Because organizations could provide their Employer Identification Numbers (EIN), subsector assignment was based on classification done at the National Center for Charitable Statistics following the National Taxonomy of Exempt Entities. Some organizations did not provide an EIN and as part of the survey, they could identify their organizational type by selecting from a list of 26 categories, which are used by the IRS for classification. Related categories were then aggregated into subsectors (or “major groups”) to provide a broader view of the nonprofit world.
The major groups used by the National Taxonomy of Exempt Entities correspond to subsectors tracked by other publications, including Giving USA. They are
I. Arts, Culture, and Humanities II. Education
III. Environment/Animals IV. Health
V. Human Services
VI. International, Foreign Affairs VII. Public Societal Benefit VIII. Religion Related
IX. Mutual/Membership Benefit X. Unknown, Unclassified
Distribution of participants by NTEE major category/subsector
* Low number of responses. Of limited use in interpreting results.
265 197 167
250 585
43
238 100
Appendix A
Data tables showing results by subsector by fundraising vehicle Not shown are two fundraising vehicles: Payroll deductions and telephone. Also not shown are
organizations in the International and Religion subsectors, due to a low numbers of respondents in each.
ARTS
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 57 69 80 68 75 28 77 75
Mail Internet Board
Major
gifts Events
Planned
Gifts Foundations Corporations
Increased 44 51 45 48 49 30 38 34
Stayed the
same 34 41 40 36 29 59 34 39
Decreased 22 9 15 16 23 11 29 27
EDUCATION
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 68 65 76 66 69 37 65 66
Mail Internet Board
Major
gifts Events
Planned
gifts Foundations Corporations
Increased 41 57 39 55 48 32 32 30
Stayed the
same 34 35 47 23 32 45 40 42
Decreased 25 8 14 22 21 23 28 27
ENVIRONMENT/ANIMALS
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 71 74 71 68 76 37 71 62
Mail Internet Board
Major
gifts Events
Planned
gifts Foundations Corporations
Increased 42 61 27 46 43 27 47 32
Stayed the
same 37 28 61 37 37 53 30 43
HEALTH
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 74 70 81 70 74 42 73 75
Mail Internet Board
Major
gifts Events
Planned
gifts Foundations Corporations
Increased 41 60 40 50 56 32 43 33
Stayed the
same 35 34 48 33 18 58 32 48
Decreased 24 6 12 17 25 10 25 19
HUMAN SERVICES
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 68 64 79 69 76 40 75 72
Mail Internet Board
Major
gifts Events
Planned
Gifts Foundations Corporations
Increased 43 57 38 45 49 29 41 32
Stayed the
same 31 33 52 35 27 51 36 47
Decreased 27 10 10 20 24 19 23 22
PUBLIC SOCIETAL BENEFIT
Percentage using vehicle and percentages reporting direction of change in contributions in 2010 compared with 2009
Percentage
Using 66 61 80 67 67 34 63 66
Mail Internet Board
Major
gifts Events
Planned
gifts Foundation Corporations
Increased 44 57 42 53 55 39 38 44
Stayed the
same 37 40 47 32 25 50 38 37
Decreased 19 3 11 15 20 11 24 19
Appendix B
Preliminary Results of the 2011 Nonprofit Fundraising Survey
These figures are based on the respondents who answered the questions to date. The final results will be released in March.
What were your organization's cumulative gross dollars raised in FY 2010 from all private philanthropic sources?
Count Percent
Less than $250,000 925 50.1
$250,001 - $500,000 265 14.3
$500,001 - $1 million 236 12.8
$1,000,001 - $3 million 242 13.1
$3,000,001 - $5 million 59 3.2
$5,000,001 - $10 million 48 2.6
$10,000,001 - $50 million 50 2.7
$50,000,001 - $75 million 6 0.3
More than $75 million 16 0.9
Total: 1,847 100.0
How have your organization's gross dollars raised from all philanthropic sources changed from FY2009 to FY2010?
Count Percent
declined by more than 15% 278 15.1
declined by less than 15% 329 17.8
stayed the same 449 24.3
increased by less than 15% 448 24.3
increased by more than 15% 343 18.6
Total: 1,847 100.0
Did you reach your fundraising dollar goal in 2010?
Count Percent
Yes 870 47.1
No 811 43.9
Not applicable 166 9.0
Total: 1,847 100.0
How did your fundraising dollar goal in 2010 change from your goal in 2009?
Count Percent
declined by more than 15% 154 9.2
declined by less than 15% 233 13.9
Appendix B
increased by more than 15% 300 17.8
Total: 1,681 100.0
Approximately what percentage of your organization’s total contributions in FY 2010 arrived from October through December?
Count Percent
None 66 3.6
1-9% 263 14.4
10-24% 562 30.8
25-49% 647 35.5
50% or more 285 15.6
Total: 1,823 100.0
Approximately what percentage of your organization’s contributions received in FY 2010 came from the following sources?
0% 1-10% 10-24% 25-49% 50-74% 75-100% N/A
Individuals 43 (2.48%) 250 (14.41%) 288 (16.60%) 353 (20.35%) 403 (23.23%) 385 (22.19%) 12 (0.69%) Foundations 300 (17.29%) 512 (29.51%) 377 (21.73%) 279 (16.08%) 142 (8.18%) 62 (3.57%) 46 (2.65%) Corporations 344 (19.83%) 740 (42.65%) 327 (18.85%) 164 (9.45%) 73 (4.21%) 27 (1.56%) 43 (2.48%) Bequests or from trust
distributions from estates 978 (56.37%) 400 (23.05%) 109 (6.28%) 55 (3.17%) 19 (1.10%) 8 (0.46%) 136 (7.84%) Other charities (such as United
Way, congregations or Combined Federal Campaign)
767 (44.21%) 562 (32.39%) 146 (8.41%) 65 (3.75%) 28 (1.61%) 13 (0.75%) 122 (7.03%)
Please indicate how amounts received in FY 2010 changed from those received in FY2009 from the following sources:
Decreased by more than 15%
Decreased by less than 15%
Stayed the same
Increased by less than 15%
Increased by more
than 15% N/A
Direct mail/e-mail 103 (6.21%) 204 (12.30%) 434 (26.18%) 335 (20.21%) 217 (13.09%) 365 (22.01%) Telephone fundraising 22 (1.33%) 40 (2.41%) 161 (9.71%) 48 (2.90%) 25 (1.51%) 1357 (81.85%) Online/Internet giving 38 (2.29%) 58 (3.50%) 418 (25.21%) 464 (27.99%) 250 (15.08%) 422 (25.45%) Board giving 55 (3.32%) 116 (7.00%) 708 (42.70%) 341 (20.57%) 219 (13.21%) 211 (12.73%) Major gifts* 98 (5.91%) 123 (7.42%) 418 (25.21%) 342 (20.63%) 287 (17.31%) 385 (23.22%) Special events/net-event
proceeds 119 (7.18%) 180 (10.86%) 364 (21.95%) 387 (23.34%) 284 (17.13%) 320 (19.30%) Planned gifts: estates, trust
distributions, annuity distribution
59 (3.56%) 56 (3.38%) 356 (21.47%) 127 (7.66%) 90 (5.43%) 965 (58.20%)
Appendix B
Corporate gifts or grants 77 (4.64%) 206 (12.42%) 555 (33.47%) 286 (17.25%) 149 (8.99%) 378 (22.80%) Payroll giving 28 (1.69%) 66 (3.98%) 411 (24.79%) 138 (8.32%) 43 (2.59%) 967 (58.32%)
*MAJOR GIFT: An order of magnitude higher than the organization’s usual range of gift amount (e.g., $1,000 if typical is $100) and has the potential to have a significant impact on the organization.
Approximately, what percentage of the total amount raised in contributions was for annual operations (as distinct from endowment gifts, capital expenditures)?
Count Percent
None 122 7.4
1-24% 327 19.8
25-49% 137 8.3
50-74% 216 13.1
75 -100% 847 51.4
Total: 1,649 100.0
How did the following conditions affect your fundraising efforts in FY2010, compared to 2009?
Decreased by more
than 15%
Decreased by less than 15%
Stayed the same
Increased by less than 15%
Increased by more
than 15% N/A
Financial resources available for
the development function 142 (8.66%) 187 (11.41%) 790 (48.20%) 193 (11.78%) 97 (5.92%) 225 (13.73%) Staffing for development
function 142 (8.66%) 110 (6.71%) 781 (47.65%) 176 (10.74%) 116 (7.08%) 303 (18.49%)
Volunteers assisting with
fundraising 54 (3.29%) 101 (6.16%) 724 (44.17%) 327 (19.95%) 169 (10.31%) 250 (15.25%) Other (please specify): 10 (0.61%) 7 (0.43%) 27 (1.65%) 12 (0.73%) 22 (1.34%) 521 (31.79%)
How do you anticipate the following conditions will change in FY2011 compared to FY2010?
Decrease by more
than 15%
Decrease by less
than 15% Stay the same Increase by less than 15%
Increase by more
than 15% N/A
Income from charitable
contributions 67 (4.10%) 134 (8.19%) 392 (23.96%) 662 (40.46%) 338 (20.66%) 43 (2.63%) Total expenditures for
fundraising 48 (2.93%) 149 (9.11%) 780 (47.68%) 449 (27.44%) 163 (9.96%) 47 (2.87%)
Development/fundraising
staffing level 52 (3.18%) 55 (3.36%) 965 (58.99%) 263 (16.08%) 142 (8.68%) 158 (9.66%)
How have your organization’s gross dollars raised from government grants changed from FY2009 to FY2010?