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(1)Analysis of Consumer Awareness Towards Consumption Intention about Herbal Medicine in Indonesia Page 79 of 96 Swiss German University - Algifari Fenazha Business Administration REFERENCES Aaker, D

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Analysis of Consumer Awareness Towards Consumption Intention about

Herbal Medicine in Indonesia Page 79 of 96

Swiss German University - Algifari Fenazha

Business Administration

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Thomson/South-Western.

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http://psychology.about.com/od/qindex/g/quant_data.htm, accessed on January 2, 2014.

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Fishbein, M. and Ajzen, I. 1975. Belief, attitude, intention, and behavior. Reading, Mass.:

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Hoeffler, S. and Keller, K. 2002. Building Brand Equity Through Corporate Societal Marketing. Journal of Public Policy & Marketing, 21 (1), pp. 78-89.

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Analysis of Consumer Awareness Towards Consumption Intention about

Herbal Medicine in Indonesia Page 80 of 96

Swiss German University - Algifari Fenazha

Business Administration

Kotler, P. 2000. Marketing management. Upper Saddle River, N.J.: Prentice Hall.

Kotler, P. and Kotler, P. 2001. A framework for marketing management. Upper Saddle River, N.J.: Prentice Hall.

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Parvatiyar, A., and Sheth, J., 2001. Understanding customer relationship management (CRM): People, process and technology. Journal of Economic and Social Research 3(2) 2001, 2002 Preliminary Issue, 1-34 \

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Tewksbury, R., 2009. Qualitative versus Quantitative Methods: Understanding Why Qualitative Methods are Superior for Criminology and Criminal Justice. Journal of Theoretical and Philosophical Criminology.

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Accessed on January 2, 2014.

Yamamoto. G. 2001. Understanding Customer Value Concept: Key To Success Thursday, 2nd January 2014.

http://www.opf.slu.cz/vvr/akce/turecko/pdf/Yamamoto.pdf. Accessed on January 2, 2014

Yan, K. 2006. An Investigation on the Factors Affecting Young Chinese Consumers’ Decision Making Towards Casual Wear Purchase. Institute of Textiles and Clothing. The Hong Kong Polytechnic University, Hong Kong.

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Analysis of Consumer Awareness Towards Consumption Intention about

Herbal Medicine in Indonesia Page 81 of 96

Swiss German University - Algifari Fenazha

Business Administration

http://repository.lib.polyu.edu.hk/jspui/bitstream/10397/3945/2/b20592656_ir.pdf. Accessed on January 2, 2014.

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