BUSINESS PLANNING AND PRODUCTION TEMPE ISI BANG JAGO
(Review of Marketing Aspect)
Student Name : Khoirul
Student ID Number 5103181312
Supervisor : Rini Arvika Sari, S.Sos., M.Si
ABSTRACT
This final project aims to produce tempe filled with bang jago and market it in Bengkalis sub- district, besides that it also determines the right marketing strategy in marketing tempe filled with bang jago and knows the constraints and solutions during the implementation of tempe filled with bang jago. The implementation method in implementing this project consists of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. In the preparation stage, the most important things to prepare are capital preparation, survey of marketing locations, preparation of equipment and supplies, designing packaging designs and labels. In the implementation stage of this project, it is to know STP and know the marketing mix. Meanwhile, in the project completion stage, namely marketing the product. In project reporting consists of the implementation of marketing activities and financial reporting of marketing activities of tempeh, filled with bang jago.
Keywords: Tempe, Marketing Mix, Marketing, Healthy, Bang
