ANALISIS KONJOIN FULL PROFILE DALAM PEMILIHAN BEDAK UNTUK MAHASISWI DEPARTEMEN STATISTIKA UNIVERSITAS DIPONEGORO - Diponegoro University | Institutional Repository (UNDIP-IR)

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ANALISIS KONJOIN

FULL PROFILE

DALAM PEMILIHAN

BEDAK UNTUK MAHASISWI DEPARTEMEN STATISTIKA

UNIVERSITAS DIPONEGORO

SKRIPSI

Disusun Oleh :

ROSE DEBORA JULIANISA

24010212140047

DEPARTEMEN STATISTIKA

FAKULTAS SAINS DAN MATEMATIKA

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ANALISIS KONJOIN

FULL PROFILE

DALAM PEMILIHAN BEDAK

UNTUK MAHASISWI DEPARTEMEN STATISTIKA UNIVERSITAS

DIPONEGORO

Disusun Oleh:

ROSE DEBORA JULIANISA

24010212140047

Skripsi

Diajukan Sebagai Salah Satu Syarat untuk Memperoleh Gelar Sarjana Statistika pada

Departemen Statistika Fakultas Sains dan Matematika UniversitasDiponegoro

DEPARTEMEN STATISTIKA

FAKULTAS SAINS DAN MATEMATIKA

UNIVERSITAS DIPONEGORO

SEMARANG

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Puji syukur penulis ucapkan atas kehadirat Tuhan Yang Maha Esa yang

telah melimpahkan kasih dan karunia-Nya, sehingga penulis dapat menyelesaikan

skripsi yang berjudul

alisis Konjoin

Full Profile

dalam Pemilihan Bedak

Untuk Mahasiswi Departemen Statistika Universitas Diponegoro

. Pada

kesempatan ini penulis ingin mengucapkan terima kasih kepada:

1. Ibu Dra. Dwi Ispriyanti, M.Si selaku Ketua Departemen Statistika Fakultas

Sains dan Matematika Universitas Diponegoro.

2. Ibu Diah Safitri S.Si, M.Si sebagai dosen pembimbing I dan Bapak Hasbi

Yasin S.Si, M.Si sebagai dosen pembimbing II yang telah memberikan

bimbingan dalam penulisan skripsi ini.

3. Bapak dan Ibu dosen Departemen Statistika Fakultas Sains dan Matematika

Universitas Diponegoro yang telah memberikan ilmu yang bermanfaat.

4. Semua pihak yang tidak dapat disebutkan satu per satu yang telah

mendukung penulis menyelesaikan penulisan skripsi ini.

Penulis menyadari bahwa skripsi ini masih jauh dari sempurna. Oleh karena itu,

kritik dan saran yang membangun sangat penulis harapkan.

Semarang, September 2016

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edak adalah salah satu jenis produk kosmetik yang berfungsi untuk

menutupi kekurangan pada wajah

umsi bedak terus meningkat dari tahun ke

tahun seiring dengan perkembangan tren kosmetik dan gaya hidup di masyarakat

l

ini menjadikan produsen untuk lebih kreatif dan inovatif dalam menghasilkan

ataupun mengembangkan produknya agar tetap diminati konsumen

uk membantu

produsen dalam mengetahui dan memahami preferensi konsumen terhadap kombinasi

atribut pada bedak dapat digunakan analisis konjoin

elain itu

analisis konjoin

digunakan untuk memperoleh konsep produk yang sesuai dengan keinginan

konsumen dan dapat dikembangkan sebagai suatu kombinasi produk baru

ada

tugas akhir ini digunakan analisis konjoin dengan menggunakan metode presentasi

full-profile.

Atribut yang digunakan ada empat yaitu atribut jenis bedak, atribut

bentuk kemasan, atribut aroma, dan atribut fasilitas kaca. Berdasarkan hasil analisis

diperoleh hasil bahwa atribut terpenting menurut responden dalam memilih bedak

adalah bentuk kemasan (34,338%), kedua adalah jenis bedak (33,667 %), ketiga

adalah fasilitas kaca pada bedak (16,397 %), dan yang keempat adalah aroma bedak

(15,598 %). Kombinasi yang diinginkan oleh responden dalam memilih atau

memakai produk bedak adalah jenis bedak padat, bentuk kemasan bulat, tidak

memiliki aroma, dan tidak terdapat kaca.

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)

owder is the one of cosmetic product that serves to cover the shortfall on the

face

* )

owder consumption continues to increase from year to year to follow trend of

cosmetic and lifestyle that happened to people

* +

t makes producer to be more creative

and innovative to produce or developing their product to keep consumers interested

* ,-

help producer to know and understand the consumer preference on combinations

of attributes in the powder

.

it can be used conjoint analysis

* /

eside that

.

conjoint

analysis is used to get the concept of products that comply with the consumers want

and can be developed as a combination of new products

* +

n this thesis conjoint

analysis is used by using presentation method of full

0

profile

* ,12

re are four attributes

used in this analysis

.

they are powder types

.

form of packaging

.

aroma

.

and glass

facility

* 3

rom the results of the analysis that obtained by the respondents

.

the most

importance attribute in selecting a face powder is the package attribute

(34,338 %),

the second is a kind of powder (33,667 %), the third is glass facility in the powder

(16,397 %), and the last is the scent of powder (15,598 %). The combination of

desired respondents in choosing or use a powder is a powder that have the type of

compact powder, circular packaging forms, has no aroma, and there is no glass.

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Variabel Penelitian ... 24

3.4 Metode Analisis ... 25

BAB IV HASIL DAN PEMBAHASAN... 28

4.1 Karakteristik Responden ... 28

4.1.1 Angkatan ... 29

4.1.2 Umur ... 29

4.2 Analisis Konjoin dengan Metode Presentasi

Full-Profile

... 30

4.2.1 Stimuli yang Terbentuk... 30

4.2.2 Interpretasi Hasil ... 32

BAB V

KESIMPULAN... 53

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