ABSTRAK
Sugeng Wakhyuddin, 210110110657, Jurusan Manajemen Komunikasi Fakultas Ilmu Komunikasi Kampus Bandung, Universitas Padjadjaran. Skripsi ini merupakan hasil penelitian yang berjudul “Hubungan antara terpaan iklan TVC Yamaha Mio GT versi “NOAH” di televisi dengan keputusan pembelian”. Pembimbing utama penelitian adalah Dr. Asep Suryana, M.Si. dengan pembimbing pendamping, Teddy K Wirakusumah, Drs., M.I.Kom.
Penelitian ini bertujuan untuk mengetahui sejauhmana hubungan antara terpaan iklan TVC Yamaha Mio GT versi “NOAH” di televisi dengan keputusan pembelian pada komunitas VR46 Vanguard Bandung. Metode yang digunakan dalam penelitian ini adalah metode korelasional parsial dengan teknik pengumpulan data melalui penyebaran angket, wawancara, observasi, dan studi kepustakaan. Jumlah sampel pada penelitian ini adalah 67 orang yang merupakan anggota komunitas VR46 Vanguard Bandung dengan dipilih dengan menggunakan teknik acak sederhana.
ABTRACT
Sugeng Wakhyuddin, 210110110657, Department of Management
Communication Faculty of Communication Sciences Majoring, University of
Padjadjaran Bandung. This thesis is the result of a study entitled " The
correlation between ad exposure TVC Yamaha Mio GT version of " NOAH " in
television with the purchase decision". First Counselor, Dr. Asep Suryana, M.Si.
and the second counselor is Teddy K Wirakusumah, Drs., M.I.Kom.
This study aimed to extent of correlation between ad exposure TVC
Yamaha Mio GT version of " NOAH " in television with the purchase decision a
community VR46 Vanguard Bandung. The method used in this research is
correlational partial methods with techniques of data collection through
dissemination of questionnaires, interviews, observation, and study of literature.
The number of samples in this study were 67 people who are VR46 Vanguard
Bandung community members which chosen by simple random sampling
technique.
This research results indicate that there is significant correlation between
ad exposure TVC Yamaha Mio GT version of " NOAH " in television with the
purchase decision a community VR46 Vanguard Bandung. The conclusion of this
research show that toad get the hook from the a community VR46 Vanguard
Bandung. The suggestion in this research from the author are Yamaha can be
more detailed and creative in conveying a message or information about the
product in the ad, both in terms of verbal or nonverbal messages and increase the
attractiveness of the ad TVC Yamaha Mio GT, story ideas, the credibility of a
model, the visual quality, as well as instrumental music ad important to create an
ad attractiveness.
