Description of the Business
Time Out for Wellness, Inc. is a unique company that will provide services to men and women over the age of 18 who are interested in
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reducing their risks of cardiovascular disease by lifestyle modification.
Currently, there is no such business in the area providing these services in a comprehensive manner. Numerous health care and freestanding com- panies in the area provide portions of the services proposed. However, Time Out for Wellness, Inc. will provide high-quality and comprehensive services that are currently unavailable. The company will be housed in a 2,000-square-foot office building suite at the corner of Ballas and Clay- ton Roads in Town and Country.
Products and Services
Time Out for Wellness, Inc. will provide a comprehensive range of risk factor modification programs that are directed toward primary health promotion. Individual counseling will be offered in 1-hour time periods and will be given by APNs who are board certified.
The Wellness Center's environment is designed to create a space that is comfortable and welcoming. All customers will have their blood pressures and weight taken and tracked at each visit.
A continuous quality improvement (CQI) process will be utilized to evaluate and maintain the highest quality for all services provided.
New programs will be added as the needs are identified.
The list of programs being offered include the following:
• Smoking cessation A 7- to 12-week program based on the indi- vidual needs of the customer
• Stress management A 12-week initial program with provisions to extend the duration of sessions based on the needs of the cus- tomer
• Diet and weight management A 12-week initial program that can also be extended as needed
• Exercise management A 4-week initial program to prepare the customer for safe and effective exercise
• Support groups Offered for all programs
Product Lines
• Vitamins A wide variety of which research has shown to de- crease the risk of coronary artery disease including Vitamin B and C complex, Vitamin E, folic acid, and Omega-3 fatty acids
182 MANAGING YOUR PRACTICE
• Exercise monitors A variety of high-quality monitors to pro- vide heart rates and distance guides while exercising
Library
• Books for further learning for all program content
• Audio books
• Videos
Time Out for Wellness Web Site
• An ask-the-nurse site for questions and answers
• Monthly tips on strategies to promote healthy lifestyles
• Recipe of the month Management and Personnel
Time Out for Wellness, Inc. will be managed by Joni Thanavaro, a board-certified nurse practitioner with a master's degree in cardiovas- cular nursing. Thanavaro has extensive nursing experience caring for healthy adults as well as those with heart disease. Since she has worked in the Town and Country area for 15 years, she has established numer- ous contacts and relationships within the community. She is deeply committed to teaching customers how to modify their risks for devel- oping heart disease. Additional full-time personnel will include three APNs and an administrative assistant.
Organizational Structure
Time Out for Wellness, Inc. is a corporation that operates using a matrix structure. The APNs and the administrative assistant report directly to the director. The health advisory board reviews standards of care and best practice strategies with the adult nurse practitioners. The health advisory board is made up of the following:
• Two adult nurse practitioners from St. Louis University
• One primary care physician
• One cardiologist
• One consumer
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A collaborating physician serves in a consulting role. The organi- zational chart is as follows.
ORGANIZATIONAL STRUCTURE
Legal Structure
Based on recommendations of Phillip Kaplan, Attorney at Law, Time Out for Wellness, Inc. will be established as a subchapter S corporation.
The corporation establishment process has begun and corporation sta- tus by the State of Missouri is pending. The name and logo of Time Out for Wellness, Inc. will be registered and trademarked according to the law of the State of Missouri. The Web site address of Time Out for Well- ness, Inc. will be registered as www.timeoutforwellness.com.
DIRECTOR ANP-BC
ADMINISTRATIVE ASSISTANT
ANP-BC
ANP-BC
ANP-BC
HEALTH ADVISORY
BOARD
COLLABORATING PHYSICIAN
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Location
Time Out for Wellness, Inc. is located in one of the most affluent areas in the United States. The long-standing cultural normal will be an active consumer of luxury indulgences.
Accounting and Record Keeping
Time Out for Wellness, Inc. has contracted Sexton and Associates for the corporation's accounting needs. The administrative assistant will maintain records of all receipts and will prepare reports as mandated by the accountant. The administrative assistant is responsible for inputting all client data and maintaining current records. Financial auditing will be done monthly by the contracted accountant.
Insurance
All professional staff will be responsible for holding professional lia- bility insurance as well as maintaining the current certification and licensure. Copies of the current policies will be kept on file.
Summary
Time Out for Wellness, Inc. will offer services that currently do not exist in this area for health promotion.