ABSTRACT
Pendidikan sangat berperan penting dalam meningkatkan kualitas kehidupan manusia. Di Indonesia, terdapat beberapa daerah terpencil yang memiliki kualitas pendidikan rendah. Hal ini disebabkan oleh banyak faktor, diantaranya adalah kurangnya kesadaran masyarakat di daerah tersebut akan pentingnya pendidikan.
Dalam Tugas Akhir ini, saya menganalisis dua buah poster kampanye pendidikan yang dikeluarkan oleh Lembaga Pengembangan Masyarakat Amungme dan Kamoro (LPMAK) di Papua. Guna melakukan analisis, saya menggunakan pendekatan Semiotika untuk membahas bagaimana poster LPMAK mengkomunikasikan konsep melalui tanda visual maupun verbal kepada pembaca. Saya pun menganalisis bagaimana pendidikan di Papua direpresentasikan dalam kedua poster tersebut.
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APPENDIX
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Communication is the most important tool to transfer information, as it is
“the activity or process of expressing ideas and feelings or of giving people
information” (Hornby 257). In this case, people try to gain understanding of the information shared among them. In order that communication can happen, the media of transmitting information is needed. One of the most important media for communication is language.
Language is “a way of expressing ideas and feelings using movements, symbols and sound” (Hornby 752). Language becomes a specific medium to produce meanings. Commonly, language describes the ideas in mind, feelings or experiences through words. However, there are many ways for people to express their ideas, such as through posters, covers (novels, magazines, and story books), pamphlets, advertisements, and et cetera.
In linguistics, the ways people express their ideas are considered signs. Signs are studied in Semiotics, which is a study that concerns with “everything
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that can be found everywhere (Chandler 2). Chandler states, “in the Semiotic sense, a sign takes the form of words, images, sounds, gestures, and objects” (2).
Thus, anything can be taken as a sign as long as it “stands for something else”
(Chandler 2). I focus on Saussure’s theory of Semiotics to analyze the data in this thesis. The theory will be explained further in the next chapter.
I am interested in analyzing posters as I believe that a poster is one of the creative ways of its makers to show their intention, feelings, or ideas. Posters consist of many diverse images or signs which create a representation about something. In a poster, there are not only images but also taglines. Both the tagline and images are crucial in the production of meaning.
In this paper I would like to analyze the posters of a foundation that focuses its attention on education in Papua. The topic that I am going to discuss in this paper is Representation of Education in Papua in LPMAK Posters. I am interested in taking the topic as I think education plays an important role in the world. Everything starts from education. People are educated to read, to write, to do things and to invent great things. Education is very important for all people. Without education, a person will not be able to change the world. Besides, a
person’s life quality is also determined by his or her education.
As mentioned before, the poster to analyze is made by LPMAK. LPMAK stands for Lembaga Pengembangan Masyarakat Amungme dan Kamoro. It is a non-profit organization which manages the fund partnership of PT Freeport Indonesia (PTFI) and has the major role in the development in Mimika regency
especially for the seven tribes’ society in Papua (bintangpapua).
PTFI has concern for the people because as a company which has been working on Mimika land, it has the moral obligation to protect the local communities which have the rights of the wealthy areas being used for the company activities (lpmak). The very specific concerns of LPMAK are to fulfill the people of Mimika’s basic needs, such as basic education, health and the economic condition (bintangpapua). LPMAK focuses on two tribes, Amungme and Kamoro because there are so many uneducated people in both Amungme and Kamoro and the two tribes are not really paid attention to by the government. The people there do not care about school, even from the early education (makur).
In addition, I choose two LPMAK posters to be the source of my data because I want to know how a foundation which puts its concerns on Papua creates a representation of the condition in Papua through the posters. Besides, the language used in the tagline of the posters is Indonesian. In this case, the tagline would be easier for me to understand and analyze, as Indonesian is my mother tongue.
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know the reality about something. The readers can also acknowledge how a poster can be a medium of representation.
Word count: 809
1.2 Statement of the Problem
1. What are the signifiers and signified of the posters? 2. What is the sign system of the posters?
3. How is education in Papua represented in the posters?
1.3 Purpose of the Study
1. To find out the signifier and signified in the posters. 2. To find out the sign system of the posters.
3. To find out how education in Papua is represented in the posters.
1.4 Methods of Research
1.5 Organization of the Thesis
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CHAPTER FOUR
CONCLUSION
After analyzing the two data in the previous chapter, I come to the conclusion that LPMAK’s main concern for education is basically to the
elementary education in Papua. As I have discussed in the background of the study, there are many uneducated people live in Papua, especially in the Amungme and Kamoro regions. Only few of them care about getting education because there is a lack of teachers and there are parents who do not send their children to school because they need the children to help them work. Thus I can say that through the two posters, LPMAK is trying to call Papuans children to get education, especially the elementary education. That is why there are two concepts, education and calling, portrayed in both posters.
The concept of calling is also found in both posters. In the first poster, there are verbal signifiers, the words MEMANGGILMU and AYO. While in the second poster there is no specific word that shows a call. Turning to the visual signifiers, the concept of calling in the first poster is shown by the body language and facial expression of the two girls in the poster. Similar to the first poster, the concept of calling in the second poster is also signified by the facial expression and body language of the boy portrayed in the poster.
After doing the analysis, I think the concept of calling is clearer in the first poster than in the second poster. In the first poster, the tagline AYO SEKOLAH speaks clearly about request to go to school. Thus, I am of the opinion that the first poster focuses more on calling than the second poster. However, concerning the concept of education, I think the second poster portrays the concept clearer because all the signifiers, such as the tagline, the model and the background are all related to education and school.
Comparing the first and the second poster, I can say that in both posters, the verbal and visual signifiers work together to communicate the concept of education and calling. What I find interesting is that even though the verbal and visual signifiers of the two posters are different, they can convey the same concepts. I believe this is so because the posters represent the mission of LPMAK, which is to call Papuan children to go to school and get educated.
30 Maranatha Christian University posters which is calling Papuan children to go to school. Third, there is also a lack of facilities for the schools in Papua. In the first poster, this is shown through the portrayal of one the girls who goes to school wearing slippers. In the second poster, this condition is shown by the portrayal of the school building as the background of the poster.
In my opinion, the two posters also represent the condition that there is a lack of awareness of the Papuans about getting basic education. By having models wearing elementary school attributes such as uniforms and school cap, the poster show concerns for elementary education. Actually, the Indonesian government has set the role that elementary education is compulsory for school-age children. stereotype in portraying the condition of education in Papua.
By having such stereotype, people will think that just as the Blacks in general, the Papuans are lacking in resources so that it needs people’s care and attention so that they can have a better life.
For further research, I think this study can be a basis to give some ideas about how education in Papua is represented. Those interested in doing the same research can try to acquire more information about LPMAK. By having more information, the research can be made deeper and more critical. For those who want to make this research more global, they can try to find other sources in which Papuans are portrayed. From the sources, a bigger picture of how Papuans are portrayed in the media can be found out.
After doing a semiotic analysis, I become more aware that a poster can speak more than just what the verbal text or visual shows. I also understand more that when doing a semiotic analysis, one needs to be open for information even from the disciplines outside linguistics. In my analysis, knowledge about the condition in Papua is significant to help me find out about how education in Papua is represented in the poster. Other researcher doing semiotic analysis also will need some other theories which can be about psychology, advertising, economy, and other fields of knowledge to make their analysis thorough.
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