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BOOK Roos KA, Sri S, Ade K, Aris D Gap analysis of the wood chapter 2

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8 | A Case Study of Central Java and Yogyakarta

Chapter II. Research Objectives and Methodology

2.1 Research Objectives

The objectives of this study are to better understand the

activities, actors, and interactions among actors in intervention

for SME upgrading. The value chain model identifies constraints

and opportunities for intervention. The objectives are as follows:

1) To provide a detailed model of production & export value

chains in the furniture sector.

2) To analyze the interaction options provided in the market

by different stakeholders and organizations.

3) To provide detailed information about the typical business

services required by the producers and exporters within the

value chain.

4) To provide proposals for Point of Interventions (POI) within

the pilot project.

2.2 Methodology

The research strategy utilized to reach those objectives is

through a value chain approach. In this analysis, we identify

the function, actors, and interactions between actors. We also

elaborate upon the constraints and opportunities to overcome the

problems.

(1) Data collection

Information was collected from multiple sources,

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GAP ANALYSIS OF THE WOOD FURNITURE VALUE CHAIN | 9

retailers, associations, and service providers. The research areas

were Semarang, Jepara, Solo (Sukoharjo and Klaten), and

Yogya. This research also collected secondary data via the

Internet.

(2) Intervention priority

Based on our findings, we provide a map of previously

identified constraints and opportunities, and also elaborate

interventions. Therefore, we started by identifying all possible

interventions for each issue. To prioritize, we selected by

scoring (5 points) every possible intervention based on “rule of

thumb” from three dimensions (see Figure 6): (a) the degree of

easiness of the intervention implemented; (b) the impacts or

benefits from the interventions when implemented; (c) the cost

for the implementation

Gambar

Figure 6: Rule of thumb to rank the intervention

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He positioned his company as “custo mized to buyer needs”, using certified recycled wood to produce clean products (sustainable products).. Based on