VI. I Kesimpulan
KESIMPULAN DAN SARAN
J. Bcrdasarkan basil perbitungan AHP, basil survey tcrhadap rcspondcn layak digunakan (konsistcn).
2. Urutan hicrarki scsuai dcngan model hierarki kebutuhan yang diajukan pada penclitian awal, yaitu informatif - krcdibilitas - interaktif- pleasurelentertaintment.
3. Model hierarki kebutuhan konsumcn berdasarkan scgmentasi .1e111s kelamin, usrn. clan pckcijaan mcmiiiki urutan hicrarki yang sama dcngan model hicrarki kcscluruhan.
4. Bcrdasarkan model Kano, sccara urnum kcbutuhan informatif rnerupakan kcbutuhan 111cndasar '11111.1·1 he' dala111 klasifikasi kebutuhan konsumcn tcrhadap iklan, scdangkan kebutuhan krcdibilitas. intcraktiL clan pleasurelenlerlaint 111crupakan kebutuhan one-dimensional.
5. Dari basil pcnclilian, paparan iklan intcraktif bclurn terlalu kual di Indonesia.
VI.2 Saran
J. Untuk pcrusahaan pengiklan; dala111 rnerancang iklan dapat mempertimbangkan penyertaan atribut kcbutuhan sesuai dengan
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•
hicrarki kcbutuban konsumen terhaclap iklan internet sesuai dengan segmen yang akan clisasar.
2. Untuk penclitian lebih lanjut, clisarankan pada saat pengumpulan data kucsioner penelitian kuantitatif clilakukan pengisian kuesioner clengan penclampingan pcneliti.
3. Untuk penelitian lanjutan, disarankan clalam penyusunan klasifikasi kcbutuhan clilakukan clcngan menggunakan metodc Kano yang lebih kuantitatif.
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1. Jurnal atau Majalah
BAKEL, R. V. (1999). Your ad here, there, ev rywhere. Christian Science Monitor.
BLAUTH R., RICHTER, R. & RUBINOFF A. (199J . xperience in the se of Kano's Methods in the Specification of BB RS/1 Release 5.0. enter for Quality of Management Journal, 2.
CAMPBELL, R. (2000). Media and ulture Boston B dford/St. Maitin's.
CORBELLA, A. & D., D. S. M. (2003). Citizen' Role in Health Services: Satisfaction Behavior: Kano' Model, Part 2. 12.
JOHNSON, B. (2000). It's Just The Future. Advertising Age.
LEMANSKI, J. L. (2007). Impact of cognitive load and source credibility on attitude toward the ad for affective and cognitive adve1tising appeals.
LOMBARD, M. & SNYDER-DU , J. (2001). Interactive Adverti ing and Presence: A ramework. Journal of Interactive Advertising, l I 0.
MORGAN, D. L. (1998). Practical Strategies for ombining Qualitative and Quantitative Methods: Application to Health Re earch. Qualitative Health Research, 14.
TAN, K. C. & A WITRA, T. (2001 ). Jntegrating surqual and Kano's model in to QfD for Service ExceUent Development. Managing Service Quality IT.
RODGERS, SHELLY., dan ESTHER THORSON. (2000). Th Interactive Advertising Model: How User Perceive and Proc s Online Ad . Journal of Interactive Adverti ·ing
WALDER, D. (1993). I ano' Model for Und r tanding Custom r-Defined Quality. enter for Quali(y ofManagement Journal.
WANG C. ZHANG P. CHOI R. & D'EREDI A M. (2002). Understanding Consum r Attitude Toward Advertising. Eighth Americas Co,?ference on Information Systems.
YOO, C. & MACINNIS, D. (2005). The brand attitude formation process of emotional and infom1ational ad . Journal o,/Business Research.
2. Pustaka (text bool{)
BLANK, L. T. (1980). Statistical Procedure
.fcH·
Engineering, Management, and Science, Mc. Grnw Hill.FLETCHER, W. (2010). Advertising: A Ver)! Short Introduction, New York, Oxford University Press.
JORDAN, P. W. (2000). Designing Pleasurable Products: An introduction lo the new humm1.fi1ctors, London and New York, Taylor & Francis.
KASAL!, R. (2010). Cracking Zone, Jakarta, PT. Gramedia.
KOTLER, P. (2000). Marketing Management Mil/cnium Edition, Prentice-Hall Inc.
LWIN, M. & AITCHISON, J. (2005a). Clueless in Advertising, Jakarta, PT Bhuana Ilmu Populer.
LWIN, M. & AITCHISON, J. (2005b). Clueless in Marketing Communication, Jakarta, PT Buana Ilmu Populer.
MASLOW, A. (1970). Motivmion and Persona/it)! New York, Harper & Row.
MAX-NEEF, M.A. (1991). flwnan Scale Development: Conception, Application and Futher Reflections, New York, Apex Press.
MINICHIELLO, V., ARONL R., TIMEWELL, E. & ALEXANDER, L. (1995).
In-depth Interviewing, Melbourne, Addison Wesley Longman Australia Pty Ltd.
RIES, A. & RIES, L. (2004). The Fall o/Advcrtising and The Rise o/1'!1, Jakarta, PT Gramedia Pustaka Utama.
SAATY, T. L. (1980). 71,e Analvtical Hierarchy Process: Plannfno- Prioritv ,':, . Setting, Resource Allocation, Mc. Graw Hill Inc.
SAATY, T. L. & VARGAS, L. G. (1994). Decision Making in Economic, Political, Social and Technological Environment: The Analvtic Hierarchy
])rocess.
SEKARAN, U. (2000). Research Methods .fhr Business: A Skill Building Approach, New York, John Wiley & Sons.
SHIMP, T. A. (2007). Advertising, Prornotion, and Other Aspects of integrated Marketing Communications, Thomson South-Western.
Qualitative and Quanlitalive Approaches, Thousand Oaks, CA: Sage.
ULRICH, K. T. & EPPINGER, S. D. (2003). Producl Design and Development, Mc Graw Hill.
VISE, D. A. & MALSEED, M. (2005). The Google Stor)!, Jakarta, PT Gramedia Pustaka Utama.
WINSTON, W. L. (l 993). Operations Research: Applicalions & Algorilhms, Belmont, California, International Thomson Publishing.
3. Mairniah ilmiah dalam prosiding pertemuan ihniah
LOJCE, R. & NAWANGPALUPI, C. B. (2011). Studi Awai Pengembangan Model Hirarki Kcbutuhan Konsumen Akan lklan. 8hal.
4. Internet
Advertising Fjfixls - 711e Functions of Advertising, Advertising and Psychology, How Advertising Works, Getting Allen/ion, Processing lnfi>rmatiun, Jnfi>rmation Evaluation [Online]. Available:
http:// encyclopedia.
