Saran - ANALISIS PENGARUH YANG DIRASAKAN DARI INFLUENCER TERHADAP NIAT BELI MEREK YANG DIMEDIAS

Berdasarkan hasil penelitian yang diperoleh, dipetik saran penelitian sebagai berikut:

1) Meskipun influencer dapat memiliki pengaruh yang signifikan terhadap niat pembelian, efeknya tidak selalu konsisten dan bergantung pada berbagai

faktor. ,Maka, disarankan untuk penelitian lebih lanjut untuk diperlukan memahami lebih dalam mengenai bagaimana dan dalam kondisi apa keterlibatan merek oleh influencer dapat berpengaruh secara signifikan terhadap niat pembelian konsumen.

2) Penelitian ini disarankan dapat menjadi landasan bagi penelitian lanjutan.

Misalnya, penelitian mendatang dapat mengeksplorasi peran variabel lain yang mungkin memediasi hubungan antara pengaruh influencer dan niat beli merek, seperti kepercayaan konsumen atau identifikasi merek. Selain itu, penelitian dapat diperluas dengan melibatkan sampel yang lebih luas dan representatif dari berbagai industri, sehingga hasilnya dapat menjadi lebih generalisasi.

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59 LAMPIRAN

Lampiran 1. Kuesioner Penelitian

Assalamu’alaikum wr.wb.

Dengan hormat,

Perkenalkan nama saya Muhammad Fajar, Mahasiswa Program Studi Manajemen Fakultas Bisnis dan Ekonomika Universitas Islam Indonesia. Saat ini saya sedang melaksanakan penelitian yang berjudul “analisis pengaruh yang dirasakan dari influencer terhadap niat beli merek yang dimediasi oleh keterlibatan merek dan nilai merek yang dirasakan”

Dalam rangka mendukung penyelesaian penelitian ini, dengan segala kerendahan hati diharapkan kesediaan Bapak/Ibu/Saudara/I dengan kriteria yaitu bertempat tinggal di Yogyakarta yang mana aktif di media sosial dan mengikuti salah satu akun media sosial influencer Indonesia. Tujuan pemberian kuesioner ini semata- mata untuk tujuan ilmiah guna memenuhi Tugas Akhir (Skripsi) untuk menyelesaikan studi perkuliahan saya dimana pendapat Bapak/Ibu/Saudara/I akan dijamin kerahasiaannya dan tidak akan disebarluaskan untuk kepentingan lainnya oleh peneliti.

Demikian, saya ucapkan terima kasih atas perhatian dan kesediaan Bapak/Ibu/Saudara/I.

Wassalamu’alaikum Wr.Wb.

Peneliti,

Muhammad Fajar NIM: 18311211

Angket Kuesioner Section 1

Dibawah ini diharapkan Bapak/Ibu/Saudara/I untuk mengisi identitas di kolom pertanyaan yang sudah tersedia secara benar dan jujur.

Jenis Kelamin : 1) Laki-laki

2) Perempuan Usia : 1) < 20 Tahun 2) 20 – 30 Tahun 3) > 30 Tahun

Pendidikan Terakhir:

1) SD – SMP 2) SMA/Sederajat 3) Diploma/Sarjana 4) Magister

5) Lainnya

Pekerjaan saat ini : 1) Pelajar/Mahasiswa/i 2) PNS/TNI/POLRI 3) Wiraswasta 4) Pegawai Swasta

5) Belum bekerja/Ibu Rumah Tangga Pengeluaran Perbulan :

1) Kurang dari Rp 2.000.000,- per bulan 2) Rp 2.000.000,- Rp 5.000.000,- 3) Rp 5.000.000,- Rp 10.000.000,- 4) Rp 10.000.000,-

61 Section 2

Pengaruh Yang Dirasakan

Pernyataan berikut ini berkenaan dengan pengaruh yang dirasakan saudara/I terkait Influencer.

Petunjuk Pengisian

Jawablah pernyataan-pernyataan di bawah ini dengan jawaban yang menurut anda paling benar dan berilah tanda di kolom yang telah di sediakan.

Keterangan :

1. Sangat Tidak Setuju 2. Tidak Setuju

3. Netral 4. Setuju

5. Sangat Setuju

1 Persepsi saya sering berubah ketika saya menerima informasi dari pemberi pengaruh yang saya ikuti.

2 Saya menghargai pendapat influencer yang saya ikuti seolah-olah mereka adalah orang dekat yang saya percayai.

3 Influencer yang saya ikuti menyarankan produk atau merek yang bermanfaat bagi saya.

62 Section 3 Keterlibatan Merek

Pernyataan berikut ini berkenaan dengan keterlibatan merek menurut saudara/I Petunjuk Pengisian

Jawablah pernyataan-pernyataan di bawah ini dengan jawaban yang menurut anda paling benar dan berilah tanda di kolom yang telah di sediakan.

Keterangan :

1. Sangat Tidak Setuju 2. Tidak Setuju

3. Netral 4. Setuju

5. Sangat Setuju

1 Saya sering merasakan hubungan pribadi antara merek yang disarankan oleh influencer yang saya ikuti dan diri saya sendiri.

2 Sebagian dari diri saya ditentukan oleh merek yang disarankan oleh influencer yang saya ikuti.

3 Saya merasa memiliki hubungan pribadi yang dekat dengan merek yang disarankan oleh influencer yang saya ikuti.

4 Ada hubungan antara merek yang disarankan oleh influencer yang saya ikuti dan bagaimana saya memandang diri saya sendiri.

63 Section 4

Nilai Merek Yang Dirasakan

Pernyataan berikut ini berkenaan dengan nilai merek yang dirasakan saudara/I terkait Influencer

Petunjuk Pengisian

Jawablah pernyataan-pernyataan di bawah ini dengan jawaban yang menurut anda paling benar dan berilah tanda di kolom yang telah di sediakan.

Keterangan :

1. Sangat Tidak Setuju 2. Tidak Setuju

3. Netral 4. Setuju

5. Sangat Setuju

1 Menurut saya, merek-merek yang disarankan oleh para influencer yang saya ikuti memiliki standar kualitas yang dapat diterima.

2 Menurut saya, produk dari merek-merek yang disarankan oleh influencer yang saya ikuti dibuat dengan baik.

3 Merek-merek yang disarankan oleh influencer yang saya ikuti tampak menarik bagi saya.

4 Saya menilai positif merek-merek yang disarankan oleh influencer yang saya ikuti

64 Section 5 Niat Pembelian

Pernyataan berikut ini berkenaan dengan niat beli saudara/I terhadap produk yang dipengaruhi Influencer

Petunjuk Pengisian

Jawablah pernyataan-pernyataan di bawah ini dengan jawaban yang menurut anda paling benar dan berilah tanda di kolom yang telah di sediakan.

Keterangan :

1. Sangat Tidak Setuju 2. Tidak Setuju

3. Netral 4. Setuju

5. Sangat Setuju

1 Saya akan membeli sebuah merek berdasarkan saran yang diberikan oleh influencer yang saya ikuti.

2 Saya akan mengikuti rekomendasi merek dari influencer yang saya ikuti.

3 Di masa depan, saya akan membeli produk dari merek yang direkomendasikan oleh influencer yang saya ikuti.

65 Lampiran 3 Data Penelitian

N o

Pengaruh Yang

Dirasakan Keterlibatan Merek Nilai Merek Yang

Dirasakan Niat Pembelian P

Y D1

P Y D2

P Y D3

to ta l

K M 1

K M 2

K M 3

K M 4

to ta l

N M 1

N M 2

N M 3

N M 4

to ta l

N P 1

N P 2

N P 3

to ta l

1 4 4 4 1

2 4 4 3 5 1

6 4 4 4 4 1

6 4 4 5 1 3

2 5 4 5 1

4 4 4 4 5 1

7 5 5 5 5 2

0 5 5 5 1 5

3 4 3 4 1

1 5 5 4 5 1

9 4 4 4 4 1

6 5 3 4 1 2

4 4 4 4 1

2 4 4 5 5 1

8 4 4 4 4 1

6 4 4 4 1 2

5 3 3 3 9 3 3 3 3 1

2 3 3 3 4 1

3 3 3 4 1 0

6 5 4 4 1

3 3 3 3 4 1

3 4 5 5 5 1

9 4 4 5 1 3

7 3 4 3 1

0 3 3 3 3 1

2 3 3 4 4 1

4 3 4 3 1 0

8 4 5 4 1

3 4 3 4 4 1

5 5 5 4 4 1

8 5 5 5 1 5

9 3 4 3 1

0 3 3 4 3 1

3 3 3 3 3 1

2 2 4 2 8 1

0 4 4 4 1

2 4 5 5 5 1

9 4 5 4 4 1

7 4 4 4 1 2 1

1 5 5 5 1

5 5 5 4 4 1

8 5 5 4 4 1

8 5 5 4 1 4 1

2 4 3 3 1

0 4 5 5 3 1

7 3 4 4 4 1

5 4 4 4 1 2 1

3 3 3 3 9 5 5 4 4 1

8 4 4 3 3 1

4 4 3 3 1 0 1

4 4 4 3 1

1 5 5 4 5 1

9 5 5 4 4 1

8 5 3 5 1 3 1

5 5 4 4 1

3 4 4 5 4 1

7 5 5 4 4 1

8 4 4 4 1 2 1

6 5 5 5 1

5 5 5 5 3 1

8 5 5 5 4 1

9 5 5 5 1 5 1

7 3 3 4 1

0 3 4 4 4 1

5 3 3 3 3 1

2 3 4 4 1 1 1

8 4 5 5 1

4 3 3 3 4 1

3 4 4 4 4 1

6 5 5 5 1 5 1

9 3 3 3 9 3 4 3 4 1

4 3 4 3 3 1

3 3 3 4 1 0 2

0 5 5 5 1

5 3 4 3 4 1

4 4 5 5 5 1

9 4 5 4 1 3 2

1 5 3 3 1

1 3 4 4 3 1

4 2 2 2 2 8 2 2 3 7

66 2

2 3 3 3 9 4 5 4 3 1

6 2 2 2 2 8 3 2 2 7 2

3 5 4 4 1

3 3 3 4 4 1

4 5 4 4 5 1

8 5 5 4 1 4 2

4 5 3 4 1

2 4 5 5 3 1

7 3 3 3 4 1

3 4 4 3 1 1 2

5 2 2 3 7 2 3 3 3 1

1 2 2 2 1 7 2 2 1 5 2

6 4 4 4 1

2 5 5 4 4 1

8 4 4 4 4 1

6 5 4 5 1 4 2

7 3 3 3 9 4 3 3 4 1

4 3 3 3 3 1

2 3 3 4 1 0 2

8 5 4 4 1

3 4 4 4 4 1

6 5 5 5 5 2

0 5 4 5 1 4 2

9 4 4 4 1

2 5 4 5 5 1

9 5 5 4 4 1

8 4 4 5 1 3 3

0 5 3 3 1

1 4 4 4 5 1

7 5 5 5 5 2

0 5 3 5 1 3 3

1 5 4 4 1

3 3 4 3 5 1

5 5 5 5 5 2

0 5 4 4 1 3 3

2 5 3 3 1

1 3 4 3 4 1

4 4 4 4 4 1

6 4 3 4 1 1 3

3 5 4 3 1

2 4 5 5 3 1

7 3 3 4 4 1

4 3 3 4 1 0 3

4 5 5 4 1

4 5 4 5 5 1

9 5 4 4 5 1

8 4 4 4 1 2 3

5 5 4 5 1

4 4 4 3 4 1

5 4 5 4 4 1

7 5 5 4 1 4 3

6 5 5 5 1

5 5 5 4 5 1

9 4 5 4 5 1

8 4 4 4 1 2 3

7 5 5 5 1

5 3 3 3 4 1

3 4 5 5 4 1

8 4 4 5 1 3 3

8 5 3 3 1

1 5 5 5 3 1

8 3 4 3 3 1

3 3 4 3 1 0 3

9 4 4 4 1

2 2 3 2 3 1

0 3 3 3 3 1

2 3 3 4 1 0 4

0 4 4 4 1

2 2 2 3 4 1

1 4 4 3 3 1

4 3 3 4 1 0 4

1 5 4 3 1

2 5 4 4 4 1

7 3 3 4 3 1

3 4 4 4 1 2 4

2 5 5 5 1

5 4 3 3 4 1

4 5 5 5 5 2

0 4 4 5 1 3 4

3 5 4 4 1

3 2 2 3 4 1

1 3 3 3 3 1

2 4 4 4 1 2 4

4 5 4 4 1

3 4 3 4 4 1

5 4 5 5 5 1

9 5 5 5 1 5 4

5 5 4 4 1

3 3 2 3 5 1

3 4 5 5 5 1

9 5 3 4 1 2 4

6 5 3 4 1

2 4 5 5 5 1

9 4 4 5 5 1

8 4 3 5 1 2 4

7 5 3 3 1

1 5 4 5 4 1

8 5 4 5 5 1

9 5 4 4 1 3 4

8 5 5 5 1

5 5 4 5 4 1

8 4 4 4 5 1

7 4 4 5 1 3

67 4

9 5 5 4 1

4 5 5 3 5 1

8 4 5 5 5 1

9 5 5 4 1 4 5

0 5 3 3 1

1 5 3 4 5 1

7 4 4 5 5 1

8 4 3 5 1 2 5

1 5 3 3 1

1 3 4 3 3 1

3 3 3 3 3 1

2 3 3 3 9 5

2 5 4 4 1

3 3 4 3 3 1

3 4 4 4 4 1

6 4 4 4 1 2 5

3 5 4 4 1

3 4 4 4 4 1

6 4 4 4 4 1

6 4 3 4 1 1 5

4 5 5 5 1

5 5 4 4 4 1

7 4 4 4 5 1

7 5 4 4 1 3 5

5 5 2 1 8 2 1 1 2 6 1 2 2 2 7 1 1 2 4 5

6 5 5 4 1

4 4 5 5 5 1

9 4 4 4 5 1

7 5 4 4 1 3 5

7 5 4 4 1

3 5 4 4 4 1

7 5 4 5 5 1

9 5 4 4 1 3 5

8 5 3 2 1

0 3 3 3 2 1

1 2 3 3 3 1

1 3 3 2 8 5

9 5 2 3 1

0 2 3 3 3 1

1 2 2 2 2 8 2 3 3 8 6

0 5 4 4 1

3 3 4 4 4 1

5 4 3 4 4 1

5 4 4 3 1 1 6

1 5 5 4 1

4 5 5 5 4 1

9 5 4 5 5 1

9 4 4 5 1 3 6

2 5 4 4 1

3 3 4 4 3 1

4 4 3 4 4 1

5 4 3 3 1 0 6

3 5 4 5 1

4 4 4 4 5 1

7 4 5 5 5 1

9 5 5 4 1 4 6

4 5 5 5 1

5 5 5 5 5 2

0 5 5 5 5 2

0 5 4 5 1 4 6

5 5 5 4 1

4 5 4 4 4 1

7 4 5 5 5 1

9 4 4 5 1 3 6

6 5 4 4 1

3 5 4 4 5 1

8 5 5 5 4 1

9 4 4 5 1 3 6

7 5 5 5 1

5 4 4 5 4 1

7 5 4 5 4 1

8 5 5 5 1 5 6

8 5 5 4 1

4 4 4 5 4 1

7 3 4 5 5 1

7 4 5 5 1 4 6

9 5 3 4 1

2 3 3 3 3 1

2 4 3 3 4 1

4 3 3 4 1 0 7

0 5 5 5 1

5 4 5 4 2 1

5 2 3 4 4 1

3 4 4 5 1 3 7

1 5 4 4 1

3 5 5 5 5 2

0 5 4 5 5 1

9 5 4 5 1 4 7

2 5 5 5 1

5 4 4 5 5 1

8 5 5 5 5 2

0 4 5 4 1 3 7

3 5 5 5 1

5 5 5 4 3 1

7 3 3 5 5 1

6 5 5 5 1 5 7

4 5 4 4 1

3 4 5 5 4 1

8 5 5 4 4 1

8 3 3 4 1 0 7

5 5 5 5 1

5 4 4 5 3 1

6 3 3 4 3 1

3 3 5 4 1 2

68 7

6 5 3 4 1

2 3 3 3 2 1

1 3 2 3 3 1

1 2 3 3 8 7

7 5 3 2 1

0 3 3 2 2 1

0 2 3 2 2 9 3 2 2 7 7

8 5 4 4 1

3 4 4 3 3 1

4 3 4 3 4 1

4 3 3 4 1 0 7

9 5 4 4 1

3 5 4 5 4 1

8 5 4 5 4 1

8 5 5 5 1 5 8

0 5 5 5 1

5 4 4 3 3 1

4 4 3 4 4 1

5 4 5 4 1 3 8

1 5 4 5 1

4 5 5 5 4 1

9 4 5 5 5 1

9 4 5 5 1 4 8

2 5 4 3 1

2 4 4 5 3 1

6 4 3 3 3 1

3 3 3 4 1 0 8

3 5 4 4 1

3 4 4 5 5 1

8 5 4 5 5 1

9 5 4 5 1 4 8

4 5 5 5 1

5 5 5 5 4 1

9 3 3 5 5 1

6 5 5 4 1 4 8

5 5 4 4 1

3 3 3 3 3 1

2 3 4 4 4 1

5 3 4 4 1 1 8

6 5 4 4 1

3 4 4 4 5 1

7 4 5 4 5 1

8 4 4 5 1 3 8

7 5 3 3 1

1 3 3 3 3 1

2 3 4 3 4 1

4 3 4 3 1 0 8

8 5 4 4 1

3 5 4 5 4 1

8 5 5 5 4 1

9 4 3 5 1 2 8

9 5 5 4 1

4 5 5 4 3 1

7 3 4 5 5 1

7 4 5 5 1 4 9

0 5 5 5 1

5 4 4 4 4 1

6 4 3 5 4 1

6 5 4 5 1 4 9

1 5 5 5 1

5 5 5 5 5 2

0 4 4 5 4 1

7 5 4 5 1 4 9

2 5 5 5 1

5 4 5 5 5 1

9 4 4 5 5 1

8 4 5 5 1 4 9

3 5 4 5 1

4 3 3 4 4 1

4 5 5 5 5 2

0 4 4 5 1 3 9

4 3 3 3 9 4 4 5 3 1

6 3 4 3 3 1

3 3 3 4 1 0 9

5 4 5 3 1

2 5 5 5 4 1

9 5 5 5 4 1

9 5 5 4 1 4 9

6 4 3 4 1

1 5 5 5 4 1

9 5 5 5 5 2

0 5 3 5 1 3 9

7 4 5 5 1

4 4 5 4 5 1

8 4 4 5 5 1

8 5 4 4 1 3 9

8 5 5 5 1

5 5 4 4 5 1

8 5 5 4 5 1

9 4 5 4 1 3 9

9 3 3 3 9 3 4 4 2 1

3 2 3 3 3 1

1 2 3 2 7 1

0 0

4 4 3 1

1 2 3 2 4 1

1 3 3 2 2 1

0 2 4 3 9 1

0 1

3 3 3 9 3 4 4 3 1

4 4 4 4 4 1

6 5 3 3 1 1

69 1

0 2

4 4 4 1

2 5 4 5 5 1

9 4 4 4 5 1

7 3 4 5 1 2 1

0 3

3 3 3 9 5 4 5 3 1

7 3 4 4 4 1

5 3 4 4 1 1 1

0 4

4 4 4 1

2 5 4 5 4 1

8 4 5 5 5 1

9 5 4 4 1 3 1

0 5

4 5 4 1

3 4 4 5 4 1

7 5 5 4 5 1

9 4 5 4 1 3 1

0 6

4 5 4 1

3 4 5 4 4 1

7 4 4 5 5 1

8 3 5 5 1 3 1

0 7

3 3 3 9 5 5 4 4 1

8 5 5 5 4 1

9 4 3 5 1 2 1

0 8

3 4 3 1

0 4 4 4 4 1

6 3 4 4 4 1

5 5 4 3 1 2 1

0 9

4 3 4 1

1 4 4 4 3 1

5 4 3 4 4 1

5 4 3 3 1 0 1

1 0

3 4 3 1

0 4 4 3 3 1

4 3 3 4 3 1

3 3 4 3 1 0 1

1 1

5 5 5 1

5 3 3 4 5 1

5 4 4 4 5 1

7 5 5 4 1 4 1

1 2

3 4 3 1

0 5 5 4 5 1

9 5 5 5 5 2

0 4 4 4 1 2 1

1 3

3 3 3 9 2 3 2 3 1

0 2 2 2 3 9 3 4 2 9 1

1 4

3 4 3 1

0 4 4 3 3 1

4 3 3 4 3 1

3 4 3 4 1 1 1

1 5

4 4 4 1

2 5 4 5 4 1

8 5 5 5 5 2

0 4 4 4 1 2 1

1 6

3 3 4 1

0 5 5 5 3 1

8 3 3 4 4 1

4 5 3 4 1 2 1

1 7

4 5 5 1

4 5 4 5 5 1

9 5 5 5 4 1

9 5 5 5 1 5 1

1 8

4 4 4 1

2 5 5 4 5 1

9 4 4 5 4 1

7 4 5 4 1 3 1

1 9

4 4 5 1

3 4 4 4 5 1

7 4 5 5 5 1

9 5 5 5 1 5

70 1

2 0

3 3 3 9 4 5 5 4 1

8 4 4 4 5 1

7 4 3 5 1 2 1

2 1

3 4 3 1

0 4 4 4 3 1

5 3 4 4 3 1

4 4 3 4 1 1 1

2 2

4 3 4 1

1 4 4 4 3 1

5 4 3 4 3 1

4 3 4 4 1 1 1

2 3

5 4 5 1

4 4 4 4 3 1

5 3 3 5 5 1

6 4 5 4 1 3 1

2 4

5 5 5 1

5 4 4 5 5 1

8 4 4 5 4 1

7 5 5 4 1 4 1

2 5

3 4 4 1

1 4 5 5 5 1

9 4 4 5 5 1

8 5 5 5 1 5 1

2 6

4 3 3 1

0 5 5 4 4 1

8 3 3 5 4 1

5 5 4 5 1 4 1

2 7

5 4 5 1

4 5 5 4 5 1

9 4 4 5 5 1

8 4 5 5 1 4 1

2 8

4 4 5 1

3 3 3 3 5 1

4 4 4 5 5 1

8 4 4 5 1 3 1

2 9

3 3 4 1

0 4 4 4 3 1

5 3 3 3 4 1

3 3 3 3 9 1

3 0

5 5 5 1

5 5 4 5 5 1

9 4 4 4 4 1

6 5 5 5 1 5 1

3 1

4 3 3 1

0 5 5 5 3 1

8 3 3 3 4 1

3 4 4 4 1 2 1

3 2

4 3 4 1

1 4 4 4 3 1

5 4 4 4 4 1

6 3 4 3 1 0 1

3 3

5 5 5 1

5 4 5 4 5 1

8 4 4 5 5 1

8 5 4 5 1 4 1

3 4

4 5 4 1

3 5 4 5 5 1

9 4 5 5 5 1

9 4 5 4 1 3 1

3 5

5 5 5 1

5 4 4 4 5 1

7 5 4 5 4 1

8 5 5 4 1 4 1

3 6

4 4 4 1

2 5 5 5 5 2

0 4 4 5 4 1

7 4 5 5 1 4 1

3 7

4 4 4 1

2 4 4 3 5 1

6 4 4 5 5 1

8 4 4 4 1 2

71 1

3 8

3 3 3 9 4 4 3 4 1

5 3 4 4 4 1

5 5 4 3 1 2 1

3 9

3 4 3 1

0 4 5 4 4 1

7 4 4 5 4 1

7 5 4 4 1 3 1

4 0

4 5 4 1

3 4 3 3 5 1

5 4 5 4 5 1

8 5 4 5 1 4

Lampiran 4 Uji Pilot Test

1. Pengaruh Yang Dirasakan Reliability Statistics Cronbach’s

Alpha N of Items

.837 4

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s Alpha if Item

Deleted

PYD1 19.7800 10.910 .649 .820

PYD2 20.3000 10.500 .797 .782

PYD3 20.3200 10.753 .797 .790

Total 12.0800 3.789 1.000 .769

2. Keterlibatan Merek Reliability Statistics Cronbach’s

Alpha N of Items

.797 5

Item-Total Statistics

72 Scale Mean if

Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s Alpha if Item

Deleted

KM1 27.5000 18.459 .859 .708

KM2 27.4600 19.641 .731 .741

KM3 27.5000 20.459 .690 .756

KM4 27.3000 23.480 .325 .822

Total 15.6800 6.589 1.000 .733

3. Nilai Merek Yang Dirasakan Reliability Statistics Cronbach’s

Alpha N of Items

.844 5

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s Alpha if Item

Deleted

NM1 27.9800 34.347 .868 .807

NM2 27.8000 33.796 .886 .801

NM3 27.9200 34.075 .905 .802

NM4 27.8800 33.536 .885 .799

Total 15.9400 11.037 1.000 .934

4. Niat Pembelian Reliability Statistics Cronbach’s

Alpha N of Items

.841 4

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach’s Alpha if Item

Deleted

NP1 19.8200 12.926 .835 .775

NP2 20.0400 14.039 .696 .822

NP3 19.7400 13.462 .742 .803

Total 11.9200 4.769 1.000 .784

Lampiran Analisis SEM

Assessment of normality (Group number 1) Variable min max skew c.r. kurtosis c.r.

NP3 1,000 5,000 -,930 -4,493 ,683 1,648 NP2 1,000 5,000 -,460 -2,223 -,011 -,027 NP1 1,000 5,000 -,676 -3,265 -,067 -,163 NM1 1,000 5,000 -,460 -2,221 -,236 -,570 NM2 2,000 5,000 -,388 -1,874 -,647 -1,562 NM3 2,000 5,000 -,790 -3,818 -,213 -,514 NM4 1,000 5,000 -,888 -4,288 ,458 1,105 KM4 2,000 5,000 -,290 -1,400 -,883 -2,132 KM3 1,000 5,000 -,548 -2,648 -,148 -,358 KM2 1,000 5,000 -,666 -3,219 ,533 1,287 KM1 2,000 5,000 -,534 -2,579 -,517 -1,249 PYD1 2,000 5,000 -,869 -4,198 -,612 -1,477 PYD2 2,000 5,000 -,207 -,999 -,876 -2,116 PYD3 1,000 5,000 -,341 -1,647 -,109 -,262

Multivariate -6,028 -1,685

Observations farthest from the centroid (Mahalanobis distance) (Group number 1)

Observation number Mahalanobis d-squared p1 p2

55 36,344 ,001 ,122

25 30,432 ,007 ,239

Observation number Mahalanobis d-squared p1 p2

70 25,248 ,032 ,832

100 23,570 ,052 ,934

45 23,080 ,059 ,921

50 22,072 ,077 ,963

77 20,939 ,103 ,992

106 19,742 ,138 ,999

113 19,160 ,159 1,000

59 19,142 ,160 ,999

95 18,846 ,171 1,000

38 18,819 ,172 ,999

23 18,791 ,173 ,998

116 18,618 ,180 ,997

22 18,570 ,182 ,995

120 18,500 ,185 ,991

126 18,451 ,187 ,986

9 17,970 ,208 ,995

101 17,788 ,217 ,995

49 17,494 ,231 ,997

8 17,494 ,231 ,993

107 17,388 ,236 ,992

74 17,259 ,243 ,991

47 17,101 ,251 ,991

35 17,088 ,252 ,984

34 16,945 ,259 ,984

58 16,849 ,264 ,981

140 16,806 ,267 ,973

36 16,792 ,267 ,959

21 16,735 ,271 ,947

46 16,669 ,274 ,935

Observation number Mahalanobis d-squared p1 p2

56 16,527 ,282 ,936

16 16,403 ,289 ,935

102 16,200 ,301 ,948

75 16,175 ,303 ,929

43 16,139 ,305 ,908

73 16,050 ,310 ,899

112 15,953 ,316 ,892

76 15,872 ,321 ,880

24 15,824 ,324 ,857

14 15,787 ,327 ,826

11 15,712 ,331 ,809

41 15,540 ,342 ,832

131 15,390 ,352 ,847

89 15,364 ,354 ,812

99 15,261 ,361 ,809

103 15,235 ,362 ,770

105 15,225 ,363 ,718

37 15,202 ,364 ,669

68 15,199 ,365 ,605

82 15,002 ,378 ,661

80 14,831 ,390 ,701

98 14,782 ,393 ,669

33 14,514 ,412 ,764

40 14,453 ,417 ,742

18 14,292 ,428 ,776

123 14,277 ,429 ,730

69 14,230 ,433 ,699

54 14,227 ,433 ,639

125 14,187 ,436 ,601

Observation number Mahalanobis d-squared p1 p2

138 14,066 ,445 ,617

129 14,008 ,449 ,591

84 13,811 ,464 ,660

79 13,742 ,469 ,643

7 13,706 ,472 ,603

128 13,644 ,477 ,581

111 13,609 ,479 ,539

88 13,587 ,481 ,488

122 13,582 ,481 ,425

121 13,546 ,484 ,384

94 13,470 ,490 ,373

20 13,392 ,496 ,363

108 13,372 ,497 ,315

3 13,370 ,498 ,259

134 13,365 ,498 ,209

13 13,357 ,499 ,168

124 13,324 ,501 ,142

130 13,224 ,509 ,146

114 13,223 ,509 ,110

118 13,156 ,514 ,102

17 13,128 ,516 ,083

110 13,126 ,517 ,060

127 13,111 ,518 ,045

62 13,093 ,519 ,033

90 13,092 ,519 ,023

30 13,088 ,520 ,015

139 13,058 ,522 ,011

31 12,865 ,537 ,018

97 12,824 ,540 ,014

Observation number Mahalanobis d-squared p1 p2

78 12,795 ,543 ,010

27 12,712 ,549 ,010

96 12,673 ,552 ,008

5 12,621 ,557 ,006

87 12,575 ,560 ,005

48 12,540 ,563 ,003

42 12,493 ,567 ,003

39 12,455 ,570 ,002

44 12,339 ,579 ,002

12 12,297 ,582 ,002

93 12,235 ,587 ,001

Model Fit Summary CMIN

Model NPAR CMIN DF P CMIN/DF

Default model 36 130,478 69 ,000 1,891

Saturated model 105 ,000 0

Independence model 14 1293,823 91 ,000 14,218 RMR, GFI

Model RMR GFI AGFI PGFI

Default model ,064 ,894 ,838 ,587 Saturated model ,000 1,000

Independence model ,332 ,252 ,137 ,219 Baseline Comparisons

Model NFI

Delta1

RFI rho1

IFI Delta2

TLI

rho2 CFI Default model ,899 ,867 ,950 ,933 ,949

Saturated model 1,000 1,000 1,000

Independence model ,000 ,000 ,000 ,000 ,000

Parsimony-Adjusted Measures

Model PRATIO PNFI PCFI

Default model ,758 ,682 ,719 Saturated model ,000 ,000 ,000 Independence model 1,000 ,000 ,000 NCP

Model NCP LO 90 HI 90

Default model 61,478 33,088 97,680

Saturated model ,000 ,000 ,000

Independence model 1202,823 1090,256 1322,799 FMIN

Model FMIN F0 LO 90 HI 90

Default model ,939 ,442 ,238 ,703 Saturated model ,000 ,000 ,000 ,000 Independence model 9,308 8,653 7,844 9,517

RMSEA

Model RMSEA LO 90 HI 90 PCLOSE

Default model ,080 ,059 ,101 ,012

Independence model ,308 ,294 ,323 ,000 AIC

Model AIC BCC BIC CAIC

Default model 202,478 211,188 308,377 344,377 Saturated model 210,000 235,403 518,872 623,872 Independence model 1321,823 1325,210 1363,006 1377,006

ECVI

Model ECVI LO 90 HI 90 MECVI

Default model 1,457 1,252 1,717 1,519 Saturated model 1,511 1,511 1,511 1,694 Independence model 9,510 8,700 10,373 9,534

79 HOELTER

Model HOELTER

.05

HOELTER .01

Default model 96 106

Independence model 13 14

Standardized Total Effects (Group number 1 - Default model)

PYD KM NM NP

KM ,371 ,000 ,000 ,000 NM ,595 ,502 ,000 ,000 NP ,832 ,475 ,747 ,000 NP3 ,603 ,345 ,542 ,726 NP2 ,545 ,312 ,490 ,656 NP1 ,586 ,335 ,526 ,705 NM1 ,442 ,373 ,743 ,000 NM2 ,430 ,363 ,723 ,000 NM3 ,532 ,448 ,894 ,000 NM4 ,500 ,422 ,840 ,000 KM4 ,152 ,410 ,000 ,000 KM3 ,280 ,755 ,000 ,000 KM2 ,281 ,757 ,000 ,000 KM1 ,334 ,900 ,000 ,000 PYD1 ,484 ,000 ,000 ,000 PYD2 ,829 ,000 ,000 ,000 PYD3 ,856 ,000 ,000 ,000

Standardized Direct Effects (Group number 1 - Default model)

PYD KM NM NP

KM ,371 ,000 ,000 ,000

PYD KM NM NP

NM ,409 ,502 ,000 ,000 NP ,350 ,100 ,747 ,000 NP3 ,000 ,000 ,000 ,726 NP2 ,000 ,000 ,000 ,656 NP1 ,000 ,000 ,000 ,705 NM1 ,000 ,000 ,743 ,000 NM2 ,000 ,000 ,723 ,000 NM3 ,000 ,000 ,894 ,000 NM4 ,000 ,000 ,840 ,000 KM4 ,000 ,410 ,000 ,000 KM3 ,000 ,755 ,000 ,000 KM2 ,000 ,757 ,000 ,000 KM1 ,000 ,900 ,000 ,000 PYD1 ,484 ,000 ,000 ,000 PYD2 ,829 ,000 ,000 ,000 PYD3 ,856 ,000 ,000 ,000

Standardized Indirect Effects (Group number 1 - Default model)

PYD KM NM NP

KM ,000 ,000 ,000 ,000 NM ,186 ,000 ,000 ,000 NP ,482 ,375 ,000 ,000 NP3 ,603 ,345 ,542 ,000 NP2 ,545 ,312 ,490 ,000 NP1 ,586 ,335 ,526 ,000 NM1 ,442 ,373 ,000 ,000 NM2 ,430 ,363 ,000 ,000 NM3 ,532 ,448 ,000 ,000

PYD KM NM NP

NM4 ,500 ,422 ,000 ,000 KM4 ,152 ,000 ,000 ,000 KM3 ,280 ,000 ,000 ,000 KM2 ,281 ,000 ,000 ,000 KM1 ,334 ,000 ,000 ,000 PYD1 ,000 ,000 ,000 ,000 PYD2 ,000 ,000 ,000 ,000 PYD3 ,000 ,000 ,000 ,000

Regression Weights: (Group number 1 - Default model) Estimate S.E. C.R. P Label

KM <--- PYD ,420 ,111 3,791 *** par_1 NM <--- PYD ,417 ,081 5,153 *** par_2 NM <--- KM ,452 ,074 6,078 *** par_6 NP <--- PYD ,310 ,081 3,845 *** par_3 NP <--- KM ,079 ,057 1,387 ,165 par_4 NP <--- NM ,651 ,105 6,222 *** par_5 PYD3 <--- PYD 1,000

PYD2 <--- PYD ,957 ,096 9,966 *** par_7 PYD1 <--- PYD ,552 ,098 5,655 *** par_8 KM1 <--- KM 1,000

KM2 <--- KM ,771 ,079 9,817 *** par_9 KM3 <--- KM ,831 ,089 9,394 *** par_10 KM4 <--- KM ,452 ,095 4,748 *** par_11 NM4 <--- NM 1,000

NM3 <--- NM 1,070 ,074 14,376 *** par_12 NM2 <--- NM ,852 ,083 10,254 *** par_13 NM1 <--- NM ,910 ,086 10,570 *** par_14

Dalam dokumen ANALISIS PENGARUH YANG DIRASAKAN DARI INFLUENCER TERHADAP NIAT BELI MEREK YANG DIMEDIASI OLEH KETERLIBATAN MEREK DAN NILAI MEREK YANG DIRASAKAN (Halaman 64-95)