THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS
THESIS
Presented to
Muhammadiyah University of Surakarta
in Partial Fulfillment of the Requirements for Thesis Program
in English Department of Post Graduate Programs of Muhammadiyah University of Surakarta
Written by:
DENI MUSTOPA
NIM : S.200120017
MAGISTER OF LANGUAGE STUDY
POST GRADUATE PROGRAM
NOTE OF ADVISOR I
Agus Wijayanto, Ph.D
Lecturer of Language Study of Graduate Program Muhammadiyah University of Surakarta
Official Note on Deni Mustopa’s Thesis
Dear,
The Director of Graduate Program of Muhammadiyah University of Surakarta
Having read, examined, corrected, and necessarily revised towards the thesis of
Name : Deni Mustopa NIM : S200 120 017
Program : Magister of Language Study Focus on : English Language Study
Title : THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS I access that this thesis is approved to be examined by the board of the examiners in the Magister of Language Study of Muhammadiyah University of Surakarta.
Surakarta, January 20th, 2015 First Advisor,
NOTE OF ADVISOR II
Dr. Anam Sutopo, M.Hum
Lecturer of Language Study of Graduate Program Muhammadiyah University of Surakarta
Official Note on Deni Mustopa’s Thesis
Dear,
The Director of Graduate Program of Muhammadiyah University of Surakarta
Having read, examined, corrected, and necessarily revised towards the thesis of
Name : Deni Mustopa NIM : S200 120 017
Program : Magister of Language Study Focus on : English Language Study
Title : THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS
I access that this thesis is approved to be examined by the board of the examiners in the Magister of Language Study of Muhammadiyah University of Surakarta.
Surakarta, January 20th, 2015 Second Advisor,
PRONOUNCEMENT
This is to certify that I myself write this thesis resume, entitled “THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS”. It is not a plagiarism or made by others. Anything related the other’s work is written in quotation, the source of which is listed on the bibliography.
If then this pronouncement proves incorrect, I am ready to accept any academic
punishment, including the withdrawal or cancellation of my academic degree.
Surakarta, January 2015
MOTTO
Ali bin Abi Thalib RA
ِإ
َ ﻊَﻔَـﻧ ﺎ َ ﻣ ِل ْ ﻮَﻘْﻟا َ ﺮ ْ ـﻴ َﺧ ﱠن
Sesungguhnya sebaik-baik ucapan adalah yang bermanfaat.
DEDICATION
This thesis is dedicated to:
My beloved father, H. Yasib Muslim, S.Ag. Who has given me all of his love, life, time,
and everything to support and fulfill all of my need since I live so that I can study till the
high education and finish this thesis soon. His sacrifice makes me spirit to do everything.
His love and his praying w ake up me to do good thing. I cannot be strong like you
without my father’s love.
My sincerely advisors, Agus Wijayanto, Ph.D and Dr. Anam Sutopo, M. Hum a
great thanks I appreciate for all of your suggestions to make my thesis better.
For all of my lecturers who has given me all knowledge and guided me to have
many experiences in this education. May it be useful.
My Beloved Brother and his wife, Toha Nantra, S.Pd.i and Alfiah, S.Pd. who has
accompanied me and supported me doing my all duties. Thanks for your
praying, caring and affection. Thanks for your help and support me, so makes
me finish this thesis.
My close friends, in Ahmad Yazid Center NANO Training Provider, thanks for
ACKNOWLEDGEMENTS
Praise to Allah SWT the almighty, the merciful, and the most beneficial that has blessed
the researcher, so that he can finally finish in this thesis by the title “THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS”. Without His grace, the writer believes that this thesis cannot successfully finish on time. The writer also hopes that Allah SWT continually gives worthwhile
knowledge in this world and hereafter.
Peace and salutation always be given to the last prophet, Muhammad SAW, who has
guided us from the dark thing to the bright thing, so we can distinguish the wrong and the right
one by his religion brought from Allah, namely Islam religion that we love so much.
Besides that, the writer also believes that this thesis will not finish yet without any
support from several people, so because of their support, the writer can finish this thesis well
although the researcher has much difficulty. That is a way; it is necessary and natural if the
researcher would like to express his appreciation and thank so much to the following people:
1 Beloved father, H. Yasib Muslim, S. Ag, who has sacrificed his time and his strength in
looking after, educating, guiding, and in giving support mentally and physically to the writer
in order to become his best son, so that the researcher can finish this thesis smoothly. (May
Allah always bless us hereafter).
2 The director of Post Graduate Program of Muhammadiyah University, Prof. Dr. H.
Khudzaifah Dimyati, SH, M.Hum for giving the writer permission to write the thesis
3 Prof. Dr. Markamah, M.Hum, The Head of Graduate Program of the English Department
4 Agus Wijayanto, M. A, Ph.D his first consultant, for the guidance, support, patience and
5 . Dr. Anam Sutopo, M.Hum, His second consultant, for the guidance, support, patience and
time for the betterment of his thesis.
6 All the lecturers and all staffs of post Graduate program of Muhammadiyah University of
Surakarta.
7 My beloved brother and his wife, Toha Nantra, S.Pd.i and Alfiah, S.Pd, who always helps
and supports me to finish this study.
8 My nephew, Daffi Ahmad al Kayyis, who was born 04 januari 2011. Congratulation to life
in this world.
9 My Best Friends in Ahmad Yazid Center NANO Training Provider who always advise me
and give me opportunity to teach English in Pare - Kediri.
10 Thank you very much for direct or indirect helping and supporting from the greatest and
friendly people who always help the writer for success.
The writer realizes that this thesis still has faulty and mistake. Because of that, the writer
hopes to all of the readers in order to give some advices and critics to be better for further
researcher.
At last, the writer can only wish that the result of the study will be valuable and useful
especially for the writer and for all readers generally. Amin.
Surakarta, January 20th, 2015
ABSTRACT
Deni Mustopa. S200 120 017.THE ANALYSIS OF THE NON OBSERVANT OF GRICE’S MAXIM IN ENGLISH VERBAL EXPRESSION USED IN ADVERTISEMENTS.
Pragmatics is applied in various kinds of language use, one of the most common uses is found in English TV advertisement. This study aims to investigate the utterances which the English TV advertisements utilize to promote the products and degree to which the non-observance of maxim with a pragmatic principle proposed by Grice, Thomas and searle. The design of this research is qualitative descriptive approach because the writer gives more description about analysis of the data that he gets than expresses using the analysis on numerical data. The data sources of this study are English TV advertisements from www.youtube.com. The instrument in this research is purposive sampling which arrange as follows participation observation and documentation. From this study, the writer finds that nearly all of the verbal expressions used in English TV advertisement disobeyed the cooperative principle theory proposed by Grice. The most common breaking is found in maxim of quantity and quality because one of the purposes of advertisement language is to attract customers’ attention and persuade them to buy the produce being promoted.
