It was established that price, government policies, Product quality and customer Preference of imported second hand clothes affects on performance of textile industry in Kenya. On price the study concluded that. Pricing strategy is principal to every firm involved in the production of consumer goods and services because it springs a cue about the firms and its products, firm does not set a single price but rather a pricing structure that covers different items in its line. pricing patterns across a number of industries was done, results shows that there are common patterns in customer evaluation of new products and services and their pricing. On product quality the study concluded that Quality product plays a significant role in assessing purchase intention. It can be termed as a process of continuous improvement because the product performance and satisfaction of customers will increase due to continuous changes. The purchase intention of customers depend on the product quality and has a significant impact on it. On preference the study concluded that the goods/ services range reflects important changes in form; that is, in tangibility and may be used to map out fundamentals for website design. The hedonic/utilitarian dichotomy mirror changes in product function; that is, preference versus utility and may be applied to website designs that offer attractive value propositions .
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i APPENDIX I
RESEARCH QUESTIONNAIRE APPENDIX
APPENDIX I: QUESTIONNAIRE
Dear respondent this questionnaire aims at collecting information related to the effects of imported second hand clothes on the performance of textile industry in Kenya. The information given will be for academic purpose only and will be treated as very confidential. For each of the question below, please tick in the space provided for the answer that describes your opinion
Section A: Background Information
1. What is your gender? Male Female
2. What is your age?
Less than 20yrs 21-30yrs 31-40yrs
41-50yrs Over 50yrs
3. What is your level of Education?
Primary Secondary
College University
5. How long have you been working in the second hard clothes?
Less than 5years 6-15 years 16 - 25 years
Over 25years
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Section B: Government Policy
6. a) Does government policy affect performance of textile industry in Kenya?
Yes
No
b) Rate the effects of government policy affects performance of textile industry in Kenya
Above Average Average
Above Average
7. To what extent does government policy affect performance of textile industry in Kenya?
a. Very Great Extent b. Moderate Extent c. Low Extent d. Very Low Extent
Section C: Price of imported second hand clothes
8) Does price of imported second hand clothes affect performance of textile industry in Kenya?
Yes
No
b) Rate the effects of price of imported second hand clothes affects performance of textile industry in Kenya
Above Average Average
Above Average
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9. To what extent does price of imported second hand clothes affects performance of textile industry in Kenya?
a. Very Great Extent b. Moderate Extent c. Low Extent d. Very Low Extent
Section D. Product Quality
10.Does Product quality of imported second hand clothes affect performance of textile industry in Kenya?
Yes
No
b) Rate the effects of Product quality of imported second hand clothesaffects performance of textile industry in Kenya
Above Average Average
Above Average
11. To what extent does Product quality of imported second hand clothes affects performance of textile industry in Kenya?
a. Very Great Extent b. Moderate Extent c. Low Extent d. Very Low Extent