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The right people

Dalam dokumen The Event Manager's Bible (Halaman 181-189)

Staff are a critical component of your event. The smallest primary school event can probably be arranged and run by a couple of teachers in their spare time and other than a little help from the caretaker will probably need no additional staff input.

Most events, especially where fundraising or profi t is the main objective, will have considerable staffi ng requirements, because to generate high fi nancial returns, you have to attract and deal with large numbers of people.

Your staff members will need specifi c skill sets and experience to be able to perform their tasks safely and effectively. They will also need suitable and effective supervision and management. Some staff may even need specialist clothing and equipment, or special training in the tasks assigned. As event manager you will be responsible for organising that.

What staff are required?

There are many questions you need to answer regarding your staff. What skills do

173 you want for this event? What staff do you have to have to safely run your event? How many staff do we require?

Your event is unique, so some potential staffi ng options may or may not apply. The staff you need depends on your specifi c aims, event objectives, event type, specialist requirements, risks and dangers common to your event. Do you need a qualifi ed football referee, or a veterinary surgeon, or perhaps a reindeer herder? Only you can answer that question!

Numbers

Defi ning the number of staff required isn’t ‘rocket science’. For example, deciding on the number of gate staff you need depends on the number of public gates you have!

But it can be a little more complicated than that. How long are the gates going to be staffed? Do you need one person or several at each gate? Will they be working shifts?

Do you need extra cover for sickness? Will refreshment and rest breaks need to be covered? Who could you call on if the gate person was dealing with an emergency? If there is an emergency at a gate, or somewhere else on site what emergency staff do you need to have? How will they get to the site of the incident? The further you look into the ‘what if ’ questions the more complicated the task becomes.

Roles/job types

For most general events, the roles/job types required can be drawn from the example list below. Depending on the size of the event, some of these duties and responsibilities may either be separate jobs for individuals with the appropriate skills and experience, or for smaller events several responsibilities may be combined within the job descrip- tion of one suitably skilled person.

You will see that in the list below, I have included a breakdown of some of the duties/tasks assigned to each role. These may be organised and managed by one person, or for very large events, each sub task may be delegated to a different suit- ably skilled person.

For example there may be a deputy event manager with responsibility for traffi c management and another deputy event manager responsible for accommodation, where responsibility for accommodation is subdivided into tents, PortakabinsTM and furniture.

Remember that one person may take responsibility for a particular segment of the arrangements, or the individual duties may be delegated to different people with par- ticular knowledge of tents or furniture etc. It all depends on your event size, objective and scope, and the skills, knowledge, experience and availability of your staff.

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Standard jobs and responsibilities

Event Manager (one and only one – all roles below report to the event manager who alone has the fi nal authority to make decisions)

Deputy Event Manager (as many as needed)

Local Authority Liaison

Emergency Services Liaison

Health and Safety Executive Liaison

Site Planner

Catering

Personnel

Staff recruiting

Staff scheduling

Staff supervision

Staff/work roster

Site/Route Marshal

Plans and control site layout/route

Directs arrival and set-up of attractions

Plans and locate toilets and other facilities

Manages problems during the event

Manages strip down and clear up after event

Security

Cash security – liaise with cashiers/marshal etc.

Overnight cash security

Oversee control of ‘valuables’ e.g. tickets/prizes

Perimeter security

Gate security

Fire/safety security – watch for fi res and dangerous acts

Beer tent security

Night site security

Accommodation

Tents

PortakabinsTM

Furniture

Services

Electricity (mains or generator)

Water

Advertising

Ticket Sales

Ticket purchase/printing

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Pre-event sales

Day of event gate sales

Signs/notices

Printing/purchase

Distribution/erection

Removal/storage

Cashiers

Cashier’s offi ce (bag and count income)

Cashier – make outgoing payments

Cash collectors (circuit of site taking cash to cashier’s offi ce for counting and bagging)

Accountant(s)

Communications

Phones

Radios

Messengers/runners

Transport

Moving people

Moving money

Moving equipment

Traffi c Manager

Car Parks

Roving Car Park Supervisor

Gate Controller

Parking Charge Collector

Car Park Marshals (teams)

Car Park Security Patrol

Site cleanliness

Toilets and attendant (if not organised by supplier)

Litter

Food waste

Supplies Offi cer (may be included as part of other jobs)

Toilet rolls

Air freshener

Buns/drinks

Charity cash-collecting buckets

Gate tickets

Receipts

Black bin bags for litter collectors

Gloves for cleaners and litter pickers

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Etc. etc. etc.

Fireworks Liaison

Safety Manager

Animal welfare and movement

First aid/medical services

As can be seen from the list above, a wide variety of different skills could be required to manage and run your event. The range of duties that need to be fi lled means that most events will need to fi nd and employ some staff. In a sizeable event, you will require a considerable number of staff with a variety of different skills and those staff members must be located, hired, organised, scheduled, controlled, possibly trained, briefed, managed and most important of all – available at the right time and place.

Make a note that some of the decisions you make here may complicate your staff management and scheduling problems even further.

List the roles

You must identify and list all of the roles/job titles that you need to fi ll. Don’t forget that the list of roles above is a guide only and that specialist events will probably need specialist roles that are not listed here. For example a shooting event may require safety offi cers, weapons offi cers and range offi cers. An animal show will probably require the presence of a vet and perhaps a blacksmith/farrier. Does a racing pigeon show need a meteorologist to check the weather conditions and confi rm that winds and an approaching storm front are favourable for a release? You know your event, target audience and requirements, so you must compile a list of necessary roles and staff.

Define the numbers

When you know the roles you have to fi ll you need to know how many of each role you will require, for example ‘gateperson’ is a role, but you will require as many gatepeople as you have gates, plus some reserves.

Review the roles against staff you have available. Bearing in mind the size of your proposed event and the work involved, you also have to decide if roles can be com- bined into one job description for a suitably qualifi ed member of staff, or if perhaps a single role needs to be shared and so requires two job descriptions. For example, though there are common elements to their jobs, the morning gateperson has different responsibilities to the afternoon gateperson. The morning gateperson concentrates on arrivals and taking money, while the afternoon gateperson probably focuses on getting people off the site when the event closes.

177 Remember that at this stage your event planning is still a work in progress and requests and advice from the authorities may require you to revisit this task to defi ne new roles, merge roles, or simply drop roles.

Reviewing the list of necessary roles and knowing the size and scope of your show, you can allocate those roles to different jobs. Thus, for your specifi c event the two roles of ‘traffi c manager’ and ‘roving car park supervisor’ may be combined into one role – ‘transport manager’.

I suggest that appropriate supervisors should defi ne and write an extended job description for each role before moving on to the next.

Job descriptions

For each role/job you need to fi ll you should generate a job description. Defi ning a job description will take some thought and familiarity with your proposed event objective, requirements/classifi cations, attractions and site.

When I am defi ning staff requirements I compile an ‘extended’ job description, which has four parts:

a person specifi cation,

a job description (list of tasks required in that role),

a training schedule, and

an equipment schedule.

The person specification

The person specifi cation is simply a list of the abilities, skills and experience that an applicant must have to fi ll a given job. It is a ‘shopping list’ of attributes that will help you to select a suitable candidate for the role. You might for example specify that a car park marshal needs the following attributes:

a mature and sensible person,

previous car park marshal experience if possible,

if not experienced, available/willing to train before the event,

healthy, active and able to stand for at least four hours at a time,

good eyesight with or without glasses,

willing to work in any weather,

strong willed and able to deal with confl ict.

The person specifi cation allows you to plan and propose the attributes required for a given job. For some roles you may need to specify some attributes as mandatory

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and others as simply desirable. Depending on the candidates available, you may have to employ somebody who does not have all of the attributes required. If you do, you have an obligation to introduce training and closer monitoring and supervision as control measures to reduce or remove any risk associated with employing them.

Note: Remember that this is an illustration only – you must defi ne your job descrip- tions based on your own unique event and requirements.

The job description

Next you have to defi ne the role. To follow through with our car park marshal example above, the job might be described as follows:

A uniformed role – where the marshal has to wear a refl ective jacket and perform physically demanding traffi c control and direction for up to two hours at a time in all weathers.

The marshal will guide and control moving vehicles by use of clear hand and arm movements as will be demonstrated and practised during the familiarisation/train- ing course to be held on 25th July at 1400hrs at the club house.

The marshal will be required to see coloured badges fi xed inside the windscreen of approaching cars and then direct them to the appropriate entrance and parking area (so must not be colour blind).

Working shifts of either 0800hrs to noon, noon to 1600hrs, or 1600hrs to 2100hrs as directed or agreed.

Working in accordance with their training, in small teams or independently, away from supervision and using their own initiative.

Informing the roving car park supervisor of any problems, including lack of space in the car park in use, persons reporting lost cars and anything that may cause damage or is a risk to members of staff or the public.

Where required to do so, remaining as car park monitor when a car park is declared full. While doing so to maintain order in the car park, ensure that late arrivals park safely, in designated areas and act as an additional car park security patrol.

Where required to do so, transferring at the request of the roving car park supervi- sor to direct traffi c in any new or overfl ow car park that is opened.

At all times to act in a manner that promotes the safety and security of themselves and everyone else.

The training schedule

Excluding the detailed briefi ng they will receive before they begin their shift, this

179 schedule lists the training the candidate may need if they do not already have the desired experience. For our car park marshal this may be:

the selection and wearing of protective and visible clothing,

the use and construction of a portable traffi c direction sign,

the clear and effi cient direction of traffi c by recognised and standardised hand signals as illustrated in the highway code,

the identifi cation and classifi cation of vehicle passes and badges issued to different people attending the event and their access rights,

the safe and effi cient use of an event radio,

the collection and storage of cash from car park fees,

familiarisation with the risk assessments related to the job, and

familiarisation with normal and emergency procedures related to the job and to the appropriate risk assessments.

Though the member of staff should be trained in the skills required to perform their job and be fully briefed, they should also be supplied with some documentation.

They need a copy of their job description (required tasks), training and equipment schedules, site maps and the clothing and equipment required to do the job.

The equipment schedule

This schedule should list any equipment that is required by the candidate to perform the role. For the car park marshal the list would include:

a portable vehicle direction sign,

a refl ective jacket,

a secure money-collection container,

cash fl oat,

a torch and or fl oodlights,

emergency sign making equipment,

relevant emergency procedures,

a site map, and

an event radio (one per gate).

Event manager’s manual

Where possible I create a reference sheet for each job, collating the person specifi ca- tion, job description, training schedule and the equipment schedules together.

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There will be a reference sheet for each job/role and copies of all job reference sheets will be retained in the event manager’s manual.

Dalam dokumen The Event Manager's Bible (Halaman 181-189)