ASPEK LINGKUNGAN INDUSTRI-LANJUTAN
Lecture Note : Ir. M. Yamin Siregar, MM
Strategic Cost Analysis
1.
Value Chain Analysis
2.
Strategic Positioning Analysis
3.
Cost Driver Analysis
3
Aktivitas pendukung
Aktivitas Utama
Analisis Rantai Nilai (Value Chain)
Analisis Rantai Nilai (Value Chain)
Identifikasi Sumber daya dan Kapabilitas Yang Dapat Menambah Nilai
Meliputi penciptaan produk, penjualan, dan distribusi kepada konsumen, serta
pelayanan purna jual
Meliputi dukungan yang diperlukan bagi aktivitas utama
4
Aktivitas pendukung
Aktivitas utama
Pengembangan Teknologi Manajemen SDM
Infrastruktur Perusahaan
Pengadaan barang
In b o u n d L o g is ti c s (p e n y im p a n a n ) O p e ra s i (m e n g u b a h i n p u t m e n ja d i o u tp u t) O u tb o u n d L o - g is ti c s ( d is tr ib u s i k e k o n s u m e n ) P e m a s a ra n & P e n ju a la n P e la y a n a n
M AR G IN M AR
GIN
Analisis Rantai Nilai (Value Chain)
Analisis Rantai Nilai (Value
Chain)
Portofolio Analysis
Portofolio Analysis
Business Performance
Market Attractiveness
Competitive Advantage
Share position Sales Growth
Profitability
Market Forces
Competitive Intensity Market Access
Differentiation Cost
Marketing Marketing Mix Strategy
Market Attractiveness (
Best 2000)
Market Atractiveness
Market Growth Competitive
Intensity Market Access
Market Size Growth Rate
Market Potential
Number of Companies Ease of Entry
Substitutes
Customer Familiarity Channel Access
Company Fit
