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Strategic Accounting

Issues in Multinational

Corporations

PROGRAM STUDI AKUNTANSI

EBA 604

(2)

Strategic Accounting Issues in

Multinational Corporations

Chapter Topics

Accounting and the formulation of multinational

business strategy.

Multinational capital budgeting.

Accounting and the implementation of

multinational business strategy.

Performance evaluation systems in a

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Strategic Accounting Issues in

Multinational Corporations

Learning Objectives

1. Explain the role played by accounting in

formulating multinational business strategy.

2. Demonstrate and understanding of multinational capital budgeting.

3. Describe the factors that infuence strategy implementation within a multinational

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Strategic Accounting Issues in

Multinational Corporations

Learning Objectives

4. Discuss the role of accounting in implementing multinational business strategy.

5. Identify the issues involved in the design and implementation of an efective performance evaluation system within a multinational

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Strategy

Strategies are large scale plans that refect the

desired direction of the company.

Strategy formulation involves determining

organizational goals and strategies to achieve those goals.

Strategy implementation involves managerial

eforts to infuence employees to attain organizational goals.

Managerial infuence is also referred to as

management control.

(6)

Accounting and Strategy

Formulation

Information is a key ingredient in the strategy

formulation process providing information about both internal and external factors.

This involves analysis of customer, market, and

competitor information, risk assessment.

It also includes fnancial expressions of frm

strategy and preparation of budgets.

Capital budgeting is an important part of strategy

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Accounting and Strategy

Formulation

Budgeting

Budgeting is the primary use of accounting

information in strategy formulation.

Budgeting assists in strategy formulation by

providing managers with information about short-term and long-short-term planning responsibilities.

Budgeting also provides expectations against

(8)

Capital Budgeting

Overview

The fundamental concepts of capital budgeting

are the same in either a domestic or international context.

Large, long-term investments are referred to as

capital investments.

Capital budgeting is a key activity in selecting

capital investments.

Capital budgeting involves three steps: project

(9)

Capital Budgeting

Steps in capital budgeting

Project identifcation and defnition provides a

clear basis for understanding the project and predicting the associated cash fows.

Evaluation and selection involves identifying cash

fows and then using one or more of the capital budgeting methods to evaluate the project.

Monitoring and review involves updating the

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Capital Budgeting

Capital budgeting techniques

Payback period.

Return on investment.Net present value.

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Capital Budgeting

Payback period

Represents the length of time it takes to recoup

the initial investment.

Equal to the initial investment amount divided by

the annual after-tax cash fows.

The project will be accepted if the payback period

does not exceed a predetermined length.

The primary weaknesses of this method are that

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Capital Budgeting

Return on investment

Represents an average annual return on the

initial investment.

Equal to the average annual net income divided

by the initial investment.

The project will be accepted if the return on

investment exceeds a predetermined rate.

The primary weaknesses of this method are that

it ignores the time value of money, and it ignores possible cash outlays subsequent to initial

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Capital Budgeting

Net present value

Equal to the present value of net future cash

fows less the initial investment.

Requires the estimate of minimum rate of return

to be used as the discount rate.

The project will be accepted if the net present

value is equal to or greater than zero.

The primary weaknesses of this method are that

(14)

Capital Budgeting

Internal rate of return

Represents the discount rate that results in a net

present value of zero.

It is equal to the discount rate that causes the net

present value of future cash fows to equal the initial investment.

The project will be accepted if the IRR is greater

than the companies desired rate of return (hurdle rate).

The primary weaknesses of this method are that

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Multinational Capital Budgeting

Capital budgeting in an international context is

complicated by several factors.

These factors relate primarily to the risk

associated with future cash fows.

These risks are generally categorized as political

risk, economic risk, and fnancial risk.

Taxes, import duties, dividend restrictions, and

(16)

Multinational Capital Budgeting

Political Risk

This refers to the likelihood that political events

will impact cash fows.

Nationalization and expropriation of assets is an

extreme type form of political event.

Political risk is also associated with changes in

foreign exchange controls, repatriation restrictions, tax rules, and labor laws.

This risk can vary signifcantly from one country

(17)

Multinational Capital Budgeting

Economic Risk

This refers to the likelihood that changes in the

host country economy will impact cash fows.

Infation is the most signifcant of economic risks.Infation afects the ability of the local population

to purchase goods and also impacts the overall cost structure of a business.

There are also costs associated with manager

(18)

Multinational Capital Budgeting

Financial Risk

This refers to the likelihood that changes currency

values, interest rates and other fnancial factors will impact cash fows.

Foreign exchange risk is also a component of

fnancial risk.

Whether to evaluate the project based on host

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Strategy Implementation

Management control

The management control system is the primary

mechanism for implementing and evaluating the efectiveness of strategy.

Accounting is involved in management control

primarily through its role in operating budgets and performance evaluation.

Operating budgets provide a link between

strategy and performance.

A number of organizational and cultural factors

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Strategy Implementation

Factors afecting strategy

implementation

Organizational structure afects strategy

implementation.

Diferent forms of organizational structures

include: ethnocentric, polycentric, and geocentric.

Ethnocentric frms use an approach that assumes

that the cultural background of the frm is universal.

Polycentric frms consider the culture of the host

(21)

Strategy Implementation

Factors afecting strategy

implementation

Geocentric frms often consist of units that play

very distinct roles. These roles include: global innovator, integrated player, implementer, and local innovator.

Levels of control and delegation are factors that

infuence management control system type.

One major type of management control system is

bureaucratic control which employs a signifcant amount of structure.

(22)

Performance Evaluation

Major aspects of performance

evaluation

The measure or measures of performance.

Classifcation of the foreign operation as cost,

proft or investment center.

Joint or separate evaluation of the foreign

operation and the manager of the operation.

(23)

Performance Evaluation

Performance evaluation measures

Financial measures are based directly on fnancial

statement data.

Examples include net proft, return on investment

and comparison of budgeted to actual proft.

Nonfnancial measures are based on data not

obtained directly from fnancial statements.

Examples include market share, relationship with

(24)

Performance Evaluation

Performance evaluation – Balanced

scorecard

This approach gives “balanced” consideration to

both fnancial and nonfnancial measures.

It considers the perspectives of four stakeholder

groups.

Shareholder’s perspectives are considered by

fnancial performance measures.

The internal business perspective is refected in

business process measures.

(25)

Performance Evaluation

Responsibility centers

The idea of responsibility centers is to identify the

activities that individual units perform and for which they should be held accountable.

Cost centers are responsible for producing output

using a certain amount of resources.

Proft centers are responsible for costs and

revenues.

Investment centers have the responsibilities of a

proft center plus responsibility for investment decisions.

(26)

Performance Evaluation

Separating managerial and unit

performance

In an international context a number of factors

exist that cause a disconnect between manager performance and unit performance.

These factors that the manager cannot control

are known as uncontrollable items.

Responsibility accounting implies that managers

should not be held accountable for uncontrollable items.

Uncontrollable items include those controlled by

(27)

Performance Evaluation

Choice of currency in measuring proft

Proft can be measured in either the local

currency or parent currency.

Local currency is appropriate if the subsidiary is

not expected to pay parent currency dividends.

Otherwise, parent currency is appropriate.

When parent currency is used, the company also

must choose a translation method.

Further, a decision must be made about whether

(28)

Performance Evaluation

Translation to parent currency

Since the translation is for internal purposes,

fnancial accounting standards need not be followed.

Likewise, the inclusion of the translation

adjustment in the proft measure is based on

internal needs rather than accounting standards.

One factor in this decision is whether the

adjustment refects the impact of exchange rates on parent currency cash fows.

A second factor whether the local manager has

(29)

Performance Evaluation

Choice of currency in operational

budgeting

Operational budgets often include

budget-to-actual comparisons.

The international context adds an element of

complexity due to exchange rate fuctuations.

Exchange rates may change during the period

between making the budget and recording profts.

The three available exchange rates are: actual at

(30)

Performance Evaluation

Budget and actual rate combinations

Lessard and Lorange (1977) illustrated fve

budget and actual exchange rate combinations.

Three combinations involve using the same

exchange rate for both budget and actual translations.

A fourth combination translates the budget at the

actual rate at the time of budget and translates actual results using the actual rate at the end of period.

A ffth combination translates the budget using a

(31)

Performance Evaluation

Implementing performance evaluation

The success of a performance evaluation system

depends on a number of factors. These include:

Integration of the system with the overall business

strategy.

Feedback of actual results and revision of budget.Comprehensiveness of the set of performance

measures.

Organizational buy-in.

Reasonableness of budgeted measures.

(32)

Performance Evaluation

Cultural considerations in management

control

One of the objectives of a management control

system is to infuence human behavior.

People in diferent cultures will react diferently to

aspects of management control systems.

Japan is a more collectivist than the United

States.

Management control mechanisms designed in the

(33)

SEKIAN

DAN

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