Strategic Accounting
Issues in Multinational
Corporations
PROGRAM STUDI AKUNTANSI
EBA 604
Strategic Accounting Issues in
Multinational Corporations
Chapter Topics
• Accounting and the formulation of multinational
business strategy.
• Multinational capital budgeting.
• Accounting and the implementation of
multinational business strategy.
• Performance evaluation systems in a
Strategic Accounting Issues in
Multinational Corporations
Learning Objectives
1. Explain the role played by accounting in
formulating multinational business strategy.
2. Demonstrate and understanding of multinational capital budgeting.
3. Describe the factors that infuence strategy implementation within a multinational
Strategic Accounting Issues in
Multinational Corporations
Learning Objectives
4. Discuss the role of accounting in implementing multinational business strategy.
5. Identify the issues involved in the design and implementation of an efective performance evaluation system within a multinational
Strategy
• Strategies are large scale plans that refect the
desired direction of the company.
• Strategy formulation involves determining
organizational goals and strategies to achieve those goals.
• Strategy implementation involves managerial
eforts to infuence employees to attain organizational goals.
• Managerial infuence is also referred to as
management control.
Accounting and Strategy
Formulation
• Information is a key ingredient in the strategy
formulation process providing information about both internal and external factors.
• This involves analysis of customer, market, and
competitor information, risk assessment.
• It also includes fnancial expressions of frm
strategy and preparation of budgets.
• Capital budgeting is an important part of strategy
Accounting and Strategy
Formulation
Budgeting
• Budgeting is the primary use of accounting
information in strategy formulation.
• Budgeting assists in strategy formulation by
providing managers with information about short-term and long-short-term planning responsibilities.
• Budgeting also provides expectations against
Capital Budgeting
Overview
• The fundamental concepts of capital budgeting
are the same in either a domestic or international context.
• Large, long-term investments are referred to as
capital investments.
• Capital budgeting is a key activity in selecting
capital investments.
• Capital budgeting involves three steps: project
Capital Budgeting
Steps in capital budgeting
• Project identifcation and defnition provides a
clear basis for understanding the project and predicting the associated cash fows.
• Evaluation and selection involves identifying cash
fows and then using one or more of the capital budgeting methods to evaluate the project.
• Monitoring and review involves updating the
Capital Budgeting
Capital budgeting techniques
• Payback period.
• Return on investment. • Net present value.
Capital Budgeting
Payback period
• Represents the length of time it takes to recoup
the initial investment.
• Equal to the initial investment amount divided by
the annual after-tax cash fows.
• The project will be accepted if the payback period
does not exceed a predetermined length.
• The primary weaknesses of this method are that
Capital Budgeting
Return on investment
• Represents an average annual return on the
initial investment.
• Equal to the average annual net income divided
by the initial investment.
• The project will be accepted if the return on
investment exceeds a predetermined rate.
• The primary weaknesses of this method are that
it ignores the time value of money, and it ignores possible cash outlays subsequent to initial
Capital Budgeting
Net present value
• Equal to the present value of net future cash
fows less the initial investment.
• Requires the estimate of minimum rate of return
to be used as the discount rate.
• The project will be accepted if the net present
value is equal to or greater than zero.
• The primary weaknesses of this method are that
Capital Budgeting
Internal rate of return
• Represents the discount rate that results in a net
present value of zero.
• It is equal to the discount rate that causes the net
present value of future cash fows to equal the initial investment.
• The project will be accepted if the IRR is greater
than the companies desired rate of return (hurdle rate).
• The primary weaknesses of this method are that
Multinational Capital Budgeting
• Capital budgeting in an international context is
complicated by several factors.
• These factors relate primarily to the risk
associated with future cash fows.
• These risks are generally categorized as political
risk, economic risk, and fnancial risk.
• Taxes, import duties, dividend restrictions, and
Multinational Capital Budgeting
Political Risk
• This refers to the likelihood that political events
will impact cash fows.
• Nationalization and expropriation of assets is an
extreme type form of political event.
• Political risk is also associated with changes in
foreign exchange controls, repatriation restrictions, tax rules, and labor laws.
• This risk can vary signifcantly from one country
Multinational Capital Budgeting
Economic Risk
• This refers to the likelihood that changes in the
host country economy will impact cash fows.
• Infation is the most signifcant of economic risks. • Infation afects the ability of the local population
to purchase goods and also impacts the overall cost structure of a business.
• There are also costs associated with manager
Multinational Capital Budgeting
Financial Risk
• This refers to the likelihood that changes currency
values, interest rates and other fnancial factors will impact cash fows.
• Foreign exchange risk is also a component of
fnancial risk.
• Whether to evaluate the project based on host
Strategy Implementation
Management control
• The management control system is the primary
mechanism for implementing and evaluating the efectiveness of strategy.
• Accounting is involved in management control
primarily through its role in operating budgets and performance evaluation.
• Operating budgets provide a link between
strategy and performance.
• A number of organizational and cultural factors
Strategy Implementation
Factors afecting strategy
implementation
• Organizational structure afects strategy
implementation.
• Diferent forms of organizational structures
include: ethnocentric, polycentric, and geocentric.
• Ethnocentric frms use an approach that assumes
that the cultural background of the frm is universal.
• Polycentric frms consider the culture of the host
Strategy Implementation
Factors afecting strategy
implementation
• Geocentric frms often consist of units that play
very distinct roles. These roles include: global innovator, integrated player, implementer, and local innovator.
• Levels of control and delegation are factors that
infuence management control system type.
• One major type of management control system is
bureaucratic control which employs a signifcant amount of structure.
Performance Evaluation
Major aspects of performance
evaluation
• The measure or measures of performance.
• Classifcation of the foreign operation as cost,
proft or investment center.
• Joint or separate evaluation of the foreign
operation and the manager of the operation.
Performance Evaluation
Performance evaluation measures
• Financial measures are based directly on fnancial
statement data.
• Examples include net proft, return on investment
and comparison of budgeted to actual proft.
• Nonfnancial measures are based on data not
obtained directly from fnancial statements.
• Examples include market share, relationship with
Performance Evaluation
Performance evaluation – Balanced
scorecard
• This approach gives “balanced” consideration to
both fnancial and nonfnancial measures.
• It considers the perspectives of four stakeholder
groups.
• Shareholder’s perspectives are considered by
fnancial performance measures.
• The internal business perspective is refected in
business process measures.
Performance Evaluation
Responsibility centers
• The idea of responsibility centers is to identify the
activities that individual units perform and for which they should be held accountable.
• Cost centers are responsible for producing output
using a certain amount of resources.
• Proft centers are responsible for costs and
revenues.
• Investment centers have the responsibilities of a
proft center plus responsibility for investment decisions.
Performance Evaluation
Separating managerial and unit
performance
• In an international context a number of factors
exist that cause a disconnect between manager performance and unit performance.
• These factors that the manager cannot control
are known as uncontrollable items.
• Responsibility accounting implies that managers
should not be held accountable for uncontrollable items.
• Uncontrollable items include those controlled by
Performance Evaluation
Choice of currency in measuring proft
• Proft can be measured in either the local
currency or parent currency.
• Local currency is appropriate if the subsidiary is
not expected to pay parent currency dividends.
• Otherwise, parent currency is appropriate.
• When parent currency is used, the company also
must choose a translation method.
• Further, a decision must be made about whether
Performance Evaluation
Translation to parent currency
• Since the translation is for internal purposes,
fnancial accounting standards need not be followed.
• Likewise, the inclusion of the translation
adjustment in the proft measure is based on
internal needs rather than accounting standards.
• One factor in this decision is whether the
adjustment refects the impact of exchange rates on parent currency cash fows.
• A second factor whether the local manager has
Performance Evaluation
Choice of currency in operational
budgeting
• Operational budgets often include
budget-to-actual comparisons.
• The international context adds an element of
complexity due to exchange rate fuctuations.
• Exchange rates may change during the period
between making the budget and recording profts.
• The three available exchange rates are: actual at
Performance Evaluation
Budget and actual rate combinations
• Lessard and Lorange (1977) illustrated fve
budget and actual exchange rate combinations.
• Three combinations involve using the same
exchange rate for both budget and actual translations.
• A fourth combination translates the budget at the
actual rate at the time of budget and translates actual results using the actual rate at the end of period.
• A ffth combination translates the budget using a
Performance Evaluation
Implementing performance evaluation
• The success of a performance evaluation system
depends on a number of factors. These include:
– Integration of the system with the overall business
strategy.
– Feedback of actual results and revision of budget. – Comprehensiveness of the set of performance
measures.
– Organizational buy-in.
– Reasonableness of budgeted measures.
Performance Evaluation
Cultural considerations in management
control
• One of the objectives of a management control
system is to infuence human behavior.
• People in diferent cultures will react diferently to
aspects of management control systems.
• Japan is a more collectivist than the United
States.
• Management control mechanisms designed in the