ABSTRAK
Nandi Risnandar (75140011), Perancangan Media Promosi Rushgard Fight Wear Melalui Media Komunikasi Visual
Perancangan media promosi sangat penting untuk kemajuan sebuah perusahaan, Di dalam era informasi saat ini kehadiran desain komunikasi visual sangatlah dibutuhkan. Sesuai dengan namanya, komunikasi visual mempunyai tujuan untuk mengkomunikasikan pesan yang dapat ditangkap oleh masyarakat dengan benar.
Selama ini promosi produk Rushgard Fight Wear kurang maksimal, Maka untuk dapat mempromosikan produknya, Rushgard Fight Wear membutuhkan media promosi yang lebih menarik, efektif dan berkarakter. Metode pengumpulan data yang digunakan adalah pengumpulan data kualitatif, yaitu melalui observasi, wawancara dan studi literature. Untuk memperkenalkan Rushgard Fight Wear kepada masyarakat, sehingga dibuatlah perancangan media promosi diantaranya promosi dengan media cetak seperti : Poster, T-Shirt, X-banner, Sticker, Kalender, Kartu Nama dan Topi. Sedangkan promosi melalui media digital seperti: Video Promosi dan Banner Iklan Digital. Konsep perancangan media promosi produk Rushgard Fight Wear didesain dengan konsep dark dan elegant dengan memadukan warna hitam dan putih dengan aksen light gold, selain itu untuk memberikan karakteristik pada setiap media promosinya diberikan tagline
“Fight With Pride”.
Kata Kunci :Perancangan Media Promosi, Media Promosi, Tagline
ABSTRACT
Nandi Risnandar (75140011), Designing Promotional Media for Rushgard Fight Wear through Visual Communication Media
The design of promotional media is very important for the progress of a company.
In the current information age, the presence of visual communication design is needed. As the name implies, visual communication has a purpose to communicate messages that can be captured by the community correctly. So far the promotion of Rushgard Fight Wear products is less than optimal. So to be able to promote its products, Rushgard Fight Wear requires a media campaign that is more attractive, effective and characterized. Data collection methods used are qualitative data collection, namely through observation, interviews and literature studies. To introduce Rushgard Fight Wear to the public, so the design of promotional media was made including promotions with print media such as:
posters, T-shirts, X-banners, stickers, calendars, name cards and caps. While promotion through digital media such as: Promotional Videos and Digital Advertising Banners. The design concept of the promotion media for Rushgard Fight Wear products is designed with the concept of dark and elegant by combining black and white with light gold accents, in addition to giving the characteristics of each promotional media given the tagline "Fight With Pride".
Keywords: Promotional Media Design, Media Promotion, Tagline
