SOURCE. Mr. Alex Kumara (Founder and former Vice President Director TRANS TV).

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SOURCE

 Mr. Alex Kumara (Founder and former Vice President Director TRANS TV).

 Mrs. Atiek Nur Wahyuni (Founder and former Sales and Marketing Director TRANS TV, Vice President Director TRANS 7).

 Mr. Dian Hendrajaya (Former Marketing Services Manager TRANS TV).

 Mr. Edi Sunaryo (Former Traffic Manager TRANS TV).

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REFERENCES

Wheelen, T.L. and J.D. Hunger (2006), Strategic Management and Business Policy,10thEdition,Pearson Prentice Hall

Thompson, Jr., A.A. and A.J. Strickland III (1996), Strategic Management Concept & Cases, 9th Edition,Times Mirror Higher Education Group.

Kotler, P. and G. Armstrong (2004), Principles of Marketing, 10th Edition, Pearson Prentice Hall.

Kapp, D. E. (2000),the Brand Mindset,McGraw-Hill.

Gale, B. T. and R.C. Wood (1994),Managing Customer Value: Creating Quality and Service that Customers Can See,Free Press.

Ettenson, R. and J. Knowles (2006), MIT Sloan Management Review,

Merging the Brands and Branding the Merger,47:39-49.

Lee, C. C. and J. Yang, (2000), The Journal of Management Development,Knowledge Value Chain,19:783-793.

McLarty, R. (2005), Strategic Change, The Essential of Value Chain Implementation in Small and Medium Sized Enterprise, 14:45-58.

AGB Nielsen Media Research (2006), TAM (Television Audience Measurement) Glossary, December, 2:1-117.

AGB Nielsen Media Research (2006), Perubahan SES di 2006, January, III: 1-2.

AGB Nielsen Media Research (2006), Additional Criteria for SES A, September, XXV: 1-2.

AGB Nielsen Media Research (2007), AGB Nielsen Media Research Q1 (Jan – Mar) 2007 Review; limited published to subscribers only.

AGB Nielsen Media Research (2007), Indonesia – General Television Overview Q1: TV Penetration / Viewers Composition; limited published to subscribers only.

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AGB Nielsen Media Research (2007), advertising Performance: Q1 2007 Performance; limited published to subscribers only.

Kumara, Alex (June 10th 2007), Bangkok: TV BROADCASTER WORKSHOP; unpublished document.

UU no. 32 tahun 2002 tentang penyiaran, Bagian Kedelapan, Pasal 46, Butir 8 dan 9.

TRANS TV, n.d,. Today Special & about us, retrieved on July 25th, 2007 from

http://www.transtv.co.id/tendean/default/about_us.asp?status=tod ayspecial&aboutus=oke

TRANS TV, n.d., Data Coverage Area, retrieved on July 25th, 2007 from

http://www.transtv.co.id/tendean/marketing/default.asp?menu=9

TRANS 7, n.d., Profil Perusahaan ; Program TRANS 7, retrieved on July 25th, 2007 from www.trans7.co.id

RCTI, n.d., Profil Perusahaan, retrieved on July 25th, 2007 from

http://www.rcti.tv/aboutus/aboutus.php

RCTI, n.d., Visi Misi, retrieved on July 25th, 2007 from

http://www.rcti.tv/aboutus/about_visimisi.php

IVM, n.d., Company Profile, retrieved on July 25th, 2007 from

http://www.indosiar.com/v6/profile.htm

TPI, n.d., Profile: Latar Belakang, Visi & Misi, Award, retrieved on July 25th, 2007 from http://www.tpi.tv/profile.html

Lativi, n.d., Lahirnya Lativi, retrieved on July 25th, 2007 from

http://www.lativi.com/v3/default.aspx#

Global TV, n.d., About Global TV, retrieved on July 25th, 2007 from

http://www.globaltv.co.id/index.php?menu=about&globaltv=496 13d4f76a3b97d2bfcad402faf2d04

Metro TV, n.d., Vision & Mission; History of Metro TV, retrieved on July 25th, 2007 form http://www.metrotvnews.com/

STAR ANTV, n.d., Profil Wajah Baru ANTV, retrieved on July 25th, 2007 fromhttp://www.an.tv/

SCTV, n.d., Visi & Misi, retrieved on July 25th, 2007 from

www.sctv.co.id/visimisi

SCTV, n.d., about us: Company Profile, retrieved on July 25th, 2007 from

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Appendix A

Top 20 Categories Advertised in All TV Station in 1995

113,336 84,981 55,718 51,398 49,370 48,227 45,660 43,896 34,905 32,026 30,347 30,237 29,823 28,649 28,460 28,437 28,303 27,303 26,710 26,224

HAIR CARE PRODUCTS ANALGESICS, HEADACHE REMEDIES CONFECTIONARY - CANDY, CHEWING GUMS MEDIA, AD AGENCY, PRODUCTION HOUSE CLOVE CIGARETTES MEDIA SHOPPING CORPORATE ADS, SOCIAL SERVICES TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH VITAMIN, TONIC, ESSENCES, SUPPLEMENTS BANKING,FINANCIAL INSTITUTION,LEASING COUGH MEDICINES LAUNDRY CLEANSER & CARE, FABRIC SOFT' HEALTH DRINK TOILET SOAP, LIQUID SOAP PRIVATE VEHICLES GOVERNMENT, POLITIC ORGANIZATION WHITE CIGARETTES SNACKS, BISCUITS, COOKIES, CAKES AUDIO-VISUAL EQUIPMENTS COMMUNICATION EQUIPMENT, SERVICES

1995, all TV station, by published rate card only, excluding Non-Commercial Ads, in Rp ‘000,000

Top 20 categories advertised in all TV station in 1995

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Appendix B

Top 20 Categories Advertised in All TV Station in 1996

112,804 83,827 78,567 65,869 61,924 59,057 55,451 51,330 51,297 50,786 47,910 47,102 45,352 45,063 42,806 42,467 41,451 41,174 37,781 37,740

HAIR CARE PRODUCTS ANALGESICS, HEADACHE REMEDIES MEDIA SHOPPING TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH TOILET SOAP, LIQUID SOAP HEALTH DRINK CONFECTIONARY - CANDY, CHEW ING GUMS CLOVE CIGARETTES LAUNDRY CLEANSER & CARE, FABRIC SOFT' FACIAL CLEANSER LOTION INSTANT FOOD, INSTANT NOODLES CORPORATE ADS, SOCIAL SERVICES VITAMIN, TONIC, ESSENCES, SUPPLEMENTS COMMUNICATION EQUIPMENT, SERVICES W HITE CIGARETTES SNACKS, BISCUITS, COOKIES, CAKES AUDIO EQUIPMENTS, SYSTEM, SUPPLIES OTHER MEDICAL/PHARMACEUTICAL PRODUCTS TRADITIONAL MEDICINE COUGH MEDICINES

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Appendix C

Top 20 Categories Advertised in All TV Station in 1997

145,549 99,535 88,287 87,256 82,977 77,693 75,591 70,771 63,625 60,168 56,357 52,968 51,771 50,022 49,599 49,499 48,743 47,374 46,300 44,733

HAIR CARE PRODUCTS CLOVE CIGARETTES ANALGESICS, HEADACHE REMEDIES TOILET SOAP, LIQUID SOAP VITAMIN, TONIC, ESSENCES, SUPPLEMENTS LAUNDRY CLEANSER & CARE, FABRIC SOFT' TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH COMMUNICATION EQUIPMENT, SERVICES AUDIO EQUIPMENTS, SYSTEM, SUPPLIES BANKING,FINANCIAL INSTITUTION,LEASING INSTANT FOOD, INSTANT NOODLES CONFECTIONARY - CANDY, CHEW ING GUMS W HITE CIGARETTES FACIAL CLEANSER LOTION SNACKS, BISCUITS, COOKIES, CAKES HEALTH DRINK COUGH MEDICINES SHOES, SLIPPER, SHOCK, STOCKING MOTORCYCLES, SCOOTERS, BIKES MEDIA SHOPPING

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Appendix D

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Appendix E

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Appendix F

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Appendix G

Coverage Area TRANS TV

DATA COVERAGE AREA

Audio P.Out Tower

No Lokasi Ch

System (KW) Coverage Area (m) Start On Air 1 Jakarta 29 Nicam/Digital 80 - Jakarta 250 25-Oct-01

Joglo - Serang - Karawang - Bogor - Bekasi - Tangerang - Depok - Cikampek

2 Bandung 42 Nicam/Digital 10 - Kabupaten Bandung 85 25 0ct 2001

Panyandakan - Kodya Bandung

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138

3 Semarang 29 Nicam/Digital 20 - Kabupaten Semarang 125 24 Nop 2001

Bukit Gombel - Kodya Semarang

- Kabupaten Pekalongan - Kodya Pekalongan - Kabupaten Kudus - Kabupaten Demak

4 Yogyakarta/Solo 24 Nicam/Digital 20 - Kabupaten Yogyakarta 100 30 Nop 2001

Patuk - Kabupaten Magelang

- Kodya Magelang - Kabupaten Bantul - Kabupaten G. Kidul - Kabupaten Sleman - Surakarta - Sragen - Karang Anyar - Wonogiri - Sukoharjo - Klaten - Boyolali

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5 Surabaya 22 Nicam/Digital 30 - Surabaya 200 15 Nop 2001

Sambi Sari - Bangkalan

- Mojokerto - Sidoarjo - Gresik - Lamongan - Kertosono

6 Medan 27 Nicam/Digital 20 - Kodya Medan 85 30 Nop 01

Sibolangit - Kodya Binjai

- Kodya Tebing Tinggi - Kabupaten Langkat - Kabupaten Deli Serdang

7 Makasar 45 Nicam/Digital 15 - Makasar 100 16 Mei 2003

Bonto maranu - Pangkajene

- Maros - Bantaeng - Takalar - Janeponto

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140

- Gowa - Bontosungo

8 Batam 45 Stereo 1 - Sekupang 100 12 Juni 2003

Sekupang - Batu Aji

- Nagoya - Nongsa - Batu Merah - Kabil - P. Sambu - P. Belakang Padang - P. Dangsi - P. Seraya - P. Bokur

9 Pekan Baru 24 Stereo 1 - Pekanbaru 60 30 April 2004

Bukit raya, - Bangkinang

Pekanbaru - Tebing tinggi

- Merbau - Pantai raja

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10 Manado 24 Stereo 1 - Manado 100 7 Mei 2004

Wanea - Tondano

- Bitung - P. Bunaken

11 Madiun 50 Nicam/Digital 5 - Kodya Madiun 100 7 Agustus 2004 Plaosan, Magetan - Kabupaten Madiun

- Kabupaten Magetan - Kabupaten Ngawi - Kabupaten Ponorogo - Plaosan

- Nganjuk

14 Banjarmasin 32 Stereo 1 - Banjarmasin 60 11 Mei 2005 - Martapura

- Anjirmuara - Sungai puntik - Gambut

16 Purwokerto 43 Nicam/Digital 10 - Purwokerto 100 28-Jan-05

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142 Banyumas - Banjarnegara - Kebumen - Cilacap - Karangpucung - Baturaden

17 Tegal 57 Nicam/Digital 10 - Tegal 100 2-Feb-05

Gantungan, - Pemalang Jatinegara - Brebes - Pekalongan - Karanganyar - Randudongkal - Margasari - Larangan

18 Malang 22 Stereo 1 - MALANG 60 12-Apr-05

Batu - BATU

- SINGOSARI - LAWANG - PURWODADI - KEPANJEN

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- PAKISAJI - WAGIR - LAWANG - BULULAWANG - GONDANGLEGI - PAKIS - TUMPANG - TAJINAN - KREBETWETAN - JABUNG - SUKOREJO 119 Lampung 26 Stereo 1 100 Kemiling 20 Mataram Stereo 1 100 21 Kupang Stereo 1 100

22 Jayapura Stereo 1 - Jayapura 75 23 Okt 2004

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144 - Wutong - Genyem 23 Balikpapan Stereo 1 100 24 Pontianak Stereo 1 80 25 Samarinda Stereo 1 80 26 Padang Stereo 1 80

27 Banda Aceh Stereo 1 80

28 Jambi Stereo 1 60

29 Kediri Stereo 1 60

30 Garut Stereo 2 60

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Appendix H

Perfromance TRANS TV

PERFORMANCE TRANS TV

Channel Share setelah muncul TRANS7 Date Week of TRANS TV 3 - 9 September 2006 week 0636 12,1 10 - 16 September 2006 week 0637 12,7 17 - 23 September 2006 week 0638 12,7 24 - 30 September 2006 week 0639 13,1 1 - 7 Oktober 2006 week 0640 14,1 8 - 14 Oktober 2006 week 0641 13,5 15 - 21 Oktober 2006 week 0642 14,0 22 - 28 Oktober 2006 week 0643 13,6

20 Okt - 4 Nov 2006 week 0644 14,0

5 - 11 Noveber 2006 week 0645 13,6

12 - 18 November 2006 week 0646 13,3

Q4 2006

19 - 25 November 2006 week 0647 13,7

16 Nov - 2 Desember 2006 week 0648 14,7

3 - 9 Desember 2006 week 0649 15,1

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146

17 - 23 Desember 2006 week 0651 15,7

24 - 30 Desember 2006 week 0652 16,6

31 Des - 6 Januari 2007 week 0701 16,3

7 - 13 Januari 2007 week 0702 14,8

14 - 20 Januari 2007 week 0703 15,2

21 - 27 Januari 2007 week 0704 15,5

28 Jan - 3 Februari 2007 week 0705 15,0

4 - 10 Februari 2007 week 0706 14,7

11 - 17 Februari 2007 week 0707 15,1

Q1 2007

18 - 24 Februari 2007 week 0708 14,7

25 Feb - 3 Maret 2007 week 0709 15,0

4 - 10 Maret 2007 week 0710 14,6 11 - 17 Maret 2007 week 0711 13,7 18 - 24 Maret 2007 week 0712 14,0 25 - 31 Maret 2007 week 0713 13,4 1 - 7 April 2007 week 0714 13,3 8 - 14 April 2007 week 0715 13,2 15 - 21 April 2007 week 0716 12,8 22 - 28 April 2007 week 0717 13,9

29 Apr - 5 Mei 2007 week 0718 13,8

6 - 12 Mei 2007 week 0719 13,8

13 - 19 Mei 2007 week 0720 14,1

Q2 2007

20 - 26 Mei 2007 week 0721 13,4

27 Mei - 2 Juni 2007 week 0722 13,4

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10 - 16 Juni 2007 week 0724 12,7 17 - 23 Juni 2007 week 0725 13,3 24 - 30 Juni 2007 week 0726 13 1 - 7 Juli 2007 week 0727 13 8 - 14 Juli 2007 week 0728 12,7 15 - 21 Juli 2007 --- ---22 - 28 Juli 2007 --- ---29 Jul - 4 Agustus 2007 --- ---5 - 11 Agustus 2007 ---

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