The Way from Open Innovation to Business Model
10.5 Good Habits for Developing Capabilities of Creative Business Models
10.5.1 Walking and Meditation
Having a short meditation period of about 5 min every day is a helpful activity to help develop ideas with regard to the open connection and creative combination of technology and the market beyond the open connection and combination of familiar markets and technology.
Meditation or mindfulness is a method of simply rebooting one’s thoughts. By sitting cross-legged on the ground or sitting in a desk, closing one’s eyes, concen- trating on one’s breathing, and emptying one’s mind for approximately 5 min, it is easier to contemplate a new BM, a combination of technology and the market, from a completely different perspective. The intense activity of recalling the open innova- tion and creativity of a BM between different technologies and the market make up the meditation experience itself. It is an important habit that promotes the develop- ment of a new and creative open innovation and a BM.
Another helpful activity is taking a casual stroll for more than 30 min, in particu- lar without any dialogue, every day, which has the same effect as meditation. It gives an opportunity to empty one’s mind and look into oneself in greater depth.
Walking in the sun and feeling nature’s bliss in the sky, the earth, trees, flowers, grass, and the wind will help one generate fresh ideas. At the same time, walking while listening to good music as described in Table 10.2 may raise the effectiveness of meditation.
10.5.2 Taking a Trip
Going on a trip is the easiest way to find new markets and technologies. It is recom- mended to take a trip to urban areas of underdeveloped countries rather than to nations with mature forms of capitalism. When one takes a walk in urban areas, it is easier to form ideas with regard to BMs that meet society’s desires. Aside from this, the excitement of these experiences provides a picture of the open connection and creative combination of technology and the market. Examples of these experiences are seeing unrefined articles being sold in the market, experiencing the service pro- vided by coffee shops, seeing buildings whose structure and usage are unsystemati- cally decided, seeing unsophisticated advertisements and expressions, and experiencing nature as a vital part of our lives in an unrefined manner.
With the development of a capitalistic economic system that connects the world and the significant growth of the Internet, a trip to an urban area of an advanced nation is useful preliminarily to verify one’s BM being formulated rather than
160
finding a new BM. Positive or negative effects that may arise when one’s BM is implemented and secured with regard to its sustainability can be verified preliminar- ily through various experiences during the trip. Taking a stroll along an alley allows the gathering of various experiences, and traveling to advanced nations turns these experiences into actions.
Of course, a meditation trip to the Himalayas, Phnom Penh, Xianggelila, and certain Indian cities will provide more opportunities to organize one’s thoughts as opposed to simply taking a walk. Such a trip also allows one to devise the combina- tion of technology and the market in everyday life in a new way.
10.5.3 Enjoying Movies and Reading Books
Watching a movie or reading has the effect of emptying one’s mind and allowing one indirectly to gain experience with the connection and combination of technol- ogy and the market with a new structure and contents. This indirect experience provides an opportunity to meet a concrete change of a new connection and
Table 10.2 Singers or music for walking meditation (examples)
ABBA Adele
Amy Winehouse Ariana Grande Beatles Billy Joel Bob Dylan Bruno Mars Charlie Parker David Bowie
Jim Morrison and Doors Jimi Hendrix
Louis Armstrong Kenny G Nana Mouskouri Seong-Jin Cho Stevie Wonder Sting U2 Wham Yo-Yo Ma
Arthur Rubinstein (Nocturnes, Op.)
Glenn Gould’s piano performances Bach: Cello Suites Nos. 1–6 10 The Way from Open Innovation to Business Model
combination of technology and the market. For example, the movie Transcendence vs. Her gives an idea of a future market from opposing points of view as predicted when artificial intelligence is developed. Here, one can think about new BMs at various levels to expand reasonable and emotional capacities when a new BM is developed in the same field. In addition, the movie Island provides an opportunity newly to access a new BM and open innovation related to the security and safety to be taken into consideration when thinking of a new BM as biotechnology and human DNA storage technology are developed.
The novel Brave New World by Aldous Huxley presents an astounding introspec- tion and ideas of interests about the future society with biotechnology already developed before its basic technology takes strong root in the field. Brave New World allows the development of open innovation and a creative BM, ahead of time, from several years to tens of years, of the existing market in terms of a creative con- nection and a combination of technology and the market. With this, a small change attracted by the minority may create micro trends, which are significant worldwide.
An example of this is Black Swan—a meaningful existence of the extreme excep- tion, as described by the statistician Nassim Nicholas Taleb. Through movies, by experiencing a hypothetical black swan or micro trends, one can form a motive with regard to the connection between new and open technology and the market and the combination of creative technology and the market (Taleb 2010, p. 21).
Research Question
1. Select any case firm from new paper, and explain five factors of business model.
2. Select any case firm from new paper, and explain three different markets and technologies of the firm.
References
Aulet B (2013) Disciplined entrepreneurship: 24 steps to a successful startup. Wiley, Hoboken Backs S M (2013) Bright Lights, No City: An African Adventure on Bad Roads with a Brother and
a Very Weird Business Plan: Elsevier Science BV PO BOX 211, 1000 AE Amsterdam, Netherlands.
Blank S (2013) The four steps to the epiphany. K&S Ranch, Pescadero
Chesbrough HW (2003) Open innovation: the new imperative for creating and profiting from tech- nology. Harvard Business School Press, Boston
Demil B, Lecocq X (2010) Business model evolution: in search of dynamic consistency. Long Range Plan 43(2):227–246
Johnson MW (2010) Seizing the white space: business model innovation for growth and renewal.
Harvard Business Press, Boston. OpenURL
Osterwalder A, Pigneur Y (2010) Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons, Hoboken
Taleb NN (2010) The black swan: the impact of the highly improbable fragility, vol 2. Random House, New York
162
Yun JJ (2015) How do we conquer the growth limits of capitalism? Schumpeterian dynamics of open innovation. J Open Innov Technol Market Complex 1(1):1–20
Yun JJ, Jeong E, Yang J (2015) Open innovation of knowledge cities. J Open Innov Technol Market Complex 1(16):1–20
Yun JJ, Won DK, Park KB (2016) Dynamics of from open innovation to evolutionary change.
J Open Innov Technol Market Complex 2(7):1–22
10 The Way from Open Innovation to Business Model
© Springer Nature Singapore Pte Ltd. 2017 163
J.J. Yun, Business Model Design Compass, Management for Professionals, DOI 10.1007/978-981-10-4128-0_11