Strategy to minimize the leakage of Bali tourism by Made Antara
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STRATEGY TO MINIMIZE THE LEAKAGE OF BALI TOURISM By Made Antara1), I Gusti Ayu Oka Suryawardani2), Agung Suryawan Wiranatha3) University of Udayana, Bali, Indonesia Email: 1)
[email protected]; 2) [email protected]; 3) [email protected] ABSTRACT Tourism has become an engine of the economy, both at the national and regional levels, as well as in Bali. Tourists expenditure in Bali for various purposes has been captured by various groups engaged in tourism
activities. But there is a phenomenon that the tourists expenditure in Bali is not all enjoyed by the people of Bali, because there is a leak (leakages). The goal of the second (2013) was formulated 'strategy to
minimize leakage of tourism in Bali’. If the at first-year study (2012) using quantitative methods, but research in second year (2013) using qualitative methods, i.e. with the help of SWOT and Focus Group Discussion (FGD), the respondent is expert in tourism to make an assessment and consideration of the internal factors and external factors of bali tourism, and the strategies and programs that have been formulated to minimize the leakage of Bali tourism. The results of research showed that the strategy of minimizing leakage bali tourism, especially the leakage of accommodation, among others: (1) Improve the image of Bali as a world tourism destination based on the unique local culture; (2) Improve comfort for travelers in Bali; (3) Enhance the competitiveness of bali tourist products; (4) Improve the quality and quantity of managers/ local workforce, making them competitive; (5) Develop and promote domestic and local agriculture to supply of bali hotels; (6) Develop and promote the national production hotels equipment in order to international standard, so it is ready to supply the needs of the hotels; (7) Reduce the import
needs of the hotel and substitution with domestic or local product; (8) Reduce foreign investment by providing local and domestic investment priorities; (9) Increase the quantity, quality and continuity and diversification of local agricultural products, so as to reduce imports; (10) Increase production of hotel equipment, thus reducing imports; (11) National Policy for pro-local products, in order to stimulate the development of agricultural and industrial of hotels equipment; (12) Improve the performance and competitiveness of tourist destinations of Bali, so as to compete with other tourist destinations of the country ; (13) Increase the quality of goods and services of domestic and Bali, so as to compete in the era of economic globalization, and (14) Increase competitiveness manager local hospitality workforce. Based on the research results, it can be recommended, among other things: (1) Stakeholder tourism, especially the hotel and restaurant management in hotels need to implement programs that are formulated in this study, resulting in leakage of tourism, particularly from sector accommodation can be minimized, and (2) In an effort to determine the leakage impact on the economy of Bali, simulation leakage reduction through further research needs to be done in 2014 MP3EI the "Impact of Bali tourism leakage on the growth sectors of the economy and the distribution of income (year-3, 2014). Keywords: Strategy, Minimize, Leakages, Bali Tourism Paper presented at The
155th IRSA International Institute, Tourism and Sustainable Economic Development, 3-4 August 2015, Bali, Indonesia.
INTRODUCTION GBHN TAP MPR No. II/MPR/1998 confirms and statement of President of republic Indonesia Joko Widodo in 2015 that tourism has becomes a beacon of hope in supporting the economic development with various of positive aspects for national economy. Therefore Indonesian Government seriously encourage the development of tourism with continuing to effort to improve the image of tourism by increasing of security, organized an international conference, to develop the attractions and
uniqueness as one element of attraction, improve the tourism facilities and infrastructure as an element of amenities, so accesibility of and to lead the tourist destination is created, and regulations relating to the institutional and organizational of tourism services as an ancillary element, so that increasing the
convenience of tourists in visiting attractions and tourist destinations in Indonesia. From an economic perspective, the positive impact of tourism in Bali in general are (1)
8bring in foreign exchange for the country, through the exchange offoreign currency to spend in tourist destinations; (2)The potential market for goods and services
in Bali; (3)
8increase the income of the people whose activities are directly or indirectly related totourism services;
(4) expand job creation,
8both on sectors directly related such as hotels, restaurants, travel agencies,
as well as sectors that are not directly related such as
craft industry, the supply of agricultural products, cultural attractions, retail, others services and so on; (5) The sources of local governed revenue, and (6) stimulating the artists creativity, both artist and craftsman of small industry as well as percussion and dance artists dedicated for tourist consumption. The tourism sector is the priority in the development of Bali's economy has shown very rapid development, which is marked by several indicators, among others, an increase in the foreign exchange, tourist visits, length of stay, tourist spending and the number of tourism facilities and infrastructure. Tourist visiting which directly comes to Bali every year continues to increase, only when the first Bali bombing in 2002 tourist visiting declined. In 1989 foreign tourists visiting who directly to Bali only amounted to 436 358 people by the contribution of foreign exchange of 26.87% of the national tourism foreign exchange. Direct foreign tourists visiting Bali in 2000 as 1.42.839 people with foreign exchange contribution amounting to 20.91%, and in 2012 foreign tourists visits directly to Bali as many as 3,137,385 with foreign exchange contributed approximately 40% of the total national income (Bali Tourism Office, 2012). So it seems clear that the increase in tourist arrivals will increase total spending travelers as an injector in the economy of Bali. The foreign tourist spending will be the perpetrators of tourism revenue, and then removed again for various purposes, and this expenditure will be the income of the other economic actors outside the tourism sector, and ultimately will create a multiplier effect in the form of creating income and labor absorption in the sectors economy in the Province of Bali. However keep in mind that the total tourist expenditure in an area of tourist destinations such as Bali within a certain period of time, not entirely become revenue of tourism actors and community in the area, there are some who leak (leakages) before it was spun in the Bali economy becomes Bali community income. Base on the research of Antara et al. (2012), total leakage Bali tourism through all hotels in Bali (stars and non-star hotels) is Rp 3.119.328.498.425 or 24% of the
average income of the hotel, or 12,46% of bali tourism revenue from foreign tourists (Rp
38.867.763.900.000), or 6,09% of total tourism revenue from foreign and domestic tourists in year 2012 (foreign + domestic = Rp 38,867,763,900,000 + Rp 12,394,464,264,000 = Rp 51.262.228.164.000). If a leakage is broken down by the classification of hotel group, the group of 4 and 5 star hotel leaked the largest Bali tourism revenue of Rp 2.278.255.301.110 (73% of the total leakage), 1, 2, and 3 star hotel group leaked Rp 157.914.870.365 (5% of the total leakage), and a group of non-star hotels leaked Rp 683.158.326.950 or 22% of the total leak. Although appear leaks non-star hotel group larger than 1, 2, and 3 hotel groups, it is solely caused by non-star hotels most populations, so that when the average leak developed on the population (blow-up), obtained leaks groups of non-star hotel to be larger than the leakage of 1, 2, and 3 hotel groups. Efforts to minimize leakage of tourism should be made by tourism stakeholders, both tourism and local government actors. In this regard, it is necessary to research a
‘strategy to minimize the leakage of tourism Bali'. The research objective is to formulate strategies and programs to minimize leakage of Bali tourism. Based on the results of the study are expected to obtain the benefits of the practice as a basis for policy making tourism players such as hotel and restaurant
businesses, central and local governments in order to minimize the leakage of tourism in Bali, and the theoretical benefit is as an academic reference for similar or related research in other areas that the regional economy
7based on tourism. LITERATURE REVIEWThe term leakage is used to refer to the amount spent on importing goods and services to meet the needs of tourists. Leakages occur when the local economy is unable to provide reliable, continuous, competitively priced supply of the required product or
service and of a consistent quality to meet the market demand (Lorton Consulting, 15 April 2015).In
the
2study of tourism, the leakage isthe way in which revenue generated by tourism is lost to other countries’ economies. Leakage may be so significant in some developing countries that it partially neutralizes the money generated by tourism. Leakage occurs through six different mechanisms. It is an intrinsic component of international tourism and thus is present in every country, to widely varying degrees. (1)Goods and services. Many countries must
purchase goods and services to satisfy their visitors. This includes the cost of raw materials used to make tourism-related goods, such as souvenirs. For starting tourism industries, this is a significant problem, as some countries must import as much as 50% of tourism-related products; (2)Infrastructure.
Some less economically developed countries do not have the domestic ability to build tourism-related infrastructure (hotels, airports, etc.). The cost of such infrastructure is then leaked out of the country; (3)foreign factors of
production. Smaller countries often require foreign investment to start their tourism industry. Thus, profits from tourism may be lost to foreign investors.
In addition, travel agents outside of the destination country remove money from that market as well; (4)Promotional expenditure.Many countries spend considerable sums of money for advertisements and publicity. Maintaining a presence abroad may increase the volume of tourists to a country but also represent a considerable loss of money to foreign markets; (5)Transfer pricing. Many foreign companies manipulate their pricing to reduce taxes and other duties. In smaller or less developed countries, where many tourism- related companies may be foreign owned, this can represent a substantial loss of income; (6)Tax exemptions. Countries with a small tourism industry may have to give tax exemptions or other offers to increase foreign
investment. While this may enlarge the tourism industry there, it must be taken into account as an instrument of income loss
(Wikipedia, April 2015; Archer and Fletcher, 1996; Unluonen, et al., 2011).
4Leakages are payments made outside the destination economy: in other words, the proportion of the total holiday price that does not reach or remain in the destination. Some leakage happens internally, where tourists spend
money at the destination but this pays for imported goods and services. Other tourism leakages are external payments that never make it to the destination country, such as travel agent commissions, tour operator profits and foreign airlines
(Eldis, April 25, 2015). Wikipedia (22 April, 2015) inform that
1study of tourism 'leakage' in Thailand estimated that 70% of all money spent by tourists ended up leaving Thailand (via foreign-owned tour operators, airlines, hotels, imported drinks and food, etc.). Estimates for other Third World countries range from 80% in the Caribbean to 40% in India. Leakage is not restricted to less-developed countries. Australia experiences a significant leakage effect from Japanese tourists. Though they spend the most per capita of all tourists to Australia, much of what they spend is through Japanese
travel companies, Japanese hotels, and other foreign- owned businesses.
There is thus significant leakage to Japan's economy. Leakage not only varies from country to country, but also from industry to industry. High-income
tourism may well significantly increase leakage, as that industry likely involves importing more goods and services than usual. Ecological or adventure
tourism may exhibit a very small degree of leakage, however, as they place value solely on what the host country has to offer. As a result of the leakage effect, tourism industries in developed countries often are much more profitable per dollar received than tourism in smaller countries. Islands, in particular, suffer from significant leakage. In countries such as Turkey and the United Kingdom, the benefit to the economy from tourism is twice the dollar amount spent by tourists. In smaller places, such as Micronesia and Polynesia, that benefit is half the dollar amount spent. Some locations have managed to nullify the leakage effect almost entirely - New York City claims to generate seven dollars for the local economy per dollar spent by tourists. Some estimates of the degree of leakage claim only 5% of money spent on tourism remains in a developing country's economy
(Wikipedia, 22 April 2015)
1For many countries, some sources of leakage are unavoidable. Foreign- owned hotels and airlines are necessary for all but the most established of tourism industries. However, encouragement of domestic involvement in a country's tourism industry may reduce leakage in the long run. Currently, the
most popular measure is restrictions on spending. Countries may limit the use of foreign currency within their borders, reducing the effect of transfer
pricing (see above). Many countries require visitors to have a certain amount of money before entering, as well
(Wikipedia, 22 April 2015). Meanwhile According Lorton Consulting (22 April 2015).
5when the local economic linkages are weak that revenue from tourism receipts in a local economic area leaks out. Engaging with local suppliers, using local capital and resources and developing the skills necessary to deliver consistently at an appropriate quality and at a competitive price can reduce leakage. One of the best ways to enhance economic benefits to the local community and to increase the contribution to poverty reduction is to increase the extent of linkages between the formal tourism sector (hotels, lodges, restaurants, tour operators and transport providers) and the local economy. Increased integration can develop strong linkages between tourism and other economic sectors including agriculture, fisheries, manufacturing, construction and crafts production
According Lorton Consulting (15 April 2015), the
3creation of local linkages needs to be part of the overall tourism
development strategy in the planning, construction and operational phase.
Three key sets ` factors are important in enhancing the extent of local
linkages, i.e.: 1) The creation of employment at all skills levels and particularly where there is existing capacity 2)New attractions created through anti- poverty tourism development strategies need to be integrated into the tour programmersof the ground handlers and inbound operators. Creating mutually beneficial linkages between the formal and informal sectors is critical. Local government needs to ensure that micro-enterprises and emerging
entrepreneurs are promoted in local tourism marketing initiatives where they are often neglected. 3)The requirements of new micro-enterprises for credit, marketing skills and a thorough understanding of tourist expectations need to be met. Micro enterprises may have particular difficulties in meeting health and safety, licensing and other regulatory requirements. Such regulations themselves need to be crafted to encourage inclusion through assisted education and training to ensure engagement by the poor in the industry.
6Economic linkages stop leakages. Buying supplies from people in the host country allows the benefits to remain. Many developing countries now
encourage local farmers to supply fresh fruit and vegetables to hotels. Labor is often the most important linkage between a hotel and the local economy, through the payment of salaries and wages. Even a foreign owner will recruit locally to minimize costs. Hotels enhance economic linkages by working with informal tourism businesses (such as a local taxi company). Governments and tourism companies in destination countries can support initiatives to reduce leakages further by
(Eldis, 25 April 2015): •
4using locally-owned accommodation (this can be up to half of the total holiday cost) • endorsing destinations that integrate tourists into the local economy, where they can purchase local products • promoting resorts that employ local • staff and pay reasonable salaries • Using airlines from the host country (for long-haul destinations this may constitute one- third of the total package cost).
RESEARCH METHODS
13Research Location The research location is the Bali selected purposively, based on several considerations, namely: (1) Bali isa popular tourist destination in
the world, which is annually visited by at least 3 million people, where the total tourist expenditure in Bali captured by various groups thus becoming community and government revenue Bali. (2) So far there has never been conducting research on strategies to reduce the leakage of Bali tourism, so it is urgent to do research "Strategies Minimize Tourism Leakages Bali", then the following year as the base material for dissemination to the actors of Bali tourism. Key Informan of Research In formulating research strategies to minimize leakage of Bali tourism unknown sample population terms, but it is known the key informan or expert is the person who really knows and experts in the field of tourism, especially in the field of
hospitality. Expert in this study amounted to as many as 25 people were invited to discuss the focus group, which is known as Focus Group Disccusion (FGD), discuss justify internal and external factors of tourism and hospitality, and give consideration to strategies and programs formulated by the researchers. Expert determination purposively, means deliberately chosen people or leaders who know and understand about the tourism and hospitality in bali Kind and Sources of Data The kind of data collected is quantitative data and qualitative data. Quantitative data is numeric data, among others, the development of the number of foreign tourist viisiting, the average tourist expenditure per person per day, the average length of stay of
foreign tourists, the contribution of foreign tourist in Bali on a national exchange, etc. Qualitative data is data in the form of words or sentences, among others, internal factors such as the strength and
weaknesses of Bali tourism, external factors such as opportunities and threats of Bali tourism, the opinion of the expert on internal and external factors, etc. Source of research data is a primary source and a secondary source. The primary source is the data from the first source or obtained directly or in a place of research, ie non- star hotel, and the star hotel, both of not chain and international chain which is the object of research. Secondary sources are data from the second party as governments office, such as the
Statictic Central Bureau of of Bali Province, Bali Tourism Board, Regional Development Planning Agency, Bali Provincial Tourism Office, etc. Method of Collecting Data Collecting data using several methods, namely, observation, in-depth interviews, Focus Group Discussion (FGD), and documentation study. 1) Observation, is action observations to the location of the hotel, especially star hotels and non star hotels that do import various products and services. 2) In-depth interviews, are doing a question and answer with the hotel management to dig up information that is qualitative, especially strategy to minimize leaks of various kinds of imported foods, drinks, etc. 3) Focuss Group Discussion (FGD), which held discussions focused to talk internal and external factors of tourism and hospitality in bali, and discuss strategies and programs to minimize the leakage. 4) Study the documentation, which is studying the documents, the documents are owned by the hotel as well as government agencies, both as a source of primary data or secondary data sources. Method of Data Analysis (1) Descriptive of Qualitative Qualitative descriptive analysis is the process of arranging, sort, classify, give of code, categorizing, meaning and interpreting the data and information of qualitative and without any quantitative calculations. This process seeks to
describe, illustrate the phenomena or relations between phenomena are studied systematically, actual and accurate (1) Analysis of SWOT The formulation of strategies and programs that are used in this research is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Referring Rangkuti (2002),
12SWOT analysis is a wayto identify the various factors systematically in order to formulate the company's strategy.
The formulation process of the 'Strategies Minimize Leakage of Bali Tourism' with SWOT can be done through the eight stages, namely: 1) Make a list of the internal strength of Bali tourism, especially hotels in Bali; 2) Make a list of internal weaknesses of Bali tourism, especially hotels in Bali; 3) Make a list of external opportunities of Bali tourism, especially hotels in Bali; 4) Make a list of external threats of Bali tourism, especially hotels in Bali; 5) Interpreting of the combination of strengths and opportunities and note the results in the cell SO strategy (Strengths-Opportunities, SO); 6) Interpreting of combination of weaknesses and opportunities and note the results in the cell WO strategy (Weaknesses-Opportunities, WO); 7)
Interpreting of combination of strengths and threats and then record the result in cell ST strategy (Strengths-Threats, ST); 8) Interpreting of combination of weaknesses and threats and then record the result in cell WT strategy (Weaknesses-Threats, WT). Internal External STRENGTHS (S) Determine the Internal Strengths Factors WEAKNESSES (W) Determine the Internal Weaknesses Factors
OPPORTUNITIES (O) SO-STRATEGY WO-STRATEGY Determine the External Opportunities Factors Create a strategy that uses the strengths to take benefit of opportunities Create a strategy that minimize the weaknesses to take benefit of opportunities THREATS (T) ST-STRATEGY WT-STRATEGY Determine the External Threats Factors Create a strategy that uses the strengths to overcome threats Create a strategy that minimize weaknesses to overcome threats Figure 1 SWOT Matrix of Formulation “Strategy to Minimize the Leakage of Bali Tourism” (Ssource: Adapted from Rangkuti, 2002) RESULTS AND
DISCUSSION Identification of Internal and External Factors Identification of Internal Factors Based on the research team identification and agreement in the Focus Group Discussion (FGD) with tourism
stakeholders, success identified and agreed upon eight factors which become strength ( S) and five factors of weakness (W) of Bali tourism, as presented in Table 1. Table 1 Internal Factors of Bali Tourism Internal Factors Strength (S) Weaknesses (W) 1. Bali is world tourism destination 1. Import various needs of hotel (foods, beverages, fruits and vegetables, and utensils) 2. The facilities’ of star and non-star hotels very adequate 2. The activities of services abroad, such as .: promotions, public relations, pay strangers who became an agent in abroad and others 3. The hotel services very satisfactory 3. Payment for foreign productions, such as .: transfer commission payments, the cost of importing goods, transfer of profits to foreign owners, foreign fund loan interest payments, and more 4. unique culture Tourism 4. The ownership and / or management star hotel in Bali by foreign companies 5. Many Different tourist attraction 5. The limited supply of local agricultural products (quantity, quality and continuity), so it must import 6. Hospitality of local residents 6. Limited supply of industrial products so that should be imported hotel equipment 7.
Bali as a competitive destination (value for money) 7. The government's policy still pro-imports, thus inhibiting the development of agriculture and hotels industrial equipment in domestic 8. Bali has strategic geographical location between Asia and Australia, as well as between Western Indonesia and Eastern Indonesia Identifikasi of External Factors Based on identification of the research team and agreement in the Focus Group Discussion (FGD) with tourism stakeholders, so can be identified five factors into opportunities (O) and seven factors become a threat (T) of Bali tourism as presented in Table 2. Table 2 External Factors of Bali Tourism External Factors Opportunity ( O) Threath (T) 1. The upward trend in the number of tourists the world (tourism as lifestyle) 1. The economic crisis in some European countries, such as Spain, Italy, Portugal, etc. 2. The globalization of information and technology 2. The development of tourism destinations in other countries 3. Many foreign direct flights to Bali 3. The economic globalization (World Trade Organization rules on free trade / free trade) 4. Bali often become international MICE locations, such as APEC, Miss World, etc. 4. Globalization and mobility managers / expatriate labor, especially in the hospitality 5. Increased prosperity of East Asian countries were becoming a supplier of foreign tourists to Bali, such as Japan, China, Taiwan, South Korea, etc. 5. Implementation of the liberalization of services, including employment in ASEAN started in 2015 (AFTA and AEC) 6. The
development and progress of agriculture in countries abroad, such as Thailand, China, Australia, and New Zealand are more prepared to supply the needs of hotels 7. The development and progress of production equipment in foreign countries, so it is ready to supply the needs of an international standard hotel
Strategy to Minimize the Leakage of Bali Tourism SWOT Analysis "Strategy Minimize the Leakage of Bali Tourism” result the strategies and programs that can be implemented to reduce the leakage of tourism, in particular the leakage of accommodation based on a combination of internal and external factors, as follows: 1) SO strategy is a strategy that uses the strengths of Bali tourism to capitalize on the growing opportunities outside of Bali tourism. 2) ST strategy is a strategy that uses the strengths of Bali tourism to overcome threats which come from outside Bali tourism. 3)
10WO strategy is a strategy that minimizes theweaknesses of Bali tourism to capitalize on the
growing opportunities from outside of Bali tourism 4)
10WT strategy is a strategy that minimizes the weaknesses of Bali tourismand avoids the threats
that come from outside of Bali tourism. The fourth kind of strategy is expressed in the form of a SWOT matrix as presented in Table 3. and more detail of each strategy expressed in tables 4, 5, 6, and 7. Table 3 Alternative Strategy to Minimize the Leakage of Bali Tourism Internal Factors External Factors Strength (S): 1. Bali is a world tourist destination 2. The star and non-star hotel's facilities very adequate 3. The hotel services very satisfactory 4. Unique culture Tourism 5. Many different tourist attraction 6. The hospitality of local residents 7. Bali as a competitive destination 8. (value for money) Bali has strategic geographical location between Asia and Australia, as well as between Western Indonesia and Eastern Indonesia 1. 2. 3. 4. 5. 6. 7. 8. Weakness (W): Import the various needs of hotel (foods, beverages, fruits and vegetables, and utensils) The activities overseas services, such as .: promotions, public relations, pay strangers who became an agent in abroad, and others Activities overseas services (services abroad), such as .: promotions, public relations, pay strangers who became an agent in LN, and others Payment for foreign productions, such as .: transfer commission payments, the cost of importing goods, transfer of profits to foreign owners, foreign fund loan interest payments. Owner and / or management of star hotel in Bali by foreign companies Limitations of local agricultural product supply (quantity, quality and continuity), so it must import The limited supply of hotels industrial equipment products, so that should be imported The government's policy is pro-imports, thus inhibiting the development of agriculture and industrial equipment in domestic hotel Opportunity (O): SO-Strategy WO-Strategy 1. 2. 3. 4. 5. The upward trend in the number of tourists the world (tourism as lifestyle) The globalization of information and technology Many foreign direct flights to Bali Bali often become international MICE locations, such as APEC, Miss World, etc.
Increased prosperity of East Asian countries were becoming a supplier of foreign tourists to Bali, such as Japan, China, Taiwan, South Korea, etc. 1) 2) Increasing the image of Bali as a world tourism destination based on the unique local culture. Increase travelers convenience for in Bali. 1) 2) 3) 4) 5) Reduce the import needs of the hotel and substitute with the local Bali or domestic products. Reduced the foreign investment with give priority to the local Bali or national investment Increase the quantity, quality and continuity as well as the diversification of local agricultural products, so as to reduce imports Increase the hotel equipment production, thereby reducing imports The policy of pro-local Bali and national products, in order to stimulate the development of agriculture and industrial of hotel equipment (like Pergub 2013 on local fruits) Threath (T): ST-Strategy WT-Strategy 1. 2. 3. 4. 5. 6. 7. The economic crisis in some
European countries, such as Spain, Italy, Portugal, etc. The development of tourism destinations in other countries The economic globalization (World Trade Organization rules on free trade / free trade)
Globalization and mobility managers / expatriate labor, especially in the hospitality Implementation of the liberalization of services, including employment in ASEAN started in 2015 (AFTA and AEC) The
development and progress of agriculture in countries abroad, such as Thailand, China, Australia, and New Zealand are more prepared to supply the needs of hotels The development and progress of production equipment in foreign countries, so it is ready to supply the needs of an international standard hotel 1) 2) 3) 4) Increasing the competitiveness of tourism products bali Develop the quality and quantity of the manager / local workforce, making it competitive Develop and promote local and national agriculture to supply the needs of the hotels Develop and advance the production of local and national hotels equipment become international standard, so it is ready to supply the needs of hotel 1) 2) 3) Increase the performance and competitiveness of Bali tourist destinations, so it can compete with tourism destinations in other countries.
Increase the quality of goods and services of local and national, so it can compete in the era of economic globalization Increase the competitiveness of the manager / workforce of local hospitality 10 Table 4 Strategy of Strength-Opportunity (SO) to Minimize the Leakage of Bali Tourism Faktor Eksternal Internal Factors Strength (S): 1. Bali is a world tourist destination 2. The star and non-star hotel's facilities very adequate 3. The hotel services very satisfactory 4. Unique culture Tourism 5. Many different tourist attraction 6. The hospitality of local residents 7. Bali as a competitive destination (value for money) 8. Bali has strategic geographical location between Asia and Australia, as well as between Western Indonesia and
Eastern Indonesia Opportunity (O): SO-Strategy 1. The upward trend in the number of tourists the world (tourism as lifestyle) 2. The globalization of information and technology 3. Many foreign direct flights to Bali 4. Bali often become international MICE locations, such as APEC, Miss World, etc. 5. Increased prosperity of East Asian countries were becoming a supplier of foreign tourists to Bali, such as Japan, China, Taiwan, South Korea, etc. 1. Increasing the image of Bali as a world tourism destination based on the unique local culture 2. Increase travelers convenience for in Bali. 11 Table 5 Strategy of Strength-Threat (ST) to Minimize the Leakage of Bali Tourism Internal Factors External Factors Strength (S): 1. Bali is a world tourist destination 2. The star and non-star hotel's facilities very adequate 3. The hotel services very satisfactory 4. Unique culture Tourism 5. Many different tourist attraction 6. The hospitality of local
residents 7. Bali as a competitive destination (value for money) 8. Bali has strategic geographical location between Asia and Australia, as well as between Western Indonesia and Eastern Indonesia Threath (T):
ST-Strategy 1. The economic crisis in some European countries, such as Spain, Italy, Portugal, etc. 2. The development of tourism destinations in other countries 3. The economic globalization (World Trade
Organization rules on free trade / free trade) 4. Globalization and mobility managers / expatriate labor, especially in the hospitality 5. Implementation of the liberalization of services, including employment in ASEAN started in 2015 (AFTA and AEC) 6. The development and progress of agriculture in countries abroad, such as Thailand, China, Australia, and New Zealand are more prepared to supply the needs of hotels 7. The development and progress of production equipment in foreign countries, so it is ready to supply the needs of an international standard hotel 1) Increasing the competitiveness of tourism products bali 2) Develop the quality and quantity of the manager / local workforce, making it competitive 3) Develop and promote local and national agriculture to supply the needs of the hotels 4) Develop and advance the production of local and national hotels equipment become international standard, so it is ready to supply the needs of hotel 12 Table 6 Strategy of Weakness-Opportunity (WO) to Minimize the Leakage of Bali Tourism External Factor \ Internal Factors Weakness (W): 1. Import the various needs of hotel (foods, beverages, fruits and vegetables, and utensils) 2. The activities overseas services, such as .: promotions, public relations, pay strangers who became an agent in abroad, and others 3. Activities overseas services (services abroad), such as .: promotions, public relations, pay strangers who became an agent in LN, and others 4. Payment for foreign productions, such as .: transfer commission payments, the cost of importing goods, transfer of profits to foreign owners, foreign fund loan interest payments. 5. Owner and / or
management of star hotel in Bali by foreign companies 6. Limitations of local agricultural product supply (quantity, quality and continuity), so it must import 7. The limited supply of hotels industrial equipment products, so that should be imported 8. The government's policy is pro-imports, thus inhibiting the development of agriculture and industrial equipment in domestic hotel Opportunity (O): WO-Strategy 1.
The upward trend in the number of tourists the world (tourism as lifestyle) 2. The globalization of
information and technology 3. Many foreign direct flights to Bali 4. Bali often become international MICE locations, such as APEC, Miss World, etc. 5. Increased prosperity of East Asian countries were becoming a supplier of foreign tourists to Bali, such as Japan, China, Taiwan, South Korea, etc. 1) Reduce the import needs of the hotel and substitute with the local Bali or domestic products. 2) Reduced the foreign
investment with give priority to the local Bali or national investment 3) Increase the quantity, quality and continuity as well as the diversification of local agricultural products, so as to reduce imports 4) Increase the hotel equipment production, thereby reducing imports 5) The policy of pro-local Bali and national products, in order to stimulate the development of agriculture and industrial of hotel equipment (like
Pergub 2013 on local fruits) 13 Table 7 Strategy of Weakness-Threat (WT) to Minimize the Leakage of Bali Tourism External Factors Internal Factors Weakness (W): 1. Import the various needs of hotel (foods, beverages, fruits and vegetables, and utensils) 2. The activities overseas services, such as .: promotions, public relations, pay strangers who became an agent in abroad, and others 3. Activities overseas services (services abroad), such as .: promotions, public relations, pay strangers who became an agent in LN, and
others 4. Payment for foreign productions, such as .: transfer commission payments, the cost of importing goods, transfer of profits to foreign owners, foreign fund loan interest payments. 5. Owner and / or
management of star hotel in Bali by foreign companies 6. Limitations of local agricultural product supply (quantity, quality and continuity), so it must import 7. The limited supply of hotels industrial equipment products, so that should be imported 8. The government's policy is pro-imports, thus inhibiting the
development of agriculture and industrial equipment in domestic hotel Threath (T): WT-Strategy 1. 2. 3. 4.
5. 6. 7. The economic crisis in some European countries, such as Spain, Italy, Portugal, etc. The development of tourism destinations in other countries The economic globalization (World Trade Organization rules on free trade / free trade) Globalization and mobility managers / expatriate labor,
especially in the hospitality Implementation of the liberalization of services, including employment in ASEAN started in 2015 (AFTA and AEC) The development and progress of agriculture in countries abroad, such as Thailand, China, Australia, and New Zealand are more prepared to supply the needs of hotels The development and progress of production equipment in foreign countries, so it is ready to supply the needs of an international standard hotel 1) Increase the performance and competitiveness of Bali tourist
destinations, so it can compete with tourism destinations in other countries. 2) Increase the quality of goods and services of local and national, so it can compete in the era of economic globalization 3) Increase the competitiveness of the manager / workforce of local hospitality 14 Program to Minimizes the Leakage of Bali Tourism The program is the elaboration of the strategy is assumed still general or global, or set of activities. Programs are translated from a strategy intended to better concrete of strategy.
Actually the program could be further elaborated and targeted activities that have been put into practice.
However stripped down to the level of activity and the target is not done, because it is already dealing with budgeting. Strategies to minimize the leakage of tourism in Bali translated into a program, meaning that every strategy can be elaboration at least two programs, or more than two kinds of programs. The programs that have been formulated from each of the strategies presented in Table 8; 9; 10; and 11.
Table 8 Program to Minimize the Leakage of Bali Tourism Based on SO-Strategy SO-Strategy (Create a strategy that uses the strengths to take benefit of opportunity) Program (Elaboration of any strategy based on the interpretation and judgment of experts and researchers) 1. Increasing the image of Bali as a world tourism destination based on the unique local culture 1) Preserving a unique Balinese customs 2)
Fostering a unique Balinese arts groups 3) Maintain Balinese hospitality towards tourists 4) Urge the actors of tourism businesses in order to be fair and friendly towards tourists 5) Socialization ‘Sadar Wisata’
and ‘Sapta Pesona’ to society 2. Increase travelers convenience for in Bali 1) Implement the integrated security system based on community with involving a security officer 2) Assigning security officers (tourism police) to maintain security and comfort in various tourist attraction 3) Improving the quality of facilities / infrastructure supporting tourism (such as pedestrian, parking, traffic, etc.) 4) Socialization ‘sadar Wisata’
and ‘Sapta Pesona’ to tourism actors Tabel 9 Program to Minimize the Leakage of Bali Tourism Based on ST-Strategy ST-Strategy (Create a strategy that uses the strengths to overcome threats) Program (Elaboration of any strategy based on the interpretation and judgment of experts and researchers) 1.
Increasing the competitiveness of tourism products bali 1) Increase the quality of tourism products Bali 2) Increase the quality of services to tourists 3) Keeping the standard of product prices of Bali tourism 4) Avoid fraud committed by businesses towards tourists 2. Develop the quality and quantity of the manager / local workforce, making it competitive 1) Provide training to local human resources on a variety of tourism competency in collaboration with industry associations and professional organizations 2) Certifying the competence of local tourism human resources in cooperation with the industry association, professional organization, and the Professional Certification Agency 3) Labor exchange abroad through the
cooperation of professional organizations and industry associations 3. Develop and promote local and national agriculture to supply the needs of the hotels 1) Increase domestic agricultural production to supply hotels in Indonesia 2) Increase the Bali agricultural production to supply the needs of Bali hotels in Bali 3)
Provide training to the farmers on quality agricultural production an appropriate the standards of tourism needs 4) Provide financial support to the farmers to produce quality agricultural products according to the needs of tourism 4. Develop and advance the production of local and national hotels equipment become international standard, so it is ready to supply the needs of hotel 1) Fostering industrial the hotel
equipment in the country to be able to produce hotel equipment that meets international standard 2) Provide financial support to the industrial of hotel equipment in the country (especially Bali) to be able to produce a quality hotel equipment according to the needs of tourism Table 10 Program to Minimize the Leakage of Bali Tourism Based on
18WO-Strategy WO-Strategy (Createa strategy that minimize the weaknesses to take benefit of opportunities)
Program (Elaboration of any strategy based on the interpretation and judgment of experts and researchers) 1. Reduce the import needs of the hotel and substitute with the local Bali or domestic
products 1) Reduce imports of food and substitute with domestic products and local Bali 2) Reduce imports of drinks (beverages) and substitute with domestic products and local Bali 3) Reduce imports of fruit and vegetables (fruits and vegetables) and substitute with domestic products and local Bali 4) Reducing Import tableware and kitchen (utensils), substitute with domestic products of international standard 2. Reduced the foreign investment with give priority to the local Bali or national investment 1) Giving priority to domestic investors, and in particular Bali local to invest in Bali 2) Provide incentives to local investors to invest in Bali 3) Develop investment rules that incorporate elements of local culture (local wisdom) requirements of investment in Bali 3. Increase the quantity, quality and continuity as well as the diversification of local agricultural products, so as to reduce imports 1) Increase the quantity of local agricultural products, so as to supply the needs of hotels in Bali are increasing 2) Increasing the quality of local agricultural products, so as to compete with imported products 3) Improving continuity of local agricultural products, so as to meet the needs of hotel 4) Diversifying local agricultural products, so that more diverse products 4.
Increase the hotel equipment production, thereby reducing imports 1) Improve the quality and quantity of food and drink products equipment used hotel which is produced by the domestic industry, so as to reduce imports 2) Improve the quality and quantity of the kitchen equipment products used hotel produced by the domestic industry, so as to reduce imports 5. The policy of pro-local Bali and national products, in order to stimulate the development of agriculture and industrial of hotel equipment (like Pergub 2013 on local fruits) 1) Central government policies that prioritize the hotel equipment industrial products in the domestic 2) Government policies that prioritize domestic agricultural products 3) Provincial government policies that prioritize local agricultural products (Pergub 2013 on local fruits) Tabel 11 Program to Minimize the
Leakage of Bali Tourism Based on WT-Strategy WT-Strategy (Create a strategy that minimize weaknesses to overcome threats) Program (Elaboration of any strategy based on the interpretation and judgment of experts and researchers) 1) Increase the performance and competitiveness of Bali tourist destinations, so it can compete with tourism destinations in other countries 1) Digging, identifying, and developing new tourist attraction based on Bali local potentials 2) Develop artificial tourist attraction (like Safari Park) that do not conflict with Bali local wisdom 3) Optimization of empowerment of the local culture as a tourist attraction 4) Maintaining the uniqueness of the Bali local culture 2) Increase the quality of goods and services of local and national, so it can compete in the era of economic globalization 1) Standardization of the quality of goods and services produced in the country and Bali 2) Certification of product quality of goods and services in domestic and bali production 3) Increase the competitiveness of the manager / workforce of local hospitality 3) Standardization of quality manager / labor hospitality in Bali 4) Competency certification of manager / labor of Bali hospitality in order to compete with the foreign manager / labor
CONCLUSIONS AND RECOMMENDATIONS Conclusion Strategy to minimize the leakage of Bali tourism, especially leakage of accommodation, namely:. 1) Increasing the image of Bali as a world tourism
destination based on the unique local culture. 2) Increase travelers convenience for in Bali 3) Increasing the competitiveness of tourism products bali 4) Develop the quality and quantity of the manager / local workforce, making it competitive 5) Develop and promote local and national agriculture to supply the needs of the hotels 6) Develop and advance the production of local and national hotels equipment become international standard, so it is ready to supply the needs of hotel 7) Reduce the import needs of the hotel and substitute with the local Bali or domestic products. 8) Reduced the foreign investment with give priority to the local Bali or national investment 9) Increase the quantity, quality and continuity as well as the
diversification of local agricultural products, so as to reduce imports 10) Increase the hotel equipment production, thereby reducing imports 11) The policy of pro-local Bali and national products, in order to stimulate the development of agriculture and industrial of hotel equipment (like Pergub 2013 on local fruits) 12) Increase the performance and competitiveness of Bali tourist destinations, so it can compete with tourism destinations in other countries. 13) Increase the quality of goods and services of local and national, so it can compete in the era of economic globalization 14) Increase the competitiveness of the manager / workforce of local hospitality Recommendation Based on the research results, it can be recommended, among others: 1) Tourism stakeholders, in particular the management of hotel and
restaurant in Bali needs to implement strategies and programs formulated in this study, so that the leakage of tourism, especially from the accommodation sector can be minimized. 2) Regional government
(provincial or district) have to make regulation a kind of local regulations (perda) or the governor
regulations (pergub) or regent regulation (perbup) which requires tourism stakeholders, such as hotel and restaurant employers to prioritize the consumption of the products and services of local bali or Indonesia, so that the leakage of tourism revenue to decline and tourism revenue captured by the community to increases. 3) Starting grown attitudes and properties fanaticism toward the local Bali or Indonesia products among the society in general and actors Bali tourism in special, as things Japanese society. REFERENCES Antara, Made; I GA Oka Suryawardani, Agung Suryawan Wiranatha. 2012. Identifikasi Jenis dan Besar Kebocoran Pariwisata Bali. Laporan
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