLIC RELATIONS DIVISION

2011. English Diploma Program, Faculty of Letters and Fine Arts, UNS. This final project is written based on job training done in PT. Merpati Nusantara Airlines (MNA) (Persero) for a month from February, 21 to March, 25 2011 in Corporate Secretary (Public Relations and Legal and Contract) Division. The objective of this project is to evaluate media relations of Public Relations of PT. MNA and to create media relations plan for Public Relations of PT. MNA.

Based on the observation that the writer did during job traning in PT. MNA, PR Division has already built relations with media, but unfortunately the lack of maintaining those relations causes media to publish bad issues of the company without considering its good news-value.

From the analysis and discussion in this project, the writer suggests a media relations plan to do for PR Division of PT. MNA. This plan contains programs to re-build PR Division relations with media. PR Division has to focus on the media relations, because media is one of connecting link between company and public. The writer suggests PR Division of PT. MNA to re-arouse its relations with media by arranging media relations programs and then taking it into a structured plan to determine which programs are for short-term purpose and which are long-term ones.

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Mahasiswa Jurusan D III Bahasa Inggris dengan NIM C9308050 2

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company is the best by seeing the campaign from media.

George Gorbner summarizes the importance of mass media this way:

“the ability to create publics, define issues, provide common terms of

reference, and thus to allocate attention and power” (Littlejohn, 2008:

285). Based on Silva’s statement in his book,

Media is a generic terms that include printed media (newspapers and magazines) and electronic media (television, radio and Internet). Certain types of media will be more relevant for a particular story than others. By watching, reading and listening to media, public will be able to identify the types the stories used by different printed and electronic media outlets. (Silva, 2009: 1)

Public Relations (PR) Division and PR officers must feel so intimate

with everything about media relations, because “media relations require

PR officers to work with and develop a relationship with various media to

inform publics about their company’s objectives and mission in a positive,

consistent manner” (http://www.aboutpublicrelations.net).

PR Division has responsibility to create good image of the company

to be seen by public and justify what the image brings and shows. PR

officer will stand in front when there is a conflict within the company and

media already gets the issue before its being confirmed by the company’s

speaker.

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The speaker itself is a PR officer, as one of its jobs to face the

news-hunters and confirm everything, as long as it is including to good image of

the company.

management that has just been held. They also make campaign outside the

company in cooperation with the media. That is the reason of the writer to

make an analysis about Media Relations of Public Relations Division of

PT Merpati Nusantara Airlines (Persero).

B. Research Objectives

The objectives of this research are:

1. To evaluate media relations of Public Relations Division of PT

The writer has got so many experiences in doing job training

and making this final project. The writer hopes that this final project

could be a lesson and guidance for the writer in entering the global

work field.

2. For Public Relations Division of PT Merpati Nusantara Airlines

(Persero)

The writer hopes that this final project can give suggestions

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3. For the readers

The writer hopes that this final project can give new

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giving the public information about a particular organization or person in

order to create a good impression” (Oxford Advanced Learner’s

Dictionary). This definition still cannot give a good description of what

Public Relations is. It only brings a partly meaning of Public Relations.

Experts also have their own definition about Public Relations. They

explain about Public Relations in their own words, though it has similar

meaning. Some of them are:

According to Joseph R. Dominick,

Public Relations is the art and social science of analyzing trends, predicting their consequences,

counseling organization leaders and

implementing planned program of action which

serve both the organization’s and the public’s

interest. (Dominick, 1996: 378) According to Fraser P. Seitel,

“Public Relations is the practice of doing the right thing-of

performing-and communicating the substance of that

performance.” (Seitel, 1998: 1)

According to Frank Jefkins,

“Public Relations is a system of communication to create good

will.” (Jefkins, 1992: 2)

According to Scott M. Cutlip and Allen H. Center,

“Public Relations is the planned effort to influence opinion through good character and responsible performance, based upon mutually

satisfactory two-way communications.” (Cutlip and Center, 1978:

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From those definitions, we can see that most of them mentioning

about communication, performance and public. So, the writer concludes

that Public Relations is a communication action in order to influence public about a company’s product or service by performing good attitudes to attract public’s interest.

Cutlip and Center give further explanations about stuffs in related

to Public Relations in their book titled “Effective Public Relations”. There

are the purposes, the functions, the responsibilities and the parts of Public

Relations.

1. The Purposes of Public Relations

According to Cutlip and Center, the purposes of Public

Relations are “to assist managers in establishing, regulating,

maintaining satisfactory relationships between and among social units

and to influence public opinion” (Cutlip and Center, 1978:105).

Considering the power of public opinion that is getting easily

recognized and more quickly mobilized, “a sure, sensitive and

continuous reading of the changing human environment as it affects

public opinion can be a Public Relations officer’s (PRO) most valuable

service” (ibid, 11).

2. The Functions of Public Relations

There are three functions of Public Relations officer (PRO) :

a. Intelligence

The problem of gathering, processing, interpreting, and

communicating the technical and political information is needed in

the decision-making process. But, the PRO tends to be more keenly

sensitive to the facts than to the impressions that their actions and

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b. Information

PRO performs the interpretation of the organization among

constituents whose approval or support is coveted. PRO enables

top officials to take actions that are at the same time responsive to

public interest and beneficial to private interests (ibid, 56).

c. Collaboration

PRO works most closely to the other staff functions of advertising,

employee relations, legal, etc. Each function needs support and

cooperation of others. With the potential for conflict inherent in the

fluidity of PR functions, PRO should be aware, alert, and ready to

mend fences (ibid, 59).

3. The Responsibilities of Public Relations

a. To serve as the central source of information about the

organization / company and as the official channel of

communication between the organizations and the public.

b. To bring to public attention, through appropriate media, significant

facts, opinions, and interpretations which will serve to keep the

public aware of the company’s policies and actions.

c. To coordinate activities which affect company’s relations with the

general public or with special-public groups.

d. To collect and analyze information on the changing attitudes of key

public groups toward the company.

e. To plan and administer informational program designed to fulfill

most effectively the responsibilities outlined above.

(ibid, 46 – 47)

4. The Parts of Public Relations

There are several parts or tools which usually are used by PRO :

a. Opinion research

Public opinion research is growing as a specialized function

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techniques has the added advantage of enhancing the reputations of

the organizations behind them.

d. Publicity

Publicity consists of all the information released as news media by

business, government agencies, schools, welfare, and health

agencies, and a host of causes, fronts and lobbies.

e. Lobbying

Lobbying breaks down into several tasks : (1) digging out

information, (2) persuasively informing, (3) promoting the action,

and (4) obtaining the cooperation or sponsorship.

f. Public affairs

Public affairs assist in the monitoring of government activities that

affect a particular corporation, industry, or institution.

g. Fund raising and membership drives

Fund raising is an organization’s or agency’s lifeblood and leans primarily on effective communications.

h. Special – agent management

Events may be of potential interest to only small segment of the institution’s constituency or may be of broader potential interest. (ibid, 11-12)

Further more, Cutlip and Center write in their book that,

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slightly information about mass communication. “Mass communication is

the process whereby media organizations produce and transmit messages

to large publics and the process by which those messages are sought, used,

understood, and influenced by audiences” (Littlejohn, 2008: 285).

According to Ruslan, “kegiatan komunikasi massa adalah sangat penting karena merupakan stimulasi utama tentang pengaruh politik

melalui media pers (media massa), dan termasuk hubungannya dengan

nilai-nilai moral atau konsekuensi dampak sosial dari pengaruh film,

radio dan TV” (Ruslan, 2003: 91). That means mass communication

relates to mass media as the stimulation to influence audiences about

politic, moral values and social impact.

Dennis McQuaii refers media to eight metaphors:

Media are windows that enable us to see beyond our

immediate surroundings, interpreters that help us make

sense of experience, platforms or carriers that convey

information, interactive communication that includes

audience feedback, signposts that provide us with

instructions and directions, filter that screen out parts of

experience and focus on others, mirrors that reflect

ourselves back to us, and barriers that block the truth.

(in Littlejohn, 2008: 286)

“When we talk about the mass media of television, radio,

newspapers, magazines, sound recording, and film, we will be referring to

the people, the policies, the organizations and the technology that go into

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Siune and Borre explain in Littlejohn’s that “the power of media in establishing a public agenda depends in part on their relations with power

centers” (Littlejohn, 2008: 293).

C. Media Relations

David Silva (2009) and Diah Kristina (2010) mention ways to present information to media (media relations) in their books. In Silva’s, the ways depend on a combination of factors, including the nature of the

information wanted to transmit target audience and media intended to use.

In Kristina’s the ways are all conducted by meeting. It refers to the idea

that face-to-face meeting can build more impression than phoning, texting

or mailing. The media relations are explained below, number 1 to 5 belong

to Silva and 6 to 9 belong to Kristina.

1. Press Release

Press releases are the most common and among the easiest ways

for organizations they feel is important to the media.

Before writing a press release, a PRO has to be clear on what the

news actually is. The general public likes human interest stories

and the media knows this.

Press release must answer what are known as the five “Ws + H” (Who, What, When, Where, Why, How)

2. Press Conference

When information is especially innovative and important or it

involves other institutions, a PRO may call a press conference.

3. Press Kit

Press kits are informational packages that contain more

information than a press release, which PRO can give to the media

at a press conference or any other events.

A press kit should include precise data, such as statistics,

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Given the large number of corporate or organizational publications

that exist, a PRO may have an opportunity to include an article or

report in magazine, in the newsletter of organization similar to its

organization, or in the newsletter of a company that has already

collaborated on its company projects. (Silva, 2009: 5 - 8)

5. Press Event

Examples of press event are:

a. Press Conference

This is an event that the journalists get information of the company’s representation about an issue of the company.

b. Press Reception

It is a planned and organized event. This event is a kind of

hospitality event to build good relationship between a

company and the press and among the journalists

themselves.

c. Facility Visit

This event is held by a company in order to promote a new

product or service, a new building, office or manufacture to

be covered by press.

6. Press Journey

This event is held by the company by inviting journalists to have

some tour to an interesting place and then those journalists will be

asked to try on the products or services of the company. The main

idea of this event is that the journalists can experience the product

or service themselves so that they can spread the news by telling

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7. Media Visit

Media visit means that a company comes to media in order to

tighten up their relationship. By doing this, the company expects

more positive and fair publicity about the company from media.

8. One to One Relation

This event is done by making personal approach to journalists or

specific media in purpose to get more mutual understanding

between them. Usually, it is done outside the office by having

some lunch or going outbound (informal meeting). (Kristina, 2010:

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State Enterprise (Perusahaan Negara), MNA‟s legal status was changed

into Limited Liability Company (Persero) by virtue of Government

Regulation Number 70 in 1971. As the legal status changed, MNA also

changed its name into PT Merpati Nusantara Airlines (Persero).

a. Logo of Company

Logo of MNA is “Air Wave” that means MNA as the air-bridge

connecting isolated areas through their aviation activities.

b. Slogan of Company

PT. MNA has a slogan “Get the Feeling”. This slogan means that

the company wants to attract public, or target audience, to

experience services of MNA itself.

c. Vision of Company

The vision of PT MNA is “To Become Major Choice of Airlines in

Indonesia”

d. Missions of Company

1) Operating on-time air transportation services with safety

and hospitality in services.

2) Optimizing corporate progress of growth value, efficiency

and prosperity of employees.

3) Becoming the center of excellence and in-trust partner

company.

4) Increasing the value of the company by applying Good

Corporate Governance Principles, that are TARIF;

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President Director (DZ) and a Vice President (DV). They directly

head four (4) main divisions; there are Maintenance and

Engineering Division (DE), Operating Division (DO), Commercial

Division (DG), Finance and Administration Division (DF). Each

main division is led by an Executive Vice President (EVP) and

heading two (2) to three (3) sub-divisions. All sub-divisions are led

by Senior Vice President (SVP).

Besides those divisions, there are also additional

sub-divisions, such as Corporate Planning and IT Division (DQ), SBU

MA-60 (District) (DC), SBU MMF (District) (DW), SBU MTC

(District) (DT), Internal Audit Division (DA), Procurement

Division (DN), Aviation Safety and Security Division (DS), M & E

Quality Assurance Division, Corporate Secretary and Legal

Division (DH).

Public Relations Division is not a self division. It belongs

to Corporate Secretary and Legal Division (DH). DH is led by a

Senior Vice President (SVP) who heads SVP Public Relations and

SVP Legal.

B. Job Training Activity and Result

The writer did a month job training in PT MNA, Corporate

Secretary Division from February 21st to March 25th 2011. The writer

worked from 08.00 am to 05.00 pm (West Indonesian Time). During the

job training the writer got so many experiences and knowledge. The

writer helped to do some jobs in Corporate Secretary Division. The writer

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helped PR Division to translate an old Company Profile and Corporate

Data to be renewed for annual Company Profile and Corporate Data. The

writer was also asked to join some meetings to discuss the making of MKI

Intranet and to give suggestions. For the Corporate Secretary Division

itself, the writer was asked to give teaching class for outsourcing

employees about business letter. The writer also joined routine briefing

every Monday and Friday.

The writer felt so comfortable in doing the job training. People in

the Corporate Secretary Division were so humble and helpful. They would

not mind to tell everything that the writer asked about.

The result in doing job training in Public Relations Division of PT.

Merpati Nusantara Airlines (Persero) is the writer now understands how

job description of a PR Officer in a big company is. The writer learned

about the strategies that a PRO should apply in order to build or develop

the image of the company; the writer learned how to make a press release,

how to behave by representing the company in meeting with some

colleagues from media or else, how to make feedback for an issue that has

been published without confirmation from media, etc. Besides having

more knowledge about PR, the writer also learned about legal (laws) and

aviation stuffs.

C. Public Relations and Existing Media Relations

1. Public Relations of PT. Merpati Nusantara Airlines (Persero)

Public Relations of MNA joins with Legal and Contract Division in

a Group Division called Corporate Secretary Division (Division code:

DH). In this Division, PR and Legal work together to solve problems

between company and internal - external stakeholders and maintain the

stability of the company; PR takes care of social relationships in and of

the company and Legal is in charge of law problems, including

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media that has been increasing. In PR Division‟s opinion, media relations

is meant to reach maximum publication and broadcast in order to give

understanding to and to get attention from the company‟s target audience.

The writer analyzed that the company has power to develop its

work because it is a state-owned company so it must have support from

Government. It is too bad that the company got bad publicity from media

because of some accidents involving its aircrafts. The bad publicities of

media, of course, create bad reputation of the company so public would

not trust the company as they used to do. So media seems to be the one

that the company has to work with in order to re-create the good image of

the company.

2. Existing Media Relations of PT. Merpati Nusantara Airlines

(Persero)

PR Division of PT. MNA has agendas, in a kind of meeting or

building relations, to facilitate its relationship with media, such as:

Press Conference, gathering journalists in order to get information

or clarification about certain topic of the company that contains

news value.

Press Gathering, an informal agenda by gathering with press

public without certain topic to talk, to build intimate relations.

Press Tour, invitation to press to have a visit to the company or a

Division of the company, to attend an event held by the company,

to attend new product launching, etc.

But unfortunately, those relations with media do not work as well

as they want. From the three agendas, only Press Conference that is still

done by PT. MNA. The most reasonable factor is that the PRO has no time

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plan of the company and building internal relations. The other reason is

about financial problem of PT. MNA.

There is also a mistake in doing Press Gathering. Press Gathering

should be done in an organized meeting between the company and

journalists, for example hospitality meeting. But, PRO of PT. MNA did

not do that. The agenda which have been called as Press Gathering is more

like One to One (Personal) Relation instead.

The PRO of PT. MNA also does press-release and clippings. The

press-release is not made every time, they only release a press-release if

there are issues they have to confirm to or if there is an invention, such as

changing management, launching new aircrafts, making new work

agreement, etc, within the company. The clippings do not only focus on

news and articles about PT. MNA, but also cover every news and articles

about airlines companies or relevant parties to PT. MNA.

Overall, the existing media relations of PR Division of PT. MNA

are enough to build and maintain the image of the company. The programs

need to be maintained to stabilize the movement of the establishing image

of the company. There are also some suggestions about media relations

that can be used by the PR Division to improve the company‟s credential

in public‟s eye, especially after some accidents related to PT. MNA‟s

aircrafts.

D. Media Relations Plan

From the little description above about the company and the PR

Division, and also based on the observation the writer did during job

training, the writer decides to make a media relations plan for PT. MNA.

The writer thinks that there are some paused agendas of the

company that have to be rearranged. There are also some suggested

agendas from the writer for the company.

1. Objectives

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b. To get positive publication from the media

2. Target audience : Media

3. Tactics Planning

a. Press Events

Program : Facility Visit

Venue : Surabaya (Merpati Maintenance Facility)

Date : September, 5th 2011

This program is held to give information to the media about

Merpati Maintenance Facility which is a place to maintain the

aircrafts of Merpati and/or a few aircrafts of another aviation

company. There will be questions and answers between the

Facility visit program is good to improve company‟s image in

front of media through holding special event like anniversary

celebration, new product (aircraft) launching, etc.

Program : Press Gathering / Press Reception

Venue : Jakarta

Date : Once in 2 months

This program is held to maintain the relationship between the

company and media, especially media that often publishes

news or article of PT. Merpati Nusantara Airlines (Persero).

It is such an important program to do, because by this

program PR Division of PT. MNA can also monitor all

publications, whether good or bad, about the company. This

is a kind of informal meeting, so it can be held inside or

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b. Program : Press Journey

Title : PT. Merpati Nusantara Airlines Anniversary

Celebration

Venue : Surabaya – Bali – Jakarta

Date : September, 6th 2011

This is a gathering program between PT. MNA internal

stakeholders, media and external stakeholders (customers).

There will be hospitality activity and launching of the

company‟s new Company Profile and Corporate Data. After a

little hospitality, the representations of media, shareholders,

Government and customers will be allowed to experience

flight by MA-60, the new aircrafts of PT. MNA, in route

Surabaya – Bali, and then relax for a while to enjoy the

beautifull attraction of Bali and then re-experience flight by

MA-60 in route Bali – Jakarta. This event is held to improve

the image of the company, especially its aircraft (MA-60),

after a couple of accidents involving the aircraft.

c. Program : One to One (Personal) Relations

Venue : Jakarta

Date : Unscheduled

This program has been done by PR Division to improve

internal media of PT. MNA and would be better done to keep

maintaining good relations between company and certain

journalists who often make articles or news about PT. MNA.

It can be held in the office of PT. MNA or outside (restaurant

or café or any proper places). This program is especially held

to make sure those journalists to publish, only, the „good

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From explanation in previous chapters, the writer concludes two

important things in common. First about Public Relations Division of PT.

Merpati Nusantara Airlines (MNA) (Persero), it has buried potential to

help improving PT. MNA’s image, but there is still lack of maintaining the

media relations. The lack causes unfavorable relations with media which

make media publish bad issues about the company. The media relations of

PR Division in PT. MNA can be re-built step by step, because their

existing media relations have been enough to establish communication

between the company and media.

Second, media relations seem to be important to re-arouse people’s

trust to the company, so other than their existing media relations, they

have to expand the programs to become intensed relations with media.

Besides that, the management of PT. MNA must be a solid team to face all

kinds of problem in the future so that those problems can be solved easily.

The media relations plan that the writer makes is only a description about

what the company, or especially PR Division better do in the next time.

PR Division will be better to arrange a structured plan about the programs

they want to conduct in the future. This plan can help out PR Division to

decide which program that has long-term purpose and short-term purpose,

so PR Division can also decide which programs that urges to be conducted

sooner. This communication plan is not only working for building media

relations, but also can be used to plan other programs.

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B. Suggestions

1. For Management of PT. Merpati Nusantara Airlines (Persero)

The writer suggests that PT. MNA can give trust to PR

Division to do its job and give supports to PR Officers’ plans and

programs.

2. For Public Relations Division in PT. Merpati Nusantara Airlines

(Persero)

The writer suggests that PR officers have to dig in more

potential supports of the company to be showed off to the public in

PR ways, so the company can build its good image in public’s