It’s All About You! Cool Stuff That Happens Automatically
Chapter 11: It’s All About You! Cool Stuff That Happens Automatically
3. Click the Turn Off button
You will remain on the same page, but the button will have changed from a Turn Off to a Turn On. Now if you go to Your Store and then click The Page You Made, you’re taken directly to the Learn More page.
If you want to turn the feature back on, simply click the Turn On button from the Learn More page. But don’t be alarmed when The Page You Made is empty.
When you turn the feature off, your data is lost and you’re starting from scratch. Spend a few minutes shopping, and you have a brand new page.
Finding Your E-Commerce Twin
I have certain friends who I trust to recommend good books, movies, products, and so on. I’d say that seven out of ten times I like what they suggest. But those three times, those misses, can be a little painful. And frankly, I have unusual taste. I loved Moby Dickand Old School. I listen to Wham! and to The Flaming Lips. And to tell you the truth, I’ve felt a little bit alone. Like a shopping island.
But Amazon knows that no woman is an island. They know that there is some- one out there that likes the same things I like — and they’ve matched us up.
Figure 11-13:
You can turn The Page You Made off from the Learn More page.
159
Chapter 11: It’s All About You! Cool Stuff That Happens Automatically
You too have a shopping doppelgänger and Amazon knows who it is. In fact, you probably have severalkindred shopping spirits and you can tap into them through Amazon’s Just Like You feature.
You have to have enough shopping history for Amazon to make a match. If you don’t, you won’t find a Just Like You link in Your Store. Don’t lose the faith! Keep shopping and eventually Amazon will match you with your shopping soul mate.
How Just Like You works
Just Like You is a feature that matches you with other customers who bought or rated several of the same products you’ve bought or rated. It’s totally anonymous, so you don’t see any of their personal info and they don’t see yours, and it allows you to view 25 of their most recent purchases. (Which, of course, may be tempting for you because these people are Just Like You.) Just Like You is something of a buried treasure. You can access it only from the Browse box on the home page of Your Store. You find it under the Your Community heading, below the fold.
Like all personal areas of Amazon.com, Just Like You is protected. So when you click the link in the Your Store Browse box, you’re asked to sign in to your account (unless you’re already signed in). Just enter your password in the field provided and you’re taken to your Just Like You page.
Odds are your Just Like You page looks something like mine (shown in Figure 11-14), though it’s perfectly okay if your interests are different. I mean, it’s a free country. Honest.
Figure 11-14:
Just Like You matches you with customers who share your tastes.
Here’s a quick anatomy of what you find on the page:
The Intro. You find this at the top center of the page. It tells you a tiny bit about the person who is “just like you.” Sometimes it tells you where that person is from (Arizona, New York, Uranus, and so on); other times it just says, “an Amazon.com customer.” But you knew that.
The Drop-Down Menu.You can use the drop-down menu to sort the 25 products you’re looking at by store.
Left Column.This column shows the items that both of you own or have rated positively.
Middle Column.In the middle area you find the items that the customer like you owns or likes but that you don’t own (as far as Amazon knows).
These entries are essentially recommendations.
Right column.On the right are items only you own. You can use this as a reference point to identify where your tastes don’t overlap.
Next Customer button.You find this at the top right of the right column.
You thought there was just one customer like you? Au contraire! There are several and you can use this button to see them all, one by one. You notice that once you move past the first page another button will appear at the top left. Use the Previous Customer button to get back to cus- tomers you’ve already looked at.
Next and Previous.At the bottom of the page, but above the Bottom of the Page Deals, you find the links that will get you to the second chunk of products owned by your Just like You customer. (See Figure 11-15.) Click Next to access the rest of that customer’s products.
How to turn it off
For those of you who like to believe you’re a 100 percent original (and you are, honey, you are), you can turn off Just Like You. Here’s how to do it:
Figure 11-15:
Use these links to move within a particular Just Like You customer’s products.